Cosmina L.-Digital Marketing, CRO & Analytics Specialist | Customer Journeys, Experimentation & Marketing Automation
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Experience
Digital Analytics Specialist
NN
- Led A/B testing and personalization initiatives that optimized website UX/UI, increased overall user engagement by 32% and improved website conversion rate by 45% through continuous CRO experimentation and behavioral analysis.
- Coordinated and delivered a cross‑functional marketing campaign that achieved a 70%+ conversion rate and generated over 1M EUR in revenue, collaborating closely with Legal, Product, Sales, Marketing, IT and Customer Support teams to exceed business targets.
- Implemented advanced behavioral tracking and analytics solutions using Google Tag Manager, GA4 and Microsoft Clarity, leveraging session recordings, heatmaps and interaction analysis to identify friction points and improve user experience.
- Analyzed and reported on website traffic, lead generation funnels and customer journeys to identify high‑impact conversion opportunities and support data‑driven optimization across digital channels.
- Supported brand and campaign teams with technical implementation and campaign performance analysis, contributing to a 15% increase in overall funnel conversion rate through improved tracking accuracy, and campaign execution.
- Developed and automated sales performance dashboards that enabled sales agents to identify high‑potential opportunity windows, optimize follow‑up timing and improve overall conversion rates by 17%.
- Performed in‑depth reporting, monitoring and troubleshooting for digital products and customer flows, enabling teams to identify critical conversion touchpoints, resolve friction areas and continuously optimize the end‑to‑end user journey.
- Worked with Salesforce Marketing Cloud on audience segmentation, email marketing automation and targeted campaign execution while continuously expanding expertise through ongoing SFMC and HubSpot training.
- Implemented operational workflows and process automations that enhanced overall team productivity and reduced repetitive manual tasks by 12%, improving operational efficiency across teams.
Digital Branding Specialist
Nodera
- Developed brand strategy, establishing visual identity, color palette and tone of voice across all digital touchpoints.
- Collaborated with designers to create compelling visual assets, providing strategic input to align creative with overall brand objectives.
- Improved UI/UX on the website by simplifying navigation, reorganizing information flow and refining components for a more intuitive online experience.
- Secured a €120K client for Nodera through effective outreach, driving significant revenue growth.
Business Intelligence Engineer
Amazon
- Improved the main financial system for Europe’s Fulfillment Network by conducting a detailed analysis and implementing improvements, leading to more accurate cost projections and informed decision-making.
- Supported user understanding of new features by authoring user‐friendly guides, enhancing my skills in data analysis and effective communication.
- Addressed data loading challenges affecting system reliability by employing Excel VBA and SQL Server, ensuring data integrity and enriching system reliability.
- Streamlined indirect cost management by building SQL scripts and ETL workflows, using SQL Server, achieving clearer and more precise financial adjustments.
- Developed an automatic notification system using SQL Server, Microsoft SSIS, and a Logging Framework to keep stakeholders updated on financial data, ensuring timely and explicit communication.
- Designed and implemented a centralized configuration system for managing financial data refreshes using SQL Server and SSIS, improving transparency and control in financial planning processes.
- Created a Power BI dashboard to provide insights into operational performance, supporting decision‐making by sharpening under‐ standing of process efficiency, scheduling, and financial outcomes.
- Focused on resolving customer challenges through productive dialogue and coordination, contributing to successful project execution and high stakeholder satisfaction.
E-Commerce Website for Digital Products
Personal Project
- Developed an e-commerce website for selling digital products online using WordPress as the CMS.
- Performed SEO optimization to boost organic traffic, utilizing dedicated plugins and audit tools to enhance search engine visibility.
- Ensured a smooth purchase process for customers by implementing a secure payment section using Stripe.
- Integrated Google Tag Manager to connect the website with Google Analytics, enabling detailed monitoring and analysis of customer activity on the platform.
Business Intelligence Engineer
NTT Data
- Managed Teleservice Management Reporting, improving data reporting and analysis to deliver better insights for decision-making, while monitoring key metrics to augment performance as part of my data storytelling expertise.
- Integrated on-premise and cloud data streams to refine workflows.
- Addressed and resolved data integrity issues, ensuring high-quality and reliable data across platforms.
- Managed and continuously improved dashboard performance for better user experience and operational efficiency.
Technology Consultant
BearingPoint
- Secured SAP Analytics Cloud and Planning certifications, broadening my capabilities in data analytics and strategic planning.
- Gained proficiency in predictive forecasting and analytics design, applying these skills in practical scenarios to forecast market trends.
- Acquired Agile Scrum Master certification, strengthening project management skills with a focus on systematic work and stakeholder communication.
Educational Mobile Application
University of Babes-Bolyai
- Developed a mobile learning application in Android Studio for delivering online courses.
- Utilized Java for core programming and XML for designing the user interface layouts.
- Integrated with YouTube through a dedicated API to access and display teacher playlists with courses.
- Connected to Google Analytics via Firebase SDK for comprehensive user activity monitoring.
- Employed Cloud Firestore for efficient data storage and management in JSON format.
Software Engineering Associate
Accenture
- Analyzed and reported intern feedback in collaboration with HR, improving the internship program.
- Created a survey questionnaire that effectively captured genuine feedback from interns, highlighting key market dynamics.
- Designed data collection workflows using Power BI, Power Automate and SharePoint, transforming complex inputs into actionable insights.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Banking and Finance, Insurance, Advertising, Retail, Information Technology, and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence, Marketing, Sales, Information Technology, Project Management, and Strategy.
Summary
I help teams turn customer behaviour into better campaigns, customer journeys and conversion outcomes.
My work spans CRO, digital analytics, campaign management, CRM and marketing automation. I use website, campaign and CRM data to identify opportunities, improve journeys and make marketing activity more relevant and measurable.
I lead and deliver work in campaign measurement and performance analysis, audience segmentation, customer journey mapping, attribution, tracking implementation, CRM reporting and A/B testing.
Skills
Digital Analytics & Customer Insights
Google Analytics 4 (Ga4)
Google Tag Manager (Gtm)
Microsoft Clarity
Quantum Metric
Salesforce Marketing Cloud
Salesforce Financial Services Cloud
Optimizely
Monetate
Customer Journey Mapping
A/B Testing
Hubspot
Conversion Rate Optimization (Cro)
Website Personalization
Behavioral Analytics
Web Traffic Analysis
User Journey Analysis
Multi-Touch Attribution Modeling
Marketing Attribution
Conversion Funnel Optimization
Heatmap Analysis
Session Recording Analysis
Audience Segmentation
Email Marketing Automation
Marketing Campaign Management
Lead Generation Analytics
User Experience (Ux) Optimization
Seo Optimization
Customer Engagement Analysis
Data Analysis & Visualization
Power Bi
Tableau
Qlik
Looker Studio
Sap Analytics Cloud
Google Bigquery
Sql Server
Microsoft Ssis
Data Modeling
Etl Workflows
Campaign Performance Analysis
Lead Conversion Funnel Analysis
Business Intelligence (Bi)
Data Visualization
Dashboard Development
Dashboard Automation
Data Quality Management
Data Integrity & Validation
Predictive Analytics
Forecasting
Performance Monitoring
Data Storytelling
Financial Data Analysis
Sales Performance Analytics
Data Reporting & Automation
Data Pipeline Integration
Cloud & On-Premise Data Integration
Operational Performance Analysis
Data-Driven Performance Optimization
Technical Skills & Programming
Html/Css
Javascript
Python
Sql
Excel Vba
Tagging Implementation
Event Tracking
Data Integration
Microsoft Power Automate
Microsoft Sharepoint
Wordpress
Stripe Integration
Firebase
Firebase Sdk
Cloud Firestore
Android Studio
Java
Xml
Json
Api Integration
Google Analytics Implementation
Web Analytics Implementation
Tracking & Measurement Implementation
Workflow Automation
Process Automation
Sql Scripting
Data Collection Workflows
Technical Troubleshooting
Website Development
Mobile Application Development
Project Management & Soft Skills
Empathy
Agile
Scrum
Cross-Functional Collaboration
Data-Driven Decision Making
Market Analysis
Critical Thinking
Problem Solving
Effective Communication
Adaptability
User Experience
Stakeholder Management
Project Coordination
Strategic Planning
Business Process Optimization
Requirements Analysis
Customer-Centric Thinking
Analytical Thinking
Business Strategy
Brand Strategy Development
Digital Branding
Ux/Ui Improvement
Continuous Improvement
Performance Optimization
Marketing Strategy
Client Relationship Management
Customer Requirements Management
Creative Problem Solving
Languages
Education
University of Babes-Bolyai
Master’s Degree, Business Analytics and Information Management · Business Analytics and Information Management · Cluj-Napoca, Romania
University of South-Eastern Norway
Bachelor’s Degree, Information Technology - Erasmus+ Program · Information Technology · Oslo, Norway
University of Babes-Bolyai
Bachelor’s Degree, Business Information Systems · Business Information Systems · Cluj-Napoca, Romania
Certifications & licenses
Email Marketing
Hubspot Academy
Google Analytics Certification
Inbound Marketing Certification
HubSpot Academy
Scrum.org
SAP Certified Application Associate - SAP Analytics Cloud
SAP
SAP Certified Application Associate - SAP Analytics Cloud: Planning
SAP
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Cosmina speaks the following languages: Romanian (Native), English (Advanced), German (Intermediate).
Cosmina has at least 5 years of experience. During this time, Cosmina has worked in at least 7 different roles and for 8 different companies. The average length of individual experience is 1 year and 7 months. Note that Cosmina may not have shared all experience and actually has more experience.
Based on recent experience, Cosmina would be well-suited for roles such as: Digital Analytics Specialist, Digital Branding Specialist, Business Intelligence Engineer.
Cosmina's most recent position is Digital Analytics Specialist at NN.
In recent years, Cosmina has worked for NN, Nodera, Amazon, Personal Project, and NTT Data.
Cosmina is most experienced in industries like Banking and Finance, Insurance, and Advertising. Cosmina also has some experience in Professional Services, Information Technology, and Retail.
Cosmina is most experienced in business areas like Business Intelligence, Marketing, and Sales. Cosmina also has some experience in Information Technology, Project Management, and Strategy.
Cosmina holds a Master in Business Analytics and Information Management from University of Babes-Bolyai, a Bachelor in Information Technology from University of South-Eastern Norway and a Bachelor in Business Information Systems from University of Babes-Bolyai.
Cosmina has 6 certificates. Among them, these include: Email Marketing, Google Analytics Certification, and Inbound Marketing Certification.
Cosmina is immediately available full-time for suitable projects.
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