Andrea Menzel-Systemic Coach & Trainer, Senior MarTech Specialist & Digital Project Manager
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Experience
Senior MarTech Specialist & Digital Project Manager
Redact Kommunikation AG
- Evaluation, implementation and rollout of a new work management tool
- Organizational development in the area of MarTech & marketing automation
- Creating digital workflows & processes
- Project lead and technical responsibility for digital projects
- Developing and running workshops, trainings & webinars for internal and external stakeholders
Digital Project Manager
BlueGlass Interactive AG
- Project lead and technical responsibility for digital projects
- Support & consulting for clients
- Managing external partners
- Quality assurance
- Creating and monitoring budgets and project timelines
- Supporting pre-sales activities
- Leading, coordinating and supporting client projects
- Coordination, resource planning & quality assurance of assignments in cooperation with external partners and suppliers
Project Manager
InnoPark
- Project management
- Team leadership & team development
- Rough planning of business concepts
- Support in further digital projects
Project Manager
Dream Production AG
- Leading and supporting development projects with internal and external teams
- Concept development (wireframes, user stories, presentations)
- Coordination of design teams
- Creating and monitoring project timelines
- Supporting sales activities
- Customer support & customer training
- Project support and follow-up
Digital Project Manager
Leuchter IT Solutions AG
- Project management and technical responsibility for web projects
- Managing external partners
- Successful rollout of a collaboration platform based on SharePoint and Microsoft Planner (planning, concept development and employee training)
- Process optimization in web development & collaboration
Systemic Business Coach & Trainer - Focus: Digital Transformation & AI
me. | Systemic Business Coaching & Training
- Systemic business and management coaching for individuals
- Systemic team coaching and team building
- Systemic AI & leadership team and organizational development Developing and delivering
- workshops, training sessions & webinars
Corporate Web Officer
CREALOGIX AG
- Project management and technical responsibility for web projects
- Conducting internal training sessions and webinars
- Leading digital media agencies and other external partners
- Supporting the Corporate Communications & Marketing team in further digital projects
Freelance FirstSpirit Administration in the test environment
Media Saturn IT Services GmbH
- Implementation and management of the international online shops
- Preparation, execution and follow-up of deployments for the content management system
- Performing changes
- Handling incidents
- Rollout of new country shops
- Documentation
- Quality control
Freelance Delivery Lead
Hewlett Packard
- Contact person for technical questions for internal stakeholders, customers, and agencies
- Support in building a new server structure with implementation, migration, and management of existing websites and internet portals with Microsoft Office SharePoint Server, Sitecore, and Episerver
- Responsible for carrying out changes and handling incidents
- 3rd-level support
- Team leadership
- Project assistance
Freelance Infrastructure Management Services
Hewlett Packard
- Implementation and management of websites and internet portals
- Support in building a new server structure with implementation and migration of existing internet portals with Microsoft Office SharePoint Server
- Carrying out changes
- Handling incidents
- 3rd-level support
- Training and coordinating new team members
Freelance Web Application Developer
Credit Suisse
- Creation of HTML prototypes
- Technical implementation of the specified front-end design in HTML and CSS
- Creation of templates
- Quality control
Web Application Developer
Appenzeller Multimedia
- Trainee support
- Customer support
- Development and programming of websites with HTML, JavaScript, and PHP
- Development of databases for the internet (MySQL with PHP)
- Web publishing
- Design of print, web, and CD-ROM products
Administration, Publishing and Media
Multi Media Verlags AG
- Customer support & troubleshooting
- FileMaker database development (analysis, further development, and documentation of the existing database)
- Quality control
- Review
- Organization and optimization of work processes
Owner of an agency for digital and print media design
OnArtLine GmbH
- Consulting
- Marketing
- Employee training and management
- Managing external agencies and specialists
- Social media
- Content marketing
- Training and coaching of clients' employees
- Project management and quality control
Media Designer for Digital and Print Media
Grittke EDV Dienstleistungen
- Customer support
- Web design/development of websites, the company portal, and CMS
- MS SQL database integration
- Layout and graphics for print and non-print
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Advertising, Professional Services, Media and Entertainment, Banking and Finance, and Retail.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Project Management, Marketing, Quality Assurance, Human Resources, and Strategy.
Summary
I combine digital project management and MarTech expertise with a systemic coaching perspective. That means: I not only deliver well-developed concepts and working setups, but also support people and organizations in implementing them efficiently and sustainably.
My experience ranges from managing complex digital workflows and process improvements to designing and running workshops, trainings, and implementation formats. I work at the intersection of technology, decision-making, and collaboration. The focus is not on the tool, but on how digital solutions can be sensibly integrated into existing structures without creating extra complexity.
In my work, I value clarity, practical relevance, and structure. As a coach, I support leaders and teams in taking responsibility consciously, questioning assumptions, and making well-founded decisions – especially when working with AI-based systems. I deliberately combine technical know-how with reflection and facilitation to enable learning processes and embed lasting change.
Across different roles and industries, I have supported teams in simplifying digital processes, improving decision quality, and developing ways of working. My approach is always solution-oriented, practical, and tailored to the specific context of the organization.
Skills
Parallel Thinker - Spark Giver - Creative Solution Archaeologist.
Programs / Tools
- Office Sharepoint
- Content Management Systems
- Work Management Systems (E.G.: Jira, Asana, Awork)
- Ms Office / Ms365
- Ms Project
- Ai (Various Tools)
Areas Of Work
- Value-Oriented Coaching & Training
- Supporting Change Processes
- Systemic Coaching
- Business Coaching
- Leadership And Team Culture
- Hybrid Project Management
- Digital Project Management
- Digitalization
- Personal Branding For Leaders
- Employer Branding
- Marketing Automation
- Content Marketing
Professional Skills
- Project Management Of Digital Projects (Web, Corporate Comm., Seo, Cms)
- Control, Organization And Optimization Of Workflows
- Management Of Digital Media And Seo Agencies As Well As Other External Partners
- Consulting Internal Partners On Web Projects & Mailings, Customer Consulting
- Planning And Running Internal Trainings (Webinars Etc.)
- Technical Concept And Implementation (Web Presences, Web Hosting Services, Migration, Email Marketing, Social Media Integration, Seo)
- Technical Support For Web Projects, Applications And Search Engine Marketing
- Planning And Setting Up Prototypes, Development Environments And Training Environments For Trainings
- Support With Ci/Cd Guidelines
Methodical Skills
- Above-Average Planning Skills With A Strong Focus On Quality
- Solid, Practical, Cross-Disciplinary Professional Knowledge
- Sound Judgment
- Goal- And Solution-Oriented
- Setting Priorities
- Reliable Planning Of Timelines And Budgets
- Early Recognition Of Risks
- Focused And Consistently High Quality Even Under High Demands
Personal Skills
- Committed With Strong Dedication
- Independent
- Quick To Grasp New Things With A High Willingness To Learn
- Exceptionally Resilient And Flexible
- Takes Initiative
Social Skills
- Helpful Team Player
- Open To Feedback (Well-Founded Criticism Is A Useful Input)
- Communicative
- Open-Minded, Friendly And Professional
- Conscientious, Reliable And Discreet
Languages
Education
BBZ Maurer
Retraining as media designer for digital and print media · Media designer for digital and print media, specialization in media operations · Freiburg im Breisgau, Germany
Certifications & licenses
Master Management with AI (MMAI ®)
academy4.ai in cooperation with SGO Business School
Certified Business Coach
Mindvalley
Systemic NLP Practioner & NLP (CTAS/ISO/IN)
CoachTrainerAkademieSchweiz
Systemic TeamCoach & Trainer (CTAS/ISO/IN)
CoachTrainerAkademieSchweiz
Systemic Train The Trainer (CTAS/ISO/IN)
CoachTrainerAkademieSchweiz
Systemic SCM Coach and Consultant
CoachAkademieSchweiz
Systemic SCM Executive Management Coach & Trainer
CoachTrainerAkademieSchweiz
Certified Leadership Coach VSFCT
Move your Life®
Implementing Windows SharePoint Services 3.0 and Office SharePoint Server 2007 (Microsoft 5060 +5061)
Digicomp Academy
Webdeveloper Advanced (PHP/MySQL)
Digicomp Academy
Basic Media Certificate
SAE Institute
Statistics
Experience
Expertise
Qualifications
Profile
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