Susanne Bachmann - Senior Change Communications Lead

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Düsseldorf, Germany

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Experience

Apr 2022 - Jun 2022

3 months

Change Communication Project Manager

SAP AG

Development of a strategic communication concept for the introduction of FlexWork in Germany
Advising the client on the project's change aspects

Jul 2021 - Oct 2021

4 months

CI & Brand Project Manager

UNICEPTA

Revamping CI & Brand
Campaign management
Developing a crisis manual

Jul 2021 - Oct 2021

4 months

ESD Certification Project Manager

Westenergie AG

Development of mission statement, educational concept, and overview for the "3malE" initiative (Education with Energy)

Jan 2020 - Present

6 years 11 months

Communication Project Manager

Deutsche Bahn AG

Project management and agency oversight for internal communication during the 6th employee survey of about 340,000 staff, with strategic and operational support and development of a measures catalog for internal and external communication
Project management for communicating the culture barometer, the representative interim employee survey
Project management of internal communication for DB’s partnership with UEFA for Euro 2024

Sep 2019 - Dec 2019

4 months

Transformation Communication Project Manager

EnBW

Development of a comprehensive communication concept to support the transformation
Strategic consulting for the board
Developing a crisis manual

May 2019 - Aug 2019

4 months

Project Management Internal Communication

Deutsche Bahn AG

Project leadership and agency management for the rollout of a new pension model
Strategic and operational support of the process
Development of an action plan for internal and external communications

Aug 2018 - Apr 2019

9 months

Project Management Change Communication

DB Netz AG

Support in the change process
Development of an action plan for internal and external communications
Creation of a crisis manual

Jan 2018 - Jul 2018

7 months

Project Management Strategic Communication

E.ON S.E.

Internal and external campaign management
Positioning of the board members
Development and management of campaigns

Jul 2017 - Oct 2017

4 months

Project Management Communications

METRO AG

Internal and external communications for Own Business Day 2017
Establishment of an international content hub
Development of an international communication strategy for OBD

Feb 2016 - Nov 2016

10 months

Strategic Consulting & Project Management Change Communication

Deutsche Bahn AG

Change communication for the ‘ZukunftBahn’ transformation campaign

Jan 2016 - May 2017

1 year 5 months

Project Manager, Internal Campaigns

Deutsche Bahn AG

Development & management of internal campaigns for the new employer branding ("Welcome, you fit right in")
Launch of the new social intranet (DB Planet)

Jan 2015 - Jan 2017

2 years 1 month

Consulting & Project Management, Executive Change Communications

E.ON S.E.

Strategic consulting and operational support for E.ON's brand relaunch
Executive and change/crisis communications
Development and execution of various PR activities

Jan 2014 - Apr 2017

3 years 4 months

Strategic Consulting & Employee Training

SolarWorld AG

Change and crisis communications in the company's change process (2015–2017)
Development and delivery of workshop formats for the strategic-operational support of change processes and topics (e.g., SAP implementation, "One IT")

Jan 2012 - Dec 2013

2 years

Interim PR & Communications Manager, Recruitment Marketing

Deutsche Bahn AG

Strategic and operational consulting and implementation of PR and internal communication measures
Development and delivery of campaign-accompanying employee and PR activities (including 2 special issues of mobil Karriere)

Jan 2011 - Dec 2012

2 years

Project Manager, Communications & Trade Shows - QIVICON

Telekom AG

Development of a communication concept for the market launch of the new QIVICON business unit
Strategic and operational consulting and implementation of measures
Setup of an issue management system and development of appropriate measures
Development of an event module for recruitment trade shows (target audience: engineers)

Jan 2006 - Dec 2009

4 years

Head of Corporate Communications (Interim Management)

Fortis Consumer Finance Deutschland

Disciplinary and professional leadership of the PR team (20 employees)
Establishing internal and external communication structures
Agency management for advertising, internal communication, press, PR and events
Developing and implementing PR concepts (2006 roll-out, 2007 charity campaign "Room for Kids")
Positioning of the company (CI) and management board
Traditional press relations with an ROI of 200-300%
Managing the change process and crisis communication

Jan 1999 - Present

27 years 11 months

Managing Director

Impressions Gesellschaft für Kommunikation mbH

Strategic and operational consulting and implementation of measures for clients in the IT, telecom, finance, automotive, health and energy sectors (Telekom, Deutsche Bahn AG, E.ON, RWE, BMW, DEKRA, Fortis, etc.)

Jan 1998 - Dec 1999

2 years

Head of Corporate Communications

Talkline GmbH

Disciplinary and professional leadership of the PR team (6 employees)
Internal and external communication
Strategic positioning
Spokesperson role
Trade shows, events, sponsorship, internet
Branding, brand communication, agency management

Jan 1996 - Dec 1998

3 years

Head of Corporate Communications

RWE Telliance AG; Lahmeyer AG

Disciplinary and professional leadership of the PR team (12 employees)
Brand development and positioning of the companies
Press spokesperson role
Internal and external communication
Investor relations: rebranding of Lahmeyer AG; managing annual general meetings; responsibility for annual reports
Corporate design development, trade show presence
Agency management (marketing, PR, internet, events)
Managing communication activities after the spin-off and for subsidiaries in Hungary and Czechoslovakia

Jan 1995 - Dec 1995

1 year

Managing Director

expo TV GmbH

Focus on trade show TV, corporate films, market research (customer focus groups)

Jan 1989 - Dec 1995

7 years

Freelance Work

Journalist for Handelsblatt, Wirtschaftswoche, Süddeutsche Zeitung, Capital, Manager Magazin, VOX, RTL, NDR
Marketing communication (consulting): IBM, HP, Alcatel SEL, VDE, Deutsche Telekom AG, Aluminium-Zentrale (strategic communication consulting, promotional materials, corporate design development, events, customer magazines, internal communication)

Jan 1987 - Dec 1989

3 years

Duty Editor

Afö GmbH, Neubauer Advertising Agency

Personnel responsibility for 65 employees
PR consulting and classic press work for Alcatel SEL
Managing communication for VDE (member magazine, annual reports, image brochures, promotional materials)
Managing Telenorma (ads, brochures, promotional materials)
Pre-test phase of the German edition of "Esquire" (competitor analysis, magazine concept: text and layout)
Client acquisition and contacts

Jan 1985 - Dec 1987

3 years

Press, Public Relations and Marketing Communications Consultant

Diakonisches Werk Braunschweig

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Telecommunication, Information Technology, Energy, Banking and Finance, Automotive, and Healthcare.

Telecommunication

Information Technology

Energy

Banking and Finance

Automotive

Healthcare

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Project Management, Strategy, Marketing, Human Resources, Finance, and Production.

Project Management

Strategy

Marketing

Human Resources

Finance

Production

Summary

Competence Specialist

Experienced communications specialist
Background in journalism with an early focus on marketing, PR, and strategic corporate communications
Extensive experience – both strategic and operational – in marketing (here: marketing communications), corporate branding, employer branding
Extensive experience – both strategic and operational – in internal and external corporate communications, change and crisis communications, employer branding, and positioning companies after spin-offs
Strategic and results-oriented, inspiring and motivating

Professional Profile

Broad experience in corporate and marketing communications: crisis and change communications, internal and external communications (E.ON, Deutsche Bahn, Westenergie), brand and product PR, employer branding (Deutsche Bahn AG)
Focus on building brands through PR (Panoramic Power, RWE Telliance, o.tel.o, QSC, Fortis Credit4me, Qivicon by Telekom)
Communicative support and management of projects, culture, change and crisis processes (Deutsche Bahn AG, E.ON, SolarWorld AG, RWE AG, Deutsche Telekom) – including strategy and concept development as well as implementation of measures

Publications

Project leader & author of "Future Republic – 80 Visionaries Jump into the Year 2030" (SPIEGEL bestseller)
Co-editor: "Efficient Crisis Communication – Transparent and Authentic" (Springer Gabler 2016, 2021)
MCBook – a magazine for the Cologne company MediaCologne
Explainer videos & films for Deutsche Bahn, project: employee survey 2022
Ghostwriting for two book projects (Miriam Wohlfahrt, Nina Pütz: "How Companies Work", Campus 2022; Prof. Wolfgang Reinhard: "Living in Old Age", FAZ Publishing, to be released fall 2023)

Languages

German

Native

Education

Oct 1982 - Jun 1984

II. Teacher Training Seminar Darmstadt (Schuldorf, Bergstraße, Seeheim-Jugenheim)

Teacher traineeship, second state exam · Seeheim-Jugenheim, Germany

Oct 1977 - Jun 1982

Technical University of Braunschweig

First state exam · Studies for higher teaching degree (German Studies, Political Science) · Braunschweig, Germany

Oct 1968 - Jun 1977

Gymnasium im Schloss

Wolfenbüttel, Germany

Statistics

Experience

Total positions 23

Experience in Telecommunication 36 y

Avg length 3 y 1 m

Longest experience 27 y 10 m

Expertise

Recent roles Change Communication Project Manager, CI & Brand Project Manager, ESD Certification Project Manager

Main industries Telecommunication, Information Technology, Energy

Main business areas Project Management, Strategy, Marketing

Qualifications

Member since

August 2024

Last update

August 2025

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Frequently asked questions

Have questions? Find more information here.

Susanne is based in Düsseldorf, Germany.

Susanne speaks the following languages: German (Native).

Susanne has at least 42 years of experience. During this time, Susanne has worked in at least 20 different roles and for 18 different companies. The average length of individual experience is 2 years and 10 months. Note that Susanne may not have shared all experience and actually has more experience.

Based on recent experience, Susanne would be well-suited for roles such as: Change Communication Project Manager, CI & Brand Project Manager, ESD Certification Project Manager.

Susanne's most recent position is Change Communication Project Manager at SAP AG.

In recent years, Susanne has worked for SAP AG, Deutsche Bahn AG, and Impressions Gesellschaft für Kommunikation mbH.

Susanne is most experienced in industries like Telecommunication, Information Technology, and Energy. Susanne also has some experience in Banking and Finance, Automotive, and Healthcare.

Susanne is most experienced in business areas like Project Management, Strategy, and Marketing. Susanne also has some experience in Human Resources, Finance, and Production.

Susanne has recently worked in industries like Information Technology, Automotive, and Energy.

Susanne has recently worked in business areas like Project Management, Strategy, and Human Resources.

Susanne attended II. Teacher Training Seminar Darmstadt (Schuldorf, Bergstraße, Seeheim-Jugenheim).

The availability of Susanne needs to be confirmed.

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Daily rate avg. 830 €

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Median rate 820 €

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Calculated based on our freelancers’ daily rates as of 4 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.