Julia Iffert-Scherbeck - Interim Manager and Consultant

Q: Where is Julia based?

Julia is based in Munich, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Julia speak?

Julia speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Julia have?

Julia has at least 16 years of experience. During this time, Julia has worked in at least 8 different roles and for 9 different companies . The average length of individual experience is 2 years and 9 months . Note that Julia may not have shared all experience and actually has more experience.

Q: What is Julia's latest experience?

Julia's most recent position is Interim Manager and Consultant at Wholesale company • Building materials & building services • B2B & B2C .

Q: What companies has Julia worked for in recent years?

In recent years, Julia has worked for Wholesale company • Building materials & building services • B2B & B2C , Advertising agency , Various agencies , and Bayerische Hausbau GmbH & Co. KG • Construction & Real Estate • B2B & B2C .

Q: Which industries is Julia most experienced in?

Julia is most experienced in industries like Real Estate , Media and Entertainment , and Advertising . Julia also has some experience in Retail , Healthcare , and Construction .

Q: Which business areas is Julia most experienced in?

Julia is most experienced in business areas like Marketing , Strategy , and Product Development . Julia also has some experience in Human Resources and Quality Assurance .

Q: Which industries has Julia worked in recently?

Julia has recently worked in industries like Real Estate , Healthcare , and Construction .

Q: Which business areas has Julia worked in recently?

Julia has recently worked in business areas like Marketing , Human Resources , and Strategy .

Recommended expert

Munich, Germany

Experience

Dec 2024 - Present

1 year 4 months

Interim Manager and Consultant

Wholesale company • Building materials & building services • B2B & B2C

Internationalization of the marketing strategy on behalf of a consulting firm
Development of a marketing operating model

Jun 2024 - Jul 2024

2 months

Consultant

Advertising agency

Advising on measures to enhance quality and win customers

Jan 2024 - Present

2 years 3 months

Consultant

Various agencies

Development of employer branding strategies for Rodenstock (MedTech industrial company, 5,000 employees)
Development of employer branding strategies for Münchner Wohnen (construction & real estate, 1,500 employees) as part of post-merger integration

Sep 2020 - Jul 2023

2 years 11 months

Head of Marketing

Bayerische Hausbau GmbH & Co. KG • Construction & Real Estate • B2B & B2C

Development of data-driven sales marketing strategies for real estate projects along the customer journey
Establishment of systematic target group analyses for product and sales marketing development
Repositioning and rebranding of the company across all touchpoints
Building digital marketing channels (e.g. LinkedIn, podcasts, paid advertising)
Implementation of digital tools to increase efficiency, including Bynder (DAM)
Optimization of cross-functional collaboration with sales, project development and asset management
Development and implementation of an award-winning employer branding strategy in collaboration with HR
Responsible for up to two employees and several interdisciplinary project teams
Successful repositioning of the company on defined topics
Cost savings in sales marketing of up to 30%

Sep 2017 - Jan 2020

2 years 5 months

Head of Marketing Communication & Group Marketing Coordinator REPA Group

GEV Großküchen-Ersatzteil-Vertrieb GmbH • Wholesale/HORECA • B2B

Development of revenue-boosting B2B marketing strategies for all markets and strategic product categories (website/webshop, newsletters, direct marketing, trade shows, PR, advertising)
Development of the global brand strategy in the context of one merger and three acquisitions
Development of brand architecture, positioning and USPs
Planning the global rebranding of five companies
Responsible for internal and external change communication
Development and implementation of a sales marketing operating model as part of post-merger integration, including budget and personnel planning
Leading up to five on-site employees and providing functional leadership to eleven additional employees across Europe
Integration of teams within 12 months
Measurable sales increase through optimized newsletters (+25%) and campaigns (+10%)
Budget savings of over 10%

Jul 2016 - May 2017

11 months

Marketing Manager

HANS IM GLÜCK Franchise GmbH • HORECA • B2B & B2C

Introduced marketing and budget planning and optimized cross-functional alignment processes and agency management
Led design rebranding and managed brand strategy
Executed integrated sales and brand marketing campaigns
Managed a seven-figure budget with reporting to executive management
Introduced digital tools (e.g., Hootsuite)
Stakeholder management, especially with franchise partners
Achieved at least 10% budget savings with the same marketing output

Sep 2012 - Jun 2016

3 years 10 months

(Senior) Marketing Manager

Studio 100 Media GmbH • Licensing/Entertainment • B2B & B2C

Set up the 3rd Party Brands division to distribute external licenses (e.g., Egmont Ehapa, DFL)
Developed brand and marketing strategies for managed license brands, including portfolio planning, product launches, and brand management
Advised rights holders and licensing partners
Developed the "Prinzessin Emmy" brand from concept to film

May 2011 - Apr 2012

1 year

Marketing Specialist

Media Carrier GmbH (Start-up der MELO Group) • SaaS • B2B

Conceptualized and developed an award-winning SaaS solution (first mover)
Built the company with a focus on go-to-market strategy and acquisition of international publishing and corporate clients
Developed the concept and went live within five months

Aug 2008 - Mar 2011

2 years 8 months

Trainee & Junior Consultant

achtung! GmbH • Agentur/Mobility • B2C

Designed and executed integrated campaigns to increase ticket sales for DB Regio Bavaria/Deutsche Bahn
Designed, implemented, and evaluated above-the-line and below-the-line advertising measures
Increased ticket sales by up to 25% compared to the previous year, depending on the campaign

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Real Estate, Media and Entertainment, Advertising, Retail, Healthcare, and Construction.

Real Estate

Media and Entertainment

Advertising

Retail

Healthcare

Construction

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Product Development, and Human Resources.

Marketing

Strategy

Product Development

Human Resources

Summary

Marketing transformation that shapes the future. I shape future-oriented marketing realignment for mid-sized companies, especially in transformation phases and M&A processes. For measurable competitive advantages, sustainable growth and high-performing teams.

Skills

Office

Ms Office: Very Good
Adobe Creative Suite (Indesign, Photoshop): Good

Martech & Analytics

Martech: Ga4, Hootsuite, Semrush (Selection)
Ai Tools: Chatgpt/claude, Copy.ai, Agencycolab
Bi Tools & Crm: Tableau, Hubspot

Analysis & Planning

Ai-supported Data Analysis, Competitive And Trend Analyses
Performance Measurement And Kpi Frameworks
Project Management (Waterfall, Scrum, Kanban)
Leading Vendor And Agency Selection Processes
Price And Contract Negotiations With Vendors And Agencies
Stakeholder Management And Change Communication
Conducting Workshops (Including C-level Workshops)

Languages

German

Native

English

Advanced

Education

Sep 2011 - Apr 2015

FOM University of Economics & Management

Master of Arts · Marketing & Communications · Munich, Germany

Oct 2003 - Jul 2008

Ludwig Maximilian University

Master of Arts · American Cultural History · Munich, Germany

Certifications & licenses

Google Analytics 4 Certification

Sinus Milieu Certification

Professional Scrum Master (PSM I)

Online Marketing & Web Analytics

Statistics

Experience

Total positions 9

Experience in Real Estate 5 y

Avg length 1 y 10 m

Longest experience 3 y 9 m

Expertise

Recent roles Interim Manager and Consultant, Consultant, Head of Marketing

Main industries Real Estate, Media and Entertainment, Advertising

Main business areas Marketing, Strategy, Product Development

Qualifications

Highest degree Master

Certifications earned 4

Profile

Created

March 2025

Last Update

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Julia based?

Julia is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Julia speak?

Julia speaks the following languages: German (Native), English (Advanced).

How many years of experience does Julia have?

Julia has at least 16 years of experience. During this time, Julia has worked in at least 8 different roles and for 9 different companies. The average length of individual experience is 2 years and 9 months. Note that Julia may not have shared all experience and actually has more experience.

What roles would Julia be best suited for?

Based on recent experience, Julia would be well-suited for roles such as: Interim Manager and Consultant, Consultant, Head of Marketing.

What is Julia's latest experience?

Julia's most recent position is Interim Manager and Consultant at Wholesale company • Building materials & building services • B2B & B2C.

What companies has Julia worked for in recent years?

In recent years, Julia has worked for Wholesale company • Building materials & building services • B2B & B2C, Advertising agency, Various agencies, and Bayerische Hausbau GmbH & Co. KG • Construction & Real Estate • B2B & B2C.

Which industries is Julia most experienced in?

Julia is most experienced in industries like Real Estate, Media and Entertainment, and Advertising. Julia also has some experience in Retail, Healthcare, and Construction.

Which business areas is Julia most experienced in?

Julia is most experienced in business areas like Marketing, Strategy, and Product Development. Julia also has some experience in Human Resources and Quality Assurance.

Which industries has Julia worked in recently?

Julia has recently worked in industries like Real Estate, Healthcare, and Construction.

Which business areas has Julia worked in recently?

Julia has recently worked in business areas like Marketing, Human Resources, and Strategy.

What is Julia's education?

Julia holds a Master in Marketing & Communications from FOM University of Economics & Management and a Master in American Cultural History from Ludwig Maximilian University.

Does Julia have any certificates?

Julia has 4 certificates. Among them, these include: Google Analytics 4 Certification, Sinus Milieu Certification, and Professional Scrum Master (PSM I).

What is the availability of Julia?

Julia is immediately available full-time for suitable projects.

What is the rate of Julia?

Julia's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.