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Markus Peter - Interim Executive and Senior Advisor for Digital Transformation in B2B

Markus Peter
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Neustadt in Holstein, Germany

Experience

Jul 2025 - Present
9 months
Neustadt, Germany
Hybrid

Founder / Interim Executive

Dendo Digital

Expertise details
Position Summary
Founder / Interim Executive at Dendo Digital
Industries
Manufacturing
Professional Services
Business Areas
Marketing
Product Development
Sales

Founder and owner of Dendo Digital – my entrepreneurial platform for digital leadership in the mid-sized B2B sector. Operating as interim executive (CDO, Head of Digital, CMO, Managing Director) and senior advisor for industrial companies in the DACH region.

Focus areas: building and scaling digital business units and specialist functions - especially marketing and sales, platform and product strategies, organizational design along digital domains, as well as P&L responsibility in transformation programs.

References include: PERI, Knauf, Raumedic, Peter Döhle

Nov 2023 - Nov 2025
2 years 1 month
Weißenhorn, Germany
Hybrid

Head of Peri Digital (Interim)

PERI SE

Expertise details
Position Summary
Head of Peri Digital (Interim) at PERI SE
Industries
Construction
Manufacturing
Business Areas
Information Technology
Product Development
Strategy
  • Responsible for the strategic and operational realignment of PERI's digital business unit
  • Developed and launched the PERI360 platform strategy to consolidate all digital customer solutions
  • Established a central operating model and introduced focused portfolio management
  • Managed a cross-functional team, working closely with the executive board, product management, sales, and IT
Jan 2020 - Sep 2020
9 months
Munich, Germany

Head of Digital Customer Interaction (Interim)

Knauf Digital

Expertise details
Position Summary
Head of Digital Customer Interaction (Interim) at Knauf Digital
Industries
Construction
Business Areas
Information Technology
Sales
Strategy
  • Responsible for building a new digital business unit focused on sales and platform solutions in an international B2B context
  • Developed a strategic target vision, designed a scalable operating model, and guided the organizational setup
  • Closely collaborated with executive management, corporate functions, and future leaders
Sep 2019 - Jun 2025
5 years 10 months
Hamburg, Germany

Partner

Etribes Connect GmbH

Expertise details
Position Summary
Partner at Etribes Connect GmbH
Industries
Information Technology
Professional Services
Business Areas
Information Technology
Project Management
Strategy
  • Advising a wide range of companies on how to achieve their business goals using the rapidly evolving possibilities of digitalization
  • Supporting the development of smart strategies and translating them into solid action plans, then executing them with agility and measurable results
  • Leading the 'Commerce Transformation' business unit and driving the company's strategic development, customer acquisition, recruiting, mentoring, and more
Sep 2017 - Aug 2019
2 years
Lübeck, Germany

Vice President Digital Business Development & Operations

Dräger

Expertise details
Position Summary
Vice President Digital Business Development & Operations at Dräger
Industries
Healthcare
Manufacturing
Business Areas
Marketing
Operations
Sales
  • Digitalization of Dräger's global sales and marketing activities
  • Provided tools, infrastructure, shared services, consulting, and project support for country and central teams with a team of around 30 people
  • Piloted and rolled out New Work methods, such as agile work methods in operational processes, Design Thinking, fast prototyping, customer centricity, etc.
Jan 2014 - Aug 2017
3 years 8 months
Lübeck, Germany

Vice President Marketing Excellence & Operations

Dräger

Expertise details
Position Summary
Vice President Marketing Excellence & Operations at Dräger
Industries
Healthcare
Manufacturing
Business Areas
Marketing
Operations
  • Established and developed a global marketing powerhouse at Dräger with the goal of driving the professionalization of marketing and communications worldwide
  • Supported marketing teams around the globe with tools, infrastructure, training, consulting and project work, and shared services through a team of about 50 employees, organized into expert teams for Digital Marketing, Live Marketing, Campaign Management, Customer Experience Management, Marketing Innovation & Impact, and Marketing Production & Services
Jan 2013 - Dec 2013
1 year
Pittsburgh, United States

Vice President Communications & Sales Marketing North America

Dräger

Expertise details
Position Summary
Vice President Communications & Sales Marketing North America at Dräger
Industries
Healthcare
Business Areas
Marketing
Sales
  • Led a team of about 30 people for all marketing and communications activities for Dräger North America
  • Translated global marketing and communication strategies to local conditions, ensuring effective, business-supporting implementation of measures
  • Took over the organization in a high-change environment, added key new skills and team members, and shifted the department from mainly administrative work to a desired internal business partner
Jul 2011 - Dec 2012
1 year 6 months
Pittsburgh, United States

Director Marketing Communications Americas

Dräger

Expertise details
Position Summary
Director Marketing Communications Americas at Dräger
Industries
Healthcare
Manufacturing
Business Areas
Marketing
  • Led a team of about 30 people for all marketing and communications activities for Dräger North, Central, and South America
  • Established structures in Central and South America with locations in Mexico City, Panama City, and Sao Paulo
  • Transitioned Central and South America into an independent region with its own marketing leadership
Mar 2009 - Jul 2011
2 years 5 months
Pittsburgh, United States

Director Corporate Communications

Siemens Water Technologies (Evoqua)

Expertise details
Position Summary
Director Corporate Communications at Siemens Water Technologies (Evoqua)
Industries
Utilities
Business Areas
Marketing
  • Global responsibility for corporate communication across all core disciplines: marketing communication, online marketing, media relations, and employee communications
  • Took over a highly decentralized team (approx. 30 employees across 18 locations) and built integrated marketing and communications efforts
  • Focused on the internationalization of the company, which traditionally had a strong focus on the US market
Apr 2006 - Feb 2009
2 years 11 months
Erlangen, Germany

Manager Leadership Communications

Siemens Industry Solutions

Expertise details
Position Summary
Manager Leadership Communications at Siemens Industry Solutions
Industries
Manufacturing
Business Areas
Marketing
  • Aligned and implemented global internal leadership communications worldwide
  • Supported the executive board on all communication topics, including speeches
  • Planned and executed communication campaigns, such as the international leadership conference with over 600 guests
Jul 1997 - Mar 2006
8 years 9 months
Berlin, Germany

Various roles in HR

Siemens Transportation Systems

Expertise details
Position Summary
Various roles in HR at Siemens Transportation Systems
Industries
Manufacturing
Business Areas
Human Resources

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Manufacturing, Healthcare, Professional Services, Information Technology, Construction, and Utilities.

Manufacturing
Healthcare
Professional Services
Information Technology
Construction
Utilities
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Human Resources, Information Technology, Strategy, Project Management, and Operations.

Marketing
Human Resources
Information Technology
Strategy
Project Management
Operations
Profile match chart

Summary

I support B2B companies in the critical phases of their digital transformation – as an interim executive and senior advisor at the C-level.

My strength lies in combining strategic clarity with operational execution: from transformation strategy to building digital organizations and overseeing P&L in ongoing programs.

I bring over 25 years of experience in international B2B companies – at Dräger, Siemens, and Etribes, as well as in interim assignments, e.g. at PERI and Knauf. With Dendo Digital, I now focus on what I do best: digital leadership on demand with measurable impact.

I work with companies that don’t need consulting slides but someone who gets things done.

Skills

  • Transformational Leadership
  • Interim Management
  • Digital Transformation

Languages

German
Native
English
Advanced
French
Elementary

Education

PR College Berlin

Certified PR Consultant · Berlin, Germany

Siemens Dual Apprenticeship

Industrial Clerk · Frankfurt, Germany

Ganderkesee High School

High School Diploma · Ganderkesee, Germany

Statistics

Experience

Total positions 11
Experience in Manufacturing 21 y
Avg length 2 y 10 m
Longest experience 8 y 8 m

Global Experience

Countries worked in 2 (Germany, United States)
Primary country Germany

Expertise

Recent roles Founder / Interim Executive, Head of Peri Digital (Interim), Head of Digital Customer Interaction (Interim)
Main industries Manufacturing, Healthcare, Professional Services
Main business areas Marketing, Human Resources, Information Technology

Qualifications

Profile

Created
Last Update
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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Markus based?

Markus is based in Neustadt in Holstein, Germany.

What languages does Markus speak?

Markus speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does Markus have?

Markus has at least 29 years of experience. During this time, Markus has worked in at least 11 different roles and for 8 different companies. The average length of individual experience is 3 years and 7 months. Note that Markus may not have shared all experience and actually has more experience.

What roles would Markus be best suited for?

Based on recent experience, Markus would be well-suited for roles such as: Founder / Interim Executive, Head of Peri Digital (Interim), Head of Digital Customer Interaction (Interim).

What is Markus's latest experience?

Markus's most recent position is Founder / Interim Executive at Dendo Digital.

What companies has Markus worked for in recent years?

In recent years, Markus has worked for Dendo Digital, PERI SE, and Etribes Connect GmbH.

Which industries is Markus most experienced in?

Markus is most experienced in industries like Manufacturing, Healthcare, and Professional Services. Markus also has some experience in Information Technology, Construction, and Utilities.

Which business areas is Markus most experienced in?

Markus is most experienced in business areas like Marketing, Human Resources, and Information Technology. Markus also has some experience in Strategy, Project Management, and Operations.

Which industries has Markus worked in recently?

Markus has recently worked in industries like Professional Services, Information Technology, and Manufacturing.

Which business areas has Markus worked in recently?

Markus has recently worked in business areas like Information Technology, Strategy, and Project Management.

What is Markus's education?

Markus attended PR College Berlin.

What is the availability of Markus?

Markus is immediately available part-time for suitable projects.

What is the rate of Markus?

Markus's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Markus?

To hire Markus, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Market avg: 776-936 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

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