Selina Furter-Head of People & Culture
Check rate
Experience
Head of People & Culture
Relaxound GmbH
- Strategic and operational overall responsibility for all HR matters in a growing retail company (60 employees)
- Led a company-wide HR restructuring, including realignment of structures, communication with leadership, and change management
- Built and established a high-performing People & Culture team (5 members), focusing on autonomy and development
- Introduced a feedback system that supports long-term employee engagement and performance growth
- Developed value-based employer branding, including new company values and communication
- Promoted an employee-centered, trust-based culture – even under pressure of change
HR Interim Manager & Freelance Coach for Working Moms
- Took on HR leadership as Interim Head of HR (including at Verimi GmbH) during growth and transformation phases
- Optimized and implemented scalable HR processes in agile environments
- Guided leaders through change and transformation with a clear strategic focus
- Developed the coaching brand "#HappyWorkingMom" – including podcast, online formats, and community building
- Supported working moms in achieving career clarity, self-leadership, and work-life fit for the long term
Coach & Mental Trainer for Working Moms
- Founded part-time in June 2021, continuously building the #HappyWorkingMom brand
- One-on-one coaching, group programs & online workshops around career clarity, self-leadership & work-life fit
- Built podcast, newsletter, freebie series, and social media presence
- Developed mental tools & coaching materials for working mothers
Regional HR Director
Parfümerie Douglas GmbH
- Strategic HR responsibility for 150 stores (2000 employees) in the North/East sales region
- Managed restructurings and performance optimization based on business KPIs
- Worked closely with works councils: developed and negotiated effective company agreements
- Built and implemented new HR structures across the board – including succession planning
- Led transformation projects as part of the nationwide HR leadership team
Director of Human Resources
Hotel Adlon Kempinski
- Overall HR responsibility for 500 employees in one of Europe’s most prestigious luxury hotels
- Implemented a new leadership structure and modern HR tools for employee development
- Led a multi-person HR team including workforce planning and managed a 12 million EUR budget
- Advised the executive board and department heads on strategic and labor law issues
- Actively participated in international HR projects of the Kempinski Group
HR Manager & Executive Assistant
Steigenberger Hotels Zingst
- Introduction of professional HR structures for two hotels with 90 employees
- Implementation of a sustainable training strategy and management of the recruiting process
- Advising management and leaders on labor law and operational HR matters
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Professional Services, Cosmetics, and Tourism.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Human Resources, Marketing, Product Development, and Project Management.
Summary
Strategic HR leader with a hands-on approach and a coach mindset. I shape company culture, lead through change, and support leaders with a systemic view of people. Whether it’s restructuring, culture development, or modern leadership – I combine solid HR expertise with emotional intelligence, coaching skills, and a clear set of values.
Skills
- Ms Office
- Sap
- Personio
- Leapsome
- Atoss
- Ppe
- Filosof
- Mpc
- Pathfinder
Languages
Education
Freie Universität Berlin
Diploma in Business Administration (Personnel Policy, Marketing, Business Law) · Business Administration · Berlin, Germany · 2.1
Grand Elysée Hotel Hamburg
Hotel Management Specialist · Hamburg, Germany
Friedrich-List-Gymnasium Berlin
High School Diploma · Berlin, Germany
Certifications & licenses
Mental Trainer (ILS)
ILS
IHK Seminar: Working with the Works Council
IHK
Personal & Business Coach (ILS)
ILS
Leadership Skills
NEMEA Business School
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Selina is based in Berlin, Germany.
Selina speaks the following languages: German (Native), English (Advanced).
Selina has at least 15 years of experience. During this time, Selina has worked in at least 6 different roles and for 4 different companies. The average length of individual experience is 3 years and 7 months. Note that Selina may not have shared all experience and actually has more experience.
Based on recent experience, Selina would be well-suited for roles such as: Head of People & Culture, HR Interim Manager & Freelance Coach for Working Moms, Coach & Mental Trainer for Working Moms.
Selina's most recent position is Head of People & Culture at Relaxound GmbH.
In recent years, Selina has worked for Relaxound GmbH and Parfümerie Douglas GmbH.
Selina is most experienced in industries like Retail, Cosmetics, and Tourism. Selina also has some experience in Professional Services.
Selina is most experienced in business areas like Human Resources, Project Management, and Marketing. Selina also has some experience in Product Development.
Selina has recently worked in industries like Retail, Cosmetics, and Professional Services.
Selina has recently worked in business areas like Human Resources, Project Management, and Marketing.
Selina holds a Master in Business Administration from Freie Universität Berlin.
Selina has 5 certificates. Among them, these include: Mental Trainer (ILS), IHK Seminar: Working with the Works Council, and Personal & Business Coach (ILS).
The availability of Selina needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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