Selina F.-Head of People & Culture
Check rate
Experience
Head of People & Culture
Relaxound GmbH
- Strategic and operational responsibility for all HR topics at a growing retail company (60 employees)
- Led a company-wide restructuring from the HR side, including realigning structures, communicating with leaders, and supporting employees through change
- Built and established a strong People & Culture team (5 employees), with a focus on ownership and development
- Introduced a feedback system to support lasting employee retention and performance development
- Developed values-based employer branding, including new company values and communications
- Promoted an employee-focused, trusting company culture, even under the pressure of change
Interim HR Manager & Independent Coach for Working Moms
- Took on HR leadership as Interim Head of HR (including at Verimi GmbH) during periods of growth and change
- Optimized and implemented scalable HR processes in agile business environments
- Supported leaders through change and transformation processes with a clear strategic focus
- Developed the coaching brand “#HappyWorkingMom” – including a podcast, online programs, and community building
- Helped working moms build lasting career clarity, self-leadership, and work-life balance
Coach & Mental Trainer for Working Moms
- Started the business part-time in June 2021 and continued to build the #HappyWorkingMom brand
- One-to-one coaching, group programs, and online workshops on career clarity, self-leadership, and work-life balance
- Built a podcast, newsletter, free resource series, and social media presence
- Developed mental tools and coaching materials for working mothers
Regional HR Director
Parfümerie Douglas GmbH
- Strategic HR responsibility for 150 stores (2000 employees) in the North/East sales region
- Managed restructuring and performance optimization based on business KPIs
- Worked closely with works councils to develop and negotiate sustainable works agreements
- Built and implemented new staff structures across the stores, including succession planning
- Led transformation projects as part of the nationwide HR leadership team
Director of Human Resources
Hotel Adlon Kempinski
- Overall HR responsibility for 500 employees at one of Europe’s most renowned luxury hotels
- Implemented a new leadership structure and modern HR tools to support employee development
- Led a multi-person HR team, including workforce planning and responsibility for a 12 Mio. EUR budget
- Advised senior management and department heads on strategic and employment law matters
- Actively contributed to international HR projects within the Kempinski Group
HR Manager & Executive Assistant
Steigenberger Hotels Zingst
- Set up professional HR structures for two hotels with 90 employees
- Implemented a sustainable training strategy and managed the recruitment process
- Advised senior management and managers on employment law and operational HR matters
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Professional Services, Cosmetics, and Tourism.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Human Resources, Marketing, Product Development, and Project Management.
Summary
Strategic HR leader with a hands-on mindset and a coach’s DNA. I shape company culture, lead through change, and support leaders with a systemic understanding of people. Whether it’s restructuring, culture development, or modern leadership, I combine solid HR expertise with emotional intelligence, coaching skills, and a clear set of values.
Skills
- Ms Office
- Sap
- Personio
- Leapsome
- Atoss
- Ppe
- Filosof
- Mpc
- Pathfinder
Languages
Education
Freie Universität Berlin
Diplom-Kauffrau, Human Resources Policy, Marketing, Business Law · Business Administration · Berlin, Germany · 2,1
Grand Elysée Hotel Hamburg
Hotel Specialist · Hamburg, Germany
Friedrich-List-Gymnasium Berlin
Abitur · Berlin, Germany
Certifications & licenses
Mentaltrainerin (ILS)
ILS
IHK-Seminar: Umgang Mit Dem Betriebsrat
IHK
Personal- & Business-Coach (ILS)
ILS
Leadership Skills
NEMEA Business School
Statistics
Experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Selina is based in Berlin, Germany.
Selina speaks the following languages: German (Native), English (Advanced).
Selina has at least 16 years of experience. During this time, Selina has worked in at least 6 different roles and for 4 different companies. The average length of individual experience is 3 years and 7 months. Note that Selina may not have shared all experience and actually has more experience.
Based on recent experience, Selina would be well-suited for roles such as: Head of People & Culture, Interim HR Manager & Independent Coach for Working Moms, Coach & Mental Trainer for Working Moms.
Selina's most recent position is Head of People & Culture at Relaxound GmbH.
In recent years, Selina has worked for Relaxound GmbH and Parfümerie Douglas GmbH.
Selina is most experienced in industries like Retail, Cosmetics, and Professional Services. Selina also has some experience in Tourism.
Selina is most experienced in business areas like Human Resources, Project Management, and Marketing. Selina also has some experience in Product Development.
Selina has recently worked in industries like Retail, Cosmetics, and Professional Services.
Selina has recently worked in business areas like Human Resources, Project Management, and Marketing.
Selina holds a Master in Business Administration from Freie Universität Berlin.
Selina has 5 certificates. Among them, these include: Mentaltrainerin (ILS), IHK-Seminar: Umgang Mit Dem Betriebsrat, and Personal- & Business-Coach (ILS).
The availability of Selina needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 11 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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