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Arjen Segers-Marketing, Technology and Digital Transformation

Arjen Segers - Marketing, Technology and Digital Transformation - profile avatar
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Voorburg, Netherlands

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Experience

Jan 2025 - Dec 2025
London, United Kingdom

Chief Strategy Officer

JTF Marketing

Position Summary
Chief Strategy Officer at JTF Marketing
Industries
Advertising
Business Areas
Information Technology
Marketing
Strategy
  • Worked within Adobe’s partner ecosystem to strengthen marketing operations and marketing technology for international clients.
  • Advised internal consultants and external customers in M&A and organizational change environments, with a strong focus on Marketo architecture, data quality and scalable operating models.
  • Accelerated capability uplift in automation, lifecycle design and CRM integrations.
  • Raised the strategic and technical maturity of teams while providing hands-on architectural guidance and implementation support.
Jan 2018 - Dec 2025
Oosterhout, Netherlands

Senior Marketing Technology Consultant / Solutions Architect

Chapman Bright

Position Summary
Senior Marketing Technology Consultant / Solutions Architect at Chapman Bright
Industries
Transportation
Professional Services
Retail
Business Areas
Information Technology
Marketing
Project Management
  • Led international Marketo implementations and platform optimization projects for enterprise brands including DHL Express (7 years), Deloitte (6 years) and Unilever (2 years).
  • Delivered instance audits, health checks and maturity assessments, including feature adoption analysis, data governance and GDPR considerations.
  • Designed complex program and smart campaign architectures, scalable frameworks and operating models for global teams.
  • Implemented integrations with Salesforce and API/webhook workflows and established Centers of Excellence for multi-country environments.
  • Delivered multi-channel campaigns including thought leadership content, newsletters, nurture programs, webinars and event marketing.
  • Provided training, user enablement and global adoption.
Jan 2014 - Dec 2018
Brussels, Belgium

Marketing Manager Northern Europe

Korn Ferry

Position Summary
Marketing Manager Northern Europe at Korn Ferry
Industries
Professional Services
Business Areas
Marketing
  • Led multi-country marketing strategy with focus on demand generation, CRM, digital operations and early marketing automation foundations.
  • Delivered campaign execution across live events, executive webinars, thought leadership programs, newsletters and lead nurturing initiatives.
  • Improved data quality, process consistency and lifecycle management in a complex matrix environment.
  • Worked with executive stakeholders to establish scalable digital marketing operations that supported the transition to enterprise automation platforms.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Transportation, Retail, and Advertising.

Professional Services
Transportation
Retail
Advertising
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Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Information Technology, Project Management, and Strategy.

Marketing
Information Technology
Project Management
Strategy
Profile match chart

Summary

Marketo Solutions Architect with extensive expertise in enterprise marketing technology environments. Specialized in instance audits, remediation, data governance and scalable marketing architecture across global organizations.

Deep expertise in complex ecosystems including multi-platform Marketo environments, CRM integrations, API and webhook-based integrations, including AI. Strong focus on GDPR-compliance, data governance and user upskilling.

Combines technical depth with a strategic lens, enabling rapid clarity in complex environments, M&A / spin-off / rapid scaling contexts and organizations with uneven maturity. Experienced in enablement, Centers of Excellence, governance frameworks, campaign execution and global rollouts. Skilled in adoption of new features.

Languages

Dutch
Native
English
Advanced
French
Advanced

Education

Oct 2008 - Jun 2009

Utrecht University

MSc Marketing Strategy · Marketing Strategy · Utrecht, Netherlands

University of Salford and MCA Business School

MBA · Business Administration · Salford, United Kingdom

Certifications & licenses

Innovation Strategy

Harvard University · Harvard, United States

Adobe Certified Master

HubSpot Inbound Certified

Marketo Certified Expert (MCE)

Marketo Certified Solutions Architect (MCSA)

Statistics

Experience

Total positions 3
Experience in Professional Services 12 y
Avg length 4 y 7 m
Longest experience 7 y 11 m

Global Experience

Countries worked in 3 (United Kingdom, Netherlands, Belgium)
Primary country United Kingdom

Expertise

Recent roles Chief Strategy Officer, Senior Marketing Technology Consultant / Solutions Architect, Marketing Manager Northern Europe
Main industries Professional Services, Transportation, Retail
Main business areas Marketing, Information Technology, Project Management

Qualifications

Highest degree Master
Certifications earned 5

Profile

Created

Frequently asked questions

Have questions? Find more information here.

Arjen is based in Voorburg, Netherlands and can operate in on-site, hybrid, and remote work models.
Arjen speaks the following languages: Dutch (Native), English (Advanced), French (Advanced).
Arjen has at least 12 years of experience. During this time, Arjen has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 4 years. Note that Arjen may not have shared all experience and actually has more experience.
Based on recent experience, Arjen would be well-suited for roles such as: Chief Strategy Officer, Senior Marketing Technology Consultant / Solutions Architect, Marketing Manager Northern Europe.
Arjen's most recent position is Chief Strategy Officer at JTF Marketing.
In recent years, Arjen has worked for JTF Marketing and Chapman Bright.
Arjen is most experienced in industries like Professional Services, Transportation, and Retail. Arjen also has some experience in Advertising.
Arjen is most experienced in business areas like Marketing, Information Technology, and Project Management. Arjen also has some experience in Strategy.
Arjen has recently worked in industries like Transportation, Professional Services, and Retail.
Arjen has recently worked in business areas like Information Technology, Marketing, and Project Management.
Arjen holds a Master in Marketing Strategy from Utrecht University and a Master in Business Administration from University of Salford and MCA Business School.
Arjen has 5 certificates. Among them, these include: Innovation Strategy, Adobe Certified Master, and HubSpot Inbound Certified.
Arjen is immediately available full-time for suitable projects.
Arjen's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
To hire Arjen, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
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Market avg: 944-1104 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.