Monica R.-Digital Marketing Strategist | Content Marketing Specialist | Social Media Manager
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Experience
Digital Strategist & Social Media Marketing Specialist
PubHub
- I help brands communicate clearly, naturally and strategically, so they can build trust, create emotional connections and inspire action.
- I don't just write texts; I build the strategy behind the messages.
- I make sure your online presence is consistent, professional and stress-free for you.
- I take care of social media marketing strategy, relevant content creation and digital channel management, so you can focus on what really matters to your business.
- Personalized communication strategy
- Creative content and conversion-focused copywriting, including blogging
- Facebook, Instagram & LinkedIn management
- Paid promotional campaigns
- Online branding and positioning
- My experience combines storytelling, brand strategy and creative execution, tailored to each client and platform.
- Managed more than 30 client projects, developing and implementing multichannel digital marketing and social media strategies.
- Planned and optimized Meta Ads and Google Ads campaigns to support clients' marketing objectives.
- Created website content, blog articles, landing pages and conversion-focused copy aligned with brand positioning.
- Delivered marketing services across hospitality, automotive, real estate, retail, wellness and professional services.
- For one client over a three-year period, generated more than 65,000 Facebook clicks, 427,000 Instagram views and 33,000 content interactions through content strategies and paid advertising.
- Supported consistent audience growth through data-driven content strategies and paid advertising campaigns.
Branch Operations Manager
ING Bank N.V. Amsterdam Bucharest Branch, Arad Agency
- Coordinated branch operations, focusing on compliance and service quality.
- Applied analytical thinking, coordination skills and process improvement to operational work.
Operations Coordinator
ING Bank N.V. Amsterdam Bucharest Branch, Arad Agency
Coordinated cash and non-cash banking operations at the Arad branch; supervised and coordinated the operations team (5–6 members); represented the bank in its dealings with institutions and third parties; handled recruitment and training for operations team staff. Reported to the Head Office.
Operations Officer
ABN AMRO Bank
International Operations Officer
ABN AMRO Bank Romania SA
Banking operations involving international currency instruments – foreign exchange, documentary transactions (letters of credit), and international payments and collections (non-cash).
Customer Desk Officer
ABN AMRO Bank Romania SA
Economist
SIF Banat-Crisana
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Banking and Finance, Automotive, Healthcare, Professional Services, Real Estate, and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Operations, Marketing, Strategy, Finance, Human Resources, and Research and Development.
Summary
I am a Social Media Specialist and the founder of PubHub, where I transform brand stories into a strong digital presence. With a distinguished 18-year career in banking, I bring a rare combination of meticulous discipline and creative flair to the marketing world.
I specialize in visual storytelling, using tools like Canva, Figma, Fotor and others to create scroll-stopping content that builds brand authority. My clients benefit from higher engagement rates, professional consistency, and custom landing pages that turn followers into customers. I have a keen eye for detail and am also a careful listener, ensuring every strategy is as reliable as it is inspiring. Through strategic copywriting and expert project management, I help small businesses save time and grow their digital influence with precision.
I have over seven years of experience managing multichannel marketing initiatives for more than 30 clients across hospitality, automotive, real estate, retail, wellness and professional services. My expertise includes social media marketing, content strategy, brand positioning, Meta Ads, Google Ads and copywriting. I combine data-driven content strategies and paid advertising with my previous experience in banking operations, coordination and customer relations.
Skills
- Strategic And Business Thinking
- Active Listening
- Creativity And Adaptability
- Time Management
- Analytical Thinking
- Communication
- Consistency
- Patience And Openness To New Trends
- Digital Marketing Strategy And Content Marketing
- Brand Positioning And Personal Branding
- Social Media Marketing, Meta Ads, Google Ads And Paid Advertising
- Lead Generation, Community Management And Customer Engagement
- Content Writing, Copywriting, Blogging, Website Content And Conversion-Focused Landing Pages
- Project Management And Customer Relationship Management
- Leadership, Problem-Solving, Resilience, Attention To Detail And Results Orientation
Languages
Education
Universitatea de Vest din Timișoara
Bachelor's degree · Economics · Timișoara, Romania
Certifications & licenses
Customer Care
Consilium
Personal Branding
Interact
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Monica is based in Călugăreni, Romania and prefers 100% remote projects.
Monica speaks the following languages: Romanian (Native), English (Advanced).
Monica has at least 29 years of experience. During this time, Monica has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 4 years and 1 month. Note that Monica may not have shared all experience and actually has more experience.
Based on recent experience, Monica would be well-suited for roles such as: Digital Strategist & Social Media Marketing Specialist, Branch Operations Manager, Operations Coordinator.
Monica's most recent position is Digital Strategist & Social Media Marketing Specialist at PubHub.
In recent years, Monica has worked for PubHub.
Monica is most experienced in industries like Banking and Finance, Automotive, and Healthcare. Monica also has some experience in Professional Services, Real Estate, and Retail.
Monica is most experienced in business areas like Operations, Marketing, and Strategy. Monica also has some experience in Finance, Human Resources, and Research and Development.
Monica has recently worked in industries like Automotive, Healthcare, and Professional Services.
Monica has recently worked in business areas like Marketing and Strategy.
Monica holds a Bachelor in Economics from Universitatea de Vest din Timișoara.
Monica has 2 certificates. These include: Customer Care and Personal Branding.
Monica is immediately available part-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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