Kristin Marschner-Digital Project Manager
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Experience
Digital Project Manager
MM Fachbetrieb für Agrar, Landwirtschaft & Biogas
- Project management for the development and implementation of a new web presence
- Development and integration of high-quality content and visual assets for the website
- Communication with and support for customer inquiries
- Administrative and strategic support for management
Product Owner / Product Manager B2B
The Quality Group GmbH
- Main contact person for all B2B topics
- Requirements analysis for a new B2B webshop and selection of a provider
- Support in introducing a new CRM system (SaaS application Salesforce)
- Support in introducing EDI with detailed requirements gathering, selection, and contracting of a provider
- Analysis of the current, interim, and future system and process landscape
- Managing the backlog with definition and prioritization of user stories
- Quality assurance of all product functionalities of the B2B webshop
Team Lead Product Owner Webshop & App
e-motion experts GmbH
- Responsibility for the strategic development of the Click & Collect webshop as well as the digital sales assistant
- Professional and disciplinary leadership and management of the product team
- Generating new ideas on digital topics, trends, and products
- Creating roadmaps to outline future product features and release dates for new features
- Defining and prioritizing user stories in close coordination with the developers
- Managing the backlog in coordination with management
- Quality assurance of all product functionalities
Expert Product Owner Mobile Application
Eurowings Digital GmbH
- Strategic development and support of the Eurowings iOS and Android apps as well as the mobile website, from the concept of new visions through implementation and maintenance
- Derivation, documentation, and planning of new features and releases
- Leading the agile team and aligning user needs with stakeholder requirements
- Defining, refining, and prioritizing user stories in close coordination with the developers
- Managing the backlog and prioritizing according to business and customer needs
- Participating in sprint planning, reviews, and grooming sessions
- Ensuring product quality regarding timeline, KPIs, and budget
- Contributing to the creation of the customer journey map with UX/UI
- Conducting UX tests using prototypes
CRM Manager & Mobile Marketing Manager
HRS – Das Hotelportal
- Selection, implementation, and technical development of a push retention tool in collaboration with the Product Owner
- Connecting mobile tools with the internal CRM database
- Creating customer segments as well as designing and running direct response campaigns (push, in-app messages)
- Implementing automated and personalized lifecycle campaigns and continuously optimizing performance
- Increasing retention, engagement, and customer reactivation while considering cross-media online campaigns
- Planning mobile advertising campaigns within the HRS channels
- ASO marketing with optimization of all app stores
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Tourism, Agriculture, Energy, Retail, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Information Technology, Product Development, Quality Assurance, Customer Service, and Project Management.
Summary
As a skilled and experienced Product Manager and Product Owner with many years of experience in the digital and fast-paced environment, I can quickly get up to speed with new structures and processes.
I love getting to know new people, building new relationships, solving problems, and contributing to the growth of companies. My greatest passion is working in e-commerce and mobile, as well as using agile methods.
Skills
- Microsoft Office
- Confluence
- Jira
- Redmine
- Miro
- Dynacampaign
- Agile Development, Scrum, Kanban
- E-Commerce / Webshop
- Team Leadership And Management
- Kpi Planning (Milestone Planning)
- Market Research And Analysis
- Mobile Development, Ios And Android Apps, Apk`S
- Product Management
- Product Vision & Strategy
- Project Management
- Roadmaps, Release Planning
- Backlog Management
- User Stories & Acceptance Criteria
Languages
Education
Cologne University of Applied Sciences
Diploma · Business Administration · Cologne, Germany
Tax Office Behnke & Königsmann, Erich Gutenberg Vocational College
Training as a tax assistant · Tax Assistant · Cologne, Germany
Oderbruch Gymnasium Leonhard Euler
General university entrance qualification (Abitur) · Wriezen, Germany
Certifications & licenses
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Kristin is based in Neutrebbin, Germany and can operate in on-site, hybrid, and remote work models.
Kristin speaks the following languages: German (Advanced), English (Advanced).
Kristin has at least 14 years of experience. During this time, Kristin has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 3 years and 10 months. Note that Kristin may not have shared all experience and actually has more experience.
Based on recent experience, Kristin would be well-suited for roles such as: Digital Project Manager, Product Owner / Product Manager B2B, Team Lead Product Owner Webshop & App.
Kristin's most recent position is Digital Project Manager at MM Fachbetrieb für Agrar, Landwirtschaft & Biogas.
In recent years, Kristin has worked for MM Fachbetrieb für Agrar, Landwirtschaft & Biogas, The Quality Group GmbH, and e-motion experts GmbH.
Kristin is most experienced in industries like Tourism, Agriculture, and Energy. Kristin also has some experience in Retail and Information Technology.
Kristin is most experienced in business areas like Marketing, Information Technology, and Product Development. Kristin also has some experience in Quality Assurance, Customer Service, and Project Management.
Kristin has recently worked in industries like Agriculture, Energy, and Retail.
Kristin has recently worked in business areas like Information Technology, Product Development, and Quality Assurance.
Kristin holds a Bachelor in Business Administration from Cologne University of Applied Sciences.
Kristin has 1 certificate: Certified Scrum Product Owner® (CSPO®).
The availability of Kristin needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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