Looker Studio Expert

• Marketing Strategy: Lead the end-to-end analysis and evaluation of cross-channel marketing campaigns across the entire Customer Journey. My focus is identifying optimization potential and deriving clear, actionable recommendations that drive measurable business impact.
• Data Science & AI: Advanced predictive modeling (Churn, LTV), market basket analysis, clustering, and real-time AI-powered audience discovery utilizing RAG/LLMs.
• Marketing Analytics & Measurement: End-to-end attribution analysis, Marketing Mix Modeling (MMM), audience segmentation, conversion path analysis, and A/B testing across all major platforms.
• Data Engineering & Reporting: Designing and managing robust, multi-platform data pipelines (BigQuery, GCP) for data consolidation, automated dashboard generation, and critical API integrations.

• End-to-end analysis and optimization of existing processes in campaign management, contract management and district heating construction/construction coordination
• Development of automated contract management and transformation scenarios, including software selection and integration
• Analysis of ERP, chat, RCS messaging, consent management and tracking
• Preparation of recommendations, decision proposals and presentations for the executive board
• Use of AI for process optimization
• Tools: Apple Office, Microsoft 365, Teams, Claude, ChatGPT

• Planning and concept development for building a new business model, including structuring and implementing business processes.
• Coordination and management of external service providers as well as interface management.
• Introduction and implementation of new digital tools and processes to optimize operational workflows.

• Redesign of legal operations: standardised workflows reducing routine effort by up to 80%, with source citation, hallucination check as quality gate, role model, logging and audit trail.
• Compliance-by-design operating model (EU AI Act readiness, GDPR, eIDAS) with documented, releasable process steps.
• Roadmap, sprint planning and release management for an agentic RAG platform with counsel-in-the-loop approval, audit trail and German hosting.
• EU AI Act readiness, GDPR and eIDAS requirements managed as first-class project deliverables; go-to-market for two customer verticals.

Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.

Analysis

• Evaluation of existing data with Python and SQL
• Checking data quality and methodology before making a statement
• The result is an analysis that leads toward a concrete decision

Preparation

• Reports in Power BI and Tableau
• Interactive calculators and visualizations on the web
• Presentations and specialist texts for customers, sales and the public
• Analysis and communication from one source — that

Strategic Marketing / New Customer Acquisition (B2B):

• Market and competitor analysis: Recorded competitors, developed evaluation matrices, outlined the provider landscape with potential customers, competitors and partners
• Designed a cross-media, personalized multi-touch campaign
• Developed the multi-touch strategy in various multi-stage versions, determined touchpoints, target companies and target persons, developed ideal customer profile and contact ideas
• Designed all individual measures: Developed concepts for letters, postcards, landing pages, e-mails, phone calls and downloads
• Visualized the process logic of the contact sequences (flowchart)
• Described the distinction from “Account-Based Marketing”
• Implementation planning: Researched providers for packaging, shipping and landing page software, negotiated terms, recommended tools and partners

Social Media Marketing:

• Goal categorization, definition and recommendations for action
• Review and selection of channels
• Design of channel management
• Developed an 11-week editorial plan (Instagram & LinkedIn)
• Developed, implemented and published image and video posts
• Campaign launch, ongoing monitoring and optimization

Search Engine Optimization (SEO):

• Website audit with indexing check
• Ranking, backlink, traffic and competitor analyses
• Analyzed search and user behavior
• Consulting on SEO risks during relaunches with domain changes
• Keyword research and recommendations for action

• Founded, built, and scaled a management consultancy for go-to-market, growth, and digital transformation
• End-to-end brand building: CI/CD, website, and social media presence as a consistent digital footprint
• Built a B2B marketing & sales funnel incl. CRM for structured lead generation
• Developed and built a service portfolio & verticals: including an AI Board for strategic GenAI classification as well as a go-to-market/growth vertical for the food industry
• Built a partner network for co-delivery
• Acquired, onboarded, and delivered consulting engagements

• Freelance product owner, scrum master and agile coach in various projects spanning from local agencies to multinational corporations in diverse industries.

• Last projects:

• Adevinta: Technical Project Manager responsible for coordination of several sub-workstreams building the world’s largest classifieds multi-tenant platform.

• Aroundhome (a ProSiebenSat.1 company): Product Manager implementing and verifying on the business side a concept for digital qualification of user requests for matching service providers.

• Peek & Cloppenburg Düsseldorf: Product Manager Mobile advising on and guiding the rebuild of Android and iOS apps.

• Visual Meta GmbH (an Axel Springer company), Berlin: Director Product co-leading the Product & Engineering department together with the Director Engineering.

• Responsibilities at Visual Meta GmbH:

• Define and deliver a 3–5 year horizon product strategy including a product vision & mission connecting to existing company strategy and strategies from adjacent departments.

• Refine an existing OKR process together with OKR master and directors of other departments to increase focus and outcome.

• Support the Director Engineering in creating a platform transformation strategy to transform a monolithic on-premise tech stack into a service-oriented, cloud-based architecture and establish a domain-based organizational setup.

• Accountability for a motivated and talented team of 5 head-level colleagues and 17 operational team members from product management, data and UX/UI design.

• Key achievements at Visual Meta GmbH:

• Defined and delivered a 3–5 year horizon product strategy including a product vision & mission.

• Increased focus within OKR process by moving from 10 company-level objectives to 2 and from several hundred team-level key results to a few dozen.

• Created a career path framework for the product team defining roles and responsibilities from junior to head level positions.

• The goal of BIENE is to provide a uniform program for tax collection for all states.

• In tax collection, the aim is to collect the assessed taxes. This includes handling due dates, documenting incoming and outgoing payments, triggering reminders or refunds. Statute of limitations and payment reminders also play an important role. All payment transactions with banks and accounting are mapped in BIENE.

• Setting up the architecture and coordinating the provisioning of development and test environments at the Hanover location

• Installing and configuring environments on Linux servers (Apache Kafka, PostgreSQL)

• Interface tasks: coordinating and aligning the integration of software products from other departments and their test data

• Upgrading application server, JDK, Maven project structure

• Environment coordination and build management

• Implementing external interfaces

• Implementing business requirements

• Designing and implementing RESTful APIs and OpenAPI specifications

• Designing and implementing microservice architecture

• Setting up and maintaining CI/CD pipelines

• Deploying applications on OpenShift

• Creating technical documentation and diagrams

• Working with SQL databases (Oracle and PostgreSQL)

• Setting up authentication and authorization for the application and users

• Containerizing the application (automated deployment via CI/CD pipeline)

• Analysis of the existing reporting platform including processes and governance topics with stakeholders from sales and marketing.

• Detailed analysis and evaluation of client-defined requirements for existing reporting and new dashboards.

• Supporting stakeholders in managing sales processes and early detection of KPI trends.

• Use of Microsoft Power BI as central analysis and reporting platform.

• Developing a proposal for the necessary evolution of processes and the Power BI platform.

• Gathering current business processes and defining company-wide KPIs in coordination with stakeholders.

• Analysis and inventory of the client's Power BI platform.

• Analysis of processes and data governance.

• Recording and documenting current business processes.

• Developing recommendations for process and reporting platform improvements.

• Designing and implementing dashboards in Power BI.

• Defining company-wide KPIs and aligning them with stakeholders.

• Microsoft Power BI.

• Data analytics.

• KPI definition and reporting.

• Dashboard design and data visualization.

• Stakeholder management and requirements management.

• Strategic and operational marketing consulting for companies (positioning, lead generation, building marketing structures)
• Development of marketing strategies including responsibility for operational execution
• Concept for a productized service offer for SMEs
• Building AI-supported workflows and automations for marketing and sales

• Lead and coordinate complex cross-functional projects within LiDAR and software development environments.
• Develop and maintain critical project schedules, monitor work packages, track project baselines, and manage milestone progression via Gantt plans.
• Drive robust project controls by preparing detailed project forecasts, cost analyses, workload planning, and resource tracking.
• Monitor and report core KPIs related to cost, timing, quality, and delivery performance to ensure alignment with organizational goals.
• Design and present executive dashboards, management reports, and steering committee presentations for senior leadership.
• Facilitate seamless communication and alignment between R&D, Quality, Purchasing, Manufacturing, Finance, and international stakeholders.
• Proactively identify risks, maintain comprehensive risk registers, and contribute to mitigation planning and escalation processes.
• Coordinate engineering change requests, assessing their operational impact on project scope, timing, resources, and budgets.
• Drive efficiency through AI-powered process improvements using LEA Suite, structured prompting, workflow automation, and automated meeting documentation.

• Creation of automated tests.
• Extension of the functionality of the enterprise BI data warehouse.
• Design and development in SQL and PL/SQL.
• Data modeling as well as performance measurement and tuning.
• Creation of and contribution to user stories and concepts.
• Technical environment: Windows, Linux.
• Database: Oracle 19c incl. DWH, CDB, PDB.
• Tools: Confluence, CVS, Eclipse, Git, GitLab, Jira, N4, PL/SQL, SQL Developer, utPLSQL.

• Implemented the entire reporting ecosystem from scratch using Power BI and Fabric as a tool for several clients
• Guided clients on how to implement their own reporting system
• Main industry is E-Commerce