Andra Sonia Ciucescu-Strategic Marketing Partner, end-to-end Content Manager, 360° Project Manager, full-stack Marketer & PR Manager
Check rate
Experience
Owner
Pinpoint
Founder & Owner at Pinpoint I partner with founders to bring clarity and structure to their marketing efforts. I align marketing strategies with core business objectives, ensure effective execution, and proactively manage risks across marketing, branding, and PR. Consultant | Project Manager | Fractional CMO
Pinpoint is the trusted partner for founders and managers who want more peace of mind, clear direction, and real control in their marketing, while valuing a genuinely human, ethical, and strategic approach.
Working together brings clarity and structure, so you can build properly for the long term with much lower risk to your reputation, budget, or commercial efforts. Pinpoint helps define a responsible, well-thought-out marketing, PR, and branding system by translating real business goals into sensible, meaningful implementations that actually make sense to the founder, grounded in professional judgment and based on:
- proven methodologies, applied naturally
- realistic, down-to-earth recommendations
- open, transparent communication
Ways we can collaborate:
Consultancy: business-to-marketing evaluation; second-opinion audits; decision-making partner for start/stop actions; Q&A sessions; junior training or team workshops; personal CEO branding etc.
Interventions in high-stakes projects: strategy & coordination for stabilization, growth, or risk avoidance; annual marketing strategy and budgeting; defining marketing processes & optimizing existing resources; B2B partnership acquisition strategy; launch or expansion project management; brand guideline creation; rebranding coordination; GEO/SEO project management; sales team support directions; sensitive PR moment handling; new website implementation coordination; social media content strategy; PPC strategy; low-budget promotion directions or creative communication; offline presence coordination, etc.
Fractional / external Marketing Director: long-term coordination and management in the founder’s best interest, acting as a true decision-making partner, with ongoing monitoring and adjustments across marketing, PR, and branding.
Recommendations: AI-powered marketing solutions; creative people; implementation teams; other B2B service partners when needed.
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Various
Industry Experience
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Experienced in Advertising, Media and Entertainment, Energy, Real Estate, Professional Services, and Manufacturing.
Business Area Experience
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Experienced in Marketing, Project Management, Business Intelligence, Customer Service, Finance, and Sales.
Summary
Versatile marketing and business professional experienced across mid-sized companies, startups, freelancing and corporate, working in B2C, B2B and B2G contexts, for both products and services, with small and large budgets. Combines operations with strategic business-level thinking, supporting leaders by translating objectives into coherent systems and effective implementation, especially in key business moments. Operates within structured processes while maintaining an entrepreneurial, ownership-driven mindset; able to zoom out to business priorities and zoom in to execution.
Skills
- Ai: Chatgpt, Gemini, Claude, Grok, Midjourney, Sora, Dall•e, Google Imagen, Veo, Nano Banana, Ai Agents, Prompt Engineering, Other Llms
- Ppc, Social Media & Media Buying: Google Ads, Google Search, Google Display, Youtube, Meta Business Suite, Facebook, Instagram, Linkedin, Tiktok, Bing, Google Analytics, Ga4, Meta Analytics, Twitter, Google My Business, Reddit, Hootsuite, Campaign Setup, Social Account Setup
- Data Analysis: Custom Dashboards, Spss, Excel, Newsletter Performance Reports, Email Campaign Analytics, Crm Reports
- Seo: Semrush, Ahrefs, Seo Monitor, Sitechecker, Rankmath Seo, Litespeed, On-page Seo, Link Building, Content Seo, Llm Seo, Aio, Aeo, Geo
- Crms, Databases & Newsletters: Activecampaign, Brevo, Mailchimp, Mailerlite, Newsman, Sendy, Stripo, Mailagent, Microsoft Dynamics, Zoho Crm, Zapier, Oracle Crm, Apollo, Clay, Targetare.ro, Voip Sms Platforms
- Cms Platforms & Chatbots: Wordpress, Magento, Drupal, Typo3, Cpanel, Cookiebot, Custom Cms, Forms, Tawkto, Tidio, Manychat, Ai Chatbots
- Design & Creative: Adobe Photoshop, Adobe Acrobat Pro, Canva, Gamma, Capcut, Freepik, Shutterstock, Other Editors
- Project Management & Collaboration: Agile, Lean, Kanban, Scrum, Asana, Trello, Monday.com, Clickup, Teams, Slack, Zoom, Google Meet
- Productivity & Data: Microsoft Office 365, Outlook, Excel, Powerpoint, Google Workspace, Google Alerts, Dropbox, Onedrive, Erp Systems
- Enterprise, Security & Compliance: Vpn, Citrix, Enterprise Collaboration Tools, Compliance Workflows, Systems, Gdpr, Cookies Modules
- Frameworks & Methodologies: Swot, Steeple, Blue Ocean, Pareto Principle, Smart Objectives, Fab, Aida, Dagmar, Porter’s Five Forces, Rumelt’s Strategy Kernel, Playing To Win, Rice Prioritization, Premortem, Jtbd, Ooda Loop, Rapid Decision Model, Mece, Grow Model, Buyer Personas, Customer Journey, Behavioral Economics, Sales Funnels, Go-to-market, Omnichannel Strategy, Scaling Strategy, P&l Logic, Usp, Okrs
Languages
Education
Babeş-Bolyai University, Faculty of Political, Administrative and Communications Sciences
Master’s Degree in Advertising · Advertising · Cluj-Napoca, Romania · 10/10
Babeş-Bolyai University, Faculty of Sociology
Sociology · Cluj-Napoca, Romania
Babeş-Bolyai University, Faculty of Political, Administrative and Communications Sciences
Bachelor’s Degree in Communications and Public Relations · Communications and Public Relations · Cluj-Napoca, Romania · 10/10
Certifications & licenses
Business Analysis Foundations
International Institute of Business Analysis (IIBA)
Certified Agile Scrum Project Management Expert
Six Sigma Academy Amsterdam
Certified Lean Management Expert
Six Sigma Academy Amsterdam
Google Ads AI-Powered Performance Certification
Google Digital Academy (Skillshop)
Google Ads Display Certification
Google Digital Academy (Skillshop)
Google Ads Search Certification
Google Digital Academy (Skillshop)
Google Analytics Certification
Google Digital Academy (Skillshop)
Integrating Generative AI into Business Strategy
Project Management Institute (PMI)
Negotiation Professional Certificate
American Negotiation Institute
Preparing Your Organization for AI Agents
National Association of State Boards of Accountancy (NASBA)
Strategic Negotiation
National Association of State Boards of Accountancy (NASBA)
Advanced Content Marketing
SemRush Academy
Backlink Management
SemRush Academy
Content Marketing
HubSpot Academy
Digital Advertising
HubSpot Academy
Digital PR
SemRush Academy
Email Marketing
HubSpot Academy
Inbound Marketing
HubSpot Academy
PPC Fundamentals
SemRush Academy
SEO
HubSpot Academy
Social Listening Program
SemRush Academy
Social Media Marketing
HubSpot Academy
Desktop Publisher (DTP)
Eurocor
Driving licence: category B
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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