Ines S.-Freelance Online Marketing & Data Strategy
Check rate
Experience
Freelance Online Marketing & Data Strategy
Datenkomplize
- Unlocking data treasures and gaining fantastic insights
- As a data partner, I optimize my clients' marketing mix
Senior Data Analyst | Performance Marketing
TÜV Technische Überwachung Hessen GmbH
- Continuous reporting of relevant key performance indicators (KPI)
- Lead management: generation and master data maintenance
- Analysis and evaluation of marketing activities
- Preparation of presentations, reports and dashboards
- Research on trend topics and cross-selling potential analysis
Online Editor
TÜV Technische Überwachung Hessen GmbH
- Web editing with the Typo3 content management system
- SEO and website optimization
- Email marketing, including occasion-based trigger mailings
- Technical support and further development of databases
- Redesign of the company's internal intranet with Confluence
- Consulting and communication with internal departments as well as coordination of external agencies
Public Sales Fußball-WM 2006
FIFA World Cup Ticketing Center / CTS Eventim
- Planning the direct sales and lottery phases
- Creation of website and mailings, including reporting
- Processing of international payment transactions (end customers)
Corporate Communications | Information Technology
Landesbank Rheinland-Pfalz
- Company and personal information (Creditreform, Dun & Bradstreet)
- Commissioned research and preparation of data for decision-makers
- Data maintenance in portals and the intranet
- Monitoring of competition in the banking sector
Sales
Genios Business Databases / Handelsblatt Publishing Group
- Identifying new customers for research and information portals
- Designing dashboards for energy companies, auditors, and the food and tourism industries
- Researching orders, topics, and keywords
Online Editorial Department
Südhessen Media House, Echo-Online
- Creating web content with HTML
- Maintaining the online events calendar
- Planning and carrying out trade fair appearances
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Sport, Media and Entertainment, and Banking and Finance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Business Intelligence, Information Technology, Finance, Research and Development, and Sales.
Summary
Unlocking data treasures and gaining fantastic insights - as a data partner, I optimize my clients' marketing mix.
Skills
Quick To Grasp New Concepts
Care And Accuracy
Keeping Goals In Sight
Curiosity
Communication Skills
Structured Way Of Working
Analytical Thinking
Problem-Solving Skills
Empathy
Commitment
Stress Management
Teamwork
Initiative
Resilience
Ms-Office
Jira
Typo 3
Confluence
Photoshop
Power Bi
Canva
Languages
Education
Hochschule Darmstadt
Diplom · Information & Knowledge Management · Darmstadt, Germany
Certifications & licenses
Data Manager - Zertifikat
Akademie der Deutschen Medien
E-Mail-Marketing
Inxmail Academy
Google Analytics 4 - Website-Erfolge messen
Texten für das Web: User, Online-Marketing, Suchmaschinen
etracker Analytics - Website-Ziele, Produkt Performance, Kampagnen
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Ines is based in Büttelborn, Germany and can operate in on-site, hybrid, and remote work models.
Ines speaks the following languages: German (Native), English (Intermediate).
Ines has at least 24 years of experience. During this time, Ines has worked in at least 7 different roles and for 6 different companies. The average length of individual experience is 3 years and 5 months. Note that Ines may not have shared all experience and actually has more experience.
Based on recent experience, Ines would be well-suited for roles such as: Freelance Online Marketing & Data Strategy, Senior Data Analyst | Performance Marketing, Online Editor.
Ines's most recent position is Freelance Online Marketing & Data Strategy at Datenkomplize.
In recent years, Ines has worked for Datenkomplize and TÜV Technische Überwachung Hessen GmbH.
Ines is most experienced in industries like Professional Services, Sport, and Media and Entertainment. Ines also has some experience in Banking and Finance.
Ines is most experienced in business areas like Marketing, Business Intelligence, and Information Technology. Ines also has some experience in Finance, Research and Development, and Sales.
Ines has recently worked in industries like Professional Services.
Ines has recently worked in business areas like Business Intelligence and Marketing.
Ines attended Hochschule Darmstadt for Information & Knowledge Management.
Ines has 5 certificates. Among them, these include: Data Manager - Zertifikat, E-Mail-Marketing, and Google Analytics 4 - Website-Erfolge messen.
Ines is immediately available part-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 1 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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