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Matthias Liao-Business Development Manager
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Experience
Jan 2022 - Aug 2022
8 monthsBusiness Development Manager
Instaffo
Position Summary
Business Development Manager at Instaffo
Industries
Information Technology
Business Areas
Marketing
Product Development
- Product development and implementation of ideas
- Conducting target group surveys and user interviews
- Marketing strategy support
Dec 2020 - Jan 2022
1 year 2 monthsHead of Marketing
Instaffo
Position Summary
Head of Marketing at Instaffo
Industries
Information Technology
Professional Services
Business Areas
Marketing
- Built and led the marketing team
- Developed and executed online marketing strategies (TikTok, Reddit, LinkedIn, Facebook, Instagram)
- Created promo videos and scaled marketing campaigns
- Winner of the €1M revenue Funnelcockpit Award
- Optimized structures and processes
- Conducted user surveys (asked over 500 software developers about job descriptions and recruiting)
Sep 2018 - Present
7 years 9 monthsHeidelberg, Germany
Managing Director
GoFaster Marketing & Consulting GmbH
Position Summary
Managing Director at GoFaster Marketing & Consulting GmbH
Industries
Professional Services
Business Areas
Human Resources
Marketing
- Led the company focusing on tech recruiting
- Developed scalable recruiting strategies
- Provided training and took full ownership of the recruiting process
- Used social media and online advertising to source candidates
- Optimized the filtering process to increase both candidate quality and quantity
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services and Information Technology.
Professional Services
Information Technology
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Human Resources, and Product Development.
Marketing
Human Resources
Product Development
Skills
- Business Development
- Storytelling
- Marketing Strategy
Languages
German
NativeEnglish
IntermediateCertifications & licenses
Funnelcockpit Award (>€1M revenue)
LinkedIn Marketing Strategy Certification Test
LinkedIn B2B Marketing Basics Certification
Statistics
Experience
Total positions 3
Experience in Professional Services 7.5 y
Avg length 3 y 1 m
Longest experience 7 y 8 m
Global Experience
Countries worked in 1 (Germany)
Primary country Germany
Expertise
Recent roles Business Development Manager, Head of Marketing, Managing Director
Main industries Professional Services, Information Technology
Main business areas Marketing, Human Resources, Product Development
Qualifications
Certifications earned 3
Profile
Created
Last Update
Frequently asked questions
Have questions? Find more information here.
Matthias is based in Heidelberg, Germany.
Matthias speaks the following languages: German (Native), English (Intermediate).
Matthias has at least 8 years of experience. During this time, Matthias has worked in at least 3 different roles and for 2 different companies. The average length of individual experience is 3 years and 7 months. Note that Matthias may not have shared all experience and actually has more experience.
Based on recent experience, Matthias would be well-suited for roles such as: Business Development Manager, Head of Marketing, Managing Director.
Matthias's most recent position is Business Development Manager at Instaffo.
In recent years, Matthias has worked for Instaffo and GoFaster Marketing & Consulting GmbH.
Matthias is most experienced in industries like Professional Services and Information Technology.
Matthias is most experienced in business areas like Marketing, Human Resources, and Product Development.
Matthias has recently worked in industries like Professional Services and Information Technology.
Matthias has recently worked in business areas like Marketing, Human Resources, and Product Development.
Matthias has 3 certificates. These include: Funnelcockpit Award (>€1M revenue), LinkedIn Marketing Strategy Certification Test, and LinkedIn B2B Marketing Basics Certification.
Matthias is immediately available full-time for suitable projects.
Matthias's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
To hire Matthias, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1200
900
600
300
Market avg: 880-1040 €
Market avg: 880-1040 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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