Franco I.-Senior Manager Sales Marketing
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Experience
Senior Manager Sales Marketing
LEONET AG
- Supported the Sales Marketing division in scalable planning, organization, execution, and evaluation of marketing services for pre-sales and construction marketing activities.
- Established standardized, scalable, and reportable processes to meet strategic company goals.
- Responsible for the communication strategy in close coordination with sales leads in the B2C and B2B areas.
- Advised, designed, and planned implementation for additional services in Sales Marketing.
- Managed promotional materials for direct sales, partner shops, B2B, and housing industry channels.
- Led and mentored Junior Sales Marketing Managers.
- Analyzed critical paths in project workflows.
Sales Management Consultant
Liberty Networks GmbH
- Developed and implemented the D2D sales strategy.
- Managed all aspects of direct sales.
- Set up and oversaw D2D agencies.
- Designed and prepared all necessary D2D documentation like framework agreements, project contracts, commission agreements, and authorization agreements.
- Continuously analyzed and promoted sales potential and cross- and upselling opportunities.
- Established sales performance reporting.
- Responsible for and improved internal communications.
Senior Key Account Manager
Duraline Germany GmbH
- Managed and grew existing accounts.
- Acquired new key accounts and large customers.
- Drafted contracts and negotiated agreements at C-level.
- Actively contributed to developing new products and improving the existing product portfolio.
Business Development Manager B2B
Telefonica Germany GmbH
- B2B indirect sales.
- Partner management.
- Developed and implemented marketing concepts for the B2B product portfolio.
- Managed sales activities of B2B partners.
Director Inside Sales B2B
WEBHELP Germany Holding GmbH
- B2B inside sales and field sales in the SMB customer segment.
- Led 70 employees across 6 teams.
- Successfully planned and executed outbound sales campaigns and operations with profit and cost responsibility.
- Managed NPS (Net Promoter Score).
- Achieved a 10% increase in recurring revenue compared to the previous year by reducing churn rate and improving inflow KPIs.
Senior Sales Manager / Head of Sales Franchise Sales
VODAFONE GmbH
- Lead and manage the franchise sales channel in Bavaria, responsible for results and budget.
- Improved KPI performance by 20%.
- Grew retail locations by 25%.
Senior Sales Manager Partner Management
VODAFONE GmbH
- Built and managed Vodafone sales partners.
- Managed product availability.
- Planned and coordinated marketing and sales campaigns.
- Planned and ensured brand presence.
- Increased Vodafone sales partners by 20% year-over-year.
- Improved KPI performance by 25% year-over-year.
Area Sales Manager / Own Stores
VODAFONE GmbH
- Managed store managers, overseeing a total of 40 employees.
- Directed sales.
- Developed and implemented POS sales concepts.
- Secured nationwide top-5 rankings annually from 2007 to 2009.
- Increased Vodafone market share in Swabia by 6%.
- Successfully participated in the MOVE leadership talent program for sales managers (June 2011 to July 2012).
Industry experience
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Experienced in Telecommunication, Real Estate, Professional Services, and Manufacturing.
Business area experience
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Experienced in Sales, Marketing, Project Management, Operations, Business Intelligence, and Strategy.
Languages
Education
University of Applied Sciences Augsburg
Diploma in Business Administration (FH), International Management · Business Administration · Augsburg, Germany · 2.6
Stadtsparkasse Augsburg
Bank Clerk · Augsburg, Germany
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Franco is based in Burglengenfeld, Germany.
Franco speaks the following languages: German (Native), Italian (Native), English (Advanced).
Franco has at least 23 years of experience. During this time, Franco has worked in at least 8 different roles and for 6 different companies. The average length of individual experience is 3 years and 11 months. Note that Franco may not have shared all experience and actually has more experience.
Based on recent experience, Franco would be well-suited for roles such as: Senior Manager Sales Marketing, Sales Management Consultant, Senior Key Account Manager.
Franco's most recent position is Senior Manager Sales Marketing at LEONET AG.
In recent years, Franco has worked for LEONET AG, Liberty Networks GmbH, Duraline Germany GmbH, and Telefonica Germany GmbH.
Franco is most experienced in industries like Telecommunication, Real Estate, and Professional Services. Franco also has some experience in Manufacturing.
Franco is most experienced in business areas like Sales, Marketing, and Project Management. Franco also has some experience in Operations, Business Intelligence, and Strategy.
Franco has recently worked in industries like Real Estate, Telecommunication, and Manufacturing.
Franco has recently worked in business areas like Sales, Marketing, and Project Management.
Franco holds a Bachelor in Business Administration from University of Applied Sciences Augsburg.
The availability of Franco needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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