Florian Defren - Consultant Marketing & Commercial...

Q: Where is Florian based?

Florian is based in Hamburg, Germany .

Q: What languages does Florian speak?

Florian speaks the following languages: German (Native), Swedish (Elementary) .

Q: How many years of experience does Florian have?

Florian has at least 22 years of experience. During this time, Florian has worked in at least 7 different roles and for 7 different companies . The average length of individual experience is 3 years and 2 months . Note that Florian may not have shared all experience and actually has more experience.

Q: What is Florian's latest experience?

Florian's most recent position is Consultant Marketing & Commercial Operations at Florian Freelance .

Q: What companies has Florian worked for in recent years?

In recent years, Florian has worked for Florian Freelance , Recipharm , Egret , and Eppendorf .

Q: Which industries is Florian most experienced in?

Florian is most experienced in industries like Biotechnology , Advertising , and Healthcare . Florian also has some experience in Professional Services , Pharmaceutical , and Information Technology .

Q: Which business areas is Florian most experienced in?

Florian is most experienced in business areas like Marketing , Operations , and Sales . Florian also has some experience in Project Management , Product Development , and Business Intelligence .

Q: Which industries has Florian worked in recently?

Florian has recently worked in industries like Biotechnology , Professional Services , and Pharmaceutical .

Q: Which business areas has Florian worked in recently?

Florian has recently worked in business areas like Marketing , Operations , and Sales .

Recommended expert

Hamburg, Germany

Experience

Jan 2024 - Present

2 years 3 months

Hamburg, Germany

Consultant Marketing & Commercial Operations

Florian Freelance

Strategic consulting and operational support to optimize commercial processes
Enhancing marketing effectiveness
Driving revenue growth for clients across various industries

Jan 2024 - Dec 2024

1 year

Stockholm, Sweden

Head of Commercial Operations

Recipharm

Building an interdisciplinary commercial operations team as part of the company-wide transformation program
Full responsibility for marketing communication, market and business intelligence, tech stack, inside sales, contract handling, training & enablement

Jan 2022 - Dec 2022

1 year

Hamburg, Germany

Chief Commercial Officer

Egret

Scaling up existing startup structures and developing go-to-market strategies
Full responsibility for all marketing and sales teams
Digitizing and automating marketing
Optimizing e-commerce capabilities through a complete overhaul of the e-shop

Jan 2012 - Dec 2022

11 years

Hamburg, Germany

Head of Global Branding & Marketing Operations

Eppendorf

Building and leading a global marketing organization with aligned teams, roles, and skills across over 30 units
Developing and implementing a unified brand framework with clear positioning, binding governance, and consistent execution in all markets
Evolving marketing structures and processes, including digital solutions, to increase efficiency, transparency, and measurable commercial impact

Jan 2009 - Dec 2012

4 years

Hamburg, Germany

Key Account Manager

Johnson & Johnson

Advising customers in the optics and disposable contact lenses sector
Introducing product innovations and new business concepts
Conducting workshops and training sessions with customers
Mentoring and providing conceptual support to the marketing department
Consistently meeting sales targets (over 100%)
Developing a go-to-market plan that led to the most successful product launch ever in Germany

Jan 2004 - Dec 2009

6 years

Nuremberg, Germany

Senior Project Manager

Ideenhausmarken . Wert . Stil

Leading brand strategy projects
Developing campaigns and marketing plans
Monitoring and controlling brand performance
Key Account Management
Developing product strategies
Strategic Marketing & Product-Life-Cycle Management
Commercial operations budget control
Leading project-based teams

Jan 2003 - Dec 2004

2 years

Nuremberg, Germany

Junior Project Manager

Unicate

Project management
Supporting senior consultants
Creating project plans and budgets
Turning briefs into communication concepts

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Biotechnology, Advertising, Healthcare, Professional Services, Pharmaceutical, and Information Technology.

Biotechnology

Advertising

Healthcare

Professional Services

Pharmaceutical

Information Technology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Operations, Sales, Project Management, Product Development, and Business Intelligence.

Marketing

Operations

Sales

Project Management

Product Development

Business Intelligence

Summary

True added value is created when strategy and execution come together. That's exactly where my focus is. Over the last 15+ years, I have developed commercial and marketing strategies and been responsible for their operational implementation. This includes building and evolving global brands, transforming complex organizations, and converting ideas into measurable impact. Experience in corporations, mid-sized companies, and startups provides both a broad and practical perspective. Driven by clarity and collaboration.

Languages

German

Native

Swedish

Elementary

Education

Oct 2003 - Jun 2005

BAW Nuremberg/Munich, Bavarian Academy for Advertising and Marketing

Diploma in Communication Management · Nuremberg, Germany

Oct 2000 - Jun 2002

Oelenheinz & Frey

IHK Certified Advertising Specialist · Mannheim, Germany

Oct 1994 - Jun 1999

Kurpfalz High School Mannheim

German high school diploma · Mannheim, Germany

...and 2 more

Certifications & licenses

IHK Certified Trainer

Excellence In Marketing

Florian Zfui International Business School

The Power Of Branding

Statistics

Experience

Total positions 7

Experience in Biotechnology 11 y

Avg length 3 y 10 m

Longest experience 10 y 11 m

Global Experience

Countries worked in 2 (Germany, Sweden)

Primary country Germany

Expertise

Recent roles Consultant Marketing & Commercial Operations, Head of Commercial Operations, Chief Commercial Officer

Main industries Biotechnology, Advertising, Healthcare

Main business areas Marketing, Operations, Sales

Qualifications

Highest degree Bachelor

Certifications earned 3

Profile

Created

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Florian based?

Florian is based in Hamburg, Germany.

What languages does Florian speak?

Florian speaks the following languages: German (Native), Swedish (Elementary).

How many years of experience does Florian have?

Florian has at least 22 years of experience. During this time, Florian has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 3 years and 2 months. Note that Florian may not have shared all experience and actually has more experience.

What roles would Florian be best suited for?

Based on recent experience, Florian would be well-suited for roles such as: Consultant Marketing & Commercial Operations, Head of Commercial Operations, Chief Commercial Officer.

What is Florian's latest experience?

Florian's most recent position is Consultant Marketing & Commercial Operations at Florian Freelance.

What companies has Florian worked for in recent years?

In recent years, Florian has worked for Florian Freelance, Recipharm, Egret, and Eppendorf.

Which industries is Florian most experienced in?

Florian is most experienced in industries like Biotechnology, Advertising, and Healthcare. Florian also has some experience in Professional Services, Pharmaceutical, and Information Technology.

Which business areas is Florian most experienced in?

Florian is most experienced in business areas like Marketing, Operations, and Sales. Florian also has some experience in Project Management, Product Development, and Business Intelligence.

Which industries has Florian worked in recently?

Florian has recently worked in industries like Biotechnology, Professional Services, and Pharmaceutical.

Which business areas has Florian worked in recently?

Florian has recently worked in business areas like Marketing, Operations, and Sales.

What is Florian's education?

Florian holds a Bachelor from BAW Nuremberg/Munich, Bavarian Academy for Advertising and Marketing.

Does Florian have any certificates?

Florian has 3 certificates. These include: IHK Certified Trainer, Excellence In Marketing, and The Power Of Branding.

What is the availability of Florian?

Florian will be available from April 2026.

What is the rate of Florian?

Florian's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.