Felix W.-Co-Founder and Co-CEO
Check rate
Experience
Co-Founder and Co-CEO
The Brand Embassy
- Building an independent sales agency from zero
- Establishing Porta Romana as the go-to supplier for Bayerischer Hof in Munich
- Sales responsibility: €2.3 million
- In a consulting project, I built and scaled a sales agency in Berlin with 4 employees
- Field sales and business development in the DACH region for: Vispring, Porta Romana, Noorth, Man of Parts, M2R, EBB & FLOW, Emeco
- Advising brands on market entry in the DACH region
- Advisor for brands and agencies
Head of International Partnership
Westwing GmbH
- Joining forces with all international entities of Westwing through a local Head of Partnership dotted-line reporting structure
- Budget responsibility: €65 million
- Building the foundation for changing the partnership structure
- Increasing deal-closing KPI by 32%
- Leading the international partnership team (5 direct reports)
- Presenting the Westwing idea to C-level executives and convincing new partners to work with Westwing
- Scaling existing partnerships to their full potential
- Establishing key account initiatives company-wide and training teams for full success
- Analyzing and prioritizing new categories
- Reporting to C-level executives at Westwing Club
- Identifying and preparing a successor for handover
Head of Sales Europe
Gloster Furniture GmbH
- Educating 148 brand ambassadors, each with a 4-month training period
- Transforming the customer service team into a sales team and increasing sales by €2.5 million per year
- Sales responsibility at start: €8.7 million
- Sales responsibility at end: €16.5 million
- Increasing ITR (Inventory Turnover Ratio) by 8.5%
- Leading the customer service team (4 people) and the sales team (6 people)
- Implementing a reporting system
- Coordinating and building a training academy for partners and clients
- Recruiting new sales managers and sales assistants
- Reporting to the managing director and group CEO
- Fulfilling the D2D vision
Sales Manager DACH
Gloster Furniture GmbH
- Managing the biggest project in company history
- Compensating for the loss of a client generating 7-figure revenue
- Sales responsibility at start: €3.4 million
- Sales responsibility at end: €4.2 million
- Full responsibility for the budget, sales volume, and activities in the area
- Managing key accounts
- Training and establishing brand ambassadors at the point of sale
- Implementing a CRM system
- Developing and implementing a market strategy for Germany
- Planning and implementing shop-in-shop systems at POS
- Networking and establishing the brand in the A&D world
Sales Director for Scandinavia, Eastern and Central Europe, Great Britain, the U.S.A., and Canada
JAB Furniture
- Integrating 9 sales agents for the designated area
- Analyzing, developing, and partly executing the strategy for the North American market
- Opening the Spanish, Scandinavian, and North American markets
- Sales responsibility at start: €1.6 million
- Sales responsibility at end: €5.4 million
- Leading the agents and managing key accounts
- Analyzing and developing new markets
- Developing and executing strategies for new and existing markets
- Developing a shop-in-shop concept in direct cooperation with the management board
Sales Representative South Germany & West Austria
Interval GmbH
- Managing existing retail B2B key accounts and setting up new B2B partnerships
- Setting and realizing turnover goals
- Plan and execute shop in shop concept with new and existing retail partners
- Secure that partners follow the CI at the POS
- Train and present the product range
- Managing the marketing budget in the area
- Establishing a contract business sales channel together with independent agents
- Reporting to the German sales director
Sales Representative South Germany
IP Design
- Managing existing and developing new B2B partnership
- Setting and realizing turnover goals
- Planning new POS spaces at the dealerships
- Training and presenting the product range to partners
- Reporting to the board of management
Sales Director B2C
Florian Uhl GmbH
- Planning, selling and realizing interior design projects
- Setting up a internal rug department
- Co-responsibility in buying and styling the 2600 m² exhibition space
- Planning and executing of several B2C events and shows
- Establishing a new enterprise planning system
- Being the right hand of the owner
Sales Director Europe
Odegard Inc.
- Managing sales, marketing and contract business in Europe
- Setting up a sales network in Europe
- Managing the Zürich based Europe showroom
- Managing several bigger contract projects
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Professional Services, Manufacturing, Automotive, and Fashion.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Marketing, Strategy, Business Intelligence, Customer Service, and Project Management.
Languages
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Experience
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Profile
Frequently asked questions
Have questions? Find more information here.
Felix is based in Hemmingen, Germany.
Felix speaks the following languages: German (Native), English (Advanced).
Felix has at least 18 years of experience. During this time, Felix has worked in at least 9 different roles and for 8 different companies. The average length of individual experience is 2 years. Note that Felix may not have shared all experience and actually has more experience.
Based on recent experience, Felix would be well-suited for roles such as: Co-Founder and Co-CEO, Head of International Partnership, Head of Sales Europe.
Felix's most recent position is Co-Founder and Co-CEO at The Brand Embassy.
In recent years, Felix has worked for The Brand Embassy, Westwing GmbH, and Gloster Furniture GmbH.
Felix is most experienced in industries like Retail, Professional Services, and Manufacturing. Felix also has some experience in Automotive and Fashion.
Felix is most experienced in business areas like Sales, Marketing, and Strategy. Felix also has some experience in Business Intelligence, Customer Service, and Project Management.
Felix has recently worked in industries like Retail, Manufacturing, and Professional Services.
Felix has recently worked in business areas like Sales, Marketing, and Strategy.
The availability of Felix needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 27 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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