David Athias-General Manager
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Experience
General Manager
ABR – ORCAB
- Developed and implemented the 5-year strategic plan: structured the executive committee, led major projects (creation of a 1,100 m² showroom, warehouse, offices, and €5.5M investments).
- Business and territorial development: opened a Savoie-Isère branch (€3.3M revenue in 36 months), grew the member network from 138 to 272, and launched benchmark professional events.
- Operational and logistics redesign: optimized processes, moved to 2x8 shifts during peak periods, integrated the Reflex WMS, and digitized services for cooperative members.
- Crisis management and turnaround: led an ad hoc mandate with full recovery in 6 months, supported HR, set up the works council (CSE), and strengthened middle management.
- Performance monitoring and financial steering: improved working capital, managed margin indicators, renegotiated strategic purchases, and controlled logistics costs.
Results: revenue growth from €19M to €31.7M, improved profitability, and modernized governance.
Industrial Site Manager & Sales Manager France / French-speaking Switzerland
BURGAT SA GROUP
- Overall management of the industrial site: production, logistics, international supply chain, quality, and equipment maintenance.
- B2B and B2C business development in France and French-speaking Switzerland (30,000 m³/year) and winning new accounts in retail and the wood industry.
- Implementation of a dedicated ERP for the wood sector (Mauchanp): stock management, traceability, sales automation, and productivity tracking.
- Oversight of a biomass boiler plant to recover sawmill waste and reduce energy costs.
Results: 32% improvement in productivity and stronger site profitability.
Founder – General Manager
REPAL
- Created and developed a pallet recycling and wood recovery business for regional industrial companies.
- Structured a complete offer for the management of mixed industrial wood waste (DIB): collection, sorting, recovery, and resale.
- Developed a multi-sector client portfolio (industry, distribution, logistics).
Results: rapid revenue growth over 3 years and later integration into a regional group.
General Manager (Partner) – Purchasing & Sales
LORIOD EMBALLAGE RECYCLAGE
- Merged and integrated REPAL, LORIOD, and RIBAUD: defined a new industrial organization and aligned sales and HR policies.
- Developed sales in France and Switzerland: built partnerships with distributors and industrial companies, won new markets, and diversified the product offer.
- Implemented a QSE management system: achieved ISO 9001 and 14001 certifications, secured the site, and raised team awareness.
- Industrial management: production management (800,000 units/year), European sourcing (15,000 m³/year), and logistics optimization.
Results: doubled revenue, improved margins, and maintained operations after receivership and workforce reduction plan.
Wood Sector Consultant
FCBA TECHNOLOGICAL INSTITUTE
- Carried out export audits for sawmills and wood processing companies in Europe.
- Wrote the European reference framework for wood packaging and coordinated work between French and Polish stakeholders.
- Conducted qualitative and quantitative studies on production sectors and international wood markets.
- Took part in designing a European regulatory framework and promoting French industrial know-how.
Results: creation of a benchmark reference framework for the wood sector, recognized at European level.
National Administrator
Réseau ORCAB
- Contributed to the national strategy of the network (goal: €2bn, 10,000 members) and took part in the wood strategic committee.
- Led the Wood and Insulation Commission (€380m/year): defined the group buying plan, coordinated 700 suppliers, and set up a listing plan.
- Developed cooperatives in new areas, supported the creation of new structures, and helped roll out the CSR approach.
- Developed new digital services: tools for communication between cooperatives, purchasing reporting, and a shared sourcing platform.
Results: direct contribution to the growth of the ORCAB network from €580m to €1.35bn.
Industry Experience
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Experienced in Manufacturing, Construction, and Transportation.
Business Area Experience
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Experienced in Operations, Sales, Supply Chain Management, Procurement, Logistics, and Strategy.
Summary
A leader passionate about growth, transformation, and lasting business performance, I have more than twenty years of experience in general management. I have led industrial, commercial, and cooperative organizations in France and abroad, in growth, restructuring, and innovation contexts.
I like building a clear strategic vision, bringing teams together around ambitious goals, and putting in place agile, results-driven organizations. My career has led me to manage large-scale projects: territorial expansion, turnaround plans, process digitalization, ERP/WMS integration, and the rollout of CSR initiatives.
Skills
Management & Leadership
Team Management
Change Management
Crisis Management And Turnaround
Csr And Sustainability Rollout
Technical
Logistics & Supply Chain
Erp / Wms Implementation
Qse Certification (Iso 9001 / 14001)
Development & International
B2b Development
International Business Development
Digital Transformation
It Skills
Microsoft Office
Divalto Erp
Reflex Wms
Dl NéGoce Crm
Languages
Education
CPA France
Advanced Management Program · Strategic Audits for Mid-Sized Companies · France
EMLYON
Executive MBA · Leadership & Performance · Lyon, France
IAE Besançon
M2 · Control, Accounting, Audit · Besançon, France
Certifications & licenses
Director Certification
EMLYON
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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