Christina Liedke-Regional Senior Director Southeast Asia & India
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Experience
Regional Senior Director Southeast Asia & India
Zilingo
- Led the in-house digital media & production agency consisting of an 80 person sales & creative team
- Responsible for the P&L and projections across Thailand, Indonesia, India, and the Philippines
- Scaled the business resulting in 54% growth in profit and 37% growth in revenue within the first year
- Hired 20+ people across geographies
- Migrated the team to a new tech platform
- Streamlined operational processes
Regional Sales Manager, Southeast Asia
Doohclick, Lifesight, Taboola
- Developed go-to-market strategies and strategic partnerships for SaaS and ad-tech products
- Closed high-profile clients in a variety of industries through introduction of Digital Out-of-Home and location intelligence products
- Worked closely with agencies and brands across the region
Head of Sales and Business Development
YEYU App
- Developed key partnerships with brands such as Reebok, Nike, and Northface
- Led the in-app content strategy including production of professional client videos
- Wrote blog posts
Energy Industry Role
Daelim
- Worked in the energy industry
Energy Industry Role
E.ON
- Worked in the energy industry
International Correspondent & Project Manager
The South China Morning Post
- Led sales teams of 3–5 people in Australia, Singapore, Thailand, Japan, South Korea, and the USA
- Negotiated and closed advertising packages directly with over 600 C-level executives and officials
- Designed new market strategies
- Consistently exceeded sales targets (>1 million USD / year)
Industry Experience
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Experienced in Information Technology, Energy, Advertising, Fashion, Retail, and Media and Entertainment.
Business Area Experience
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Experienced in Operations, Marketing, Sales, and Strategy.
Summary
15+ years experience in building strategic partnerships, managing projects, and growing businesses in the digital media, ad-tech, production, and publishing industries. Passionate about engaging & leading cross-functional teams and helping them scale the business.
Languages
Education
Beijing Language & Culture University
Chinese Language Studies · Beijing, China
Maastricht University
Master of Science in Intl. Business · International Business · Maastricht, Netherlands
Maastricht University
Bachelor of Science in Economics · Economics · Maastricht, Netherlands
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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