Arjen Segers-Marketing, Technology and Digital Transformation
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Experience
Chief Strategy Officer
JTF Marketing
- Worked within Adobe’s partner ecosystem to strengthen marketing operations and marketing technology for international clients.
- Advised internal consultants and external customers in M&A and organizational change environments, with a strong focus on Marketo architecture, data quality and scalable operating models.
- Accelerated capability uplift in automation, lifecycle design and CRM integrations.
- Raised the strategic and technical maturity of teams while providing hands-on architectural guidance and implementation support.
Senior Marketing Technology Consultant / Solutions Architect
Chapman Bright
- Led international Marketo implementations and platform optimization projects for enterprise brands including DHL Express (7 years), Deloitte (6 years) and Unilever (2 years).
- Delivered instance audits, health checks and maturity assessments, including feature adoption analysis, data governance and GDPR considerations.
- Designed complex program and smart campaign architectures, scalable frameworks and operating models for global teams.
- Implemented integrations with Salesforce and API/webhook workflows and established Centers of Excellence for multi-country environments.
- Delivered multi-channel campaigns including thought leadership content, newsletters, nurture programs, webinars and event marketing.
- Provided training, user enablement and global adoption.
Marketing Manager Northern Europe
Korn Ferry
- Led multi-country marketing strategy with focus on demand generation, CRM, digital operations and early marketing automation foundations.
- Delivered campaign execution across live events, executive webinars, thought leadership programs, newsletters and lead nurturing initiatives.
- Improved data quality, process consistency and lifecycle management in a complex matrix environment.
- Worked with executive stakeholders to establish scalable digital marketing operations that supported the transition to enterprise automation platforms.
Industry Experience
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Experienced in Professional Services, Transportation, Retail, and Advertising.
Business Area Experience
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Experienced in Marketing, Information Technology, Project Management, and Strategy.
Summary
Marketo Solutions Architect with extensive expertise in enterprise marketing technology environments. Specialized in instance audits, remediation, data governance and scalable marketing architecture across global organizations.
Deep expertise in complex ecosystems including multi-platform Marketo environments, CRM integrations, API and webhook-based integrations, including AI. Strong focus on GDPR-compliance, data governance and user upskilling.
Combines technical depth with a strategic lens, enabling rapid clarity in complex environments, M&A / spin-off / rapid scaling contexts and organizations with uneven maturity. Experienced in enablement, Centers of Excellence, governance frameworks, campaign execution and global rollouts. Skilled in adoption of new features.
Languages
Education
Utrecht University
MSc Marketing Strategy · Marketing Strategy · Utrecht, Netherlands
University of Salford and MCA Business School
MBA · Business Administration · Salford, United Kingdom
Certifications & licenses
Innovation Strategy
Harvard University · Harvard, United States
Adobe Certified Master
HubSpot Inbound Certified
Marketo Certified Expert (MCE)
Marketo Certified Solutions Architect (MCSA)
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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