Business Intelligence Experts in Nuremberg

• IT consulting
• Power Platform & Databricks
• AI software development (custom software)
• Commercial responsibility for the company

• Analysis of the role of marriage as an informal insurance in Germany using econometric methods (supervisor: Prof. Dr. Harald Tauchmann).
• Prepared and cleaned multiple panel datasets and extracted relevant variables to create a final panel dataset with over 36,000 observations (2006–2020, SOEP).
• Designed an IV model in Stata to examine the causal link between couple separation and health shocks (mental/physical).
• Conducted robustness checks to ensure stability and validity of the results.

• Bedrock technology operations role providing the foundations on which PUMA's global product teams build PUMA.com and associated systems
• Managed a €3.5 million CAPEX portfolio including ~20 externals and 16 platform and tooling vendors
• Started up and led five functional teams for platform engineering, cloud administration, edge technology, continuous performance testing, and L2 support / incident management
• Person of last resort for mysteries, intractable bugs, compliance crises, litigation support, and black-hole issues where ownership was unclear or contested
• Sole author and driver of a multi-million-euro, multi-year RFP for Global Operations Center serving the direct-to-consumer technology estate for eCommerce, order management, and brick-and-mortar retail tech support
• Conceived, designed, developed and productionized Order Viewer, a secure internal application providing observability into PUMA.com order data at sub-second latency; independently delivered architecture, implementation, GCP deployment, SSO integration and organizational compliance.

• Building the world's largest database of market research service providers and survey platforms ([link]

• Collected, analysed, and interpreted HR data from multiple systems
• Conducted ad-hoc people data analyses for stakeholders
• Supported Employee Listening and ensured actionable survey insights
• Built intuitive dashboards and visualizations in SuccessFactors, PowerBI, and Qualtrics
• Produced regular reports and dashboards on key HR metrics
• Contributed to people analytics projects as a junior team member
• Collaborated with HR Tech and Data teams to improve data quality
• Ensured ethical and governed data use with Legal, Data Privacy, Labour Relations and Works Council

Highly qualified engineering services such as engineering, project and quality management, planning and control.

• Rapid deployment and adaptable models
• Results-oriented teamwork
• Accelerate projects, create added value
• Technical experience and business management expertise
• Data analysis and specialised services.

Results: Excellence, reliability and efficiency.

• Development of strategies, processes and system requirements to further develop the lead and campaign streams of a Salesforce system for the subsystems Sales Cloud, Marketing Cloud and Analytics Cloud
• Gathering and creation of marketing strategy concepts for direct sales, focusing on lead generation for new and existing customers
• Analysis and optimization of existing and new contact points
• Derivation of system requirements and user tests for new developments
• Establishment of a requirements and implementation process for business needs at the interface between CRM strategy and marketing system operations
• Facilitation of ideation workshops with the project's stakeholders
• Mediation between business and technical project stakeholders
• Analysis and post-documentation of existing marketing strategies and the system functions already created for them
• Analysis of target groups and pre-system data quality as a foundation for new CRM strategies
• Consultation on content and asset strategy for marketing campaigns
• Definition of KPIs and other performance criteria for the system and CRM strategy

• Integrated complex AI-based energy system models into the frontend framework, enabling the visualization of insights for 6+ key clients and maximizing energy utilization.
• Maximized energy efficiency and utilization by architecting the seamless data flow between AI models and the user interface for rapid, actionable reporting.

• Consulting on functional topics and their feasibility with Zoho technologies
• Implementing solutions based on Zoho
• Integrating Zoho solutions with third-party systems
• Performing data migrations
• Training and support

• Developed KPI dashboards using Power BI and DAX for 4+ business units, improving reporting transparency and strategic decision support.
• Migrated enterprise finance data views into dbt models, implementing modular SQL transformations, version-controlled data pipelines, and automated documentation to create a scalable analytics layer.
• Built dimensional data models in Snowflake for enterprise finance data, enabling scalable forecasting and supporting executive decision-making.
• Designed end-to-end ETL/ELT pipelines using Snowflake and SAP HANA, integrating data from 3+ enterprise systems.
• Automated monthly reporting workflows using SQL and Power BI, delivering strong business impact by reducing manual effort by 80%.
• Collaborated with finance stakeholders to translate business requirements into analytical data models, supporting strategic decision-making cycles.
• Delivered ad-hoc financial reports using Power BI, reducing turnaround time by 60%.
• Implemented data validation logic in SQL, resolving 95% of recurring data quality issues.

• Acting as the program lead for digitally enabled services, overseeing projects like Transformation, remote scanning (WeScan), e-commerce, and OneGate (budget: ~€5M p.a.).
• Developed the transformation strategy and roadmap for a supply and demand platform on ServiceNow, driving harmonization and integration of legacy systems.
• Led cross-functional teams in designing and rolling out these digital business models on the ServiceNow backend platform.
• Enabled strategic decision-making by building Azure DevOps transparency structures and using Agile methods like PI Planning and WSJF prioritization.
• Served as the business demand manager and digital counterpart for CS CRM.
• Managed internal project organization, external partners, and organizational interfaces and dependencies with other departments.
• Executed RFPs and managed vendors according to contracts and internal requirements.
• Contributed to Project sucCeSs, Northstar, and was part of the RaaS Tiger Team and Spryker Customer Advisory Board.

• Built a CRNN model with VGG16 and BiLSTM backbone for text-based CAPTCHA recognition
• Achieved 9.37% character error rate and 68.36% sequence accuracy on validation data
• Expanded data augmentation pipeline with distortions, noise injection, and clutter to improve robustness
• Conducted detailed error analysis on confusable characters (O, Q, D) and proposed error-specific augmentation
• Tech Stack: Python, TensorFlow/Keras, OpenCV, NumPy, Matplotlib

• Independent expert and assessor for the European Institute of Innovation and Technology (EIT), Culture & Creativity
• Review and assessment of European innovation and funding applications based on defined quality and selection criteria
• Evaluation of relevance, level of innovation, feasibility, impact, scalability, and sustainability
• Professional focus areas: artificial intelligence, EdTech, digital transformation, education, innovation, and creative industries
• Analysis of complex project concepts, consortia, impact strategies, and European cooperation projects
• Preparation of well-founded, clear evaluation and selection assessments Experience at the intersection of education, technology, innovation, and European funding programs

• Created database schemas and liaised with geographically distributed teams using waterfall methodology
• Participated in business workshops and authored technical specification documents aligned with architectural requirements
• Developed high-quality code deliverables and reports using repository tools