Tihana P.-Growth, Digital Marketing & Go-to-Market Lead
Check rate
Experience
Growth, Digital Marketing & Go-to-Market Lead
Silver Monitor
- Built the brand positioning and product messaging for an IoT-based elderly care solution
- Designed and launched conversion-focused website and landing pages
- Created and executed digital acquisition strategy (content, social, email, paid channels)
- Generated inbound leads, pilot users and strategic partners
- Supported funding, pitch decks and partnership acquisition
Digital Growth & Performance Marketing Consultant
Studio Rebus
- Delivered 50+ digital growth projects across healthcare, tech, tourism, media and e-commerce
- Designed and executed lead-generation and revenue funnels for B2B and B2C clients
- Ran SEO, paid advertising, content and social media campaigns
- Built and optimized websites, landing pages and e-commerce platforms
- Led analytics, conversion tracking and performance optimization
Healthcare Digital Marketing & Patient Acquisition
Private Healthcare Practice
- Led SEO, Google Ads and social media campaigns to increase patient acquisition
- Created website content, blogs and email communication
- Optimized online booking and lead flow
Office Manager
360 Congress
- Managed daily operations and administrative tasks for a congress and event agency
- Coordinated logistics, schedules, and vendor communication for national and international events
- Oversaw budgeting, invoicing, and financial reporting for multiple projects
- Supported event planning teams with documentation, client relations, and on-site execution
Operations & Digital Support (B2B)
360 Congress
- Coordinated logistics, vendors and budgets for international B2B events
- Supported marketing materials, client communication and project delivery
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Healthcare, Information Technology, Media and Entertainment, Retail, Tourism, and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Product Development, Strategy, Business Intelligence, Finance, and Logistics.
Summary
I help B2B, SaaS and HealthTech companies acquire customers, validate markets and scale revenue through data-driven growth strategies.
My work combines performance marketing, conversion-focused websites and go-to-market execution to produce measurable business results — not just visibility.
10+ years of experience across startups, healthcare, tech and SMEs, including full ownership of growth funnels from first click to signed client.
Lead generation • Funnels • Performance marketing • Go-to-market
Skills
- B2b Lead Generation
- Growth Strategy & Go-To-Market
- Performance Marketing (Meta Ads, Google Ads)
- Conversion Optimization & Funnels
- Seo & Content Strategy
- Email Marketing & Automation
- Analytics & Reporting
- Brand Positioning & Product Messaging
Tools:
- Google Analytics (Ga4)
- Google Ads
- Meta Business Manager
- Wordpress & Woocommerce
- Mailchimp & Email Automation
- Crm Systems
- Canva
Languages
Education
University of Zagreb
Master's degree · History & Philosophy · Zagreb, Croatia
Certifications & licenses
Enterprise Design Thinking Practitioner
IBM
Professional Fellows Program
U.S. Department of State
Petricevic Digital Strategy & Business Leadership
Academy Of Digital Business Leader
Founder Institute Specialist
Founder Institute
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Tihana is based in Zagreb, Croatia.
Tihana speaks the following languages: English (Native), Croatian (Native), German (Elementary).
Tihana has at least 15 years of experience. During this time, Tihana has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 3 years and 11 months. Note that Tihana may not have shared all experience and actually has more experience.
Based on recent experience, Tihana would be well-suited for roles such as: Growth, Digital Marketing & Go-to-Market Lead, Digital Growth & Performance Marketing Consultant, Healthcare Digital Marketing & Patient Acquisition.
Tihana's most recent position is Growth, Digital Marketing & Go-to-Market Lead at Silver Monitor.
In recent years, Tihana has worked for Silver Monitor.
Tihana is most experienced in industries like Healthcare, Information Technology, and Media and Entertainment. Tihana also has some experience in Retail, Tourism, and Professional Services.
Tihana is most experienced in business areas like Marketing, Product Development, and Strategy. Tihana also has some experience in Business Intelligence, Finance, and Logistics.
Tihana has recently worked in industries like Healthcare and Information Technology.
Tihana has recently worked in business areas like Marketing, Product Development, and Strategy.
Tihana holds a Master in History & Philosophy from University of Zagreb.
Tihana has 4 certificates. Among them, these include: Enterprise Design Thinking Practitioner, Professional Fellows Program, and Petricevic Digital Strategy & Business Leadership.
The availability of Tihana needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 12 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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