Dr Leonie Röcker-B2B Sales, Account and Project Management
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Experience
B2B Customer Account Manager (freelance)
SI priv. Ernährungsinstitut Deutz GmbH
- Account management for existing and new customers
- Planning and coordination of client projects
- Stakeholder management with health insurance companies and associations
Senior Account Manager (freelance)
AssistIng GmbH
- Account management for new customers
- Developing a sales strategy for various channels (email, phone, LinkedIn)
- Establishing structures and processes for systematic lead management
Senior Account Manager (freelance)
WongDoody GmbH (formerly oddity space GmbH)
- Account and project management, including for the client BOSCH
- Coordination of digital projects in campaigns, social media, website, application, and film
- Managing quotes and pricing at the interface with specialist departments (CRM: Salesforce)
- Project responsibility and controlling until delivery
Interim B2B Sales Lead (freelance)
Mersor GmbH
- Building the B2B sales department and leading the sales team
- Account and project management from proposal creation to completion
- Developing and implementing sales strategy, structures, and processes, including CRM (Pipedrive, Hubspot)
Senior Business Development Manager (freelance)
Reruption GmbH
- Selling an application to end customers, including KPI monitoring for STIHL saw training (CRM: Pipedrive)
- Recruiting for Mercedes-Benz
- Conducting 50+ expert interviews for a whitepaper
Go-to-Market Lead for the DACH Market Unit
Accenture Song (formerly Mackevision Medien Design GmbH)
- Technical and disciplinary leadership of the team
- Tracking and reporting of sales metrics, and deriving measures to improve sales performance
- Development and implementation of sales strategies
New Business Manager
Accenture Song (formerly Mackevision Medien Design GmbH)
- Account management including revenue responsibility for new clients
- Managing the interface between the business unit and the client
- Controlling and reporting of the sales pipeline and projects of the unit
Bid Manager, Inside Sales
Accenture Song (formerly Mackevision Medien Design GmbH)
- Planning and coordinating bidding processes
- Preparing bid documents and costing bases
- Establishing quality standards for the sales process
Senior Consultant in a Project Management Office
Deutsche Bahn AG
- Setting up a cross-departmental project at group level
- Assisting the division head in board meetings
- Establishing an agile approach for team organization
Lecturer in the Digital Business Management program, Retail Business Administration
Baden-Württemberg Cooperative State University
Research Associate
Chair of Business-to-Business Marketing, Sales & Pricing, Prof. Dr. Dr. h.c. mult. Christian Homburg, University of Mannheim
Industry Experience
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Experienced in Education, Retail, Media and Entertainment, Automotive, Manufacturing, and Information Technology.
Business Area Experience
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Experienced in Sales, Marketing, Research and Development, Business Intelligence, Human Resources, and Project Management.
Languages
Education
University of Mannheim
PhD, management of executives in marketing and sales · Business-to-Business Marketing, Sales & Pricing · Mannheim, Germany · summa cum laude
University of Mannheim
Master in Management · Management · Mannheim, Germany · Grade 1.7
Singapore Management University
Semester abroad as part of the Bachelor of Science program · Singapore
Statistics
Experience
Global Experience
Expertise
Qualifications
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