Tihana Petricevic - Growth, Digital Marketing & Go-to-Market Lead

Q: Where is Tihana based?

Tihana is based in Zagreb, Croatia .

Q: What languages does Tihana speak?

Tihana speaks the following languages: English (Native), Croatian (Native), German (Elementary) .

Q: How many years of experience does Tihana have?

Tihana has at least 14 years of experience. During this time, Tihana has worked in at least 5 different roles and for 4 different companies . The average length of individual experience is 3 years and 10 months . Note that Tihana may not have shared all experience and actually has more experience.

Q: What is Tihana's latest experience?

Tihana's most recent position is Growth, Digital Marketing & Go-to-Market Lead at Silver Monitor .

Q: What companies has Tihana worked for in recent years?

In recent years, Tihana has worked for Silver Monitor .

Q: Which industries is Tihana most experienced in?

Tihana is most experienced in industries like Healthcare , Information Technology , and Media and Entertainment . Tihana also has some experience in Retail , Tourism , and Professional Services .

Q: Which business areas is Tihana most experienced in?

Tihana is most experienced in business areas like Marketing , Product Development , and Strategy . Tihana also has some experience in Business Intelligence , Finance , and Logistics .

Q: Which industries has Tihana worked in recently?

Tihana has recently worked in industries like Healthcare and Information Technology .

Q: Which business areas has Tihana worked in recently?

Tihana has recently worked in business areas like Marketing , Product Development , and Strategy .

Recommended expert

Zagreb, Croatia

Check rate

Experience

Jan 2019 - Present

7 years 5 months

Growth, Digital Marketing & Go-to-Market Lead

Silver Monitor

Built the brand positioning and product messaging for an IoT-based elderly care solution
Designed and launched conversion-focused website and landing pages
Created and executed digital acquisition strategy (content, social, email, paid channels)
Generated inbound leads, pilot users and strategic partners
Supported funding, pitch decks and partnership acquisition

Jan 2015 - Dec 2020

6 years

Digital Growth & Performance Marketing Consultant

Studio Rebus

Delivered 50+ digital growth projects across healthcare, tech, tourism, media and e-commerce
Designed and executed lead-generation and revenue funnels for B2B and B2C clients
Ran SEO, paid advertising, content and social media campaigns
Built and optimized websites, landing pages and e-commerce platforms
Led analytics, conversion tracking and performance optimization

Jan 2013 - Dec 2014

2 years

Healthcare Digital Marketing & Patient Acquisition

Private Healthcare Practice

Led SEO, Google Ads and social media campaigns to increase patient acquisition
Created website content, blogs and email communication
Optimized online booking and lead flow

Jan 2012 - Dec 2013

2 years

Office Manager

360 Congress

Managed daily operations and administrative tasks for a congress and event agency
Coordinated logistics, schedules, and vendor communication for national and international events
Oversaw budgeting, invoicing, and financial reporting for multiple projects
Supported event planning teams with documentation, client relations, and on-site execution

Jan 2012 - Dec 2013

2 years

Operations & Digital Support (B2B)

360 Congress

Coordinated logistics, vendors and budgets for international B2B events
Supported marketing materials, client communication and project delivery

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Healthcare, Information Technology, Media and Entertainment, Retail, Tourism, and Professional Services.

Healthcare

Information Technology

Media and Entertainment

Retail

Tourism

Professional Services

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Product Development, Strategy, Business Intelligence, Finance, and Logistics.

Marketing

Product Development

Strategy

Business Intelligence

Finance

Logistics

Summary

I help B2B, SaaS and HealthTech companies acquire customers, validate markets and scale revenue through data-driven growth strategies.

My work combines performance marketing, conversion-focused websites and go-to-market execution to produce measurable business results — not just visibility.

10+ years of experience across startups, healthcare, tech and SMEs, including full ownership of growth funnels from first click to signed client.

Lead generation • Funnels • Performance marketing • Go-to-market

Skills

B2b Lead Generation
Growth Strategy & Go-To-Market
Performance Marketing (Meta Ads, Google Ads)
Conversion Optimization & Funnels
Seo & Content Strategy
Email Marketing & Automation
Analytics & Reporting
Brand Positioning & Product Messaging

Tools:

Google Analytics (Ga4)
Google Ads
Meta Business Manager
Wordpress & Woocommerce
Mailchimp & Email Automation
Crm Systems
Canva

Languages

English

Native

Croatian

Native

German

Elementary

Education

Oct 2000 - Jun 2007

University of Zagreb

Master's degree · History & Philosophy · Zagreb, Croatia

Certifications & licenses

Enterprise Design Thinking Practitioner

IBM

Professional Fellows Program

U.S. Department of State

Petricevic Digital Strategy & Business Leadership

Academy Of Digital Business Leader

Founder Institute Specialist

Founder Institute

Statistics

Experience

Total positions 5

Experience in Healthcare 13.5 y

Avg length 3 y 10 m

Longest experience 7 y 4 m

Expertise

Recent roles Growth, Digital Marketing & Go-to-Market Lead, Digital Growth & Performance Marketing Consultant, Healthcare Digital Marketing & Patient Acquisition

Main industries Healthcare, Information Technology, Media and Entertainment

Main business areas Marketing, Product Development, Strategy

Qualifications

Highest degree Master

Certifications earned 4

Profile

Created

January 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Tihana based?

Tihana is based in Zagreb, Croatia.

What languages does Tihana speak?

Tihana speaks the following languages: English (Native), Croatian (Native), German (Elementary).

How many years of experience does Tihana have?

Tihana has at least 14 years of experience. During this time, Tihana has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 3 years and 10 months. Note that Tihana may not have shared all experience and actually has more experience.

What roles would Tihana be best suited for?

Based on recent experience, Tihana would be well-suited for roles such as: Growth, Digital Marketing & Go-to-Market Lead, Digital Growth & Performance Marketing Consultant, Healthcare Digital Marketing & Patient Acquisition.

What is Tihana's latest experience?

Tihana's most recent position is Growth, Digital Marketing & Go-to-Market Lead at Silver Monitor.

What companies has Tihana worked for in recent years?

In recent years, Tihana has worked for Silver Monitor.

Which industries is Tihana most experienced in?

Tihana is most experienced in industries like Healthcare, Information Technology, and Media and Entertainment. Tihana also has some experience in Retail, Tourism, and Professional Services.

Which business areas is Tihana most experienced in?

Tihana is most experienced in business areas like Marketing, Product Development, and Strategy. Tihana also has some experience in Business Intelligence, Finance, and Logistics.

Which industries has Tihana worked in recently?

Tihana has recently worked in industries like Healthcare and Information Technology.

Which business areas has Tihana worked in recently?

Tihana has recently worked in business areas like Marketing, Product Development, and Strategy.

What is Tihana's education?

Tihana holds a Master in History & Philosophy from University of Zagreb.

Does Tihana have any certificates?

Tihana has 4 certificates. Among them, these include: Enterprise Design Thinking Practitioner, Professional Fellows Program, and Petricevic Digital Strategy & Business Leadership.

What is the availability of Tihana?

Tihana is immediately available full-time for suitable projects.

What is the rate of Tihana?

Tihana's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.