Selina Furter - Head of People & Culture

Q: Where is Selina based?

Selina is based in Berlin, Germany .

Q: What languages does Selina speak?

Selina speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Selina have?

Selina has at least 15 years of experience. During this time, Selina has worked in at least 6 different roles and for 4 different companies . The average length of individual experience is 3 years and 6 months . Note that Selina may not have shared all experience and actually has more experience.

Q: What is Selina's latest experience?

Selina's most recent position is Head of People & Culture at Relaxound GmbH .

Q: What companies has Selina worked for in recent years?

In recent years, Selina has worked for Relaxound GmbH and Parfümerie Douglas GmbH .

Q: Which industries is Selina most experienced in?

Selina is most experienced in industries like Retail , Cosmetics , and Tourism . Selina also has some experience in Professional Services .

Q: Which business areas is Selina most experienced in?

Selina is most experienced in business areas like Human Resources , Project Management , and Marketing . Selina also has some experience in Product Development .

Q: Which industries has Selina worked in recently?

Selina has recently worked in industries like Retail , Cosmetics , and Professional Services .

Q: Which business areas has Selina worked in recently?

Selina has recently worked in business areas like Human Resources , Project Management , and Marketing .

Recommended expert

Berlin, Germany

Experience

Apr 2024 - Present

2 years

Head of People & Culture

Relaxound GmbH

Strategic and operational overall responsibility for all HR matters in a growing retail company (60 employees)
Led a company-wide HR restructuring, including realignment of structures, communication with leadership, and change management
Built and established a high-performing People & Culture team (5 members), focusing on autonomy and development
Introduced a feedback system that supports long-term employee engagement and performance growth
Developed value-based employer branding, including new company values and communication
Promoted an employee-centered, trust-based culture – even under pressure of change

Apr 2022 - Mar 2024

2 years

HR Interim Manager & Freelance Coach for Working Moms

Took on HR leadership as Interim Head of HR (including at Verimi GmbH) during growth and transformation phases
Optimized and implemented scalable HR processes in agile environments
Guided leaders through change and transformation with a clear strategic focus
Developed the coaching brand "#HappyWorkingMom" – including podcast, online formats, and community building
Supported working moms in achieving career clarity, self-leadership, and work-life fit for the long term

Jun 2021 - Present

4 years 10 months

Coach & Mental Trainer for Working Moms

Founded part-time in June 2021, continuously building the #HappyWorkingMom brand
One-on-one coaching, group programs & online workshops around career clarity, self-leadership & work-life fit
Built podcast, newsletter, freebie series, and social media presence
Developed mental tools & coaching materials for working mothers

Sep 2016 - Mar 2022

5 years 7 months

Regional HR Director

Parfümerie Douglas GmbH

Strategic HR responsibility for 150 stores (2000 employees) in the North/East sales region
Managed restructurings and performance optimization based on business KPIs
Worked closely with works councils: developed and negotiated effective company agreements
Built and implemented new HR structures across the board – including succession planning
Led transformation projects as part of the nationwide HR leadership team

Sep 2012 - May 2016

3 years 9 months

Director of Human Resources

Hotel Adlon Kempinski

Overall HR responsibility for 500 employees in one of Europe’s most prestigious luxury hotels
Implemented a new leadership structure and modern HR tools for employee development
Led a multi-person HR team including workforce planning and managed a 12 million EUR budget
Advised the executive board and department heads on strategic and labor law issues
Actively participated in international HR projects of the Kempinski Group

Dec 2010 - Sep 2012

1 year 10 months

HR Manager & Executive Assistant

Steigenberger Hotels Zingst

Introduction of professional HR structures for two hotels with 90 employees
Implementation of a sustainable training strategy and management of the recruiting process
Advising management and leaders on labor law and operational HR matters

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Cosmetics, Tourism, and Professional Services.

Retail

Cosmetics

Tourism

Professional Services

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Human Resources, Project Management, Marketing, and Product Development.

Human Resources

Project Management

Marketing

Product Development

Summary

Strategic HR leader with a hands-on approach and a coach mindset. I shape company culture, lead through change, and support leaders with a systemic view of people. Whether it’s restructuring, culture development, or modern leadership – I combine solid HR expertise with emotional intelligence, coaching skills, and a clear set of values.

Skills

Ms Office
Sap
Personio
Leapsome
Atoss
Ppe
Filosof
Mpc
Pathfinder

Languages

German

Native

English

Advanced

Education

Apr 2006 - Jun 2010

Freie Universität Berlin

Diploma in Business Administration (Personnel Policy, Marketing, Business Law) · Business Administration · Berlin, Germany · 2.1

Jan 2001 - Jun 2003

Grand Elysée Hotel Hamburg

Hotel Management Specialist · Hamburg, Germany

Aug 1993 - Jun 2000

Friedrich-List-Gymnasium Berlin

High School Diploma · Berlin, Germany

Certifications & licenses

Mental Trainer (ILS)

ILS

IHK Seminar: Working with the Works Council

IHK

Personal & Business Coach (ILS)

ILS

Leadership Skills

NEMEA Business School

Trainer Qualification According to AEVO

AEVO

Statistics

Experience

Total positions 6

Experience in Retail 7.5 y

Avg length 3 y 3 m

Longest experience 5 y 6 m

Expertise

Recent roles Head of People & Culture, HR Interim Manager & Freelance Coach for Working Moms, Coach & Mental Trainer for Working Moms

Main industries Retail, Cosmetics, Tourism

Main business areas Human Resources, Project Management, Marketing

Qualifications

Highest degree Master

Certifications earned 5

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Selina based?

Selina is based in Berlin, Germany.

What languages does Selina speak?

Selina speaks the following languages: German (Native), English (Advanced).

How many years of experience does Selina have?

Selina has at least 15 years of experience. During this time, Selina has worked in at least 6 different roles and for 4 different companies. The average length of individual experience is 3 years and 6 months. Note that Selina may not have shared all experience and actually has more experience.

What roles would Selina be best suited for?

Based on recent experience, Selina would be well-suited for roles such as: Head of People & Culture, HR Interim Manager & Freelance Coach for Working Moms, Coach & Mental Trainer for Working Moms.

What is Selina's latest experience?

Selina's most recent position is Head of People & Culture at Relaxound GmbH.

What companies has Selina worked for in recent years?

In recent years, Selina has worked for Relaxound GmbH and Parfümerie Douglas GmbH.

Which industries is Selina most experienced in?

Selina is most experienced in industries like Retail, Cosmetics, and Tourism. Selina also has some experience in Professional Services.

Which business areas is Selina most experienced in?

Selina is most experienced in business areas like Human Resources, Project Management, and Marketing. Selina also has some experience in Product Development.

Which industries has Selina worked in recently?

Selina has recently worked in industries like Retail, Cosmetics, and Professional Services.

Which business areas has Selina worked in recently?

Selina has recently worked in business areas like Human Resources, Project Management, and Marketing.

What is Selina's education?

Selina holds a Master in Business Administration from Freie Universität Berlin.

Does Selina have any certificates?

Selina has 5 certificates. Among them, these include: Mental Trainer (ILS), IHK Seminar: Working with the Works Council, and Personal & Business Coach (ILS).

What is the availability of Selina?

Selina is immediately available for suitable projects.

What is the rate of Selina?

Selina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.