Markus Peter - Interim Executive and Senior Advisor for Digital Transformation in B2B
Experience
Founder / Interim Executive
Dendo Digital
Founder and owner of Dendo Digital – my entrepreneurial platform for digital leadership in the mid-sized B2B sector. Operating as interim executive (CDO, Head of Digital, CMO, Managing Director) and senior advisor for industrial companies in the DACH region.
Focus areas: building and scaling digital business units and specialist functions - especially marketing and sales, platform and product strategies, organizational design along digital domains, as well as P&L responsibility in transformation programs.
References include: PERI, Knauf, Raumedic, Peter Döhle
Head of Peri Digital (Interim)
PERI SE
- Responsible for the strategic and operational realignment of PERI's digital business unit
- Developed and launched the PERI360 platform strategy to consolidate all digital customer solutions
- Established a central operating model and introduced focused portfolio management
- Managed a cross-functional team, working closely with the executive board, product management, sales, and IT
Head of Digital Customer Interaction (Interim)
Knauf Digital
- Responsible for building a new digital business unit focused on sales and platform solutions in an international B2B context
- Developed a strategic target vision, designed a scalable operating model, and guided the organizational setup
- Closely collaborated with executive management, corporate functions, and future leaders
Partner
Etribes Connect GmbH
- Advising a wide range of companies on how to achieve their business goals using the rapidly evolving possibilities of digitalization
- Supporting the development of smart strategies and translating them into solid action plans, then executing them with agility and measurable results
- Leading the 'Commerce Transformation' business unit and driving the company's strategic development, customer acquisition, recruiting, mentoring, and more
Vice President Digital Business Development & Operations
Dräger
- Digitalization of Dräger's global sales and marketing activities
- Provided tools, infrastructure, shared services, consulting, and project support for country and central teams with a team of around 30 people
- Piloted and rolled out New Work methods, such as agile work methods in operational processes, Design Thinking, fast prototyping, customer centricity, etc.
Vice President Marketing Excellence & Operations
Dräger
- Established and developed a global marketing powerhouse at Dräger with the goal of driving the professionalization of marketing and communications worldwide
- Supported marketing teams around the globe with tools, infrastructure, training, consulting and project work, and shared services through a team of about 50 employees, organized into expert teams for Digital Marketing, Live Marketing, Campaign Management, Customer Experience Management, Marketing Innovation & Impact, and Marketing Production & Services
Vice President Communications & Sales Marketing North America
Dräger
- Led a team of about 30 people for all marketing and communications activities for Dräger North America
- Translated global marketing and communication strategies to local conditions, ensuring effective, business-supporting implementation of measures
- Took over the organization in a high-change environment, added key new skills and team members, and shifted the department from mainly administrative work to a desired internal business partner
Director Marketing Communications Americas
Dräger
- Led a team of about 30 people for all marketing and communications activities for Dräger North, Central, and South America
- Established structures in Central and South America with locations in Mexico City, Panama City, and Sao Paulo
- Transitioned Central and South America into an independent region with its own marketing leadership
Director Corporate Communications
Siemens Water Technologies (Evoqua)
- Global responsibility for corporate communication across all core disciplines: marketing communication, online marketing, media relations, and employee communications
- Took over a highly decentralized team (approx. 30 employees across 18 locations) and built integrated marketing and communications efforts
- Focused on the internationalization of the company, which traditionally had a strong focus on the US market
Manager Leadership Communications
Siemens Industry Solutions
- Aligned and implemented global internal leadership communications worldwide
- Supported the executive board on all communication topics, including speeches
- Planned and executed communication campaigns, such as the international leadership conference with over 600 guests
Various roles in HR
Siemens Transportation Systems
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Manufacturing, Healthcare, Professional Services, Information Technology, Construction, and Utilities.
Business Area Experience
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Experienced in Marketing, Human Resources, Information Technology, Strategy, Project Management, and Operations.
Summary
I support B2B companies in the critical phases of their digital transformation – as an interim executive and senior advisor at the C-level.
My strength lies in combining strategic clarity with operational execution: from transformation strategy to building digital organizations and overseeing P&L in ongoing programs.
I bring over 25 years of experience in international B2B companies – at Dräger, Siemens, and Etribes, as well as in interim assignments, e.g. at PERI and Knauf. With Dendo Digital, I now focus on what I do best: digital leadership on demand with measurable impact.
I work with companies that don’t need consulting slides but someone who gets things done.
Skills
- Transformational Leadership
- Interim Management
- Digital Transformation
Languages
Education
PR College Berlin
Certified PR Consultant · Berlin, Germany
Siemens Dual Apprenticeship
Industrial Clerk · Frankfurt, Germany
Ganderkesee High School
High School Diploma · Ganderkesee, Germany
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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