Stefan Vonderstein - Freelance Creative Director / Copywriter / Concept Developer

Q: Where is Stefan based?

Stefan is based in Düsseldorf, Germany .

Q: What languages does Stefan speak?

Stefan speaks the following languages: German (Advanced) .

Q: What is Stefan's latest experience?

Stefan's most recent position is Freelance Creative Director / Copywriter / Concept Developer .

Q: What is Stefan's education?

Stefan attended education in Graphic Designer .

Q: What is the availability of Stefan?

Stefan is immediately available full-time for suitable projects.

Q: How to hire Stefan?

To hire Stefan, click the Meet button on the profile to request a meeting and discuss your project needs.

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Düsseldorf, Germany

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Experience

Freelance Creative Director / Copywriter / Concept Developer

Develops major campaigns, rethinks brands, and writes copy for various media.
Steps in as managing director at short notice for one to two weeks.
Advises clients strategically and creatively and leads creative workshops.
Grew up in the late '70s and '80s with a strong counter stance against normality and the established; influenced by banned literature, atonal music, and challenging art.
Passionate about ideas, painting, and drawing; sees ideas as the driving force for innovation and personal growth.
Trained graphic designer working as a copywriter, concept developer, thinker, and campaign maker.
Works in both traditional (print, OOH, radio, TV) and digital.
Responsible for numerous TV and digital productions, including for: Braun, C&A, VW Generation Golf, Preis24, Mornin Glory, Matratzen Concord, VDZ, Hakle, Microsoft, Toshiba (digital), ERCO, heimwerker.de, Gion Cosmetics, various insurance companies, Sixt, Gillette Fusion, Lufthansa Cargo, Ortel Mobile, and others.

Copywriter / Concept Developer / Campaign Maker

BBDO

Creative work as a copywriter and concept developer.
Developed campaign ideas, claims, and advertising materials for various clients.
Worked on traditional and digital initiatives.

Creative Concept Developer / Copywriter

Brainpool

Developed the idea for a TV case around the new series, initially with the working title "Famous".
Conceptualized a commercial for a fictional product, a schnapps, which aired on PRO7 before the series premiere.
Shaped the story: an ordinary person, played by Bjarne Mädel, unexpectedly becomes famous through a commercial.
Developed the product and series title "The Little Man" and built a real case to launch the series.

Creative Director / Copywriter / Concept Developer

Braun (P&G)

Contributed to the strategic realignment of the Braun brand, which previously appeared differently by product category and by country.
Commissioned by Procter & Gamble to develop a unified global brand identity.
Persuaded decision-makers Ralf Zilligen and Dickjan Poppema to invest a budget of 30,000 euros in developing a consistent campaign look.
Collaborated with photographers and image editors to create a consistent visual presence.
Developed the Braun campaign together with copywriter Fiona Grace.
Worked on over ten TV spots as well as other traditional and digital initiatives for Braun.

Copywriter / Concept Developer / Campaign Maker

C&A

Developed numerous Europe-wide campaigns for C&A.
Contributed creatively to the "Cindy Crawford Collection" and the "170 Years of C&A" communication.
Created employee magazines, posters, ads, and materials for store openings.
Worked on the production of over 50 TV spots for C&A.
Developed and wrote radio spots that are particularly memorable for their silliness and lightness.
Supported traditional advertising (print, OOH) as well as TV and other channels.

Copywriter / Concept Developer / Campaign Developer

DDB Needham

Copywriting and conceptual role in a large network agency.
Development of campaigns and headlines for national and international brands.
Collaboration on integrated communication solutions.

Copywriter / Concept Developer / Campaign Developer

Hildmann, Simon, Rempen & Schmitz

Creative agency role focused on copywriting and campaign concepts.
Support in developing brand identity and advertising materials for various clients.

Copywriter / Concept Developer / Campaign Developer

Jung von Matt

Short-term agency role at Jung von Matt.
Contributed to creative campaign ideas and copywriting for brand communication.

Brand Consultant / Creative Director

Matratzen Concord

Worked closely with management on a brand turnaround from a budget discounter to a quality discounter.
Developed a new brand identity including logo, colors, and design guidelines.
Conceptualized and implemented store interiors, including price tag design.
Developed radio, poster, and TV campaigns.
Supported the brand in a highly competitive and digitally transformed mattress market.
Created multiple campaigns and spots for Matratzen Concord across classic and digital channels.

Copywriter / Concept Developer / Campaign Developer

Melches Vonderstein

Creative collaboration on campaign concepts and copy.
Developed communication ideas for various industries.

Brand Consultant / Copywriter / Concept Developer

Mornin Glory

Collaboration with a Berlin startup selling razor blades via subscription.
Close collaboration with founder Nico Stoetter on brand development.
Building the 'Morninglory' brand and positioning it in the market.
Developing a campaign that simply and surprisingly shows the benefits of the Morninglory concept.
Writing copy and creative concepts, including TV and digital ads.

Copywriter / Concept Developer / Campaign Maker

Ogilvy & Mather

Working as a copywriter and concept developer in an international ad agency.
Developing campaigns and creative concepts for various brands.
Contributing to traditional and cross-media communication campaigns.

Creative Concept Developer / Copywriter

Preis24.de

Participated in a pitch for a TV spot for Preis24.de.
Developed and produced several spots instead of just one.
Creatively staged a 'pig' as an eye-catching ad motif.
Helped achieve high visibility in the digital smartphone market.
Worked on TV and other communication campaigns for the Preis24.de brand.

Copywriter / Concept Developer / Campaign Maker

Rempen & Partner

Multiple roles at the Rempen & Partner agency.
Developing campaign ideas and copy for print, radio, and TV.
Close collaboration with creative partner Olaf Reys on projects and portfolio.
Contributing to brand management and creative main ideas for clients across various industries.

Copywriter / Concept Developer / Campaign Maker

Steinle & Melches

Agency role focused on copy and concept.
Supporting the development of campaigns and brand identities.

Copywriter / Concept Developer – Stefan Kappers Campaign

VDZ

Conceptualizing a magazine campaign around the figure of Stefan Kappers as an experimental advertising project.
Organizing a shoot with emotional, reflective photos showing Stefan doing various things.
Writing unusual, thoughtful texts without any identifiable sender or client.
Generating an early viral wave with much speculation about the background and purpose of the campaign.
Aiming to investigate the phenomenon of Stefan Kappers, his notoriety, and image values.
Demonstrating the effectiveness of magazine advertising: at its peak, 36% of Germans knew Stefan Kappers.
Target audience were media agencies and media decision-makers.

Copywriter / Concept Developer – Generation Golf Campaign

Volkswagen

Developing the slogan 'Generation Golf' and driving the idea for the campaign.
Collaborating with Marc Flood and Otto de Fries, who created the films for the campaign.
Contributing creatively to revitalizing the 'Generation Golf' campaign.
Writing the headlines that later became famous in Florian Illies's book of the same name.

Copywriter / Concept Developer / Campaign Maker

Vonderstein Reys

Creative hub and partner environment where the portfolio was developed together with Olaf Reys.
Developing campaigns, copy, and concepts for various brands.
Working on traditional and digital advertising activities.

Founder / Digital Branding Consultant

Werbung Online Kaufen

Developing the idea of offering creative services online without extensive agency fuss.
Focusing on digital personal and brand development.
Helping individuals and brands to create a professional online presence.
Using the fact that everyone becomes a brand online as the starting point for consulting and creative services.

Languages

German

Advanced

Education

Graphic Designer

Statistics

Experience

Total positions 19

Profile

Created

June 2024

Last Update

June 2025

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Frequently asked questions

Have questions? Find more information here.

Stefan is based in Düsseldorf, Germany.

Stefan speaks the following languages: German (Advanced).

Based on recent experience, Stefan would be well-suited for roles such as: Freelance Creative Director / Copywriter / Concept Developer, Copywriter / Concept Developer / Campaign Maker, Creative Concept Developer / Copywriter.

Stefan's most recent position is Freelance Creative Director / Copywriter / Concept Developer.

Stefan attended education in Graphic Designer.

Stefan is immediately available full-time for suitable projects.

Stefan's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Stefan, click the Meet button on the profile to request a meeting and discuss your project needs.

Salary / Daily Rate Distribution

0 2 4 6 8

<€720 €800-880 €960-1040 €1040-1120 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200

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300

Daily rate avg. 975 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1200

900

600

300

Median rate 1000 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.