Software as a Service Experts in Hamburg

• End-to-end analysis and optimization of existing processes in campaign management, contract management and district heating construction/construction coordination
• Development of automated contract management and transformation scenarios, including software selection and integration
• Analysis of ERP, chat, RCS messaging, consent management and tracking
• Preparation of recommendations, decision proposals and presentations for the executive board
• Use of AI for process optimization
• Tools: Apple Office, Microsoft 365, Teams, Claude, ChatGPT

Goal: Future readiness and succession readiness

• Business model assessment: Conducting Business Model Canva workshops to assess the current business model and understand collaboration (3 areas)
• Systemic structural and cultural pattern analysis & role clarification: Conducting employee interviews to clarify responsibilities, interfaces, and decision-making logic in depth.
• Strategy operationalization: Breaking down the company's strategy, mission, and vision into concrete principles and operational goals that can be lived in everyday work.
• Establishment of a feedback system

Co-founded headroom, an XR consultancy, and continue to work hands-on with emerging immersive technology. We use virtual reality to help teams collaborate effectively regardless of their physical location (TeamVR).

Full overall responsibility: product, technology, compliance and go-to-market

• Delivered an enterprise MVP in 54 days, exceeding scope and schedule.
• Won a 250k € ARR anchor customer and built a sustainable enterprise sales pipeline in the first quarter.
• Paid PoCs with Zalando (35k €) and tesa (26k €), validating product-market fit with Tier-1 enterprise customers.
• Initiated ISO-27001 and TISAX certification processes. Left when the venture entered its next organizational phase.

• Onboarded and conducted comprehensive documentation and system analysis to assess the existing data infrastructure, facilitating rapid integration and collaboration across functional data teams (modelling, processing, reporting).
• Collaboratively defined the architecture and project structure for a central data pipeline repository, including hierarchical standards, knowledge management strategies, and role-specific responsibilities, enhancing maintainability and onboarding speed.
• Evaluated and validated open-source data routing tools (Airbyte, Apache NiFi, Dragster) for ingest and sync requirements in retail analytics, including local benchmarking and error-state testing.
• Led the design and deployment of Airbyte in Kubernetes, creating customized Helm charts, securing secrets handling, and configuring Ingress with TLS and internal DNS routing, ensuring full API and UI accessibility.
• Troubleshot and resolved Ingress controller issues, iterating through multiple stages of debugging and testing, and documented setup and replication steps for scalable reuse.
• Mapped data models to ARTS standard, supporting schema alignment for ERP and reporting use cases, and coordinated review loops to align future data processing logic.
• Drafted strategic 1-pagers comparing MinIO, Pub/Sub, and routing architectures, providing technical guidance for architectural decisions and investment planning.
• Enabled secure access and authentication mechanisms, including initial evaluation for SAML integration, cluster-level configuration reviews, and service annotation improvements.

Providing executive marketing leadership for multiple clients across scaling B2B technology and B2C consumer brands. Driving growth through strategic marketing leadership, owning positioning, brand and go-to-market execution while building AI-enabled operating systems and company-specific frameworks that make teams faster, preserve institutional knowledge, and scale more effectively. Leading a full repositioning for B2B cybersecurity SaaS client, rebuilt the messaging architecture, ICPs, buying groups and defined a new go-to-market strategy spanning marketing and sales, including the go-to-market brand and market-facing presence

• Implementing AI-enabled knowledge and operational systems that improve execution, cross-functional alignment, and institutional knowledge retention

• Consolidating multiple separate brands for a B2C client into a single umbrella brand, with a new go-to-market strategy and operating setup behind it

• Brand modernization and digital growth strategy for a premium consumer brand, redesigning the brand architecture, customer journey, and e-commerce experience

• Establishing scalable content, marketing, and operating systems to support long-term growth and more effective execution

• Operationally focused investor targeting technology companies in special situations (ownership transitions, strategic restructuring, turnaround)
• Co-responsible for deal origination, transaction execution, post-acquisition integration, and operational value creation across the portfolio
• Led acquisition of esome advertising technologies and Kairion (carve-out from ProSiebenSat.1), including SPA negotiation, TSA management, and full integration workstream
• Acquisition of Floyt Mobility GmbH (billiger-mietwagen.de)
• Hands-on value creation: personnel cost reduction, GTM-reorganization, tech roadmap

• Own product vision and roadmap for Axivion’s AI-enabled software quality and architecture platform (€35M+ ARR) with 12 direct reports (PMs, Marketers, etc.)
• Expanded TAM by 40% by repositioning the product as a compliance backbone for AI-driven, safety-critical software, generating €5M ARR growth
• Influenced €15M R&D investment through C-suite portfolio reviews, aligning innovation priorities with market and regulatory demand
• Enabled entry into regulated industries by accelerating certification readiness by 30%, improving retention and audit outcomes

• Overall responsibility for IT, including the creation and implementation of the IT roadmap/IT strategy and the resulting measures in the organizational structure, processes and systems landscape

• Member of the Management Board

• Organizational development

• Development of the corporate strategy

• Introduction of a new SteerCo process for Germany in coordination with the Dutch group

• Restructuring and optimization of incident, problem and change management

• Moderation and execution of software and partner selection processes for the introduction of new systems/applications

• Initiation and negotiation of business relationships with external service providers and suppliers, including contract design

• Ensuring IT security and data protection in accordance with legal requirements and best practices

• Expansion of internal data centers and infrastructure to ensure SLAs for internal operations, including cloud services and cybersecurity

• Budget planning and control as well as resource management for the area of responsibility

• Industry: SaaS (Customer Success Management) – B2B

Comprehensive GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup with a focus on AI Search Visibility and AI Citations in ChatGPT, Perplexity and Google AI Overviews – including a GEO workshop and a prioritized implementation roadmap.

• GEO Workshop & Roadmap: Conceptualized and delivered a GEO workshop (how LLMs work, AI Search Architecture, citation strategies); translated it into a prioritized implementation roadmap with impact/effort estimates
• Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
• Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author and Organization schema, validation of coverage
• Content Architecture & GEO: Flat content architecture, topic clusters (pillar-and-spoke), 200–300 word chunks and answer-first content structure, E-E-A-T rollout through author pages
• Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
• Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies

Tools & technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS

Freelance work for a large German family office

Built and further developed a modular B2B SaaS platform for professional wealth management and family offices, alongside freelance delivery of production-ready AI, data management, and automation solutions for the wealth management sector.

• Developed an AI governance framework for regulated finance and asset management workflows, aligned with DORA, BaFin-related governance expectations, and data protection requirements, including role definitions, access levels, and decision rules.
• Designed an agentic system with a locally operated open-source language model, including Qwen2.5 via Ollama, for secure querying of an asset database through text-to-SQL-to-text workflows.
• Built AI-supported analysis and reporting capabilities that generate structured answers, tables, and charts from asset data, with domain validation through resolver logic and RAG elements.
• Developed production-grade data import workflows for financial service provider data from CSV, PDF, and API sources, including validation, plausibility checks, and reconciliation with existing asset data.
• Solved the asset matching problem without a cross-system primary key through multi-stage validation rules and human-in-the-loop approvals.

Results:

• Secured EUR 250,000 in SaaS revenue in 2024, exceeding the forecast by 20%.
• Acquired family office clients with EUR 1.6bn in assets under management.
• Reduced manual effort for the largest client by approx. 3 days per month through automated data import and reconciliation processes.
• Reduced operational error risk through structured data validation, multi-stage asset matching, and human-in-the-loop approvals.

• Successfully completed a 3.5 month data science course, earning the ‘Certified Data Scientist’ title from XDi, Germany (AZAV certified).
• Covered supervised and unsupervised machine learning algorithms.
• Covered natural language processing using Python.

I help marketing teams and leaders get from data to decision - understanding their business model, defining what to measure, and building the tracking and reporting infrastructure to make it happen.

• Built and optimized analytics setups for 60+ clients across D2C, E-Commerce, SaaS, LeadGen and Subscription businesses in my career - from early-stage startups to enterprises
• Core focus: GA4 & GTM tracking architecture (incl. server-side), consent-compliant measurement, marketing dashboards (Power BI) and attribution
• Trusted long-term partner: most client relationships extend well beyond the initial project into ongoing strategic and operational support (NPS > 9.4)
• Regularly act as analytical sparring partner for marketing leads and C-level stakeholders, bridging the gap between data, tech and business strategy

I implemented a Zero-Trust architecture for robust, military-grade maritime container mini data centers based on VMware & Tanzu to support containerized GIS workloads for ground forces. The main focus was on securing communications, workload protection, and data access in contested electronic battle environments affected by jamming, interception, signal manipulation, and constantly changing operational conditions. I designed and architected use cases so that every element of workload, identity, and system could continue to operate independently and securely even in degraded or disrupted scenarios. In parallel, I defined the enterprise and solution security architecture with LeanIX, Bizzdesign, and HOPEX as enterprise architecture, repository, and governance platforms to maintain architecture inventory, relationships, traceability, target pictures, and security governance in complex environments. For the architectural designs, I used Sparx Enterprise Architect to describe formal architecture views, interfaces, trust boundaries, and system architecture in both IT and OT environments. IriusRisk was used for threat modeling of the solution to identify architecture-driven risks, derive security requirements, and detect countermeasures and design gaps directly from the solution models. Risk and compliance management was supported with Archer. Architecture decisions, control gaps, and operational risks were translated into controlled governance and auditable compliance measures. For documentation, collaboration, and visual design, I used Confluence to maintain Architecture Decision Records, Security Blueprints, and workflows. I used Lucidchart and draw.io to create design artifacts tailored to stakeholders. I also defined OT security concepts with support from electrical and mechanical engineers in the areas of oil, vehicle onboard systems, rail, power plants, pharma, gas turbines, and nuclear technology. I created the end-to-end OT security strategy, starting with global policy, developed into standards and procedures, and finally aligned with Bell-LaPadula, Purdue Model, SABSA, TOGAF ADM, CENELEC 50701, IEC 62443, and NIST standards. In addition, I worked with engineering team leads to identify critical KBP assets and place them under protective measures that segmented SCADA, PLC, and HMI assets. I drove collaboration between Security, IT, and OT teams to create standardized workflows and use cases for the OT security solution catalog, while integrating Defense-in-Depth and Zero-Trust principles into operational environments. A key part of my work was integrating multidisciplinary engineering, security, and operations stakeholders into a unified security blueprinting strategy and ensuring that architecture, threat modeling, governance, and documentation were technically strong and operationally practical.