Sabine Seitz - Digital Marketing, Content Creator

Q: Where is Sabine based?

Sabine is based in Munich, Germany .

Q: What languages does Sabine speak?

Sabine speaks the following languages: German (Native), English (Intermediate) .

Q: How many years of experience does Sabine have?

Sabine has at least 37 years of experience. During this time, Sabine has worked in at least 15 different roles and for 12 different companies . The average length of individual experience is 3 years and 6 months . Note that Sabine may not have shared all experience and actually has more experience.

Q: What is Sabine's latest experience?

Sabine's most recent position is Consulting, freelancing at Self-employed .

Q: What companies has Sabine worked for in recent years?

In recent years, Sabine has worked for Self-employed and Neo4j .

Q: Which industries is Sabine most experienced in?

Sabine is most experienced in industries like Telecommunication , Information Technology , and Advertising . Sabine also has some experience in Education and Banking and Finance .

Q: Which business areas is Sabine most experienced in?

Sabine is most experienced in business areas like Marketing , Finance , and Sales . Sabine also has some experience in Business Intelligence , Research and Development , and Investments and M&A .

Q: Which industries has Sabine worked in recently?

Sabine has recently worked in industries like Information Technology and Advertising .

Q: Which business areas has Sabine worked in recently?

Sabine has recently worked in business areas like Marketing , Business Intelligence , and Sales .

Recommended expert

Munich, Germany

Experience

Mar 2023 - Present

3 years 1 month

Consulting, freelancing

Self-employed

Demand and lead gen specialist – strategist and hands-on digital marketing: email touchpoints, nurturing, scoring; PPC – Google Ads, LinkedIn

Nov 2018 - Sep 2022

3 years 11 months

Munich, Germany

Global Demand Gen Graph Data Science

Neo4j

Responsible (Data Science and Analytics) for all digital initiatives globally to generate leads, support up-/cross-sell, and accelerate pipeline velocity.

Nov 2018 - Oct 2021

3 years

Germany

Digital Marketing Manager EMEA at Neo4j

Neo4j

Responsible (complete portfolio) for all digital initiatives in EMEA to generate leads, support up-/cross-sell, and accelerate pipeline velocity. Channels included PPC (audience mapping, retargeting, attack), paid social, email marketing and nurturing, webinars and digital events, and content syndication.

Demand generation and digital marketing plans developed collaboratively with global and regional stakeholders, aligned with global and regional commercial strategy and marketing KPIs
Reporting on contribution and campaigns (SFDC, Marketo, Google Analytics, Google Studio)

Sep 2018 - Nov 2018

3 months

Germany

Consultant and Business Developer

Fortis PR

Business development, SEO and account-based marketing consulting projects.

Sep 2018 - Nov 2018

3 months

Germany

Consultant Open Source Markets

Under NDA

Working on projects advising investors as a subject matter expert on open source markets.

Nov 2017 - Jul 2018

9 months

Germany

Head of Field Marketing for Germany and Austria at Red Hat

Red Hat

In this role, I defined and implemented the marketing strategy for Germany and Austria and managed the local marketing team. I developed and executed integrated marketing programs and campaigns for customers, developers, channel partners, including goal setting, demand generation, preference creation, and monitoring ROI.

Feb 2015 - Oct 2017

2 years 9 months

Germany

Head of Marketing EMEA Central

SUSE

This role included overall responsibility for awareness and demand generation using a broad range of online and offline programs and ensuring the conversion of leads to SAOs and closed deals. Developed the marketing strategy and plan for EMEA Central (Germany, Austria, Switzerland) field marketing, managed the EMEA Central field marketing team and was measured against the marketing contribution to the pipeline goals.

Jan 2012 - Jan 2015

3 years 1 month

Bonn, Germany

Marketing M2M Competence Center

Deutsche Telekom AG

The M2M competence center operated as start-up within Deutsche Telekom and took the global lead for Machine-to-Machine Communication and Internet of Things. Key responsibilities were to build the brand, create share of voice, generate demand and leads, work with partners on joint campaigns. This included both online (website, newsletter) and offline (PR, trade shows) activities.

Jul 2009 - Dec 2011

2 years 6 months

Marketing Enterprise VoIP Telephony

Gigaset Communications

Gigaset launched this new business addressing SMBs with VoIP telephony, then a fairly new technology. My role included to develop the partner program and implementing Salesforce for shared use, develop the marketing strategy as well as content for all off-line and online channels, to monitor trends, competitors and market trends.

Sep 2005 - Jun 2009

3 years 10 months

Director Marketing WiMAX

Gigaset Communications

The center of competence operated like a start-up within Gigaset and designed and marketed modems and gateways based on the WiMAX technology. My responsibilities included everything Marketing with global responsibility in particular creating awareness and demand for this new field.

Mar 2001 - Aug 2005

4 years 6 months

Director Analyst Relations

Siemens

I worked for the fixed network infrastructure unit and held global responsibility for communicating and engaging with industry (Analyst Relations) and financial (Capital Market Communication) analysts. Key responsibility was to communicate business and portfolio strategy, technology and innovation to ensure share of voice.

Jan 1998 - Jan 2001

3 years 1 month

International Senior PR Manager

Siemens

At the global headquarters of the enterprise and mobile communications division of Siemens I was responsible for global PR and special events for mobile phones (then no 3 in the market).

Jan 1995 - Dec 1997

3 years

Senior PR Consultant

HBI GmbH

At this PR agency - specialized in the ICT industry - I was accountable for consulting and managing clients from B2C and B2B industries.

Jan 1991 - Dec 1995

5 years

PR Consultant

Heye & Partner, Print

Working at one of the largest and renown agencies in Germany, I consulted in particular the client McDonald’s in all aspects of external and internal communications.

Jan 1987 - Dec 1989

3 years

Teaching Assistant

University of New Orleans

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Telecommunication, Information Technology, Advertising, and Education.

Telecommunication

Information Technology

Advertising

Education

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Finance, Business Intelligence, Sales, and Research and Development.

Marketing

Finance

Business Intelligence

Sales

Research and Development

Summary

I am a full-stack marketer with a can-do attitude – I think strategically and act entrepreneurially, always data-driven, creative and resourceful. In my professional life, I’ve worked in marketing and communications roles at agencies, enterprises and startups in different functions, with global and regional responsibilities, covering both direct and indirect routes to market.

My broad experience includes strategy development and execution, lead and demand generation, pipeline acceleration campaigns, brand building through awareness, preference and thought leadership activities, digital marketing, PPC, social media marketing, always-on programs, content marketing, channel and field marketing, account-based marketing, events, influencer marketing (media relations, analyst relations, capital market communication), product marketing, corporate and product communications, and events. In channel and partner marketing, I’ve developed and run partner marketing campaigns: sell-with campaigns with key partners, sell-through and programmatic with smaller partners while ensuring ongoing engagement.

I’m used to being measured on pipeline contribution, so defining KPIs and tracking all activities against these metrics has always been core to my approach. For running, measuring and reporting activities, I’ve built a strong understanding of CRM, marketing automation and analytics tools (SFDC, Marketo).

With decades of experience in the ICT market, I’ve gained a deep understanding of the industry and its trends, and I still have a genuine passion and curiosity for technology innovation and its impact on business and society.

Top skills: Social Media Advertising, Lead Nurturing, Digital Events (strong focus during pandemic)

Publications:

[link]
Why digitized production needs Software-Defined Storage for large data

Languages

German

Native

English

Intermediate

Education

Jun 2008 - Oct 2008

University of St. Gallen – School of Economics, Law and Social Sciences

Marketing Program · St. Gallen, Switzerland

Oct 2000 - Jun 2004

Henley Management College

MBA · Business Administration and Management, General · Greenlands, United Kingdom

Oct 1987 - Jun 1989

University of New Orleans

New Orleans, United States

...and 2 more

Certifications & licenses

Generative AI for Digital Marketers

Growth Marketing Foundations

Introduction to Web Development

Marketing Tools: Growth Marketing

Product Led Growth 2023 [from a Silicon Valley Veteran, MBA]

Statistics

Experience

Total positions 15

Experience in Telecommunication 17 y

Avg length 2 y 9 m

Longest experience 4 y 11 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Consulting, freelancing, Global Demand Gen Graph Data Science, Digital Marketing Manager EMEA at Neo4j

Main industries Telecommunication, Information Technology, Advertising

Main business areas Marketing, Finance, Business Intelligence

Qualifications

Highest degree Master

Certifications earned 5

Profile

Created

June 2024

Last Update

June 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Sabine based?

Sabine is based in Munich, Germany.

What languages does Sabine speak?

Sabine speaks the following languages: German (Native), English (Intermediate).

How many years of experience does Sabine have?

Sabine has at least 37 years of experience. During this time, Sabine has worked in at least 15 different roles and for 12 different companies. The average length of individual experience is 3 years and 6 months. Note that Sabine may not have shared all experience and actually has more experience.

What roles would Sabine be best suited for?

Based on recent experience, Sabine would be well-suited for roles such as: Consulting, freelancing, Global Demand Gen Graph Data Science, Digital Marketing Manager EMEA at Neo4j.

What is Sabine's latest experience?

Sabine's most recent position is Consulting, freelancing at Self-employed.

What companies has Sabine worked for in recent years?

In recent years, Sabine has worked for Self-employed and Neo4j.

Which industries is Sabine most experienced in?

Sabine is most experienced in industries like Telecommunication, Information Technology, and Advertising. Sabine also has some experience in Education and Banking and Finance.

Which business areas is Sabine most experienced in?

Sabine is most experienced in business areas like Marketing, Finance, and Sales. Sabine also has some experience in Business Intelligence, Research and Development, and Investments and M&A.

Which industries has Sabine worked in recently?

Sabine has recently worked in industries like Information Technology and Advertising.

Which business areas has Sabine worked in recently?

Sabine has recently worked in business areas like Marketing, Business Intelligence, and Sales.

What is Sabine's education?

Sabine holds a Master in Business Administration and Management, General from Henley Management College and a Bachelor in Marketing Program from University of St. Gallen – School of Economics, Law and Social Sciences.

Does Sabine have any certificates?

Sabine has 5 certificates. Among them, these include: Generative AI for Digital Marketers, Growth Marketing Foundations, and Introduction to Web Development.

What is the availability of Sabine?

Sabine is immediately available for suitable projects.

What is the rate of Sabine?

Sabine's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.