Marek Göbel - Brand Activation & Sponsorship Specialist

Recommended expert

Frankfurt, Germany

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Experience

Jan 2024 - Present

2 years 8 months

Co-Founder

Sponsors+

Sponsorship evaluation
Assessment of sponsorship measures
Cost-benefit analysis
Database management
Marketplace
Influencer marketing
Events & festivals

Jan 2023 - Present

3 years 8 months

Founder

BRANDSQUAD

Marketer, communications consulting & execution
Brand manager, brand activation & experience marketing
Showcases & opinion leaders
Partnerships & sponsorships
Project planning & event execution

Jan 2018 - Dec 2021

4 years

Germany

Brand Activation Lead, South-West Region

Warsteiner Brewery

Concept development and planning of brand campaigns to increase brand loyalty, emotional appeal, and consumer acquisition
Activation of brand highlights with relevant interfaces (e.g. sales, trade marketing)
Analytical definition of focus areas, target groups, and consumption occasions
Strategic development of partnerships and influencer collaborations
Creation of brand content for relevant media channels
Building and leading the Campus Expert Program
Campaign management (OOH, digital, corporate)
Potential analysis and trend management
Personnel management
Project management

Jan 2017 - Dec 2018

2 years

Germany

Jr. Brand Activation Manager, South-West Region

Warsteiner Brewery

Supporting the planning and implementation of the regional marketing strategy
Co-developing innovative brand events
Project execution
Network screening and building

Jan 2015 - Dec 2017

3 years

National Partnership Management

Red Bull

Support and acquisition of customers & stakeholders as well as communication with internal teams
Preparation of offer packages
Conducting price negotiations
Event planning, execution and reporting of partner actions/areas

Jan 2012 - Dec 2015

4 years

Germany

Field Marketing & Campus Manager

Red Bull

Concept development of brand experiences in the student environment
Project planning and implementation
Team coordination for the South/West region

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Food and Beverage, Advertising, and Media and Entertainment.

Food and Beverage

Advertising

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Sales, and Business Intelligence.

Marketing

Project Management

Sales

Business Intelligence

Summary

Hi, I’m Marek. Born & raised in data & international digital marketing. Manager

A daily workout, exploring restaurants, and spending time with people are part of my daily business.

What people say about me: "Absolutely enthusiastic." "Usually in a good mood, unless he hasn’t done enough sport." "Where does the guy get all that energy from?"

Skills

Esg Management
Project Management
Business Planning
Team Leadership & Development
New Media, Brand Activation, And Showcase Development
Partnership Management
360° Activations
Strategic Thinking And Hands-On Operational Mindset
Communicator & Networker
Stakeholder Handling
Agency Leadership
Budget Management

Languages

German

Native

English

Advanced

Education

Philipps University of Marburg

Bachelor of Science, Business Administration, focus: market-oriented corporate management & communication · Business Administration · Marburg, Germany

Statistics

Experience

Total positions 6

Experience in Food and Beverage 10 y

Avg length 3 y 2 m

Longest experience 3 y 11 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Co-Founder, Founder, Brand Activation Lead, South-West Region

Main industries Food and Beverage, Advertising, Media and Entertainment

Main business areas Marketing, Project Management, Sales

Qualifications

Highest degree Bachelor

Profile

Created

July 2025

Last Update

July 2026

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Frequently asked questions

Have questions? Find more information here.

Marek is based in Frankfurt, Germany and can operate in on-site, hybrid, and remote work models.

Marek speaks the following languages: German (Native), English (Advanced).

Marek has at least 14 years of experience. During this time, Marek has worked in at least 6 different roles and for 4 different companies. The average length of individual experience is 2 years and 3 months. Note that Marek may not have shared all experience and actually has more experience.

Based on recent experience, Marek would be well-suited for roles such as: Co-Founder, Founder, Brand Activation Lead, South-West Region.

Marek's most recent position is Co-Founder at Sponsors+.

In recent years, Marek has worked for Sponsors+, BRANDSQUAD, and Warsteiner Brewery.

Marek is most experienced in industries like Food and Beverage, Advertising, and Media and Entertainment.

Marek is most experienced in business areas like Marketing, Project Management, and Sales. Marek also has some experience in Business Intelligence.

Marek has recently worked in industries like Food and Beverage, Advertising, and Media and Entertainment.

Marek has recently worked in business areas like Marketing, Project Management, and Business Intelligence.

Marek holds a Bachelor in Business Administration from Philipps University of Marburg.

Marek is immediately available for suitable projects.

Daily Rate Distribution

0 2 4 6 8

<€480 €640-800 €800-960 €960-1120 €1120-1280 €1280+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

500

250

Daily rate avg. 943 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

750

500

250

Median rate 980 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.