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Andrea Menzel-Systemic Coach & Trainer, Senior MarTech Specialist & Digital Project Manager

Andrea Menzel - Systemic Coach & Trainer, Senior MarTech Specialist & Digital Project Manager - profile avatar
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Germany

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Experience

Apr 2020 - Jul 2022

Senior MarTech Specialist & Digital Project Manager

Redact Kommunikation AG

Position Summary
Senior MarTech Specialist & Digital Project Manager at Redact Kommunikation AG
Industries
Advertising
Media and Entertainment
Business Areas
Information Technology
Marketing
Project Management
  • Evaluation, implementation and rollout of a new work management tool
  • Organizational development in the area of MarTech & marketing automation
  • Creating digital workflows & processes
  • Project lead and technical responsibility for digital projects
  • Developing and running workshops, trainings & webinars for internal and external stakeholders
Jun 2018 - Mar 2019

Digital Project Manager

BlueGlass Interactive AG

Position Summary
Digital Project Manager at BlueGlass Interactive AG
Industries
Information Technology
Business Areas
Customer Service
Project Management
Quality Assurance
  • Project lead and technical responsibility for digital projects
  • Support & consulting for clients
  • Managing external partners
  • Quality assurance
  • Creating and monitoring budgets and project timelines
  • Supporting pre-sales activities
  • Leading, coordinating and supporting client projects
  • Coordination, resource planning & quality assurance of assignments in cooperation with external partners and suppliers
Mar 2018 - May 2018

Project Manager

InnoPark

Position Summary
Project Manager at InnoPark
Industries
Information Technology
Business Areas
Product Development
Project Management
Strategy
  • Project management
  • Team leadership & team development
  • Rough planning of business concepts
  • Support in further digital projects
May 2017 - Feb 2018

Project Manager

Dream Production AG

Position Summary
Project Manager at Dream Production AG
Industries
Information Technology
Media and Entertainment
Business Areas
Customer Service
Product Development
Project Management
  • Leading and supporting development projects with internal and external teams
  • Concept development (wireframes, user stories, presentations)
  • Coordination of design teams
  • Creating and monitoring project timelines
  • Supporting sales activities
  • Customer support & customer training
  • Project support and follow-up
Nov 2016 - May 2017

Digital Project Manager

Leuchter IT Solutions AG

Position Summary
Digital Project Manager at Leuchter IT Solutions AG
Industries
Information Technology
Business Areas
Information Technology
Project Management
  • Project management and technical responsibility for web projects
  • Managing external partners
  • Successful rollout of a collaboration platform based on SharePoint and Microsoft Planner (planning, concept development and employee training)
  • Process optimization in web development & collaboration
Sep 2016 - Present
Hybrid

Systemic Business Coach & Trainer - Focus: Digital Transformation & AI

me. | Systemic Business Coaching & Training

Position Summary
Systemic Business Coach & Trainer - Focus: Digital Transformation & AI at me. | Systemic Business Coaching & Training
Industries
Information Technology
Professional Services
Business Areas
Human Resources
Information Technology
Strategy
  • Systemic business and management coaching for individuals
  • Systemic team coaching and team building
  • Systemic AI & leadership team and organizational development  Developing and delivering
  • workshops, training sessions & webinars
Mar 2015 - Aug 2016

Corporate Web Officer

CREALOGIX AG

Position Summary
Corporate Web Officer at CREALOGIX AG
Industries
Banking and Finance
Information Technology
Business Areas
Information Technology
Marketing
Project Management
  • Project management and technical responsibility for web projects
  • Conducting internal training sessions and webinars
  • Leading digital media agencies and other external partners
  • Supporting the Corporate Communications & Marketing team in further digital projects
Nov 2012 - Apr 2014

Freelance FirstSpirit Administration in the test environment

Media Saturn IT Services GmbH

Position Summary
Freelance FirstSpirit Administration in the test environment at Media Saturn IT Services GmbH
Industries
Information Technology
Retail
Business Areas
Information Technology
Operations
Quality Assurance
  • Implementation and management of the international online shops
  • Preparation, execution and follow-up of deployments for the content management system
  • Performing changes
  • Handling incidents
  • Rollout of new country shops
  • Documentation
  • Quality control
Sep 2011 - Dec 2012

Freelance Delivery Lead

Hewlett Packard

Position Summary
Freelance Delivery Lead at Hewlett Packard
Industries
Information Technology
Business Areas
Information Technology
Operations
Project Management
  • Contact person for technical questions for internal stakeholders, customers, and agencies
  • Support in building a new server structure with implementation, migration, and management of existing websites and internet portals with Microsoft Office SharePoint Server, Sitecore, and Episerver
  • Responsible for carrying out changes and handling incidents
  • 3rd-level support
  • Team leadership
  • Project assistance
Aug 2007 - Aug 2011

Freelance Infrastructure Management Services

Hewlett Packard

Position Summary
Freelance Infrastructure Management Services at Hewlett Packard
Industries
Information Technology
Business Areas
Information Technology
  • Implementation and management of websites and internet portals
  • Support in building a new server structure with implementation and migration of existing internet portals with Microsoft Office SharePoint Server
  • Carrying out changes
  • Handling incidents
  • 3rd-level support
  • Training and coordinating new team members
Apr 2006 - Sep 2006

Freelance Web Application Developer

Credit Suisse

Position Summary
Freelance Web Application Developer at Credit Suisse
Industries
Banking and Finance
Business Areas
Information Technology
Quality Assurance
  • Creation of HTML prototypes
  • Technical implementation of the specified front-end design in HTML and CSS
  • Creation of templates
  • Quality control
Jan 2005 - Feb 2006

Web Application Developer

Appenzeller Multimedia

Position Summary
Web Application Developer at Appenzeller Multimedia
Industries
Media and Entertainment
Business Areas
Customer Service
Human Resources
Information Technology
  • Trainee support
  • Customer support
  • Development and programming of websites with HTML, JavaScript, and PHP
  • Development of databases for the internet (MySQL with PHP)
  • Web publishing
  • Design of print, web, and CD-ROM products
Aug 2003 - Feb 2005

Administration, Publishing and Media

Multi Media Verlags AG

Position Summary
Administration, Publishing and Media at Multi Media Verlags AG
Industries
Media and Entertainment
Business Areas
Customer Service
Information Technology
Quality Assurance
  • Customer support & troubleshooting
  • FileMaker database development (analysis, further development, and documentation of the existing database)
  • Quality control
  • Review
  • Organization and optimization of work processes
Jun 2003 - Apr 2015

Owner of an agency for digital and print media design

OnArtLine GmbH

Position Summary
Owner of an agency for digital and print media design at OnArtLine GmbH
Industries
Advertising
Business Areas
Marketing
Project Management
Quality Assurance
  • Consulting
  • Marketing
  • Employee training and management
  • Managing external agencies and specialists
  • Social media
  • Content marketing
  • Training and coaching of clients' employees
  • Project management and quality control
Feb 2003 - Apr 2003

Media Designer for Digital and Print Media

Grittke EDV Dienstleistungen

Position Summary
Media Designer for Digital and Print Media at Grittke EDV Dienstleistungen
Industries
Information Technology
Business Areas
Customer Service
Information Technology
Marketing
  • Customer support
  • Web design/development of websites, the company portal, and CMS
  • MS SQL database integration
  • Layout and graphics for print and non-print

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Advertising, Professional Services, Media and Entertainment, Banking and Finance, and Retail.

Information Technology
Advertising
Professional Services
Media and Entertainment
Banking and Finance
Retail
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Project Management, Marketing, Quality Assurance, Human Resources, and Strategy.

Information Technology
Project Management
Marketing
Quality Assurance
Human Resources
Strategy
Profile match chart

Summary

I combine digital project management and MarTech expertise with a systemic coaching perspective. That means: I not only deliver well-developed concepts and working setups, but also support people and organizations in implementing them efficiently and sustainably.

My experience ranges from managing complex digital workflows and process improvements to designing and running workshops, trainings, and implementation formats. I work at the intersection of technology, decision-making, and collaboration. The focus is not on the tool, but on how digital solutions can be sensibly integrated into existing structures without creating extra complexity.

In my work, I value clarity, practical relevance, and structure. As a coach, I support leaders and teams in taking responsibility consciously, questioning assumptions, and making well-founded decisions – especially when working with AI-based systems. I deliberately combine technical know-how with reflection and facilitation to enable learning processes and embed lasting change.

Across different roles and industries, I have supported teams in simplifying digital processes, improving decision quality, and developing ways of working. My approach is always solution-oriented, practical, and tailored to the specific context of the organization.

Skills

Parallel Thinker - Spark Giver - Creative Solution Archaeologist.

Programs / Tools

  • Office Sharepoint
  • Content Management Systems
  • Work Management Systems (E.G.: Jira, Asana, Awork)
  • Ms Office / Ms365
  • Ms Project
  • Ai (Various Tools)

Areas Of Work

  • Value-Oriented Coaching & Training
  • Supporting Change Processes
  • Systemic Coaching
  • Business Coaching
  • Leadership And Team Culture
  • Hybrid Project Management
  • Digital Project Management
  • Digitalization
  • Personal Branding For Leaders
  • Employer Branding
  • Marketing Automation
  • Content Marketing

Professional Skills

  • Project Management Of Digital Projects (Web, Corporate Comm., Seo, Cms)
  • Control, Organization And Optimization Of Workflows
  • Management Of Digital Media And Seo Agencies As Well As Other External Partners
  • Consulting Internal Partners On Web Projects & Mailings, Customer Consulting
  • Planning And Running Internal Trainings (Webinars Etc.)
  • Technical Concept And Implementation (Web Presences, Web Hosting Services, Migration, Email Marketing, Social Media Integration, Seo)
  • Technical Support For Web Projects, Applications And Search Engine Marketing
  • Planning And Setting Up Prototypes, Development Environments And Training Environments For Trainings
  • Support With Ci/Cd Guidelines

Methodical Skills

  • Above-Average Planning Skills With A Strong Focus On Quality
  • Solid, Practical, Cross-Disciplinary Professional Knowledge
  • Sound Judgment
  • Goal- And Solution-Oriented
  • Setting Priorities
  • Reliable Planning Of Timelines And Budgets
  • Early Recognition Of Risks
  • Focused And Consistently High Quality Even Under High Demands

Personal Skills

  • Committed With Strong Dedication
  • Independent
  • Quick To Grasp New Things With A High Willingness To Learn
  • Exceptionally Resilient And Flexible
  • Takes Initiative

Social Skills

  • Helpful Team Player
  • Open To Feedback (Well-Founded Criticism Is A Useful Input)
  • Communicative
  • Open-Minded, Friendly And Professional
  • Conscientious, Reliable And Discreet

Languages

German
Native
English
Advanced

Education

Oct 2001 - Jun 2003

BBZ Maurer

Retraining as media designer for digital and print media · Media designer for digital and print media, specialization in media operations · Freiburg im Breisgau, Germany

Certifications & licenses

Master Management with AI (MMAI ®)

academy4.ai in cooperation with SGO Business School

Certified Business Coach

Mindvalley

Systemic NLP Practioner & NLP (CTAS/ISO/IN)

CoachTrainerAkademieSchweiz

Systemic TeamCoach & Trainer (CTAS/ISO/IN)

CoachTrainerAkademieSchweiz

Systemic Train The Trainer (CTAS/ISO/IN)

CoachTrainerAkademieSchweiz

Systemic SCM Coach and Consultant

CoachAkademieSchweiz

Systemic SCM Executive Management Coach & Trainer

CoachTrainerAkademieSchweiz

Certified Leadership Coach VSFCT

Move your Life®

Implementing Windows SharePoint Services 3.0 and Office SharePoint Server 2007 (Microsoft 5060 +5061)

Digicomp Academy

Webdeveloper Advanced (PHP/MySQL)

Digicomp Academy

Basic Media Certificate

SAE Institute

Statistics

Experience

Total positions 15
Experience in Information Technology 18.5 y
Avg length 2 y 6 m
Longest experience 11 y 10 m

Expertise

Recent roles Senior MarTech Specialist & Digital Project Manager, Digital Project Manager, Project Manager
Main industries Information Technology, Advertising, Professional Services
Main business areas Information Technology, Project Management, Marketing

Qualifications

Highest degree Master
Certifications earned 11

Profile

Created
Last Update

Frequently asked questions

Have questions? Find more information here.

Andrea speaks the following languages: German (Native), English (Advanced).

Andrea has at least 23 years of experience. During this time, Andrea has worked in at least 13 different roles and for 14 different companies. The average length of individual experience is 2 years and 7 months. Note that Andrea may not have shared all experience and actually has more experience.

Based on recent experience, Andrea would be well-suited for roles such as: Senior MarTech Specialist & Digital Project Manager, Digital Project Manager, Project Manager.

Andrea's most recent position is Senior MarTech Specialist & Digital Project Manager at Redact Kommunikation AG.

In recent years, Andrea has worked for Redact Kommunikation AG and me. | Systemic Business Coaching & Training.

Andrea is most experienced in industries like Information Technology, Advertising, and Professional Services. Andrea also has some experience in Media and Entertainment, Banking and Finance, and Retail.

Andrea is most experienced in business areas like Information Technology, Project Management, and Marketing. Andrea also has some experience in Quality Assurance, Human Resources, and Strategy.

Andrea has recently worked in industries like Information Technology, Professional Services, and Advertising.

Andrea has recently worked in business areas like Information Technology, Human Resources, and Strategy.

Andrea holds a Master in Media designer for digital and print media, specialization in media operations from BBZ Maurer.

Andrea has 11 certificates. Among them, these include: Master Management with AI (MMAI ®), Certified Business Coach, and Systemic NLP Practioner & NLP (CTAS/ISO/IN).

Andrea is immediately available part-time for suitable projects.

Andrea's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Andrea, click the Meet button on the profile to request a meeting and discuss your project needs.