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Patrick Raca - Online Marketing Specialist Paid Search & Social

Patrick Raca
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Hamburg, Germany

Experience

Jan 2024 - Present
2 years 3 months

Online Marketing Specialist Paid Search & Social

Expertise details
Position Summary
Online Marketing Specialist Paid Search & Social
Industries
Advertising
Business Areas
Marketing
  • Development of cross-channel paid campaign strategies
  • Results orientation and strong execution with a focus on search engine and social media platforms
  • Resilience and composure under pressure while supporting the improvement of internal processes
  • Empathy and diplomatic skills as well as building know-how within the digital marketing team
  • Strategic advising of internal and external stakeholders in planning and executing digital performance marketing initiatives
Apr 2022 - Dec 2023
1 year 9 months

Social Media / Performance Marketer

Expertise details
Position Summary
Social Media / Performance Marketer
Industries
Advertising
Retail
Business Areas
Marketing
Project Management
  • Use of productivity and collaboration tools (Teams, Slack, Notion)
  • Use of CRM and analytics (HubSpot, Salesforce, Looker, Excel/Google Sheets)
  • Monitoring and adjusting campaign performance on Google and Meta
  • Leading and coordinating various internal and external projects as well as managing the marketing team
  • Developing brands in terms of reach and sales (strategy, e-commerce, etc.)
  • Application of LLMs (ChatGPT, Gemini, Claude)
Jan 2021 - Dec 2022
2 years

Founder

TecAds GmbH

Expertise details
Position Summary
Founder at TecAds GmbH
Industries
Media and Entertainment
Professional Services
Retail
Business Areas
Business Intelligence
Marketing
Strategy
  • Founded and led the company
  • Supported and advised businesses in e-commerce, advertising, and product presentation
  • Implemented a data-driven decision-making approach that led to an average efficiency increase of 70%
Jan 2020 - Jun 2021
1 year 6 months

Head of Marketing

Amaseo GmbH

Expertise details
Position Summary
Head of Marketing at Amaseo GmbH
Industries
Advertising
Business Areas
Business Intelligence
Marketing
Project Management
  • Led and coordinated various internal and external projects and managed the marketing department
  • Managed accounts for numerous clients in paid ads on Google, Meta, and Amazon
  • Developed and implemented systems and a data-driven strategy that resulted in revenue growth of over 120%

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Retail, Media and Entertainment, and Professional Services.

Advertising
Retail
Media and Entertainment
Professional Services
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Business Intelligence, and Strategy.

Marketing
Project Management
Business Intelligence
Strategy
Profile match chart

Summary

Analytical, action-oriented, and business-minded digital marketer experienced in strategy, data-driven scaling, and team leadership. With several years of experience in agency and corporate settings as well as a founder, I bring a strong understanding of business dynamics, project management, and C-level expectations. Acting as the link between strategy and execution, my focus is on clarity, efficiency, and added value.

Skills

  • Strategic Planning & Project Management

  • Data-driven Marketing & Performance Campaigns

  • Results Orientation & Execution Strength

  • Resilience & Composure Under Pressure

  • Empathy & Diplomatic Skills

  • Productivity & Collaboration Tools (Teams, Slack, Notion)

  • Crm & Analytics (Hubspot, Salesforce, Looker, Excel/google Sheets)

  • Marketing Platforms (Search, Display, Social & Shopping)

  • Sales (Strategy, E-commerce, Etc.)

  • Llms (Chatgpt, Gemini, Claude)

Languages

German
Native
English
Advanced
Polish
Advanced

Education

Oct 2016 - Jun 2020

Technical University of Hamburg-Harburg

Bachelor · Bioprocess Engineering · Hamburg, Germany

Oct 2007 - Jun 2016

Gymnasium Glinde

High school diploma (Abitur) · Glinde, Germany

Statistics

Experience

Total positions 4
Experience in Advertising 5.5 y
Avg length 1 y 10 m
Longest experience 2 y 2 m

Expertise

Recent roles Online Marketing Specialist Paid Search & Social, Social Media / Performance Marketer, Founder
Main industries Advertising, Retail, Media and Entertainment
Main business areas Marketing, Project Management, Business Intelligence

Qualifications

Highest degree Bachelor

Profile

Created
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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Patrick based?

Patrick is based in Hamburg, Germany.

What languages does Patrick speak?

Patrick speaks the following languages: German (Native), English (Advanced), Polish (Advanced).

How many years of experience does Patrick have?

Patrick has at least 6 years of experience. During this time, Patrick has worked in at least 4 different roles and for 2 different companies. The average length of individual experience is 2 years and 7 months. Note that Patrick may not have shared all experience and actually has more experience.

What roles would Patrick be best suited for?

Based on recent experience, Patrick would be well-suited for roles such as: Online Marketing Specialist Paid Search & Social, Social Media / Performance Marketer, Founder.

What is Patrick's latest experience?

Patrick's most recent position is Online Marketing Specialist Paid Search & Social.

What companies has Patrick worked for in recent years?

In recent years, Patrick has worked for TecAds GmbH and Amaseo GmbH.

Which industries is Patrick most experienced in?

Patrick is most experienced in industries like Advertising, Retail, and Media and Entertainment. Patrick also has some experience in Professional Services.

Which business areas is Patrick most experienced in?

Patrick is most experienced in business areas like Marketing, Project Management, and Business Intelligence. Patrick also has some experience in Strategy.

Which industries has Patrick worked in recently?

Patrick has recently worked in industries like Advertising, Retail, and Media and Entertainment.

Which business areas has Patrick worked in recently?

Patrick has recently worked in business areas like Marketing, Project Management, and Business Intelligence.

What is Patrick's education?

Patrick holds a Bachelor in Bioprocess Engineering from Technical University of Hamburg-Harburg.

What is the availability of Patrick?

Patrick will be available from March 2026.

What is the rate of Patrick?

Patrick's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Patrick?

To hire Patrick, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Rate comparison chart
Market avg: 848-1008 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

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