Annu Singh - Marketing Specialist

Q: Where is Annu based?

Annu is based in Makum, India and prefers 100% remote projects.

Q: What languages does Annu speak?

Annu speaks the following languages: Hindi (Native), English (Advanced), Assamese (Intermediate), Punjabi (Intermediate), Nepali (Elementary), Tamil (Elementary) .

Q: How many years of experience does Annu have?

Annu has at least 6 years of experience. During this time, Annu has worked in at least 4 different roles and for 6 different companies . The average length of individual experience is 1 year . Note that Annu may not have shared all experience and actually has more experience.

Q: What is Annu's latest experience?

Annu's most recent position is Content Strategist at BetterInvest .

Q: What companies has Annu worked for in recent years?

In recent years, Annu has worked for BetterInvest , Nitro Network , Blockwiz , and Inbox Ninjas .

Q: Which industries is Annu most experienced in?

Annu is most experienced in industries like Advertising , Information Technology , and Banking and Finance . Annu also has some experience in Real Estate .

Q: Which business areas is Annu most experienced in?

Annu is most experienced in business areas like Marketing , Customer Service , and Sales .

Q: Which industries has Annu worked in recently?

Annu has recently worked in industries like Information Technology , Banking and Finance , and Advertising .

Q: Which business areas has Annu worked in recently?

Annu has recently worked in business areas like Marketing .

Recommended expert

Makum, India

Check rate

Experience

Nov 2023 - Mar 2025

1 year 5 months

Chennai, India

On-site

Content Strategist

BetterInvest

Spearheaded end-to-end content and digital marketing initiatives, driving a 40% increase in engagement across social media, newsletters, and investor-segmented campaigns.
Directed a ₹10 Cr retention initiative, creating personalized messaging and multi-channel campaigns that re-engaged at-risk investor cohorts and generated $1M ( ₹8.3 Cr) in sales within 2 months.
Collaborated with engineers and SEO agencies to deliver performance-driven campaigns, increasing website traffic and improving lead quality by 30%.

Dec 2022 - Sep 2023

10 months

Hyderabad, India

Remote

Content Strategist

Nitro Network

Boosted Twitter engagement by 35% and increased LinkedIn followers by 40% through targeted content planning
Increased website traffic by 50% and conversions by 20% across Nitro’s IoT, NFT, and Power IQ verticals
Improved mobile app user engagement and retention by 25% through in-app content revamp
Led the creation of high-performing landing pages with a 30% rise in conversions
Developed Nitro Comics' content format, leading to a 50% increase in site traffic and 40% social media engagement

Feb 2022 - Dec 2022

11 months

Remote

Content Strategist

Blockwiz

Led social media content and calendar strategy, resulting in 25% engagement and 30% follower growth
Drove thought leadership campaigns, increasing brand awareness by 20%
Increased client onboarding by 45% via audience behavior insights and storytelling content
Delivered 35% higher web traffic and 15% improvement in conversion via optimized content and landing pages

Jan 2021 - Feb 2022

1 year 2 months

Israel

Remote

Copywriter

Inbox Ninjas

Delivered 96+ personalised email campaigns achieving 53% open and 37% reply rates
Conducted deep client research to ensure copy accuracy and brand alignment
Played a central role in building high-performing funnels in collaboration with design and marketing

Jul 2019 - Jan 2021

1 year 7 months

Chandigarh, India

On-site

Senior Content Writer

Chappai

Led content operations, increasing content output by 80% and quality by 60%
Collaborated with editors, designers, and marketers to elevate brand consistency
Conducted competitive analysis and implemented SEO, improving organic traffic significantly

Dec 2018 - Jun 2019

7 months

Chandigarh, India

On-site

Client Relationship Manager

Team Amit Airi/ Remax Broker

Led social media and email marketing campaigns, boosting brand visibility by 50%

Built and nurtured strong international client relationships, driving a 25% increase in repeat business
Acted as the primary liaison between clients and internal teams to ensure campaign success and satisfaction

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Banking and Finance, Information Technology, and Real Estate.

Advertising

Banking and Finance

Information Technology

Real Estate

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Customer Service, and Sales.

Marketing

Customer Service

Sales

Summary

Results-driven Marketing Professional with 7+ years of experience driving revenue growth and brand expansion in fast-paced environments. Played a key role in scaling Gross Transactional Value from ₹100 Cr to ₹500 Cr and supporting strategic retention and growth initiatives. Proven expertise in content marketing and digital advertising, with consistent ROI improvements of 15–50% across email campaigns, social content, paid ads, and lifecycle journeys. Skilled in campaign management, stakeholder communications, and multi-channel marketing execution.

Skills

Content & Channel Marketing:

Full-Funnel Content Strategy
Seo/Sem
Email Marketing
Blog Strategy
Social Media Campaigns
Video Scripting
Website & Landing Page Optimization

Data & Performance Marketing:

Google Analytics (Ga4)
A/B Testing
Conversion Rate Optimization (Cro)
Marketing Attribution
Roi Tracking
Campaign Reporting

Tools & Tech Stack:

Hubspot
Salesforce
Mailchimp
Notion
Google Ads
Meta Business Suite
Mixpanel
Hotjar
Canva
Figma
Chatgpt
Descript

Automation & Crm:

Marketing Automation
Drip Sequences
Lead Nurturing
Customer Lifecycle Journeys
Retention Campaigns
Crm Strategy & Implementation

Languages

Hindi

Native

English

Advanced

Assamese

Intermediate

Punjabi

Intermediate

Nepali

Elementary

...and 1 more

Education

Oct 2015 - Jun 2018

Gauhati University

Bachelor of Commerce, Accountancy, Finance & Marketing · Commerce · Guwahati, India · Cumulative 3.26 GPA

Statistics

Experience

Total positions 6

Experience in Advertising 2.5 y

Avg length 1 y

Longest experience 1 y 6 m

Global Experience

Countries worked in 2 (India, Israel)

Primary country India

Expertise

Recent roles Content Strategist, Copywriter, Senior Content Writer

Main industries Advertising, Banking and Finance, Information Technology

Main business areas Marketing, Customer Service, Sales

Qualifications

Highest degree Bachelor

Profile

Created

November 2025

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Frequently asked questions

Have questions? Find more information here.

Where is Annu based?

Annu is based in Makum, India and prefers 100% remote projects.

What languages does Annu speak?

Annu speaks the following languages: Hindi (Native), English (Advanced), Assamese (Intermediate), Punjabi (Intermediate), Nepali (Elementary), Tamil (Elementary).

How many years of experience does Annu have?

Annu has at least 6 years of experience. During this time, Annu has worked in at least 4 different roles and for 6 different companies. The average length of individual experience is 1 year. Note that Annu may not have shared all experience and actually has more experience.

What roles would Annu be best suited for?

Based on recent experience, Annu would be well-suited for roles such as: Content Strategist, Copywriter, Senior Content Writer.

What is Annu's latest experience?

Annu's most recent position is Content Strategist at BetterInvest.

What companies has Annu worked for in recent years?

In recent years, Annu has worked for BetterInvest, Nitro Network, Blockwiz, and Inbox Ninjas.

Which industries is Annu most experienced in?

Annu is most experienced in industries like Advertising, Information Technology, and Banking and Finance. Annu also has some experience in Real Estate.

Which business areas is Annu most experienced in?

Annu is most experienced in business areas like Marketing, Customer Service, and Sales.

Which industries has Annu worked in recently?

Annu has recently worked in industries like Information Technology, Banking and Finance, and Advertising.

Which business areas has Annu worked in recently?

Annu has recently worked in business areas like Marketing.

What is Annu's education?

Annu holds a Bachelor in Commerce from Gauhati University.

What is the availability of Annu?

Annu is immediately available full-time for suitable projects.

What is the rate of Annu?

Annu's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.