Joann (H.) Jeong-Co-founder & CEO

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Experience
Co-founder & CEO
Jetty
- Raised 100k EUR in angel investments for product development and for building team
- Led Sales, Customer Support, Operations, Marketing, Operations, Fundraising for the company and product
- Led product discovery and product development of the MVP with our pilot customer (Berlin FinTech with 200+ FTEs)
- Responsible for all external stakeholder engagements (customers, partnerships, advisors, investors)
Strategy & Product Ops, employee #1
Denario
- Owned all user research, user testing, and onboarding of beta users
- Led sales pipeline for initial product launch - mainly driven by cold outreach, door-to-door sales, and content marketing
- Responsible for ongoing product discovery and agile product development with 7 Engineers and 1 Designer
Business Operations, Interim Product Manager
N26
- Owned Customer Onboarding (Sign-up and KYC) segment and OKRs: KYC conversion, MAU growth, CAC reduction
- Responsible for 2-reportees include development plans, project planning, scope reviews
- Led org-level initiatives and product launches with key stakeholders incl. C-Level, Product, Compliance, Legal, Growth, Customer Operations, External Partners - Projects incl. International Expansion, BaFin compliance requirements, new internal tools onboarding, US market growth
- Led Sign-up and KYC project management for international expansion into France—incl. working with French regulators, RFP for new KYC partner, business case & budget planning, and operational launch readiness
- Vendor Management – Key counterpart for N26‘s identity verification partners (€10m+ in annual contract value); leading monthly forecasting, contract negotiations; collaboration on regulatory changes, joint feature launches, and RFQs for new partnerships (led 2 RFPs and 2 RFIs)
- Interim Product Manager — Supported team of 12 (10 Engineers, 1 Designer, 1 User Researcher); led product discovery and roadmap delivery for Sign-up and Know-Your-Customer (KYC) initiatives
Associate Management Consultant
goetzpartners
- Assessment of product/technology portfolio, market & industry dynamics, end-applications, and end-customers to define growth strategies and potential acquisition targets for the company
Associate Management Consultant
goetzpartners
- Engagement with Steering Committee consisting of Global Strategy and Supply Chain executives to define value proposition, new target operating model including process landscape, and business case implications
- Design of new matrix organization model (350+ FTE across 10+ manufacturing plants, 20+ engineering functions)
Industry experience
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Experienced in Banking and Finance, Information Technology, Professional Services, and Manufacturing.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Research and Development, Marketing, Sales, Procurement, and Project Management.
Skills
- Agile
- Atlassian (Jira)
- Sql
- Project Management
- Notion
- Ms Excel
- Powerpoint
Languages
Education
Singapore Management University
Singapore
Northeastern University, D’Amore-McKim School of Business
Bachelor of Science in Business Administration · Business Administration, Finance/International Affairs · Boston, United States · GPA: 3.5
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
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Joann is based in Berlin, Germany.
Joann speaks the following languages: English (Native), Korean (Advanced).
Joann has at least 5 years of experience. During this time, Joann has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 1 year and 11 months. Note that Joann may not have shared all experience and actually has more experience.
Based on recent experience, Joann would be well-suited for roles such as: Co-founder & CEO, Strategy & Product Ops, employee #1, Business Operations, Interim Product Manager.
Joann's most recent position is Co-founder & CEO at Jetty.
In recent years, Joann has worked for Jetty and Denario.
Joann is most experienced in industries like Banking and Finance, Information Technology, and Professional Services. Joann also has some experience in Manufacturing.
Joann is most experienced in business areas like Product Development, Research and Development, and Marketing. Joann also has some experience in Sales, Strategy, and Operations.
Joann holds a Bachelor from Singapore Management University and a Bachelor in Business Administration, Finance/International Affairs from Northeastern University, D’Amore-McKim School of Business.
The availability of Joann needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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