Kyle B.-GTM & Commercial Strategy Consultant
Check rate
Experience
GTM Strategy Consultant
Black Bee Strategy
I partnered with pre-seed / seed stage founders as a go-to-market strategy lead.
- Led ICP definition / customer discovery, established GTM playbook and implemented AI tools to improve process efficiency, growing ARR 7x in 12 months
- Translated early traction into investor narratives, KPIs, and financial models, contributing to a $5M seed raise
Founder / CEO
Qwoll
I co-founded a consumer ed-tech start-up with the mission to help busy adults efficiently learn about the liberal arts, humanities, and sciences. I led all commercial, operational, and strategic functions.
- Led end-to-end product launch, learning from 1:1 customer interviews, UX design sprints, usage, and experiments to prioritize roadmap, refine positioning, and develop AI features
- Drove B2B partner discovery with academic institutions and mid-market businesses; delivered tailored prototypes and scoped value narratives for staged pilot engagements
- Recruited, guided, and coached team members, leading team of four and advisory board
Corporate Strategy & Business Development Manager
Axel Springer SE
I advised senior management and the executive board on M&A and portfolio strategy and worked with portfolio companies on go-to-market and product topics. Axel Springer is a PE backed holding of digital media and marketplace platforms like Business Insider, SeLoger.fr, and Stepstone.de.
- Delivered business case, strategic, and financial analysis to enable €.5m - €1bn board investment decisions on new ventures, acquisitions, and internal investments
- Partnered with CFO and business unit leads to standardize KPI and OKR tracking, provide monthly reporting and dashboards, improving visibility and enabling faster decision-making
- Orchestrated cross-functional task force to establish new digital audio business unit, developing operating model, strategy, and partnerships, resulting in 8x revenue growth in segment
- Synthesized customer, competitor, and market insights to drive market expansion through pricing and product initiatives, increasing TAM and annual revenue by 10%
- Analyzed sales processes and customer outcomes to refine go-to-market, segmentation, and pricing approaches, yielding a 20% increase in MRR and higher conversion rate
- Monitored emerging tech and ventures to shape corporate innovation strategy; developed a technology partnership framework that led to alliances with Meta, Outbrain, and Snap
- Managed due diligence activities for VC and M&A investments; established investor data room and devised deck for sale of Car & Boat Media for €XXXm and acquisition of POLITICO for $1bn
Independent Consultant
Self & AlixPartners LLP
I advised executives and founders on short-term strategy and operations projects.
- Analysed and presented operational data vs. industry benchmarks and metrics to identify $100m in annual cost savings opportunities for FT100 CFO
- Consulted early-stage entrepreneurs on the development of financial planning, GTM strategy, and storytelling, enabling two clients to reach first $100k revenue milestones
Business Analyst
CGI
I contributed to the delivery of financial ERP solutions for global organizations, partnering with tech and product teams to support client financial operations and improve operational efficiency. CGI is a multi-national enterprise software and IT consulting firm.
- Initiated analysis of 1m+ row databases using SQL and mapped business processes to identify key data entry issues and implement 200+ design changes, lowering ticket request count by 30%
- Nurtured relationships with CFO and CIO stakeholders as domain lead for payments subsystem; identified systemic issue and led resolution to resolve, saving client $150k+ per year
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Professional Services, Education, and Media and Entertainment.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Strategy, Marketing, Sales, Finance, Human Resources, and Product Development.
Summary
I help technology companies turn commercial challenges into scalable growth.
I work with founders, strategy, and revenue teams to solve complex GTM, customer, operational, and strategic problems—from refining a sales motion and improving forecasting to uncovering customer insights and redesigning inefficient processes.
I combine strategy, analytics, and hands-on execution, drawing on experience as a founder, corporate strategist, and consultant.
I’m most valuable when the problem is ambiguous, commercially important, and requires both structured thinking and execution.
Skills
- Product Positioning, Pricing, And Gtm Strategy
- Internationalisation And Market Entry Strategy
- Customer Discovery And Insights
- Business Case Development
- Financial Modelling And Scenario Analysis
- Cross-Functional Project Leadership
- Strategic Planning And Framework Development
- Executive Stakeholder Management
- Ai Tools And Workflow Automation
- Adv. Excel And Executive Presentations
- Crms – Hubspot, Salesforce
- Sql, Tableau, Looker Dashboards
Languages
Education
IE Business School
MBA, Strategy & Entrepreneurship · MBA · Madrid, Spain · Top 20%
College of William & Mary
BBA, Finance & International Relations · Finance & International Relations · Williamsburg, United States · GPA: 3.6 (cum laude)
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Kyle is based in Berlin, Germany.
Kyle speaks the following languages: English (Native), Spanish (Advanced), German (Intermediate).
Kyle has at least 10 years of experience. During this time, Kyle has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years. Note that Kyle may not have shared all experience and actually has more experience.
Based on recent experience, Kyle would be well-suited for roles such as: GTM Strategy Consultant, Founder / CEO, Corporate Strategy & Business Development Manager.
Kyle's most recent position is GTM Strategy Consultant at Black Bee Strategy.
In recent years, Kyle has worked for Black Bee Strategy and Qwoll.
Kyle is most experienced in industries like Information Technology, Professional Services, and Education. Kyle also has some experience in Media and Entertainment.
Kyle is most experienced in business areas like Strategy, Marketing, and Sales. Kyle also has some experience in Finance, Human Resources, and Product Development.
Kyle has recently worked in industries like Education, Information Technology, and Professional Services.
Kyle has recently worked in business areas like Marketing, Strategy, and Human Resources.
Kyle holds a Master in MBA from IE Business School and a Bachelor in Finance & International Relations from College of William & Mary.
Kyle is immediately available full-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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