Project specification
Project expertise
Description
Set up the Adobe Experience Platform (AEP) as a central customer engagement platform to enable personalized, cross-channel customer communication. By implementing the Adobe Experience Platform Real-Time Customer Data Platform (RT-CDP), a unified, data-driven foundation for marketing and personalization activities is created. This establishes a central data base that allows companies to optimize customer interactions in real time, segment audiences more precisely and efficiently orchestrate personalized marketing campaigns across various channels.
Design, build and implement a central Customer Data Platform (CDP) using Adobe Experience Platform RT-CDP. Advise stakeholders across the entire technology area.
Develop a technical design for personalization use cases implemented across marketing channels like SMS, email, mail, phone call, app and web. This is based on pre-defined audiences and segments. Collaborate with and advise the Customer Marketing team.
Implement personalization use cases in Adobe Journey Optimizer using Adobe Query Service to ensure optimized and targeted customer engagement, providing advice for the Customer Interaction area.
Provide technical and architectural consulting for optimal AEP implementation, especially regarding data management, system integration and personalization strategies.
Requirements
- Deep experience with Adobe Experience Platform (AEP), especially the Real-Time Customer Data Platform (RT-CDP) and Adobe Journey Optimizer.
- Experience designing and implementing Customer Data Platforms (CDPs), preferably in a complex, enterprise-wide context.
- Expertise in data management and system integration, including data modeling, data flows and API connections.
- Understanding of cross-channel marketing strategies and personalization measures (e.g. email, SMS, app, web, direct mail, telephony).
- Experience advising interdisciplinary stakeholders (e.g. marketing, IT, data, customer interaction).
- Ability to create technical concepts and use-case designs in the context of personalized customer engagement.
- Experience with Adobe Query Service as well as audience segmentation and activation.
- Strategic and analytical thinking to derive recommendations and optimization potential.
- Excellent communication skills to explain complex technical topics clearly and advise cross-functional teams.
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