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Andreas Koller - Executive Director Transformation

Andreas Koller
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Königswinter, Germany

Experience

Jan 2016 - Present
10 years 3 months

Executive Director Transformation

TERRITORY GmbH

Expertise details
Position Summary
Executive Director Transformation at TERRITORY GmbH
Industries
Advertising
Media and Entertainment
Business Areas
Marketing
Sales
Strategy
  • I advise international companies at decision-maker level on strategic development in marketing, sales and communication, especially in the context of digital transformation, AI and change.
  • I develop and implement effective, AI-driven strategies that achieve measurable success and sustainably improve customer experience.
  • What sets me apart: precise analyses, individually tailored AI solutions and implementation that delivers impact—efficient, scalable and future-oriented.
  • Focus on building and developing tools, products and platforms.
  • Designed innovative business models, created prototypes and implemented demanding test cases, significantly contributing to the company’s successful further development.
  • Work characterized by creative solutions and successful implementation of new ideas.
  • Strategic further development of the agency’s service spectrum leading to successful digital integration and inclusion.
  • Driven transformation of the agency from corporate publisher to system agency.
  • Continuous optimization of positioning and external presentation resulting in increased visibility and reputation.
  • Successfully opened new business areas leading to sustainable expansion and revenue growth.
  • Lead generation and development of leads towards digitization.
  • Development of persuasive company presentations and pitch decks contributing to successful relationship building and customer retention.
  • Effective customer relationship management playing a crucial role in ensuring long-term and successful business relationships.
Nov 2013 - Apr 2016
2 years 6 months

Chief Digital Officer / CDO

Medienfabrik Gütersloh GmbH

Expertise details
Position Summary
Chief Digital Officer / CDO at Medienfabrik Gütersloh GmbH
Industries
Media and Entertainment
Business Areas
Information Technology
Marketing
Strategy
Aug 2012 - Oct 2013
1 year 3 months

Chief Digital Officer / CDO and Managing Director DAN Germany

TBWA|Gruppe Deutschland – Digital Arts Network

Expertise details
Position Summary
Chief Digital Officer / CDO and Managing Director DAN Germany at TBWA|Gruppe Deutschland – Digital Arts Network
Industries
Advertising
Business Areas
Information Technology
Marketing
Strategy
Dec 2011 - Jul 2012
8 months

Independent Consultant

Independent Marketing & Technology Consultant

Expertise details
Position Summary
Independent Consultant at Independent Marketing & Technology Consultant
Industries
Information Technology
Professional Services
Business Areas
Information Technology
Marketing
May 2009 - Nov 2011
2 years 7 months

Managing Director / CTO

People Interactive GmbH (now Valtech)

Expertise details
Position Summary
Managing Director / CTO at People Interactive GmbH (now Valtech)
Industries
Information Technology
Professional Services
Business Areas
Information Technology
Aug 2006 - Apr 2009
2 years 9 months

Chief Technology Officer / CTO

OgilvyOne Worldwide GmbH

Expertise details
Position Summary
Chief Technology Officer / CTO at OgilvyOne Worldwide GmbH
Industries
Advertising
Business Areas
Information Technology
Oct 2002 - Aug 2006
3 years 11 months

Managing Director IT

NEUE DIGITALE GmbH (now Razorfish)

Expertise details
Position Summary
Managing Director IT at NEUE DIGITALE GmbH (now Razorfish)
Industries
Advertising
Information Technology
Business Areas
Information Technology
Oct 2001 - Oct 2002
1 year 1 month

Head of Products & Solutions

Authensis AG

Expertise details
Position Summary
Head of Products & Solutions at Authensis AG
Industries
Information Technology
Business Areas
Product Development
Apr 2001 - Sep 2001
6 months

Head of Technology Management

Vamedis AG

Expertise details
Position Summary
Head of Technology Management at Vamedis AG
Industries
Healthcare
Business Areas
Product Development
Nov 2000 - Mar 2001
5 months

Technical Manager

Arztnetz Holding GmbH

Expertise details
Position Summary
Technical Manager at Arztnetz Holding GmbH
Industries
Healthcare
Information Technology
Business Areas
Information Technology
Oct 1999 - Oct 2000
1 year 1 month

Manager Operations

Datapharm Netsystems AG

Expertise details
Position Summary
Manager Operations at Datapharm Netsystems AG
Industries
Pharmaceutical
Business Areas
Operations
Jan 1995 - Oct 1999
4 years 10 months

Head of New Media Development / Head of Digital Research Projects

Sports Medicine Institute at the University of Paderborn

Expertise details
Position Summary
Head of New Media Development / Head of Digital Research Projects at Sports Medicine Institute at the University of Paderborn
Industries
Education
Healthcare
Business Areas
Product Development
Research and Development

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Media and Entertainment, Information Technology, Healthcare, Education, and Professional Services.

Advertising
Media and Entertainment
Information Technology
Healthcare
Education
Professional Services
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Information Technology, Strategy, Sales, Product Development, and Research and Development.

Marketing
Information Technology
Strategy
Sales
Product Development
Research and Development
Profile match chart

Summary

With over 25 years of experience in digital transformation across technology, communications, marketing and sales, I have built comprehensive expertise as a manager, executive and consultant. As a graduate computer scientist and PhD expert in applied AI, I bring a deep understanding of integrating technology and AI into business processes. My professional career is based on a strong focus on 'Human First' and 'Customer Centricity,' while developing innovative digital solutions. Thanks to my in-depth knowledge in strategy development, AI and digitization as well as tech & data, I have initiated and implemented successful projects that achieved measurable efficiency gains. I have the ability to communicate complex technological topics in a clear way, which allows me to lead interdisciplinary teams and drive transformative growth processes. My passion for strategic thinking and creative action is reflected in my proven track record.

Skills

  • An Unobtrusive Listener And Curious Questioner

  • An Empathetic Understander And Honest Mirror And Reflector

  • An Analytical Distiller And Persuasive "Get-to-the-point Person"

  • A Neurotic Solution Seeker And Creative Problem Solver

  • A Factual Moderator And Emotional "Hinge" Between People

  • A Realistic Pioneer And Passionate Visionary

  • … Always With An Eye On The Big Picture

  • … Inspiring And Motivating People

  • … Remaining Calm In Stressful Situations

  • How People Function

  • How People Work In Teams

  • How Successful People Need To Operate In Organizations

  • How Successful Organizations Need To Operate

  • How Companies Need To Communicate Successfully

  • That You Can Always Get From A To B And Often How

  • What Digitization And Ai Trigger In People And Companies

  • What Digitization And Ai Essentially Mean For Companies And People

  • That Transformation Is Our Daily Bread

  • Strategy Development And Rollout

  • Organizational Consulting And Development

  • Process Consulting And Implementation

  • Technology Consulting And Implementation

  • Vision, Mission, Purpose Development And Rollout

  • Change Management And Change Communication

  • Corporate Influencer Programs

  • Innovation And Product Development

  • Lead Generation, New Business And Sales

  • Coach, Trainer And Leader

  • Business Management

  • Have Met Many Companies, B2c And Especially B2b

  • Have Accompanied And Experienced The World And Industry From Vuca To Bani (Had To, Was Allowed, Could)

  • Have Gained Hands-on Operational Experience In How Things Can Work

  • Have Experienced Less Theory, More Practice

  • Have Learned To Value Flexibility As Key, As Standards Often Do Not Work

  • Have Developed An Effective Set Of Methods As A Framework

  • Have Built A Healthy Network Of Collaborators And Partners

  • Have Formed An Authentic Connection To The Market

Languages

German
Native

Education

Oct 1994 - Jun 1999

Universität Paderborn

Dr. rerum medicinalium, Medical Sciences · Computer Science/Preventive Medicine · Paderborn, Germany

Oct 1990 - Jun 1994

Universität Paderborn

Diploma in Computer Science · Computer Science/Sports Science · Paderborn, Germany

Oct 1985 - Jun 1990

Technische Universität München

Intermediate Diploma · Computer Science/Theoretical Medicine for Computer Scientists · Munich, Germany

...and 1 more

Statistics

Experience

Total positions 12
Experience in Advertising 18 y
Avg length 2 y 7 m
Longest experience 10 y 2 m

Expertise

Recent roles Executive Director Transformation, Chief Digital Officer / CDO, Chief Digital Officer / CDO and Managing Director DAN Germany
Main industries Advertising, Media and Entertainment, Information Technology
Main business areas Marketing, Information Technology, Strategy

Qualifications

Highest degree Doctorate

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Andreas based?

Andreas is based in Königswinter, Germany.

What languages does Andreas speak?

Andreas speaks the following languages: German (Native).

How many years of experience does Andreas have?

Andreas has at least 31 years of experience. During this time, Andreas has worked in at least 12 different roles and for 12 different companies. The average length of individual experience is 3 years and 7 months. Note that Andreas may not have shared all experience and actually has more experience.

What roles would Andreas be best suited for?

Based on recent experience, Andreas would be well-suited for roles such as: Executive Director Transformation, Chief Digital Officer / CDO, Chief Digital Officer / CDO and Managing Director DAN Germany.

What is Andreas's latest experience?

Andreas's most recent position is Executive Director Transformation at TERRITORY GmbH.

What companies has Andreas worked for in recent years?

In recent years, Andreas has worked for TERRITORY GmbH.

Which industries is Andreas most experienced in?

Andreas is most experienced in industries like Advertising, Media and Entertainment, and Information Technology. Andreas also has some experience in Healthcare, Education, and Professional Services.

Which business areas is Andreas most experienced in?

Andreas is most experienced in business areas like Marketing, Information Technology, and Strategy. Andreas also has some experience in Sales, Product Development, and Research and Development.

Which industries has Andreas worked in recently?

Andreas has recently worked in industries like Advertising and Media and Entertainment.

Which business areas has Andreas worked in recently?

Andreas has recently worked in business areas like Marketing, Sales, and Strategy.

What is Andreas's education?

Andreas holds a Doctorate in Computer Science/Preventive Medicine from Universität Paderborn and a Master in Computer Science/Sports Science from Universität Paderborn.

What is the availability of Andreas?

Andreas will be available part-time from April 2026.

What is the rate of Andreas?

Andreas's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Andreas?

To hire Andreas, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

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Market avg: 904-1064 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

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