Cenk Akerson-Senior Advisor, CMO, & Board Member

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Experience
Senior Advisor, CMO, & Board Member
Gamer Arena
- Advised on strategic repositioning and innovation roadmap for a leading gaming & Web3 platform
- Led the strategic shift from B2C to B2B services, defining a new business model and partnership ecosystem
- Drove user growth by 50% through data-informed product innovation and technical partnerships
- Achieved 80% lower CPI via optimized marketing strategies and influencer-led campaigns
Interim Brand Director
Per-Scent
- Served as de-facto internal consultant to the CEO, leading the turnaround of the Brands Division through data-driven portfolio strategy and operational restructuring, delivering £8.5M in cumulative savings and growth
- Directed and crafted the data-informed creation of luxury fragrance new brand and product for British Celebrity Bugzy Malone, achieving #2 market position through granular market analysis and predictive modeling
Co-Founder
Sunpop Care
- Identified and validated a $300M market niche, leading to the development and launch of a patented, FDA-compliant suncare product; managed the entire product lifecycle from R&D to retail distribution
- Secured 35 retail partnerships and 55,000 unit sales within two years by crafting the channel strategy and partnership terms
- Created new AI-based holistic beauty app and established app engineering team with road map
Management Consultant
Universal Brands Group
- Advised luxury retail partners; optimized contracts with LVMH, Chanel, and L’Oréal
- Drove financial performance via strategic planning of product orders and budgets
Co-Founder
Dutybuddy Saas
- Pioneered first global social commerce marketplace for the $20B travel retail market
- Co-founded an omni-channel social commerce marketplace targeting a $20B blue ocean opportunity
- Successfully presented and on-boarded the concept to C-suite leaders from L’Oréal Luxe, Puig, Tito’s Handmade Vodka and leading luxury global retailers, including Printemps, La Rinascente, Dufry, Lagardère TR, and Dubai Duty Free
Travel Retail EMEA Business Unit Manager
L’Oréal Luxe
- Boosted profitability by 1 point in a highly competitive market
- Achieved a 1.5-point market share gain while maintaining brand integrity
- Renegotiated commercial terms across multiple countries to secure dynamic investment plans
- Led the first EMEA launch of the newly acquired brand, Clarisonic
Group Product Manager, Lancôme Skin-Care Global Animations
L’Oréal Luxe
- Created and executed global campaign Super Serums, generating over $100M in revenue under a single campaign for the first time
- Aligned global management and marketing team strategies with local operations and budgets
- Implemented global institutional communication creatives and guidelines
Marketing Manager, Lancôme – Armani – Designer Fragrances – Biotherm
L’Oréal Luxe
- Introduced innovative marketing and sales strategies, including the group’s first e-commerce operation
- Consistently gained market share through innovative strategic and tactical moves
- Fully managed marketing budget, led team of 5, and coordinated cross-functional teams
Product Manager
L’Oréal Luxe
- Managed 360° operational marketing for Lancôme skincare, Biotherm, Giorgio Armani, and launched Diesel
C-Suit Communications Consultant
Bersay
- Advised senior executives of major corporations on strategic messaging and stakeholder communication, building a foundation for executive-level influence and partnership
QA Specialist
Siemens
- Established quality assurance frameworks and operational processes for a new technical service division, building scalable systems from the ground up
Official Tutor for Economics, Finance & Statistics
Bentley University
- Mentored students in advanced analytical concepts as the university's official tutor
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Cosmetics, Information Technology, Retail, Tourism, Professional Services, and Fashion.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Product Development, Sales, Strategy, Information Technology, and Finance.
Summary
Senior strategy advisor with 20+ years of experience in driving innovation, digital transformation, and organizational change for global luxury, consumer goods, and tech sectors. Proven expertise in diagnosing complex business challenges, designing future-ready strategies, and implementing scalable innovation systems. Combines deep corporate leadership (L’Oréal Luxe) with entrepreneurial venture-building to deliver measurable business impact. Bilingual in English and French, with extensive C-suite advisory experience.
Skills
- Innovation Strategy & Foresight: Trend Analysis, Scenario Planning, Innovation Portfolios, Roadmapping
- Digital Transformation: Saas Platforms, Data-Driven Business Models, Ecosystem Development
- C-Suite Advisory & Stakeholder Influence: Workshop Facilitation, Strategic Alignment, Change Management
- End-To-End Project Leadership: From Diagnosis To Execution, Cross-Functional Collaboration, P&L Ownership
- Sector Expertise: Luxury, Beauty, Cpg, Retail, Web3, Emerging Technologies
Languages
Education
Bentley University
Bachelor of Science, Economics · Economics · Waltham, United States
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Cenk is based in Paris, France.
Cenk speaks the following languages: English (Native), Turkish (Native), French (Advanced), Italian (Elementary).
Cenk has at least 21 years of experience. During this time, Cenk has worked in at least 11 different roles and for 9 different companies. The average length of individual experience is 2 years and 9 months. Note that Cenk may not have shared all experience and actually has more experience.
Based on recent experience, Cenk would be well-suited for roles such as: Senior Advisor, CMO, & Board Member, Interim Brand Director, Co-Founder.
Cenk's most recent position is Senior Advisor, CMO, & Board Member at Gamer Arena.
In recent years, Cenk has worked for Gamer Arena, Per-Scent, and Sunpop Care.
Cenk is most experienced in industries like Cosmetics, Information Technology, and Retail. Cenk also has some experience in Tourism, Professional Services, and Fashion.
Cenk is most experienced in business areas like Marketing, Product Development, and Sales. Cenk also has some experience in Strategy, Finance, and Information Technology.
Cenk has recently worked in industries like Cosmetics and Information Technology.
Cenk has recently worked in business areas like Product Development, Marketing, and Strategy.
Cenk holds a Bachelor in Economics from Bentley University.
The availability of Cenk needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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