Business Intelligence Experts in Hamburg

The online service "Special Use of Streets and No-Parking Zone" was in a partially completed state. The following tasks had to be carried out to reach final completion:

• Preparation of an expert report on the status of the online service, and recommendations for action
• Ensuring that all LEIKAS to be used are available (service catalog / service descriptions of the authorities)
• Creating and aligning concepts for complex IT projects (business/IT concepts, architecture, interfaces, roadmaps)
• Requirements management
• Multi-project management with 3 stakeholders (Police, Dataport, development company)
• Determining resource needs
• Coordination to identify technical requirements through the IT architects
• Creating use cases and test cases
• Creating action items
• Managing external IT service providers
• Coordination and management of all activities
• Conflict resolution / business mediation
• User Acceptance Test (UAT) and acceptance by Hamburg Police (Traffic Directorate, Policy Department, Central Road Traffic Authority)

Technical environment: .NET, EfA minimum requirements, Leikas, Administrative Procedure Act (VwVfG), HWG (Hamburg Roads Act), Atlassian Jira, Confluence, MS Office

Due to founding another company during Corona, the managing director stepped back from day-to-day operations, which left the team without leadership for around 3 years.

My task was to train a new Product Owner, form a cohesive team from the group of developers and the Product Owner, and coach this newly formed team into a state where self-organized value delivery for the customer was possible again.

Due to the political situation in the US, revenue dropped at my client's main customer, which made a change in the business model necessary for my client. I was allowed to support the transition from a service provider to an AI-first company with a broad customer base in an advisory and strategic role, hire staff, and facilitate several C-level negotiations between my client and its new customers.

TASKS

• Training the team and management in Scrum and agile ways of working
• Coaching a junior Product Owner to PSPO II level
• Mediation of conflicts during change processes
• C-level consulting and moderation of negotiations
• Developing and evaluating business models
• Leading the hiring process for 4 new employees

ACHIEVEMENTS

• Successfully coached the Product Owner to PSPO II level
• Formed a cohesive Scrum team from a team without leadership
• Restored self-organized value delivery for the customer
• Successful transformation to AI-native development (Claude)
• Successful change of the customer's business model

TOOLS & METHODS

• Team building
• NVC by Rosenberg
• Conflict management
• Workshop facilitation
• Negotiation facilitation
• Leadership coaching
• Personio hiring

Energy, transmission system operator · Desktop, web application

• Products Digitalisation of the grid connection process; master data and processes of market locations; balancing of virtual MaBiS aggregate time series; the group's first searchable catalogue and visual UI pattern library

• Planning, running and analysing qualitative in-depth interviews: more than 100 interviews with external market partners and internal departments

• Designing qualitative interviews including interview guides and evaluation logics; recruiting and scheduling participants

• Analysing, preparing and presenting research findings as usability reports and result reports

• Translating research findings into UX and design requirements and deriving prioritised recommendations for improvement

• Presenting analysis and research results to departments, product owners and decision makers in a form suited to each audience

• UX research for internal enterprise and line-of-business applications along regulated market processes

• Quantitative methods: online surveys for roadmap prioritisation, questionnaire studies, definition and measurement of UX KPIs

• Facilitating requirements workshops; gathering, analysing, describing, agreeing and documenting functional and non-functional requirements

• Developing user flows and customer journeys; building and providing UX standards, methods and capabilities (UI pattern library)

• Working in product and project teams under Scrum, taking part in all subject-matter meetings and Scrum events

Impact Took three software products to launch

Tools Condens, Miro, FigJam, Figma, Whimsical, Microsoft Teams, Typeform

• Optimization of business results and expansion of sales activities
• Responsible for personnel organization
• Introduction of a document management system (DMS)
• Introduction and optimization of the ERP, CMS and CRM landscape
• Introduction of digital signatures
• Increase in revenue, reduction in costs and increase in EBIT

• Administration and further development of the M365 environment including Teams, Exchange Online, Intune and SharePoint Online
• Development of dashboards for performance monitoring using Microsoft Power BI
• Implementation of user requirements and processes with low-code/no-code technologies (Power Apps, Power Automate)
• Use of Jira and Azure DevOps to plan and implement user stories in an agile project context
• Participation in daily stand-ups, sprint planning, sprint reviews and retrospectives as technical point of contact
• Planning and implementation of security policies using Azure Conditional Access and multi-factor authentication
• Configuration and deployment of clients and applications via MECM (SCCM) and Baramundi

Technologies: n8n, Notion, OpenAI API, Claude, MS AI Foundry, MS CoPilot Studio, MS CoPilot, LLM, Node.js, Vercel, LangGraph, PostgreSQL, pgEdge, pgvector, Docker, LangChain, Ollama, Open WebUI

• Continuous evaluation and prioritization of internal automation needs
• ~20 AI agents in active use: research, content pipelines, document processing
• 5 n8n workflows for automated data and process control
• Architecture built on the same principles as in customer projects: state management, event-driven orchestration, API integration
• Ongoing operation and further development

• Reviewing functional and technical requirements from a testing perspective
• Creating test cases and automated tests to validate requirements
• Performing manual and automated functional, end-to-end, and regression tests
• Documenting test results and tracking defects
• Using models like GPT-4, BERT, and Hugging Face Transformers for automated test case generation, analysis of test results, and improving test coverage, including bias checks and security reviews
• Techs: MS Office, Jira, Zephyr, Confluence, Tosca, stakeholder communication, Agile, Kanban, Scrum, OpenAI API, Hugging Face, PyTorch, LangChain.

• Responsible for the overall planning, concept, and operational execution of content production for Doppelherz International, including coordinating video and photo productions for international content
• Strategic planning, management, and execution of the D2C content strategy for Doppelherz Germany, especially for platforms such as Amazon, to increase reach, engagement, and conversion
• Independent concept development and execution of the collagen beauty campaign as well as organization and project management of the Doppelherz image film, including close coordination with internal departments, external agencies, and production partners
• Ensuring deadlines, budgets, and quality standards while consistently following the Doppelherz guidelines

• Global P&L responsibility for direct-to-fan, e-commerce and merchandise, including onboarding regional markets and steering budget and resource allocation
• Managed an international team of more than 40 FTEs running all e-commerce activities for the company's various brands
• Implemented a global technology overhaul, replacing legacy systems and building and improving a Magento-based technology infrastructure
• Developed content, marketing and CRM strategies while continuously improving design and usability (UI, UX) with a focus on improving conversion rates
• Contributed to 25% year-over-year growth over two years and played an integral role in the 2021 relaunches

• Designed and implemented an initial product management framework

• Created a process for prioritizing the product roadmap with internal stakeholders, considering business impact, resources, and technical feasibility

• Led the migration to a product discovery tool to improve transparency and cross-team collaboration

• Served as a liaison between tech and business teams

• Managed data-driven sustainability projects for the largest key account, including implementing regulatory reporting (ISO 14083) on greenhouse gas emissions

• Delivered complete data integration across 20+ source systems, coordinating onboarding and translating business requirements into technical specs for the development team

• Enhanced the client's emission tracking and reporting accuracy through data quality analyses and identifying optimization opportunities

• Development of ETL pipelines with Talend (7/ Enterprise)
• Development/adaptation of database schema/database functions (PostgreSQL)
• Development of GIT CI pipelines

Technologies: Talend Enterprise, Git, PostgreSQL, Dbeaver, SQL, PL-SQL, Liquibase

• Disciplinary and professional leadership of the IT and service team
• Definition and documentation of the Current Mode of Operation (CMO) in Confluence: application landscape, infrastructure, networks, backup & storage
• Development of the Future Mode of Operation (FMO) including process analysis & stakeholder interviews with all departments using BPMN and flowcharts
• Optimization of license management: reduction of ongoing software costs by approx. 17% p.a.
• Introduction and establishment of Jira as the central tool for project and service management
• Introduction and rollout of the HR software MindKey to digitize HR processes
• Introduction of a VoIP solution with Microsoft Teams incl. PSTN connection to replace classic telephony
• Introduction of the production and planning software OptiControl to digitize operational processes
• Rollout of Intune as a Mobile Device Management solution for Windows, iOS and Android
• Build-up of Power BI dashboards for machine park monitoring and financial reporting
• Planning and execution of the IT consolidation of two locations for 170 users
• Introduction of automated penetration testing with Pentera
• Coaching and mentoring the team in agile methods & project management
• Operational support in day-to-day business: administration, incident & change management
• Management of external service providers and assurance of the quality of outsourced IT services
• Responsibility for the IT budget incl. planning and controlling
• Direct reporting line to management with regular management reports on IT KPIs, budget and project status

• Data-analysis, Preparation, gathering and coordination of business requirements for retrieval of monthly- and long term (CLV – relevant) cost- and revenue-components per contract for a customer–base–grouping project (HUB–Project) for B2C-Postpaid-Controlling
• Concept and Implementation of cost- and revenue-KPIs calculation and corresponding CLV–reports (Oracle, Perl, SVN, MS SQL Server, MS Power BI, Serviceware Performance Analytics)
• Operational support of the HUB-Project – various ad-hoc reports, deployments, job-scheduling etc. (Oracle, SVN, BICSuite–Scheduler, DWSODA etc.)
• Analysis, implementation, retrieval and reporting of various physical and financial KPIs for B2P-Prepaid Business on an existing data-mart (Oracle, Perl)

I help marketing teams and leaders get from data to decision - understanding their business model, defining what to measure, and building the tracking and reporting infrastructure to make it happen.

• Built and optimized analytics setups for 60+ clients across D2C, E-Commerce, SaaS, LeadGen and Subscription businesses in my career - from early-stage startups to enterprises
• Core focus: GA4 & GTM tracking architecture (incl. server-side), consent-compliant measurement, marketing dashboards (Power BI) and attribution
• Trusted long-term partner: most client relationships extend well beyond the initial project into ongoing strategic and operational support (NPS > 9.4)
• Regularly act as analytical sparring partner for marketing leads and C-level stakeholders, bridging the gap between data, tech and business strategy