Matthijs Veenendaal - Helping organizations become adaptive, high-performing and AI-enabled 💯| Bridging Tech, Product & Business ✨
Experience
CTO / Co Founder
Business Story Lab
Agility Expert / Product Owner
Nationale Nederlanden
Product Owner for 4 teams in the CP domain within Group IT. Frontrunner in local reorganisation, strategic product development and enabling the teams to self improve. Enormous progress made by the teams and their collaboration with business and greatly improving time spent on the right things (ops 150% reduced). Helped a lot through the introduction of improved quality control.
Continuous Improvement Coach
OHRA
Help improve the collaboration of the multidisciplinary team of different departments on operational, technical and artificial intelligence solutions to make the claims process radically better and more fun for the employees, the customers and thus serve 2 times as many customers with the same amount of people. Continuous improvement from operations and focus on the long term are now optimally balanced.
Leadership Coach
Nationale Nederlanden
Co-developing with HR department and facilitating (train the trainer) workshops and program (i-LEAD) for leadership development. Leadership has now become a shared goal and is assessed by and continuously improved together with the team that is being led.
Agile Coach / Project Manager
De Nederlandse Bank
Led a multidisciplinary team of different departments work together in a project with high risk and high visibility, many uncertain factors and dependencies and the hardest deadline to date. Together created a truly high performing happy team, unprecedented within DNB according to those involved. Met the deadline, visible on the news.
Agile Coach
Retail Solutions
With the entire company made the change from classic design and Scrum in name only, to multidisciplinary, predictable and agile. A classic example of how people make the difference in their strength and the power of a clear "voice of the team". Allowing the company to be market leader in their field.
Management Consultant
ITDS
Increased agility and agile knowledge and best practices internally (training, tooling and workshops) and with customers and colleagues on assignment. Founder of the Agile community of Practice and Agile propositions and go-to for everything around flexibility, agility and effectiveness.
Enterprise Transformation Coach
Nationale Nederlanden
Led the decentralized coaches and shaped the transformation. Tools made, teams coached, Scrum Master and PO Guilds started, workshops made and provided and included the board in this journey. After many successes and learning experiences within IT, but certainly also within the operational departments, this journey has continued, without any external support. Leaving the company Future Ready.
Together built the transformation stream and club, High Performing Team tool, integrated and applied the OKR model, restructured the departments to value stream / product domain design and improved agility with and in the Scrum Masters community. Guided the department to achieve happy high performing and empowered teams with the corresponding mindset and supporting organizational structure.
Manager ICT
Pink + Nelson
MT member and ultimately responsible for the entire ICT including an inbound call center with 900 business customers and the in-house and near shore development team. Accountable for and ensured the reliability for 500 employees spread over 60 locations and all digital products. Experienced rapid growth and professionalization.
Senior Engineer
P1
Together with a small team improved products and added them to the portfolio and thus created and positioned the unique selling point for P1. Great opportunity to work and learn independently with the latest techniques without any limitations. Which positioned the company as market leader and allowed it to scale fast with improved delivered service to customers.
IT Consultant
VIA/IFA
Mapped the information flows and supporting processes and designed and built Digital Office. Fully custom based system to support employees in their actions and insight into the fast-paced world of air freight. Learned a lot about how to adapt the system to people and to help people get the most out of a system.
Project Manager
P1
Developed an online knowledge base, with which employees could find the right information faster and thus help customers faster and better. Learned a lot from a pure operational environment.
Industry Experience
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Experienced in Information Technology, Insurance, Advertising, Professional Services, Transportation, and Banking and Finance.
Business Area Experience
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Experienced in Information Technology, Customer Service, Product Development, Operations, Project Management, and Quality Assurance.
Summary
I specialize in bridging the gap between business and IT, crafting compelling product strategies, and enabling high-performing teams to deliver real value. With a strong foundation in psychology, leadership coaching, and organizational change, I excel at driving continuous improvement and fostering collaboration across diverse teams.
My expertise lies in product ownership, agile transformations, and strategic digitalization. I’ve successfully led multidisciplinary teams, optimized operational efficiency, and restructured organizations to align with value-driven goals. From reducing operational overhead by 150% to doubling customer capacity with the same resources, my focus is always on measurable impact.
With a proven track record in leadership roles, I bring clarity to complex challenges, empower teams, and ensure alignment between vision and execution. Whether it’s building scalable products, improving team dynamics, or driving innovation, I deliver results that last.
Languages
Education
University Of Amsterdam
Minors: Financial Accounting, Fiscal Economics & Marketing · Amsterdam, Netherlands
University Of Amsterdam
Bsc Work And Organizational Psychology · Amsterdam, Netherlands
Certifications & licenses
Model Context Protocol: Advanced Topics
Anthropic
Advanced Product Owner
Xebia
Agile Aware For Managers
Xebia
Certified Product Owner
Scrum.org
Certified Scrum Master
Xebia
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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