Janice Hofmann-Business Coach & Management Trainer

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Experience
Business Coach & Management Trainer
VfTC UG
- Successfully led small to medium sales and software engineering teams of up to 25 employees
- Built, structured, and restructured teams into high-performing units
- Delivered trainings and on-the-job coaching at the highest level
- Focused on individual psychology, management development, new work, supervision, systemic coaching, and organizational development
- Applied leadership principles based on appreciation, trust, responsibility, and a "Let's Start Things" mentality
- Aimed to provide team members with clear direction and sense of purpose to create sustainable value for the organization
Head of Sales
IU Sales Services GmbH
- Led multinational and global teams within Sales International
- Restructured capabilities of international teams and internal sales processes
- Enhanced sales strategy along the sales funnel across various sales channels
Teamlead Sales Commercial
Mollie
- Led a team of 12 FTEs, including sales engineers, in the DACH commerce department
- Focused on new business development, outbound activities, and personality development
- Acquired e-commerce merchants with a payment volume exceeding €2 million
- Managed goal-setting and performance discussions using OKRs
- Led Salesforce migration and optimized sales team processes
Teamlead Software Engineering
idealo GmbH
- Disciplinarily responsible for the software developer team in customer communication after sales
- Led agile software development teams, managing moderation, enabling, organizational development, and collaboration
- Contributed to the development of team structures and individual team member growth from hiring through development and effectiveness reviews
Senior Business Development Manager
eventbrite GmbH
- Developed strategic initiatives with Salesforce, HubSpot, and Zoho to secure market share in Europe
- Identified new business partners and built long-term, sustainable relationships
- Conducted development and trend analyses in music and festivals at the European level, as well as competitive analyses
- Played a key role in addressing Covid-19 challenges, including the closure of European markets
Team Lead Sales
Lieferando, yd. yourdelivery GmbH
- Managed four departments (Sales Admin, After Sales, Market Research, Field Sales) in the DACH B2B segment with 25 employees
- Oversaw day-to-day operations at both team and individual levels to ensure qualitative and quantitative sales targets were met
Head of Sales
Medici Living GmbH & QUARTERS
- Led B2C sales in Germany, the Netherlands, and the USA
- Reported directly to executive management and tracked KPIs
- Continuously developed sales strategies to acquire new customers with full accountability
- Held budget and personnel responsibility, drove staff development, and led internal process optimization
Team Lead Sales
Billpay GmbH
- Led the DACH sales department for Germany’s largest online payment provider for invoice, direct debit, and installment payments
- Expanded and developed the sales team for DACH and the Netherlands
- Led team meetings and managed reporting and analytics to the Head of Sales
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Banking and Finance, Professional Services, Real Estate, Information Technology, Media and Entertainment, and Food and Beverage.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Strategy, Business Intelligence, Human Resources, Information Technology, and Product Development.
Summary
With over 10 years of leadership experience, I have successfully led, taken over, built, structured, and restructured small to medium sales and software engineering teams of up to 25 employees to develop them into high-performing units. My leadership principles are based on values such as appreciation, trust, responsibility, and a determined "Let's Start Things" mentality. My main goal is to give team members clear direction and a sense of purpose to create sustainable value for the entire organization.
Skills
Systemic Coaching
Personal Development
Organizational Development
Management Development
Salesforce
Hubspot
Zoho
Tableau
Power Bi
Workday
Miro
Vanage
Twilio
Leading Global Teams
International Sales
Agile Working
Change Management
Leading Tech Teams
Scrum
Kanban
Mindfulness
Empathy
Responsibility
Freedom
Diversity
Self-Actualization
Entrepreneurship
Devops
Ci/Cd Continuous Integration/Continuous Delivery
Languages
Education
Gutsschänke Holsterfeld
Hotel management apprenticeship · Salzbergen, Germany
Städtische kaufmännische Schulen
General higher education entrance qualification · Rheine, Germany
Snedwinkela Realschule
Secondary school leaving certificate · Neuenkirchen, Germany
Certifications & licenses
GfK - Nonviolent & Appreciative Communication
Certificate Of Lean Management Leadership
Innovation Culture
Female Leadership
Elan Kombi Consult GmbH
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Janice is based in Berlin, Germany.
Janice speaks the following languages: German (Native), English (Advanced).
Janice has at least 15 years of experience. During this time, Janice has worked in at least 6 different roles and for 8 different companies. The average length of individual experience is 2 years and 11 months. Note that Janice may not have shared all experience and actually has more experience.
Based on recent experience, Janice would be well-suited for roles such as: Business Coach & Management Trainer, Head of Sales, Teamlead Sales Commercial.
Janice's most recent position is Business Coach & Management Trainer at VfTC UG.
In recent years, Janice has worked for VfTC UG, IU Sales Services GmbH, Mollie, and idealo GmbH.
Janice is most experienced in industries like Banking and Finance, Professional Services, and Real Estate. Janice also has some experience in Information Technology, Food and Beverage, and Media and Entertainment.
Janice is most experienced in business areas like Sales, Strategy, and Business Intelligence. Janice also has some experience in Human Resources, Information Technology, and Product Development.
Janice has recently worked in industries like Professional Services, Information Technology, and Banking and Finance.
Janice has recently worked in business areas like Strategy, Human Resources, and Information Technology.
Janice attended Gutsschänke Holsterfeld for Hotel management apprenticeship.
Janice has 4 certificates. Among them, these include: GfK - Nonviolent & Appreciative Communication, Certificate Of Lean Management Leadership, and Innovation Culture.
The availability of Janice needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 24 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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