Ian (James) Boxall-Senior Proposition Manager

I have 11 years of experience working within the Corporate and Public Sector for BT Business and was responsible for developing and delivering key propositions and go-to-market plans to optimise revenue, margin and ARPU to drive retention and growth strategies to meet commercial targets as part of BT business plan (£1.7b revenue, £600m EBITDA in 2023).

Led, influenced, and drove the development and delivery of outcome-focused propositions as part of BT’s Fixed Mobile Convergence, IP Voice, Collaboration and Contact Centre portfolio (IP/CC - £41m revenue, £699m EBITDA in 2023/24).

Propositions were insight led by assessing, defining and translating customer needs and market trends into development roadmaps and impactful go-to-market plans.

Fixed Mobile Convergence: BT One Phone Office and BT One Phone Mobile; following launch, simplified proposition to drive business growth.

IP Voice & Collaboration: Cloud Voice SIP, One Voice SIP, One Cloud Cisco, Cisco Webex and Microsoft Teams; developed BT’s PSTN replacement portfolio to support IP Voice migration.

Contact Centre: Genesys, CCNG, Cisco Webex Contact Centre, Five9 and Anywhere365.

Responsible for developing and delivering the acquisition marketing strategy and plan in line with corporate segment objectives to drive new connections and growth for c1.2m subscribers accounting for c£300m in 2010, supported with full KPIs and funded by a communications budget of £1.8m.

Drove an increase in new business acquisition from 5% to over 50% in three years through sales transformation, training, pipeline management and building engagement and alignment with corporate marketing programmes, delivering over £23m new business contracted revenue in 2010.

Developed and managed corporate marketing programmes creating over 5K leads, profiles and opportunities, delivering over £8m new business contracted revenue (35%) through integrated marketing communication programmes including ATL/BTL activities, telemarketing and events.

Developed and launched a targeted approach to new business acquisition and executive engagement programme.

Managed and delivered Orange’s flagship national roadshow event for three years including marketing, PR and sponsorship.

Managed a team of two acquisition marketing managers and cross-functional teams to drive delivery of all corporate marketing programmes.

Responsible for developing and implementing integrated propositions for corporate customers from development through to channel delivery and promotion.

Developed and managed the data connectivity portfolio, including Mobile Connect, Wi-Fi access and Paknet (Vodafone’s radio network).

Managed the development and launch of Vodafone’s first 3G data proposition – 3G Mobile Connect to the corporate channel.

Responsible for developing and delivering the marketing communications strategy and plan across EMEA for Motorola ING.

Managed a team of five regional Marketing Communication Executives and PR, print and design agencies.

Developed and executed an integrated communications campaign across seven countries.

Responsible for managing UniqueAir’s tariff portfolio, developing the product group proposition to maximise profitability and create competitive advantage while ensuring excellent service delivery.

Produced budgets, forecasts and corporate plans.

Identified and reviewed strategic opportunities through financial analysis and risk assessment.

Developed and managed focused marketing campaigns to secure the success of new and existing tariffs.

Worked in the marketing communications team, managing a series of roadshows, exhibitions, seminars and corporate events.

Managed the design and production of sales brochures, invitations, case studies and GMC customer newsletters.