Andrea M.-Organizational Development & Project Management | Systemic Coach & Trainer

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Experience
Senior MarTech Specialist & Digital Project Manager
Redact Kommunikation AG
- Organizational development in MarTech & marketing automation
- Analyzing existing processes in the department (surveys, documenting processes) as a basis for selecting a work management tool
- Evaluating, implementing, and introducing a new work management tool
- Creating digital workflows and processes
- Leading projects and taking technical responsibility for digital projects
- Developing and delivering workshops, training sessions, and webinars for internal and external stakeholders
Digital Project Manager
BlueGlass Interactive AG
- Leading projects and taking technical responsibility for digital projects
- Supporting and advising clients
- Managing external partners
- Quality assurance
- Creating and monitoring budgets and project timelines
- Supporting pre-sales activities
- Leading, coordinating, and supporting client projects
- Coordinating, planning resources, and ensuring quality for projects in collaboration with external partners and suppliers
Project Manager
InnoPark
- Project management
- Team leadership and team development
- High-level business concept planning
- Supporting other digital projects
Project Manager
Dream Production AG
- Leading and supporting development projects with internal and external teams
- Design (wireframes, user stories, presentations)
- Coordinating design teams
- Creating and monitoring project timelines
- Supporting sales activities
- Client support and training
- Project support and follow-up
Digital Project Manager
Leuchter IT Solutions AG
- Project management and technical responsibility for web projects
- Managing external partners
- Successfully introducing a collaboration platform based on SharePoint and Microsoft Planner (planning, design, and employee training)
- Optimizing processes in web development and collaboration
Systemic Business Coach & Trainer - Focus: Digital Transformation & AI
me. | Systemic Business Coaching & Training
- Systemic business and management coaching for individuals
- Systemic team coaching and team building
- Systemic AI & Leadership team and organizational development
- Team and organizational development
- Supporting change processes, including a 12-month ERP project
- Strategy and day-to-day workshops, including sessions with executives at a Chamber of Industry and Commerce and in public administration (Rödermark)
- Developing and delivering workshops, training sessions & webinars
Corporate Web Officer
CREALOGIX AG
- Project management and technical responsibility for web projects
- Delivering internal training sessions and webinars
- Managing digital media agencies and other external partners
- Supporting the Corporate Communications & Marketing team on other digital projects
Freelance FirstSpirit Administrator in a Test Environment
Media Saturn IT Services GmbH
- Implementing and managing international online shops
- Preparing, carrying out and following up on deployments for the content management system
- Implementing changes
- Handling incidents
- Rolling out new country shops
- Documentation
- Quality control
Freelance Delivery Lead
Hewlett Packard
- Technical point of contact for internal stakeholders, customers and agencies
- Supporting the development of a new server structure, including implementation, migration and management of existing websites and internet portals using Microsoft Office SharePoint Server, Sitecore and Episerver
- Responsible for implementing changes and handling incidents
- 3rd-level support
- Team leadership
- Project assistance
Freelance Infrastructure Management Services
Hewlett Packard
- Implementing and managing websites and internet portals
- Supporting the development of a new server structure, including implementation and migration of existing internet portals using Microsoft Office SharePoint Server
- Implementing changes
- Handling incidents
- 3rd-level support
- Training and coordinating new team members
Freelance Web Application Developer
Credit Suisse
- Creation of HTML prototypes
- Technical implementation of the specified frontend design in HTML and CSS
- Creation of templates
- Quality control
Web Application Developer
Appenzeller Multimedia
- Apprentice supervision
- Customer support
- Website development and programming with HTML, JavaScript and PHP
- Database development for the internet (MySQL with PHP)
- Web publishing
- Design of print, web and CD-ROM products
Administration, Publishing and Media
Multi Media Verlags AG
- Customer support & troubleshooting
- Filemaker database development (analysis, further development and documentation of the existing database)
- Quality control
- Inspection
- Organization and optimization of workflows
Owner, Agency for Digital and Print Media Design
OnArtLine GmbH
- Consulting
- Marketing
- Staff training and management
- Management of external agencies and specialists
- Social media
- Content marketing
- Training and coaching for clients' staff
- Project management and quality control
Media Designer for Digital and Print Media
Grittke EDV Dienstleistungen
- Customer support
- Web design/development of websites, the company portal and CMS
- MS-SQL database integration
- Layout and graphics for print and non-print
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Information Technology, Professional Services, Government and Administration, Media and Entertainment, and Banking and Finance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Project Management, Marketing, Information Technology, Quality Assurance, Human Resources, and Customer Service.
Summary
I combine digital project management and MarTech expertise with a systemic coaching perspective. This means I not only deliver well-developed concepts and working setups, but also support people and organizations in implementing them efficiently and sustainably.
My experience ranges from managing complex digital workflows and optimizing processes to designing and delivering workshops, training sessions, and implementation formats. I work at the intersection of technology, decision-making, and collaboration. The focus is not on the tool, but on how digital solutions can be meaningfully integrated into existing structures without creating extra complexity.
In my work, I value clarity, practicality, and structure. As a coach, I support leaders and teams in taking responsibility consciously, questioning assumptions, and making informed decisions—especially when working with AI-powered systems. I combine technical know-how with reflection and facilitation to support learning and embed lasting change.
Across different roles and industries, I have supported teams in simplifying digital processes, improving decision-making, and developing new ways of working. My approach is always solution-focused, practical, and tailored to the specific context of the organization.
Skills
Parallel Thinker - Catalyst - Creative Solution Archaeologist.
Programs / Tools
- Office Sharepoint
- Content Management Systems
- Work Management Systems (E.G.: Jira, Asana, Awork)
- Ms Office / Ms365
- Ms Project
- Ai (Various Tools)
Areas Of Work
- Values-Based Coaching & Training
- Supporting Change Processes
- Systemic Coaching
- Business Coaching
- Leadership And Team Culture
- Hybrid Project Management
- Digital Project Management
- Digitalization
- Personal Branding For Leaders
- Employer Branding
- Marketing Automation
- Content Marketing
- Team And Organizational Development
- Hypnosystemic Coaching
Professional Skills
- Project Management For Digital Projects (Web, Corporate Communications, Seo, Cms)
- Monitoring, Organizing, And Optimizing Workflows
- Managing Digital Media And Seo Agencies And Other External Partners
- Advising Internal Partners On Web Projects And Mailings, And Advising Clients
- Planning And Delivering Internal Training Sessions (Webinars, Etc.)
- Technical Design And Implementation (Websites, Web Hosting Services, Migration, Email Marketing, Social Media Integration, Seo)
- Technical Support For Web Projects, Applications, And Search Engine Marketing
- Planning And Setting Up Prototypes, Development Environments, And Training Environments For Training Sessions
- Supporting Ci/Cd Guidelines
- Planning And Implementing Technical Solutions (Web, Google Analytics, Social Media Channels)
- Using And Integrating Ai Tools (E.G. Claude, Chatgpt) Into Business Processes
- Prompt Engineering For Automated Workflows And Marketing Activities
- Designing And Delivering Ai Training And Workshops For Teams
Methodological Skills
- Exceptional Planning Skills And A Strong Focus On Quality
- Sound, Practical, Cross-Functional Expertise
- Good Judgment
- Goal- And Solution-Focused
- Setting Priorities
- Reliable Planning To Meet Schedules And Budgets
- Identifying Risks Early
- Maintaining Focus And Consistent Quality When Demands Are High
- Systemic Coaching (Individual And Team Coaching, Leadership Coaching)
- Designing Training And Delivering Workshops In A Structured Way
- Facilitating And Moderating Groups And Teams
Personal Skills
- Committed And Highly Dedicated
- Independent
- Quick To Understand New Things And Eager To Learn
- Exceptionally Resilient And Flexible
- Proactive
Social Skills
- Helpful Team Player
- Open To Feedback (Constructive Criticism Is An Opportunity To Learn)
- Communicative
- Open-Minded, Friendly, And Professional
- Conscientious, Reliable, And Discreet
Languages
Education
BBZ Maurer
Retraining as a Digital and Print Media Designer · Digital and Print Media Designer, Media Operations specialization
academy4.ai
Master Management with AI · Management with AI · Germany
Certifications & licenses
Certified AI Transformation Expert
aica - AI Competence Academy
«Master Management with AI» (MMAI ®)
academy4.ai in collaboration with SGO Business School
Certified Business Coach
Mindvalley
Systemische NLP Practioner & NLP (CTAS/ISO/IN)
CoachTrainerAkademieSchweiz
Systemische TeamCoach & Trainerin (CTAS/ISO/IN)
CoachTrainerAkademieSchweiz
Systemische Train The Trainer (CTAS/ISO/IN)
CoachTrainerAkademieSchweiz
Systemische SCM Coach und Beraterin
CoachAkademieSchweiz
Systemische SCM ExecutiveManagement Coach & Trainerin
CoachTrainerAkademieSchweiz
dipl. Führungscoach VSFCT
Move your Life®
Implementing Windows SharePoint Services 3.0 and Office SharePoint Server 2007 (Microsoft 5060 +5061)
Digicomp Academy
Webdeveloper Advanced (PHP/MySQL)
Digicomp Academy
Basic Media Certificate
SAE Institute
Simple AI Business School
Hypnosystemischer Coach MEIHei (Start Mai 2026) (in Vorbereitung)
Milton Erickson Institut Heidelberg
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Andrea speaks the following languages: German (Native), English (Advanced).
Andrea has at least 24 years of experience. During this time, Andrea has worked in at least 13 different roles and for 14 different companies. The average length of individual experience is 2 years and 7 months. Note that Andrea may not have shared all experience and actually has more experience.
Based on recent experience, Andrea would be well-suited for roles such as: Senior MarTech Specialist & Digital Project Manager, Digital Project Manager, Project Manager.
Andrea's most recent position is Senior MarTech Specialist & Digital Project Manager at Redact Kommunikation AG.
In recent years, Andrea has worked for Redact Kommunikation AG and me. | Systemic Business Coaching & Training.
Andrea is most experienced in industries like Advertising, Information Technology, and Professional Services. Andrea also has some experience in Government and Administration, Media and Entertainment, and Banking and Finance.
Andrea is most experienced in business areas like Project Management, Marketing, and Information Technology. Andrea also has some experience in Quality Assurance, Human Resources, and Customer Service.
Andrea has recently worked in industries like Professional Services, Government and Administration, and Advertising.
Andrea has recently worked in business areas like Human Resources, Information Technology, and Marketing.
Andrea holds a Master in Management with AI from academy4.ai.
Andrea has 14 certificates. Among them, these include: Certified AI Transformation Expert, «Master Management with AI» (MMAI ®), and Certified Business Coach.
Andrea is immediately available part-time for suitable projects.
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