Julian L.-Director B2B Group

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Experience
Director Group B2B
Allegro
Responsible for the B2B business of Poland's largest e-commerce platform, including full P&L and product direction.
- Full P&L ownership for the B2B Group, responsible for 7bn PLN (~€1.6bn) in annual GMV
- Initiated and lead the business and product group transformation and strategy change to focus on SME customers, leading to a 100% increase in GMV growth (from 12% to 24% YoY)
- Drove AI-based process automation to 48% of B2B Group processes
Head of Product
MediaMarktSaturn Retail Group
Build and led the Marketplace product group for Europe's largest consumer-electronics retailer and stood up its first AI-native product team.
- Created MediaMarktSaturn's first AI-native product team, resulting in 40% faster feature development on average
- Launched the group-wide Refurbished Goods business, contributing 30% to annual GMV growth across all marketplace countries
- Delivered 120%+ GMV growth year over year, achieving a nine-figure annual GMV base
- Scaled the marketplace to 9 countries, every launch on time and on budget
- Reached 2M+ weekly unique sessions, proving platform scalability
- Cut operational costs 23% by applying generative AI to product-data management and customer interaction
Interim Head of Product
Scorable
Fintech startup building AI models for credit-risk analysis in asset management.
- Creating and leading the product organization with 6 Product Managers and 20 Developers
- Achieving product market fit within 4 months and fulfilled growth KPI of 5 corporate B2B clients within 8 months
- Acquired by BondIT
Head of Product
Deloitte Digital Ventures
- Leading multiple product developing projects with 7-digit budgets and up to teams of 20 consultants in Retail, Insurance and Automotive industry
- Responsible for creating a matching platform using recommender algorithms in the media and entertainment industry (7-figure budget)
Founder
Invaluable GmbH
AI and computer-vision company applying models to retail-store analytics.
- Built and led the company from founding through to successful exit
- Clients included Microsoft, BMW, and FlixBus
Co-Founder
Breadware Inc.
- Negotiated a US$1M pre-seed round with WaterShed and Ozmen Ventures
- Owned Breadware's cloud-based IDE and administrative suite
Director
Oxford Seed Fund
Senior Product Owner
Orange Networks GmbH
Senior Consultant
Microsoft
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Information Technology, Automotive, Insurance, Media and Entertainment, and Banking and Finance.
Business area experience
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Experienced in Product Development, Information Technology, Project Management, Strategy, and Investments and M&A.
Summary
Product leader with 15+ years building and scaling digital products across e-commerce, fintech, and enterprise software. Track record of owning marketplace platforms end to end, from vision to multi-country launch, and turning them into nine-figure GMV businesses. Responsible for building the company's first AI-native product teams. Hands-on entrepreneur founding a machine learning company with successful exit. Equally comfortable setting product strategy and shipping with engineering teams. Oxford MBA with computer science background.
Skills
Global Product Portfolio Management Product Management Agile Scrum B2b E-Commerce C-Level Stakeholder Management
Languages
Education
University of Oxford
MBA · Oxford, United Kingdom
University of Paderborn
B.Sc. · Computer Science · Paderborn, Germany
Certifications & licenses
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Julian is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Julian speaks the following languages: German (Native), English (Advanced).
Julian has at least 16 years of experience. During this time, Julian has worked in at least 8 different roles and for 9 different companies. The average length of individual experience is 2 years and 9 months. Note that Julian may not have shared all experience and actually has more experience.
Based on recent experience, Julian would be well-suited for roles such as: Director Group B2B, Head of Product, Interim Head of Product.
Julian's most recent position is Director Group B2B at Allegro.
In recent years, Julian has worked for Allegro, MediaMarktSaturn Retail Group, and Deloitte Digital Ventures.
Julian is most experienced in industries like Retail, Information Technology, and Automotive. Julian also has some experience in Insurance, Media and Entertainment, and Banking and Finance.
Julian is most experienced in business areas like Product Development, Information Technology, and Project Management. Julian also has some experience in Strategy and Investments and M&A.
Julian has recently worked in industries like Retail, Automotive, and Insurance.
Julian has recently worked in business areas like Product Development, Information Technology, and Project Management.
Julian holds a Master from University of Oxford and a Bachelor in Computer Science from University of Paderborn.
Julian has 2 certificates. These include: Advanced Certified Scrum Product Owner (A-CSPO) and Certified Scrum Professional Product Owner (CSP-PO).
Julian is immediately available full-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 9 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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