Diana Perez - Interim CMO

Q: Where is Diana based?

Diana is based in Hamburg, Germany .

Q: What languages does Diana speak?

Diana speaks the following languages: German (Native), English (Advanced), Spanish (Elementary) .

Q: How many years of experience does Diana have?

Diana has at least 36 years of experience. During this time, Diana has worked in at least 20 different roles and for 14 different companies . The average length of individual experience is 2 years and 9 months . Note that Diana may not have shared all experience and actually has more experience.

Q: What is Diana's latest experience?

Diana's most recent position is Interim CMO at Uneex.biz GmbH .

Q: What companies has Diana worked for in recent years?

In recent years, Diana has worked for Uneex.biz GmbH , KAEFER Deutschland , shjft AG , Carton Group , and skinmeleon / Bison and Brands UG .

Q: Which industries is Diana most experienced in?

Diana is most experienced in industries like Advertising , Healthcare , and Information Technology . Diana also has some experience in Professional Services , Media and Entertainment , and Retail .

Q: Which business areas is Diana most experienced in?

Diana is most experienced in business areas like Marketing , Sales , and Strategy . Diana also has some experience in Operations , Product Development , and Human Resources .

Q: Which industries has Diana worked in recently?

Diana has recently worked in industries like Professional Services , Healthcare , and Information Technology .

Q: Which business areas has Diana worked in recently?

Diana has recently worked in business areas like Strategy , Marketing , and Product Development .

Recommended expert

Hamburg, Germany

Experience

Sep 2025 - Present

7 months

Interim CMO

Uneex.biz GmbH

Development of the brand and go-to-market strategy
Development of marketing and sales processes

Aug 2024 - Jul 2025

1 year

Interim CMO / Transformation Lead / Marketing & Corporate Communications / Member of the management board

KAEFER Deutschland

Conducted a marketing due diligence
Developed and implemented the change story for the merger of three companies
Developed and implemented the strategic positioning process
Developed and implemented a new employee app
Merged and reorganised the marketing team to clarify roles and internal marketing and sales processes
Managed stakeholders and communication, including works council
Responsible for all sales, marketing and communication activities

Jun 2024 - Present

1 year 10 months

Deputy Chairwoman of the Supervisory Board

shjft AG

Mar 2024 - Apr 2024

2 months

Strategic Advisor to the Head of Marketing of a global family business in logistics

Strategic relaunch of the corporate brand
Budgeting and evaluation of internal and external resources
Process optimization

Jun 2023 - Apr 2024

11 months

Interim CMO / CSO / Transformation Lead

Carton Group

Led strategic marketing and sales transformation
Developed and led the holding's brand relaunch
Budget planning and controlling
Agency selection and procurement
Stakeholder management and corporate communications
Team building and process optimization

Feb 2023 - Jun 2023

5 months

Strategic Advisor to the CEO of a clinic brand

Marketing planning
Customer experience optimization
Corporate communications
Process optimization

Jan 2023 - Apr 2024

1 year 4 months

Interim CMO / Strategic Advisor

skinmeleon / Bison and Brands UG

Developed a new go-to-market and communication strategy
Developed brand and product strategy
Web UX development
Set-up for growth

Jan 2022 - Dec 2023

2 years

Advisory Board Member

Medizin Digital GmbH

Platform for digital and innovative medical topics

Dec 2021 - Dec 2022

1 year 1 month

Interim Marketing Communication Lead and Advisor

Gebrüder Heinemann

Led a 25-strong marketing communication team after restructuring and short-time work
Reviewed and future-oriented alignment of internal structures and processes
Managed stakeholders and improved interdepartmental projects
Developed new brand strategy guidelines to optimize customer experience
Onboarded new head-of-position and recruited and onboarded two team leads
Planned proposal for the future divisional structure

Jan 2021 - Dec 2024

4 years

Advisory Board Member

YouParents GmbH

BeAlice Coaching App

Jan 2021 - Jul 2021

7 months

Germany

CMO / Marketing Director International

Salamander GmbH

Led the global strategic marketing transformation and brand repositioning across eCommerce, retail branches and product development
Defined and implemented the new marketing strategy, budgeting and KPIs
Set up the new global marketing division and performance controlling
Planned, recruited and developed the global lead team, including CRM, in-house agency, photo studio and production
Increased revenue through implementation of a new customer loyalty card with CRM
Consistently increased online sales after optimizing the digital customer journey
Implemented efficient internal and external marketing processes

Jan 2015 - Dec 2020

6 years

Hamburg, Germany

CMO / Director Marketing and Corporate Communications

Health AG (Otto Group) / BAWAG Group

Led company-wide cultural change and digital transformation as part of the executive board
Developed marketing and sales strategy, repositioned and relaunched corporate and product brands
Expanded business model from analogue financial services to digital technology company with cloud and AI-based SaaS products and apps
Restructured and developed the central marketing division and in-house agency
Developed a community app and mega events for the dental industry
Achieved double-digit percentage increase in company value within 2 years
Converted over 300% clients into co-evolution partners within 6 months
Implemented sustainable, scalable product portfolio management and pricing system
Increased customer engagement and brand interaction through a community app
Won 10 marketing awards including Marketing Intelligence Award, ECON Award, German Brand Award and if Award

Jan 2013 - Dec 2014

2 years

Hamburg, Germany

Client Director / Consulting & Operational Excellence (Interim)

GGH MullenLowe

Managed commercial and operational agency activities
Developed and executed marketing and communication strategies for clients such as SEAT and E.ON
Responsible for agency team structure and performance
Personnel planning, recruiting and development
Increased revenue through business development and improved customer satisfaction
Negotiated client contracts and improved service and quality standards
Enhanced employee motivation by clarifying task profiles

Jan 2010 - Dec 2013

4 years

Hamburg, Germany

Client Director / Commercial & Operations Management, Business Development

SCHMITZ WG

Led consulting and creative teams with economic steering and management
Developed marketing and communication strategies for clients including Vattenfall and Bertelsmann
Implemented efficient structures, processes and sustainable service standards
Achieved a double-digit percentage turnover increase within one year
Won major clients through differentiating brand communication strategies
Digitally transformed clients’ customer journeys with tablet publishing and augmented reality

Jan 2006 - Dec 2009

4 years

Hamburg, Germany

Co-Lead New Business Unit / Client Director / Consulting & Commercial Management

Springer & Jacoby

Developed marketing strategies for clients such as Bucherer, DWS and Roggenkamp Organics
Responsible for strategic positioning, business unit planning and organizational design
Planned budgets, controlled costs and monitored P&L
Provided strategic client consulting and operational management
Built and retained a consistent unit team with zero resignations over 2 years
Achieved break-even within 10 months and won new clients including Commerzbank Private Banking and Messe Hamburg

Jan 2002 - Dec 2004

3 years

Hamburg, Germany

Client Director / Consulting, Commercial & Operations Management

Leagas Delaney

Provided strategic planning, marketing consulting and business development for clients such as ŠKODA, Goodyear, Apollinaris and René Lezard
Managed financial planning, cost controlling and P&L
Drafted and negotiated client contracts
Led personnel planning, recruiting and development of agency teams
Implemented professional structures for work processes
Established a powerful consulting unit and returned the agency to profitability within one year
Renegotiated client contracts and improved structures, leading to increased customer and employee satisfaction

Jan 2000 - Dec 2002

3 years

Marketing Strategy Consultant (Self-Employed)

Led a major digital beta project for Pixelpark on behalf of Bertelsmann Broadband Group
Implemented efficient work structures and processes
Restructured the internal marketing department at Stella Entertainment
Onboarded new client at Select Communications, planned personnel recruiting and development
Implemented efficient work structures and processes

Jan 1996 - Dec 2000

5 years

Hamburg, Germany

Key Account Director at Jung von Matt

Jan 1991 - Dec 1996

6 years

Hamburg, Germany

Key Account Director at Springer & Jacoby

Jan 1990 - Dec 1991

2 years

Hamburg, Germany

Project Manager at Stein Promotions

Jan 1989 - Dec 1990

2 years

Hamburg, Germany

Management Assistant, Office Management at Trapp’s Team

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Healthcare, Information Technology, Professional Services, Media and Entertainment, and Cosmetics.

Advertising

Healthcare

Information Technology

Professional Services

Media and Entertainment

Cosmetics

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Sales, Strategy, Operations, Product Development, and Human Resources.

Marketing

Sales

Strategy

Operations

Product Development

Human Resources

Summary

Valued conscious, creative and visionary leader and advisor in digital and cultural transformation processes with 35 years of professional experience, 30 years of which in leadership positions.

Award winning decision maker with a track record of generating sustainable business growth based on consistent and excellent brand governance and customer experiences - digital and analogue.

Broad knowledge from the marketing & sales industry, both in corporate and agency environments, across a wide range of B2C and B2B segments (Retail, Healthcare, Finance, SaaS, Automotive, Industry Provider, Energy, FMCG, Luxury Goods) and fast-paced dynamic, agile working environments.

With entrepreneurial thinking I identify levers for optimization and goal achievement with a 360° view on business models, structures and processes and above all with a focus on people (employees and customers).

Strong communicator, experienced in building, restructuring and transforming organizations; setting up and developing motivated and effective interdisciplinary high-performance teams and divisions. Passionate about corporate governance and culture, digital transformation, technical innovation, marketing intelligence and megatrend research.

Skills

Marketing Leader
Department Leader
People Leader
Strategy Definition
Analytically Strong
Cross Functional Teambuilder
Sales, Pricing & Go-to-market
Purpose & Kpi-driven
Feedback And Failure Culture
Brand Governance
Courageous Decision Maker
Responsible And Resilient
Product & App Development
Budget Planning & Delivery
Empathetic, Value Driven
Pronounced Customer Focus
Cost Control, P&l, Reporting
Orientation And Empowerment

Languages

German

Native

English

Advanced

Spanish

Elementary

Education

Oct 1990 - Jun 1992

Kommunikationsakademie Hamburg (KAH)

State-certified Marketing and Communication Economist · Marketing and Communication · Hamburg, Germany

Certifications & licenses

Certified Ai Board Executive

Board Academy (a Division of the Intern’l Board Partners Group)

Certified Sustainability Executive

Board Academy (a Division of the Intern’l Board Partners Group)

Certified Member Of The Supervisory Board / Advisory Board

Board Academy (a Division of the Intern’l Board Partners Group)

Statistics

Experience

Total positions 21

Experience in Advertising 23 y

Avg length 2 y 4 m

Longest experience 5 y 11 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Interim CMO, Interim CMO / Transformation Lead / Marketing & Corporate Communications / Member of the management board, Deputy Chairwoman of the Supervisory Board

Main industries Advertising, Healthcare, Information Technology

Main business areas Marketing, Sales, Strategy

Qualifications

Highest degree Bachelor

Certifications earned 3

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Diana based?

Diana is based in Hamburg, Germany.

What languages does Diana speak?

Diana speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).

How many years of experience does Diana have?

Diana has at least 36 years of experience. During this time, Diana has worked in at least 20 different roles and for 14 different companies. The average length of individual experience is 2 years and 9 months. Note that Diana may not have shared all experience and actually has more experience.

What roles would Diana be best suited for?

Based on recent experience, Diana would be well-suited for roles such as: Interim CMO, Interim CMO / Transformation Lead / Marketing & Corporate Communications / Member of the management board, Deputy Chairwoman of the Supervisory Board.

What is Diana's latest experience?

Diana's most recent position is Interim CMO at Uneex.biz GmbH.

What companies has Diana worked for in recent years?

In recent years, Diana has worked for Uneex.biz GmbH, KAEFER Deutschland, shjft AG, Carton Group, and skinmeleon / Bison and Brands UG.

Which industries is Diana most experienced in?

Diana is most experienced in industries like Advertising, Healthcare, and Information Technology. Diana also has some experience in Professional Services, Media and Entertainment, and Retail.

Which business areas is Diana most experienced in?

Diana is most experienced in business areas like Marketing, Sales, and Strategy. Diana also has some experience in Operations, Product Development, and Human Resources.

Which industries has Diana worked in recently?

Diana has recently worked in industries like Professional Services, Healthcare, and Information Technology.

Which business areas has Diana worked in recently?

Diana has recently worked in business areas like Strategy, Marketing, and Product Development.

What is Diana's education?

Diana holds a Bachelor in Marketing and Communication from Kommunikationsakademie Hamburg (KAH).

Does Diana have any certificates?

Diana has 3 certificates. These include: Certified Ai Board Executive, Certified Sustainability Executive, and Certified Member Of The Supervisory Board / Advisory Board.

What is the availability of Diana?

Diana is immediately available for suitable projects.

What is the rate of Diana?

Diana's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.