Ines Stenzel-Freelancer Online Marketing & Data Strategy
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Experience
Freelancer Online Marketing & Data Strategy
Datenkomplize
- Uncover data treasures and gain fantastic insights
- As a Datenkomplize I optimize my clients' marketing mix
Senior Data Analyst | Performance Marketing
TÜV Technische Überwachung Hessen GmbH
- Continuous reporting of key performance indicators (KPIs)
- Lead management: generation and master data maintenance
- Analysis and assessment of marketing activities
- Creation of presentations, reports, and dashboards
- Research on trend topics and potential analysis for cross-selling
Online Editor
TÜV Technische Überwachung Hessen GmbH
- Web editing with the Typo3 content management system
- SEO and website optimization
- Email marketing, including event-driven trigger mailings
- Technical support and further development of databases
- Redesigned the company's intranet with Confluence
- Consultation and communication with internal departments as well as management of external agencies
Public Sales | 2006 FIFA World Cup
FIFA World Cup Ticketing Center / CTS Eventim
- Conceptualized the direct sales and lottery phases
- Created the website and mailings, including reporting
- Handled international payment transactions (end customers)
Corporate Communications | Information Technology
Landesbank Rheinland-Pfalz
- Company and credit reports (Creditreform, Dun & Bradstreet)
- Order research with data preparation for decision makers
- Data maintenance in portals and intranet
- Competitor monitoring in the banking sector
Sales
Genios-Wirtschaftsdatenbanken / Verlagsgruppe Handelsblatt
- Identifying new clients for research and information portals
- Designing dashboards for energy companies, auditors, as well as the food and tourism sectors
- Conducting commissioned research, topic research, and indexing
Online Editor
Medienhaus Südhessen, Echo-Online
- Writing web content using HTML
- Maintaining the online events calendar
- Planning and managing trade show appearances
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Sport, Media and Entertainment, and Banking and Finance.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Business Intelligence, Information Technology, Finance, Research and Development, and Sales.
Summary
Uncover data treasures and gain fantastic insights - as a Datenkomplize I optimize my clients' marketing mix.
Skills
Quick Comprehension
Attention To Detail
Goal-Oriented
Curiosity
Communication Skills
Structured Work Approach
Analytical Thinking
Problem-Solving Skills
Empathy
Commitment
Stress Management
Teamwork Skills
Initiative
Resilience
Ms Office
Jira
Typo3
Confluence
Photoshop
Power Bi
Canva
Languages
Education
Darmstadt University of Applied Sciences
Diploma · Information & Knowledge Management · Darmstadt, Germany
Certifications & licenses
Data Manager - Certificate
Academy of German Media
Email Marketing
Inxmail Academy
Google Analytics 4 - Measuring Website Success
Writing for the Web: Users, Online Marketing, Search Engines
etracker Analytics - Website Goals, Product Performance, Campaigns
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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