Kristin Marschner - Digital Project Manager

Q: Where is Kristin based?

Kristin is based in Neutrebbin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Kristin speak?

Kristin speaks the following languages: German (Advanced), English (Advanced) .

Q: How many years of experience does Kristin have?

Kristin has at least 14 years of experience. During this time, Kristin has worked in at least 5 different roles and for 5 different companies . The average length of individual experience is 3 years and 10 months . Note that Kristin may not have shared all experience and actually has more experience.

Q: What is Kristin's latest experience?

Kristin's most recent position is Digital Project Manager at MM Fachbetrieb für Agrar, Landwirtschaft & Biogas .

Q: What companies has Kristin worked for in recent years?

In recent years, Kristin has worked for MM Fachbetrieb für Agrar, Landwirtschaft & Biogas , The Quality Group GmbH , and e-motion experts GmbH .

Q: Which industries is Kristin most experienced in?

Kristin is most experienced in industries like Tourism , Retail , and Agriculture . Kristin also has some experience in Energy and Information Technology .

Q: Which business areas is Kristin most experienced in?

Kristin is most experienced in business areas like Marketing , Information Technology , and Product Development . Kristin also has some experience in Quality Assurance , Customer Service , and Project Management .

Q: Which industries has Kristin worked in recently?

Kristin has recently worked in industries like Retail , Agriculture , and Energy .

Q: Which business areas has Kristin worked in recently?

Kristin has recently worked in business areas like Information Technology , Product Development , and Quality Assurance .

Recommended expert

Neutrebbin, Germany

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Experience

Jan 2024 - Present

2 years 7 months

Digital Project Manager

MM Fachbetrieb für Agrar, Landwirtschaft & Biogas

Led the project for developing and implementing a new web presence
Created and integrated high-quality content and visual assets for the website
Communicated with and handled customer inquiries
Provided administrative and strategic support to the management team

Jul 2023 - Dec 2023

6 months

Product Owner / Product Manager B2B

The Quality Group GmbH

Main contact for all B2B topics
Conducted requirements analysis for a new B2B webshop and selected a provider
Supported the implementation of a new CRM system (Salesforce SaaS application)
Assisted in implementing EDI with detailed requirements gathering, provider selection, and contracting
Analyzed the current, interim, and future system and process landscape
Managed the backlog by defining and prioritizing user stories
Ensured the quality of all product functionalities in the B2B webshop

Feb 2020 - Sep 2022

2 years 8 months

Team Lead Product Owner Webshop & App

e-motion experts GmbH

Responsible for the strategic development of the click & collect webshop and the digital sales assistant
Provided functional and disciplinary leadership and management of the product team
Generated new ideas on digital topics, trends, and products
Created roadmaps to outline future product features and release timings
Defined and prioritized user stories in close collaboration with developers
Managed the backlog in coordination with executive management
Ensured the quality of all product functionalities

Oct 2018 - Jan 2020

1 year 4 months

Expert Product Owner Mobile Application

Eurowings Digital GmbH

Led the strategic development and maintenance of the Eurowings iOS and Android apps and the mobile website from vision to implementation
Derived, documented, and planned new features and releases
Led the agile team and acted as liaison between user requirements and stakeholder needs
Defined, refined, and prioritized user stories in close collaboration with developers
Managed the backlog and prioritized items according to business and customer needs
Participated in sprint planning, reviews, and grooming sessions
Ensured product quality regarding timeline, KPIs, and budget
Assisted in creating the customer journey map with UX/UI
Conducted UX tests using prototypes

Jul 2011 - Sep 2018

7 years 3 months

CRM Manager & Mobile Marketing Manager

HRS – Das Hotelportal

Selected, implemented, and technically enhanced a push retention tool in collaboration with the product owner
Linked mobile tools with the internal CRM database
Created customer segments and designed and executed direct response campaigns (push, in-app messages)
Implemented automated and personalized lifecycle campaigns and continuously optimized performance
Increased customer retention, engagement, and reactivation considering cross-media online campaigns
Planned mobile advertising campaigns across HRS channels
Conducted ASO marketing by optimizing all app stores

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Tourism, Agriculture, Energy, Retail, and Information Technology.

Tourism

Agriculture

Energy

Retail

Information Technology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Information Technology, Product Development, Quality Assurance, Customer Service, and Project Management.

Marketing

Information Technology

Product Development

Quality Assurance

Customer Service

Project Management

Summary

As a competent & experienced Product Manager & Product Owner with many years of experience in a digital & highly dynamic environment, I can quickly adapt to new structures and processes.

I love meeting new people, building relationships, solving problems, and contributing to the growth of companies. I am most passionate about e-commerce, mobile, and using agile methods.

Skills

Microsoft Office
Confluence
Jira
Redmine
Miro
Dynacampaign
Agile Development, Scrum, Kanban
E-Commerce / Webshop
Team Leadership And Management
Kpi Planning (Milestone Planning)
Market Research And Analysis
Mobile Development, Ios And Android Apps, Apks
Product Management
Product Vision & Strategy
Project Management
Roadmaps, Release Planning
Backlog Management
User Stories & Acceptance Criteria

Languages

German

Advanced

English

Advanced

Education

Fachhochschule Köln

Diploma · Business Administration · Cologne, Germany

Steuerbüro Behnke & Königsmann, Erich-Gutenberg-Berufskolleg

Apprenticeship as a Tax Clerk · Tax Clerk · Cologne, Germany

Oderbruch-Gymnasium Leonhard Euler

General university entrance qualification (Abitur) · Wriezen, Germany

Certifications & licenses

Certified Scrum Product Owner® (CSPO®)

Statistics

Experience

Total positions 5

Experience in Tourism 8.5 y

Avg length 2 y 9 m

Longest experience 7 y 2 m

Expertise

Recent roles Digital Project Manager, Product Owner / Product Manager B2B, Team Lead Product Owner Webshop & App

Main industries Tourism, Agriculture, Energy

Main business areas Marketing, Information Technology, Product Development

Qualifications

Highest degree Bachelor

Certifications earned 1

Profile

Created

December 2023

Last Update

November 2024

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Frequently asked questions

Have questions? Find more information here.

Kristin is based in Neutrebbin, Germany and can operate in on-site, hybrid, and remote work models.

Kristin speaks the following languages: German (Advanced), English (Advanced).

Kristin has at least 14 years of experience. During this time, Kristin has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 3 years and 10 months. Note that Kristin may not have shared all experience and actually has more experience.

Based on recent experience, Kristin would be well-suited for roles such as: Digital Project Manager, Product Owner / Product Manager B2B, Team Lead Product Owner Webshop & App.

Kristin's most recent position is Digital Project Manager at MM Fachbetrieb für Agrar, Landwirtschaft & Biogas.

In recent years, Kristin has worked for MM Fachbetrieb für Agrar, Landwirtschaft & Biogas, The Quality Group GmbH, and e-motion experts GmbH.

Kristin is most experienced in industries like Tourism, Retail, and Agriculture. Kristin also has some experience in Energy and Information Technology.

Kristin is most experienced in business areas like Marketing, Information Technology, and Product Development. Kristin also has some experience in Quality Assurance, Customer Service, and Project Management.

Kristin has recently worked in industries like Retail, Agriculture, and Energy.

Kristin has recently worked in business areas like Information Technology, Product Development, and Quality Assurance.

Kristin holds a Bachelor in Business Administration from Fachhochschule Köln.

Kristin has 1 certificate: Certified Scrum Product Owner® (CSPO®).

Kristin is immediately available part-time for suitable projects.

Kristin's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Kristin, click the Meet button on the profile to request a meeting and discuss your project needs.