Florian Defren-Consultant Marketing & Commercial Operations
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Experience
Consultant Marketing & Commercial Operations
Florian Freelance
- Strategic consulting and operational support to optimize commercial processes
- Enhancing marketing effectiveness
- Driving revenue growth for clients across various industries
Head of Commercial Operations
Recipharm
- Building an interdisciplinary commercial operations team as part of the company-wide transformation program
- Full responsibility for marketing communication, market and business intelligence, tech stack, inside sales, contract handling, training & enablement
Chief Commercial Officer
Egret
- Scaling up existing startup structures and developing go-to-market strategies
- Full responsibility for all marketing and sales teams
- Digitizing and automating marketing
- Optimizing e-commerce capabilities through a complete overhaul of the e-shop
Head of Global Branding & Marketing Operations
Eppendorf
- Building and leading a global marketing organization with aligned teams, roles, and skills across over 30 units
- Developing and implementing a unified brand framework with clear positioning, binding governance, and consistent execution in all markets
- Evolving marketing structures and processes, including digital solutions, to increase efficiency, transparency, and measurable commercial impact
Key Account Manager
Johnson & Johnson
- Advising customers in the optics and disposable contact lenses sector
- Introducing product innovations and new business concepts
- Conducting workshops and training sessions with customers
- Mentoring and providing conceptual support to the marketing department
- Consistently meeting sales targets (over 100%)
- Developing a go-to-market plan that led to the most successful product launch ever in Germany
Senior Project Manager
Ideenhausmarken . Wert . Stil
- Leading brand strategy projects
- Developing campaigns and marketing plans
- Monitoring and controlling brand performance
- Key Account Management
- Developing product strategies
- Strategic Marketing & Product-Life-Cycle Management
- Commercial operations budget control
- Leading project-based teams
Junior Project Manager
Unicate
- Project management
- Supporting senior consultants
- Creating project plans and budgets
- Turning briefs into communication concepts
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Biotechnology, Advertising, Healthcare, Professional Services, Pharmaceutical, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Operations, Sales, Project Management, Product Development, and Business Intelligence.
Summary
True added value is created when strategy and execution come together. That's exactly where my focus is. Over the last 15+ years, I have developed commercial and marketing strategies and been responsible for their operational implementation. This includes building and evolving global brands, transforming complex organizations, and converting ideas into measurable impact. Experience in corporations, mid-sized companies, and startups provides both a broad and practical perspective. Driven by clarity and collaboration.
Languages
Education
BAW Nuremberg/Munich, Bavarian Academy for Advertising and Marketing
Diploma in Communication Management · Nuremberg, Germany
Oelenheinz & Frey
IHK Certified Advertising Specialist · Mannheim, Germany
Kurpfalz High School Mannheim
German high school diploma · Mannheim, Germany
Certifications & licenses
Excellence In Marketing
Florian Zfui International Business School
The Power Of Branding
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Florian is based in Hamburg, Germany.
Florian speaks the following languages: German (Native), Swedish (Elementary).
Florian has at least 23 years of experience. During this time, Florian has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 3 years and 3 months. Note that Florian may not have shared all experience and actually has more experience.
Based on recent experience, Florian would be well-suited for roles such as: Consultant Marketing & Commercial Operations, Head of Commercial Operations, Chief Commercial Officer.
Florian's most recent position is Consultant Marketing & Commercial Operations at Florian Freelance.
In recent years, Florian has worked for Florian Freelance, Recipharm, Egret, and Eppendorf.
Florian is most experienced in industries like Biotechnology, Advertising, and Healthcare. Florian also has some experience in Professional Services, Pharmaceutical, and Information Technology.
Florian is most experienced in business areas like Marketing, Operations, and Sales. Florian also has some experience in Project Management, Product Development, and Business Intelligence.
Florian has recently worked in industries like Biotechnology, Professional Services, and Pharmaceutical.
Florian has recently worked in business areas like Marketing, Operations, and Sales.
Florian holds a Bachelor from BAW Nuremberg/Munich, Bavarian Academy for Advertising and Marketing.
Florian has 3 certificates. These include: IHK Certified Trainer, Excellence In Marketing, and The Power Of Branding.
The availability of Florian needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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