André Appel-Head of Sales (Interim)

Check rate
Experience
Head of Sales (Interim)
Travel Buddies GmbH
Responsible for achieving sales targets
Process optimization
Training the sales team in Berlin and Havana (Havana)
Disciplinary leadership of the sales team
Reporting to management
Freelance & Interim
Travel Buddies GmbH
Building and coaching the sales team in Berlin and Havana (Cuba)
Developing and implementing training concepts
Process optimization
Reporting to management
Freelance & Interim
Plietsch GmbH
Developing and implementing a B2B sales strategy for a recruiting platform
Creating processes and a playbook for the sales team
Training the sales team and testing call scripts
Measuring and evaluating KPIs
Reporting to executive management
Freelance & Interim
Incotec Deutschland GmbH
Optimization of the pre-sales process
Scheduling expert appointments in the field of funding and research grants
Freelance & Interim
secjur GmbH
Sales for data protection and information security (SaaS)
Optimizing and developing sales processes
Optimizing the workflow in HubSpot (CRM)
Coaching and mentoring the sales team
Developing and training the social selling strategy on LinkedIn
Freelance & Interim
academa GmbH
Analysis and optimization of sales processes for the spin-off of an e-learning platform of RWTH Aachen
Optimization of the workflow in HubSpot (CRM)
Lead generation and sales
Optimization of playbooks for cold outreach
Coaching & mentoring of the sales team
Conducting cold calling and sales training programs
Teamlead Sales – XING ProBusiness
XING (New Work SE)
Leading the sales team for the XING ProBusiness product
Pipeline review, control and optimization of results
Motivating and leading sales meetings
Optimizing processes
Freelance & Interim
Subsidiary of Volkswagen AG
Analysis and optimization of the LinkedIn strategy
Development of the process for the sales team's approach on LinkedIn
Preparations for implementing Sales Navigator
Freelance & Interim
XING (New Work SE)
Development and implementation of social selling strategies for XING's B2B clients: Amazon, Personio, Vaillant, TetraPak and about 25 other clients from the enterprise and SME segments
Optimization of features and processes of the XING ProBusiness sales tool
Development and implementation of sales strategies for products and services around the XING ProBusiness product
Teamlead Hunting
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Tourism, Information Technology, and Media and Entertainment.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Operations, Human Resources, Marketing, Strategy, and Product Development.
Summary
Focus areas: sales strategies, coaching, freelancers & interim management
Analysis + strategy + change = success
Skills
- Exceptional Strength In Analyzing And Optimizing Structures And Processes
- Communication Across All Internal And External Hierarchy Levels
- Leader With A Sales Mindset
- Digitization Of Sales Organizations
- Development And Implementation Of Sales Strategies
- Expert In New Customer Acquisition
- Hanseatic Merchant With The Principles Of Reliability, Restraint, And Boldness
Languages
Certifications & licenses
BAFA Advisor
Federal Ministry for Economic Affairs
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
André is based in Bremen, Germany and can operate in on-site, hybrid, and remote work models.
André speaks the following languages: German (Advanced).
André has at least 4 years of experience. During this time, André has worked in at least 3 different roles and for 7 different companies. The average length of individual experience is 5 months. Note that André may not have shared all experience and actually has more experience.
Based on recent experience, André would be well-suited for roles such as: Head of Sales (Interim), Freelance & Interim, Teamlead Sales – XING ProBusiness.
André's most recent position is Head of Sales (Interim) at Travel Buddies GmbH.
In recent years, André has worked for Travel Buddies GmbH, Plietsch GmbH, Incotec Deutschland GmbH, secjur GmbH, and academa GmbH.
André is most experienced in industries like Information Technology, Tourism, and Media and Entertainment. André also has some experience in Agriculture, Education, and Automotive.
André is most experienced in business areas like Sales, Operations, and Human Resources. André also has some experience in Marketing, Product Development, and Strategy.
André has 1 certificate: BAFA Advisor.
The availability of André needs to be confirmed.
Daily rate distribution
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Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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