Cosmina Andreea Lucaci - Digital Branding Specialist

Q: Where is Cosmina Andreea based?

Cosmina Andreea is based in Bucharest, Romania .

Q: What languages does Cosmina Andreea speak?

Cosmina Andreea speaks the following languages: Romanian (Native), English (Advanced), German (Intermediate) .

Q: How many years of experience does Cosmina Andreea have?

Cosmina Andreea has at least 4 years of experience. During this time, Cosmina Andreea has worked in at least 7 different roles and for 8 different companies . The average length of individual experience is 1 year and 6 months . Note that Cosmina Andreea may not have shared all experience and actually has more experience.

Q: What is Cosmina Andreea's latest experience?

Cosmina Andreea's most recent position is Digital Analytics Specialist at NN .

Q: What companies has Cosmina Andreea worked for in recent years?

In recent years, Cosmina Andreea has worked for NN , Nodera , Amazon , Personal Project , and NTT Data .

Q: Which industries is Cosmina Andreea most experienced in?

Cosmina Andreea is most experienced in industries like Insurance , Information Technology , and Advertising . Cosmina Andreea also has some experience in Professional Services , Retail , and Education .

Q: Which business areas is Cosmina Andreea most experienced in?

Cosmina Andreea is most experienced in business areas like Business Intelligence , Marketing , and Information Technology . Cosmina Andreea also has some experience in Sales , Finance , and Project Management .

Q: What is Cosmina Andreea's education?

Cosmina Andreea holds a Master in Business Analytics and Information Management from University of Babes-Bolyai , a Bachelor in Information Technology from University of South-Eastern Norway and a Bachelor in Business Information Systems from University of Babes-Bolyai .

Q: Does Cosmina Andreea have any certificates?

Cosmina Andreea has 5 certificates . Among them, these include: Google Analytics Certification , Inboundmarketing Certification , and Professional ScrumMaster™ I (PSM I) .

Recommended expert

Bucharest, Romania

Experience

Nov 2024 - Present

1 year 5 months

Bucharest, Romania

Hybrid

Digital Analytics Specialist

NN

Monitored and analyzed web traffic, lead generation and user journeys to identify key conversion points and growth opportunities.
Conducted A/B and multivariate testing with personalization initiatives to optimize CRO, improve mobile UI/UX and increase overall conversion rates.
Unified digital traffic data with Salesforce Financial Services Cloud, building a multi-touch attribution model to map end-to-end customer journeys across website, CRM and campaigns.
Implemented advanced behavioral tracking through Google Tag Manager (tagging management) and deep-dive analysis in Microsoft Clarity (session recordings, heatmaps, interaction metrics).
Leveraged Google BigQuery for large-scale traffic data analysis, supporting detailed performance reporting and actionable insights.
Worked with Salesforce Marketing Cloud on email marketing campaigns, segmentation and targeted audience creation; currently extending expertise through ongoing SFMC and HubSpot training.
Created and automated dashboards and reports to track campaign performance, lead generation and conversion funnel management.
Implemented workflows to automate operational tasks, improving overall work dynamics and team efficiency.
Collaborated with cross-functional teams to translate complex business requirements into scalable technical solutions, aligning with Marketing, Sales, IT and Product objectives.

Jan 2024 - Nov 2024

11 months

Vienna, Austria

Digital Branding Specialist

Nodera

Developed brand strategy, establishing visual identity, color palette and tone of voice across all digital touchpoints.
Collaborated with designers to create compelling visual assets, providing strategic input to align creative with overall brand objectives.
Improved UI/UX on the website by simplifying navigation, reorganizing information flow and refining components for a more intuitive online experience.
Secured a €120K client for Nodera through effective outreach, driving significant revenue growth.

Jul 2023 - Jan 2024

7 months

Luxembourg

Business Intelligence Engineer

Amazon

Addressed data loading issues, using Excel VBA and SQL Server to improve system reliability and data integrity.
Developed SQL scripts and ETL workflows to fine-tune cost adjustments, enhancing clarity and precision in financial adjustments.
Implemented an automatic notification system for financial data updates using SQL Server, Microsoft SSIS and a Logging Framework, ensuring stakeholder awareness.
Centralized data management for financial tool refreshes across various scenarios and regions, improving transparency and control in financial planning.
Designed dashboards for monitoring the overall operational performance and supporting decision-making.
Committed to addressing customer requirements and resolving challenges, recognized for effective collaboration and high stakeholder satisfaction.

Mar 2023 - Mar 2023

1 month

E-Commerce Website for Digital Products

Personal Project

Developed an e-commerce website for selling digital products online using WordPress as the CMS.
Performed SEO optimization to boost organic traffic, utilizing dedicated plugins and audit tools to enhance search engine visibility.
Ensured a smooth purchase process for customers by implementing a secure payment section using Stripe.
Integrated Google Tag Manager to connect the website with Google Analytics, enabling detailed monitoring and analysis of customer activity on the platform.

Jan 2023 - Jun 2023

6 months

Cluj-Napoca, Romania

Business Intelligence Engineer

NTT Data

Managed Teleservice Management Reporting, improving data reporting and analysis to deliver better insights for decision-making, while monitoring key metrics to augment performance as part of my data storytelling expertise.
Integrated on-premise and cloud data streams to refine workflows.
Addressed and resolved data integrity issues, ensuring high-quality and reliable data across platforms.
Managed and continuously improved dashboard performance for better user experience and operational efficiency.

May 2022 - Nov 2022

7 months

Bucharest, Romania

Technology Consultant

BearingPoint

Secured SAP Analytics Cloud and Planning certifications, broadening my capabilities in data analytics and strategic planning.
Gained proficiency in predictive forecasting and analytics design, applying these skills in practical scenarios to forecast market trends.
Acquired Agile Scrum Master certification, strengthening project management skills with a focus on systematic work and stakeholder communication.

Nov 2021 - Dec 2021

2 months

Educational Mobile Application

University of Babes-Bolyai

Developed a mobile learning application in Android Studio for delivering online courses.
Utilized Java for core programming and XML for designing the user interface layouts.
Integrated with YouTube through a dedicated API to access and display teacher playlists with courses.
Connected to Google Analytics via Firebase SDK for comprehensive user activity monitoring.
Employed Cloud Firestore for efficient data storage and management in JSON format.

Jul 2021 - Sep 2021

3 months

Bucharest, Romania

Software Engineering Associate

Accenture

Analyzed and reported intern feedback in collaboration with HR, improving the internship program.
Created a survey questionnaire that effectively captured genuine feedback from interns, highlighting key market dynamics.
Designed data collection workflows using Power BI, Power Automate and SharePoint, transforming complex inputs into actionable insights.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Insurance, Advertising, Information Technology, Retail, and Professional Services.

Insurance

Advertising

Information Technology

Retail

Professional Services

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Business Intelligence, Marketing, Information Technology, Sales, Finance, and Project Management.

Business Intelligence

Marketing

Information Technology

Sales

Finance

Project Management

Summary

Dynamic and data-driven marketing strategist with a blend of business intelligence savvy and creative flair. Part strategic insight and part creative spark, I find myself tackling challenges from new angles, always eager to craft meaningful connections in every project I take on.

Skills

Digital Analytics & Customer Insights

Google Analytics 4
Google Tag Manager
Microsoft Clarity
Salesforce Marketing Cloud
Financial Services Cloud
Optimizely
Customer Journey Mapping
A/b Testing
Hubspot

Data Analysis & Visualization

Power Bi
Tableau
Qlik
Looker Studio
Sap Analytics Cloud
Google Bigquery
Sql Server
Microsoft Ssis
Data Modeling
Etl Workflows
Campaign Performance Analysis
Lead Conversion Funnel Analysis

Technical Skills & Programming

Html/css
Javascript
Python
Sql
Excel Vba
Tagging Implementation
Event Tracking
Data Integration

Project Management & Soft Skills

Empathy
Agile
Scrum
Cross-functional Collaboration
Data-driven Decision Making
Market Analysis
Critical Thinking
Problem Solving
Effective Communication
Adaptability
User Experience

Languages

Romanian

Native

English

Advanced

German

Intermediate

Education

Oct 2022 - Jul 2024

University of Babes-Bolyai

Master’s Degree, Business Analytics and Information Management · Business Analytics and Information Management · Cluj-Napoca, Romania

Aug 2021 - Dec 2021

University of South-Eastern Norway

Bachelor’s Degree, Information Technology - Erasmus+ Program · Information Technology · Oslo, Norway

Oct 2019 - Jul 2022

University of Babes-Bolyai

Bachelor’s Degree, Business Information Systems · Business Information Systems · Cluj-Napoca, Romania

Certifications & licenses

Google Analytics Certification

Google

Inboundmarketing Certification

HubSpot Academy

Professional ScrumMaster™ I (PSM I)

Scrum.org

SAP Certified Application Associate - SAP Analytics Cloud

SAP

SAP Certified Application Associate - SAP Analytics Cloud: Planning

SAP

Statistics

Experience

Total positions 8

Experience in Insurance 1.5 y

Avg length 6 m

Longest experience 1 y 4 m

Global Experience

Countries worked in 3 (Romania, Austria, Luxembourg)

Primary country Romania

Expertise

Recent roles Digital Analytics Specialist, Digital Branding Specialist, Business Intelligence Engineer

Main industries Insurance, Advertising, Information Technology

Main business areas Business Intelligence, Marketing, Information Technology

Qualifications

Highest degree Master

Certifications earned 5

Profile

Created

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Cosmina Andreea based?

Cosmina Andreea is based in Bucharest, Romania.

What languages does Cosmina Andreea speak?

Cosmina Andreea speaks the following languages: Romanian (Native), English (Advanced), German (Intermediate).

How many years of experience does Cosmina Andreea have?

Cosmina Andreea has at least 4 years of experience. During this time, Cosmina Andreea has worked in at least 7 different roles and for 8 different companies. The average length of individual experience is 1 year and 6 months. Note that Cosmina Andreea may not have shared all experience and actually has more experience.

What roles would Cosmina Andreea be best suited for?

Based on recent experience, Cosmina Andreea would be well-suited for roles such as: Digital Analytics Specialist, Digital Branding Specialist, Business Intelligence Engineer.

What is Cosmina Andreea's latest experience?

Cosmina Andreea's most recent position is Digital Analytics Specialist at NN.

What companies has Cosmina Andreea worked for in recent years?

In recent years, Cosmina Andreea has worked for NN, Nodera, Amazon, Personal Project, and NTT Data.

Which industries is Cosmina Andreea most experienced in?

Cosmina Andreea is most experienced in industries like Insurance, Information Technology, and Advertising. Cosmina Andreea also has some experience in Professional Services, Retail, and Education.

Which business areas is Cosmina Andreea most experienced in?

Cosmina Andreea is most experienced in business areas like Business Intelligence, Marketing, and Information Technology. Cosmina Andreea also has some experience in Sales, Finance, and Project Management.

What is Cosmina Andreea's education?

Cosmina Andreea holds a Master in Business Analytics and Information Management from University of Babes-Bolyai, a Bachelor in Information Technology from University of South-Eastern Norway and a Bachelor in Business Information Systems from University of Babes-Bolyai.

Does Cosmina Andreea have any certificates?

Cosmina Andreea has 5 certificates. Among them, these include: Google Analytics Certification, Inboundmarketing Certification, and Professional ScrumMaster™ I (PSM I).

What is the availability of Cosmina Andreea?

Cosmina Andreea will be available full-time from March 2026.

What is the rate of Cosmina Andreea?

Cosmina Andreea's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.