Andrea Menzel-Systemic Coach & Trainer, Senior MarTech Specialist & Digital Project Manager
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Experience
Senior MarTech Specialist & Digital Project Manager
Redact Kommunikation AG
- Evaluation, implementation and rollout of a new work management tool
- Organizational development in MarTech & marketing automation
- Creating digital workflows & processes
- Project management and technical responsibility for digital projects
- Developing and running workshops, trainings & webinars for internal and external stakeholders
Digital Project Manager
BlueGlass Interactive AG
- Project management and technical responsibility for digital projects
- Client support & consulting
- Managing external partners
- Quality assurance
- Creating and monitoring budgets and project timelines
- Supporting pre-sales activities
- Leading, coordinating and overseeing client projects
- Coordination, resource planning & quality assurance of tasks in collaboration with external partners and suppliers
Project Manager
InnoPark
- Project management
- Team leadership & team development
- High-level planning of business concept
- Support in other digital projects
Project Manager
Dream Production AG
- Leading and overseeing development projects with internal and external teams
- Concept design (wireframes, user stories, presentations)
- Coordinating design teams
- Creating and monitoring project timelines
- Supporting sales activities
- Client support & training
- Project support and follow-up
Digital Project Manager
Leuchter IT Solutions AG
- Project management and technical responsibility for web projects
- Managing external partners
- Successful rollout of a collaboration platform based on SharePoint and Microsoft Planner (planning, design and staff training)
- Process optimization in web development & collaboration
Systemic Business Coach & Trainer
Freelance
- Systemic business and management coaching for individuals
- Systemic team coaching and team building
- Developing and delivering workshops, training sessions & webinars
- Supporting and introducing new software (e.g. ERP system, marketing automation)
- Supporting and implementing a new AI strategy
Corporate Web Officer
CREALOGIX AG
- Project management and technical responsibility for web projects
- Conducting internal training sessions and webinars
- Managing digital media agencies and other external partners
- Supporting the corporate communications & marketing team in other digital projects
Freelance FirstSpirit administration in a test environment
Media Saturn IT Services GmbH
- Implementing and managing international online stores
- Preparing, executing and following up on deployments for the content management system
- Performing changes
- Handling incidents
- Rolling out new country-specific shops
- Documentation
- Quality control
Freelance Delivery Lead
Hewlett Packard
- Acting as technical point of contact for internal stakeholders, clients and agencies
- Supporting the setup of a new server infrastructure including implementation, migration and management of existing websites and web portals with Microsoft Office SharePoint Server, Sitecore and Episerver
- Responsible for executing changes and handling incidents
- 3rd level support
- Team leadership
- Project assistance
Freelance Infrastructure Management Services
Hewlett Packard
- Implementing and managing websites and web portals
- Supporting the setup of a new server infrastructure including implementation and migration of existing web portals with Microsoft Office SharePoint Server
- Performing changes
- Handling incidents
- 3rd level support
- Onboarding and guiding new team members
Freelance Web Application Developer
Credit Suisse
- Creating HTML prototypes
- Implementing the given frontend design in HTML and CSS
- Creating templates
- Quality control
Web Application Developer
Appenzeller Multimedia
- Mentoring apprentices
- Customer support
- Developing and programming websites with HTML, JavaScript, and PHP
- Developing internet databases (MySQL with PHP)
- Web publishing
- Designing print, web, and CD-ROM materials
Administration, Publishing and Media
Multi Media Verlags AG
- Customer support & troubleshooting
- FileMaker database development (analysis, enhancement, and documentation of the existing database)
- Quality control
- Monitoring
- Organizing and optimizing workflows
Owner of an Agency for Digital and Print Media Design
OnArtLine GmbH
- Consulting
- Marketing
- Staff training and leadership
- Managing external agencies and specialists
- Social media
- Content marketing
- Training and coaching client employees
- Project management and quality control
Media Designer for Digital and Print Media
Grittke EDV Dienstleistungen
- Customer support
- Web design/development of websites, company portal, and CMS
- MS SQL database integration
- Layout and graphics for print and nonprint
Industry Experience
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Experienced in Advertising, Information Technology, Professional Services, Media and Entertainment, Banking and Finance, and Retail.
Business Area Experience
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Experienced in Information Technology, Project Management, Marketing, Quality Assurance, Human Resources, and Strategy.
Summary
I combine digital project management and MarTech expertise with a systemic coaching perspective. That means: I not only deliver well-developed concepts and working setups, but also support people and organizations in implementing these efficiently and sustainably.
My experience ranges from managing complex digital workflows and process optimizations to designing and delivering workshops, training and implementation formats. I work at the intersection of technology, decision-making and collaboration. The focus is not on the tool, but on how digital solutions can be meaningfully integrated into existing structures without adding extra complexity.
In my work, I value clarity, practical relevance and structure. As a coach, I help leaders and teams to consciously take responsibility, challenge assumptions and make informed decisions – especially when dealing with AI-supported systems. I combine technical know-how with reflection and moderation to enable learning processes and anchor sustainable change.
Across various roles and industries, I have guided teams to simplify digital processes, improve decision quality, and evolve ways of working. My approach is always solution-oriented, actionable and tailored to the specific context of the organization.
Skills
Parallel Thinker - Idea Generator - Creative Solution Archaeologist.
Programs / Tools
- Office Sharepoint
- Content Management Systems
- Work Management Systems (E.g.: Jira, Asana, Awork)
- Ms Office / Ms365
- Ms Project
- Ai (Various Tools)
Areas Of Work
- Value-oriented Coaching & Training
- Support For Change Processes
- Systemic Coaching
- Business Coaching
- Leadership And Team Culture
- Hybrid Project Management
- Digital Project Management
- Digitalization
- Personal Branding For Leaders
- Employer Branding
- Marketing Automation
- Content Marketing
Professional Skills
- Project Management Of Digital Projects (Web, Corporate Comm., Seo, Cms)
- Monitoring, Organizing And Optimizing Workflows
- Managing Digital Media, Seo Agencies And Other External Partners
- Advising Internal Partners On Web Projects & Mailings, Customer Consulting
- Planning And Delivering Internal Training Sessions (Webinars Etc.)
- Technical Design And Implementation (Web Presence, Web Hosting Services, Migration, Email Marketing, Social Media Integration, Seo)
- Technical Support For Web Projects, Applications And Search Engine Marketing
- Planning And Setting Up Prototypes, Development Environments And Training Environments For Training
- Support For Ci/cd Guidelines
Methodical Skills
- Above-average Planning Skills With A Strong Sense Of Quality
- Solid, Practical, Cross-disciplinary Expertise
- Sound Judgment
- Goal- And Solution-oriented
- Setting Priorities
- Reliable Planning Of Deadlines And Budgets
- Early Risk Detection
- Focused Under High Demands With Consistent Quality
Personal Skills
- Committed With A High Level Of Dedication
- Independent
- Quick To Understand And Eager To Learn
- Exceptionally Resilient And Flexible
- Proactive
Social Skills
- Helpful Team Player
- Open To Criticism (Constructive Feedback Is An Incentive)
- Communicative
- Approachable, Friendly And Professional
- Conscientious, Reliable And Discreet
Languages
Education
BBZ Maurer
Retraining Media Designer for Digital and Print Media · Media Designer for Digital and Print Media, specializing in Media Operating · Freiburg im Breisgau, Germany
Certifications & licenses
Master Management with AI (MMAI ®)
academy4.ai in collaboration with SGO Business School
Certified Business Coach
Mindvalley
Systemic NLP Practitioner & NLP (CTAS/ISO/IN)
CoachTrainerAkademieSwitzerland
Systemic Team Coach & Trainer (CTAS/ISO/IN)
CoachTrainerAkademieSwitzerland
Systemic Train the Trainer (CTAS/ISO/IN)
CoachTrainerAkademieSwitzerland
Systemic SCM Coach and Consultant
CoachAkademieSwitzerland
Systemic SCM Executive Management Coach & Trainer
CoachTrainerAkademieSwitzerland
Diploma Leadership Coach VSFCT
Move your Life®
Implementing Windows SharePoint Services 3.0 and Office SharePoint Server 2007 (Microsoft 5060 +5061)
Digicomp Academy
Web Developer Advanced (PHP/MySQL)
Digicomp Academy
Basic Media Certificate
SAE Institute
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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