Rosalina Loclair - Interim & Freelance...

Q: Where is Rosalina based?

Rosalina is based in Berlin, Germany .

Q: What languages does Rosalina speak?

Rosalina speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Rosalina have?

Rosalina has at least 17 years of experience. During this time, Rosalina has worked in at least 5 different roles and for 5 different companies . The average length of individual experience is 3 years and 5 months . Note that Rosalina may not have shared all experience and actually has more experience.

Q: What is Rosalina's latest experience?

Rosalina's most recent position is Interim & Freelance HR/Culture and Transformation Consultant at Rosalina Loclair Business Advisory .

Q: What companies has Rosalina worked for in recent years?

In recent years, Rosalina has worked for Rosalina Loclair Business Advisory and Instafreight GmbH .

Q: Which industries is Rosalina most experienced in?

Rosalina is most experienced in industries like Transportation , Tourism , and Retail . Rosalina also has some experience in Food and Beverage , Healthcare , and Information Technology .

Q: Which business areas is Rosalina most experienced in?

Rosalina is most experienced in business areas like Human Resources , Customer Service , and Operations . Rosalina also has some experience in Information Technology and Project Management .

Q: Which industries has Rosalina worked in recently?

Rosalina has recently worked in industries like Transportation , Food and Beverage , and Healthcare .

Q: Which business areas has Rosalina worked in recently?

Rosalina has recently worked in business areas like Human Resources , Information Technology , and Project Management .

Recommended expert

Berlin, Germany

Experience

Jul 2025 - Present

9 months

Berlin, Germany

Interim & Freelance HR/Culture and Transformation Consultant

Rosalina Loclair Business Advisory

Act as a senior People & Transformation advisor to startups and mid-sized companies, leading restructuring, HR operating model redesign, and digital HR initiatives end-to-end.
Drive HRIS/ATS selection and implementation (incl. Personio, Greenhouse, etc.), process design, stakeholder alignment, and internal communication to ensure adoption and measurable operational impact.
Advise executives on workforce planning, labour law considerations, organisational structure, and decision-making mechanisms during change and growth phases.
Build pragmatic recruiting strategies for critical roles (incl. AI/Tech), improving sourcing approach, funnel quality, and hiring velocity.
Marley Spoon SE: supported a major restructuring process, advising on labor law and workforce planning.
Promedio GmbH/Osteopro: HR digitalisation, HRIS implementation, and launch of a modern corporate website (cross-functional transformation).
Journee GmbH: advised on tech recruiting and talent strategy for senior AI profiles.
PTW Europa GmbH: first HRIS implementation, process design, and internal comms.
Focus areas: HR Strategy, Digital HR Transformation, HRIS/ATS implementation, Change Management, Restructuring, Recruiting, and Future Skills (AI in HR).

Oct 2019 - Jul 2024

4 years 10 months

Berlin, Germany

VP Culture & Brand

Instafreight GmbH

Owned company-wide People & Culture strategy in a high-growth environment; partnered with founders and senior leaders on organisational effectiveness, leadership decisions, and culture.
Designed and scaled core people processes (performance, feedback cycles, leadership routines), ensuring clarity in roles and decision-making as the organisation grew.
Led and developed recruiting capabilities and processes, enabling critical hiring across business and tech functions; implemented KPI-driven steering for hiring performance.
Strengthened employer brand and internal communication (fireside chats, surveys, all hands, newsletter, company events) to support engagement, retention, and execution speed during rapid change.
Acted as senior point of contact for complex people topics (conflict resolution, escalation paths, leadership coaching), stabilising teams through growth, transformation and insolvency phases.

Sep 2015 - Jul 2019

3 years 11 months

Berlin, Germany

Head of HR

Avenso GmbH (LUMAS & WhiteWall)

Built and scaled the HR function across the employee lifecycle while partnering closely with senior leadership in a fast-growing, international setup.
Member of a 5-person senior management core team steering the company through a sale and subsequent carve-out, supported separation of the legal entity/organisation, navigated cultural friction, and ensured continuity of people processes throughout the transition.
Led and developed a dedicated HR team and served as trusted sparring partner to leadership on organisational effectiveness, employee relations, performance matters, and sensitive people decisions.
Owned global talent acquisition across multiple countries - covering recruiting strategy, executive stakeholder management, and end-to-end delivery for critical roles.
Managed multi-country payroll operations (provider steering, compliance, accuracy, and process reliability) across DE, AT, CH, UK, US, FR.
Implemented and rolled out Personio/Prescreen (HRIS/ATS) to standardise HR operations and recruiting, including requirements gathering, process design, structure/data setup, rollout communication and enablement.
Optimised HR operations and onboarding processes internationally to improve scalability, consistency, and compliance.

Nov 2013 - Aug 2015

1 year 10 months

Berlin, Germany

Recruiting Manager

All you need GmbH (a DHL Group company)

Started career as HR Assistant and quickly took ownership of recruiting operations and end-to-end hiring processes.
Recruited e-commerce roles across multiple functions, partnering with hiring managers to define profiles, run structured interview processes, and close hires.
Supported the ramp-up of the central warehouse in Pilsen (Czech Republic) by hiring the local team and coordinating the end-to-end recruitment process across locations.

Jan 2008 - Dec 2013

6 years

Berlin, Germany

Hotel Management

Q! Hotel // Q! Casa

Vocational training and early hospitality operations roles (store manager, assistant to management, front office manager).

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Transportation, Tourism, Retail, Food and Beverage, Healthcare, and Information Technology.

Transportation

Tourism

Retail

Food and Beverage

Healthcare

Information Technology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Human Resources, Customer Service, Operations, Information Technology, and Project Management.

Human Resources

Customer Service

Operations

Information Technology

Project Management

Summary

VP-level People & Culture leader and HR transformation consultant. I build lean, scalable People Operating Systems that improve performance, compliance, and speed, combining org design, leadership development, performance management, recruiting excellence, and HR tech (HRIS/ATS, automation, AI). Trusted sparring partner to CEOs and leadership teams in high-growth environments or transformation phases, with strong execution focus from strategy to rollout.

Skills

Ms Office & G-suite
Slack
Ms Teams
Hris/ats: Personio, Greenhouse, Prescreen
Sourcing: Linkedin, Juicebox, Github
End-to-end Recruitment
Visas & Labor Laws (Us/eu) + Gdpr Compliance
Employer Branding
Compensation Analysis And Benchmarking
Benefits Administration & Employee Programs
Building, Training, And Leading Hr, Marketing, And Office Management Teams

Languages

German

Native

English

Advanced

Education

Oct 2014 - Jun 2017

Bachelor of Arts · International Business Communications · Berlin, Germany

Oct 2009 - Jun 2012

Vocational Training (Apprenticeship), Hotel Specialist · Hotel Management · Berlin, Germany

Certifications & licenses

AI Manager

Leadership & Values

Four Chiefs

Statistics

Experience

Total positions 5

Experience in Transportation 6.5 y

Avg length 3 y 5 m

Longest experience 5 y 11 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Interim & Freelance HR/Culture and Transformation Consultant, VP Culture & Brand, Head of HR

Main industries Transportation, Tourism, Retail

Main business areas Human Resources, Customer Service, Operations

Qualifications

Highest degree Bachelor

Certifications earned 2

Profile

Created

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Rosalina based?

Rosalina is based in Berlin, Germany.

What languages does Rosalina speak?

Rosalina speaks the following languages: German (Native), English (Advanced).

How many years of experience does Rosalina have?

Rosalina has at least 17 years of experience. During this time, Rosalina has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 3 years and 5 months. Note that Rosalina may not have shared all experience and actually has more experience.

What roles would Rosalina be best suited for?

Based on recent experience, Rosalina would be well-suited for roles such as: Interim & Freelance HR/Culture and Transformation Consultant, VP Culture & Brand, Head of HR.

What is Rosalina's latest experience?

Rosalina's most recent position is Interim & Freelance HR/Culture and Transformation Consultant at Rosalina Loclair Business Advisory.

What companies has Rosalina worked for in recent years?

In recent years, Rosalina has worked for Rosalina Loclair Business Advisory and Instafreight GmbH.

Which industries is Rosalina most experienced in?

Rosalina is most experienced in industries like Transportation, Tourism, and Retail. Rosalina also has some experience in Food and Beverage, Healthcare, and Information Technology.

Which business areas is Rosalina most experienced in?

Rosalina is most experienced in business areas like Human Resources, Customer Service, and Operations. Rosalina also has some experience in Information Technology and Project Management.

Which industries has Rosalina worked in recently?

Rosalina has recently worked in industries like Transportation, Food and Beverage, and Healthcare.

Which business areas has Rosalina worked in recently?

Rosalina has recently worked in business areas like Human Resources, Information Technology, and Project Management.

What is Rosalina's education?

Rosalina holds a Bachelor in International Business Communications.

Does Rosalina have any certificates?

Rosalina has 2 certificates. These include: AI Manager and Leadership & Values.

What is the availability of Rosalina?

Rosalina will be available from March 2026.

What is the rate of Rosalina?

Rosalina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.