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Julian L.-Director B2B Group

Julian L. - Director B2B Group - profile avatar
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Available
Berlin, Germany

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Experience

Jun 2025 - Present
Warsaw, Poland

Director Group B2B

Allegro

Position summary
Director Group B2B at Allegro
Industries
Retail
Business areas
Product Development
Strategy

Responsible for the B2B business of Poland's largest e-commerce platform, including full P&L and product direction.

  • Full P&L ownership for the B2B Group, responsible for 7bn PLN (~€1.6bn) in annual GMV
  • Initiated and lead the business and product group transformation and strategy change to focus on SME customers, leading to a 100% increase in GMV growth (from 12% to 24% YoY)
  • Drove AI-based process automation to 48% of B2B Group processes
Jan 2022 - May 2025
Berlin, Germany

Head of Product

MediaMarktSaturn Retail Group

Position summary
Head of Product at MediaMarktSaturn Retail Group
Industries
Retail
Business areas
Information Technology
Product Development

Build and led the Marketplace product group for Europe's largest consumer-electronics retailer and stood up its first AI-native product team.

  • Created MediaMarktSaturn's first AI-native product team, resulting in 40% faster feature development on average
  • Launched the group-wide Refurbished Goods business, contributing 30% to annual GMV growth across all marketplace countries
  • Delivered 120%+ GMV growth year over year, achieving a nine-figure annual GMV base
  • Scaled the marketplace to 9 countries, every launch on time and on budget
  • Reached 2M+ weekly unique sessions, proving platform scalability
  • Cut operational costs 23% by applying generative AI to product-data management and customer interaction
Sep 2019 - Dec 2020
Berlin, Germany
On-site

Interim Head of Product

Scorable

Position summary
Interim Head of Product at Scorable
Industries
Banking and Finance
Information Technology
Business areas
Product Development

Fintech startup building AI models for credit-risk analysis in asset management.

  • Creating and leading the product organization with 6 Product Managers and 20 Developers
  • Achieving product market fit within 4 months and fulfilled growth KPI of 5 corporate B2B clients within 8 months
  • Acquired by BondIT
Sep 2018 - Dec 2021
London, United Kingdom

Head of Product

Deloitte Digital Ventures

Position summary
Head of Product at Deloitte Digital Ventures
Industries
Automotive
Insurance
Media and Entertainment
Retail
Business areas
Product Development
Project Management
  • Leading multiple product developing projects with 7-digit budgets and up to teams of 20 consultants in Retail, Insurance and Automotive industry
  • Responsible for creating a matching platform using recommender algorithms in the media and entertainment industry (7-figure budget)
Jan 2017 - Sep 2018
Berlin, Germany

Founder

Invaluable GmbH

Position summary
Founder at Invaluable GmbH
Industries
Information Technology
Retail
Business areas
Information Technology
Product Development

AI and computer-vision company applying models to retail-store analytics.

  • Built and led the company from founding through to successful exit
  • Clients included Microsoft, BMW, and FlixBus
Jan 2016 - Jan 2017
Santa Barbara, United States

Co-Founder

Breadware Inc.

Position summary
Co-Founder at Breadware Inc.
Industries
Information Technology
Business areas
Information Technology
Product Development
  • Negotiated a US$1M pre-seed round with WaterShed and Ozmen Ventures
  • Owned Breadware's cloud-based IDE and administrative suite
Nov 2015 - Oct 2016
Oxford, United Kingdom

Director

Oxford Seed Fund

Position summary
Director at Oxford Seed Fund
Industries
Banking and Finance
Business areas
Investments and M&A
Mar 2014 - Aug 2016
Hamburg, Germany

Senior Product Owner

Orange Networks GmbH

Position summary
Senior Product Owner at Orange Networks GmbH
Industries
Information Technology
Business areas
Product Development
Jan 2011 - Feb 2014
Munich, Germany

Senior Consultant

Microsoft

Position summary
Senior Consultant at Microsoft
Industries
Information Technology

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Information Technology, Automotive, Insurance, Media and Entertainment, and Banking and Finance.

Retail
Information Technology
Automotive
Insurance
Media and Entertainment
Banking and Finance
Profile match chart

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development, Information Technology, Project Management, Strategy, and Investments and M&A.

Product Development
Information Technology
Project Management
Strategy
Investments and M&A
Profile match chart

Summary

Product leader with 15+ years building and scaling digital products across e-commerce, fintech, and enterprise software. Track record of owning marketplace platforms end to end, from vision to multi-country launch, and turning them into nine-figure GMV businesses. Responsible for building the company's first AI-native product teams. Hands-on entrepreneur founding a machine learning company with successful exit. Equally comfortable setting product strategy and shipping with engineering teams. Oxford MBA with computer science background.

Skills

Global Product Portfolio Management Product Management Agile Scrum B2b E-Commerce C-Level Stakeholder Management

Languages

German
Native
English
Advanced

Education

Sep 2015 - Sep 2016

University of Oxford

MBA · Oxford, United Kingdom

Sep 2006 - May 2010

University of Paderborn

B.Sc. · Computer Science · Paderborn, Germany

Certifications & licenses

Statistics

Experience

Total positions 9
Experience in Retail 10 y
Avg length 2 y
Longest experience 3 y 4 m

Global experience

Countries worked in 4 (Germany, United Kingdom, Poland, United States)
Primary country Germany

Expertise

Recent roles Director Group B2B, Head of Product, Interim Head of Product
Main industries Retail, Information Technology, Automotive
Main business areas Product Development, Information Technology, Project Management

Qualifications

Highest degree Master
Certifications earned 2

Profile

Member since
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Frequently asked questions

Have questions? Find more information here.

Julian is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

Julian speaks the following languages: German (Native), English (Advanced).

Julian has at least 16 years of experience. During this time, Julian has worked in at least 8 different roles and for 9 different companies. The average length of individual experience is 2 years and 9 months. Note that Julian may not have shared all experience and actually has more experience.

Based on recent experience, Julian would be well-suited for roles such as: Director Group B2B, Head of Product, Interim Head of Product.

Julian's most recent position is Director Group B2B at Allegro.

In recent years, Julian has worked for Allegro, MediaMarktSaturn Retail Group, and Deloitte Digital Ventures.

Julian is most experienced in industries like Retail, Information Technology, and Automotive. Julian also has some experience in Insurance, Media and Entertainment, and Banking and Finance.

Julian is most experienced in business areas like Product Development, Information Technology, and Project Management. Julian also has some experience in Strategy and Investments and M&A.

Julian has recently worked in industries like Retail, Automotive, and Insurance.

Julian has recently worked in business areas like Product Development, Information Technology, and Project Management.

Julian holds a Master from University of Oxford and a Bachelor in Computer Science from University of Paderborn.

Julian has 2 certificates. These include: Advanced Certified Scrum Product Owner (A-CSPO) and Certified Scrum Professional Product Owner (CSP-PO).

Julian is immediately available full-time for suitable projects.

Daily rate distribution

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20% of experts charge less than €800 per day.
50% of experts charge between €800 and €1200 per day.
20% of experts charge between €1200 and €1600 per day.
10% of experts charge €1600 or more per day.
<€800 €800-​1200 €1200-​1600 €1600+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Daily rate avg. 1035 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

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Rate comparison chart
Median rate 1040 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 9 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.