Julia Iffert-Scherbeck - Interim Manager and Consultant

Q: Where is Julia based?

Julia is based in Munich, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Julia speak?

Julia speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Julia have?

Julia has at least 16 years of experience. During this time, Julia has worked in at least 8 different roles and for 9 different companies . The average length of individual experience is 2 years and 9 months . Note that Julia may not have shared all experience and actually has more experience.

Q: What is Julia's latest experience?

Julia's most recent position is Interim Manager and Consultant at Wholesale company • Building materials & HVAC • B2B & B2C .

Q: What companies has Julia worked for in recent years?

In recent years, Julia has worked for Wholesale company • Building materials & HVAC • B2B & B2C , Advertising agency , Various agencies , and Bayerische Hausbau GmbH & Co. KG • Construction & Real Estate • B2B & B2C .

Q: Which industries is Julia most experienced in?

Julia is most experienced in industries like Real Estate , Media and Entertainment , and Advertising . Julia also has some experience in Retail , Healthcare , and Construction .

Q: Which business areas is Julia most experienced in?

Julia is most experienced in business areas like Marketing , Strategy , and Product Development . Julia also has some experience in Human Resources and Quality Assurance .

Q: Which industries has Julia worked in recently?

Julia has recently worked in industries like Real Estate , Healthcare , and Construction .

Q: Which business areas has Julia worked in recently?

Julia has recently worked in business areas like Marketing , Human Resources , and Strategy .

Recommended expert

Munich, Germany

Experience

Dec 2024 - Present

1 year 4 months

Interim Manager and Consultant

Wholesale company • Building materials & HVAC • B2B & B2C

Internationalized the marketing strategy on behalf of a consulting firm
Developed a marketing operating model

Jun 2024 - Jul 2024

2 months

Consultant

Advertising agency

Advised on quality improvement and customer acquisition measures

Jan 2024 - Present

2 years 3 months

Consultant

Various agencies

Developed employer branding strategies for Rodenstock (MedTech company, 5,000 employees)
Developed employer branding strategies for Münchner Wohnen (Construction & Real Estate, 1,500 employees) as part of post-merger integration

Sep 2020 - Jul 2023

2 years 11 months

Head of Marketing

Bayerische Hausbau GmbH & Co. KG • Construction & Real Estate • B2B & B2C

Developed data-driven sales marketing strategies for real estate projects across the customer journey
Established systematic target group analyses for product and sales marketing development
Repositioned and rebranded the company across all touchpoints
Built digital marketing channels (e.g., LinkedIn, podcasts, paid)
Introduced digital tools to increase efficiency, including Bynder (DAM)
Optimized cross-functional collaboration with sales, project development, and asset management
Developed and implemented an award-winning employer branding strategy in collaboration with HR
Managed up to two employees and multiple interdisciplinary project teams
Successfully repositioned the company on defined topics
Achieved up to 30% budget savings in sales marketing

Sep 2017 - Jan 2020

2 years 5 months

Head of Marketing Communication & Group Marketing Coordinator REPA Group

GEV Commercial Kitchen Spare Parts Distribution GmbH • Wholesale/HORECA • B2B

Developed revenue-boosting B2B marketing strategies for all markets and strategic product categories (website/webshop, newsletters, direct marketing, trade shows, PR, advertising)
Developed the global brand strategy as part of a merger and three acquisitions
Developed brand architecture, positioning, and USPs
Planned the worldwide rebranding for five companies
Managed internal and external change communication
Developed and implemented a sales marketing operating model as part of post-merger integration, including budget and resource planning
Led up to five on-site employees and provided professional guidance to eleven additional staff across Europe
Integrated teams within 12 months
Achieved measurable sales increases through optimized newsletters (+25%) and campaigns (+10%)
Realized budget savings of over 10%

Jul 2016 - May 2017

11 months

Marketing Manager

HANS IM GLÜCK Franchise GmbH • HORECA • B2B & B2C

Implemented marketing and budget planning and optimized cross-functional alignment processes and agency management
Led design rebranding and oversaw brand management
Executed integrated sales and brand marketing campaigns
Responsible for a 7-figure budget with reporting to executive management
Introduced digital tools (e.g., Hootsuite)
Managed stakeholders, especially franchise partners
Achieved at least 10% budget savings while maintaining the same marketing output

Sep 2012 - Jun 2016

3 years 10 months

(Senior) Marketing Manager

Studio 100 Media GmbH • Licensing/Entertainment • B2B & B2C

Established the 3rd Party Brands division for distributing external licenses (e.g., Egmont Ehapa, DFL)
Developed brand and marketing strategies for licensed brands, including portfolio planning, product launches, and brand management
Advised rights holders and licensing partners
Developed the "Princess Emmy" brand from concept to film

May 2011 - Apr 2012

1 year

Marketing Specialist

Media Carrier GmbH (MELO Group start-up) • SaaS • B2B

Conceived and developed an award-winning SaaS solution (first mover)
Built the company with a focus on go-to-market strategy and acquisition of international publishing and corporate clients
Developed the concept and launched within five months

Aug 2008 - Mar 2011

2 years 8 months

Trainee & Junior Consultant

achtung! GmbH • Agency/Mobility • B2C

Conceptualized and implemented integrated campaigns to boost ticket sales for DB Regio Bayern/Deutsche Bahn
Planned, implemented, and evaluated above-the-line and below-the-line advertising measures
Increased ticket sales by up to 25% compared to the previous year, depending on the campaign

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Real Estate, Media and Entertainment, Advertising, Retail, Healthcare, and Construction.

Real Estate

Media and Entertainment

Advertising

Retail

Healthcare

Construction

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Product Development, and Human Resources.

Marketing

Strategy

Product Development

Human Resources

Summary

Marketing transformation that creates the future. I shape the future-oriented realignment of marketing for medium-sized companies, especially during transformation phases and M&A processes. For measurable competitive advantages, sustainable growth, and high-performing teams.

Skills

Office

Ms Office: Very Good
Adobe Creative Suite (Indesign, Photoshop): Good

Martech & Analytics

Martech: Ga4, Hootsuite, Semrush (Selection)
Ai Tools: Chatgpt/claude, Copy.ai, Agencycolab
Bi Tools & Crm: Tableau, Hubspot

Analysis & Planning

Ai-supported Data Analysis, Competitive And Trend Analysis
Performance Measurement And Kpi Frameworks
Project Management (Waterfall, Scrum, Kanban)
Leading Service Provider And Agency Selection Processes
Pricing And Contract Negotiations With Service Providers And Agencies
Stakeholder Management And Change Communication
Conducting Workshops (Including C-level Workshops)

Languages

German

Native

English

Advanced

Education

Sep 2011 - Apr 2015

FOM Hochschule für Oekonomie & Management

Master of Arts · Marketing & Communications · Munich, Germany

Oct 2003 - Jul 2008

Ludwig-Maximilians-Universität

Magister Artium · American Cultural History · Munich, Germany

Certifications & licenses

Google Analytics 4 Certification

Sinus Milieu Certification

Professional Scrum Master (PSM I)

Online Marketing & Web Analytics

Statistics

Experience

Total positions 9

Experience in Real Estate 5 y

Avg length 1 y 10 m

Longest experience 3 y 9 m

Expertise

Recent roles Interim Manager and Consultant, Consultant, Head of Marketing

Main industries Real Estate, Media and Entertainment, Advertising

Main business areas Marketing, Strategy, Product Development

Qualifications

Highest degree Master

Certifications earned 4

Profile

Created

March 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Julia based?

Julia is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Julia speak?

Julia speaks the following languages: German (Native), English (Advanced).

How many years of experience does Julia have?

Julia has at least 16 years of experience. During this time, Julia has worked in at least 8 different roles and for 9 different companies. The average length of individual experience is 2 years and 9 months. Note that Julia may not have shared all experience and actually has more experience.

What roles would Julia be best suited for?

Based on recent experience, Julia would be well-suited for roles such as: Interim Manager and Consultant, Consultant, Head of Marketing.

What is Julia's latest experience?

Julia's most recent position is Interim Manager and Consultant at Wholesale company • Building materials & HVAC • B2B & B2C.

What companies has Julia worked for in recent years?

In recent years, Julia has worked for Wholesale company • Building materials & HVAC • B2B & B2C, Advertising agency, Various agencies, and Bayerische Hausbau GmbH & Co. KG • Construction & Real Estate • B2B & B2C.

Which industries is Julia most experienced in?

Julia is most experienced in industries like Real Estate, Media and Entertainment, and Advertising. Julia also has some experience in Retail, Healthcare, and Construction.

Which business areas is Julia most experienced in?

Julia is most experienced in business areas like Marketing, Strategy, and Product Development. Julia also has some experience in Human Resources and Quality Assurance.

Which industries has Julia worked in recently?

Julia has recently worked in industries like Real Estate, Healthcare, and Construction.

Which business areas has Julia worked in recently?

Julia has recently worked in business areas like Marketing, Human Resources, and Strategy.

What is Julia's education?

Julia holds a Master in Marketing & Communications from FOM Hochschule für Oekonomie & Management and a Master in American Cultural History from Ludwig-Maximilians-Universität.

Does Julia have any certificates?

Julia has 4 certificates. Among them, these include: Google Analytics 4 Certification, Sinus Milieu Certification, and Professional Scrum Master (PSM I).

What is the availability of Julia?

Julia is immediately available full-time for suitable projects.

What is the rate of Julia?

Julia's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.