Nick Lelashvili-Senior CRM manager
Check rate
Experience
Retention Manager
Sweepluxe (Sweepstakes Casino)
- Designed CRM lifecycle strategies for onboarding, deposits, and reactivation using Fast Track CRM.
- Built segmented automations for key player cohorts.
- Launched gamification campaigns.
- Oversaw compliant promos.
- Managed CRM specialists, content specialists, and designers.
- Ran A/B tests on messaging and CTAs.
- Delivered actionable insights from KPI dashboards and segmentation analytics.
CRM Manager
ApprovalMax
- Implemented lifecycle campaigns across onboarding, retention, and reactivation stages using HubSpot.
- Managed chatbot optimization to enhance support resolution and customer satisfaction.
- Conducted multiple user surveys for feedback and retention insights.
- Built behavior-driven segmentation.
- Collaborated with product and marketing.
- Created KPI dashboards to track NPS, churn, and engagement.
- Ensured GDPR compliance across all channels.
CRM Manager
numa Group GmbH
- Led integration of new CRM tailored to business model, expanding communications from 2 to 100+ across 8+ countries and 4 languages, driving over 10% annual net revenue from CRM campaigns.
- Collaborated with cross-functional teams to streamline CRM processes.
- Managed referral program.
- Planned, executed, and optimized comprehensive CRM strategies and customer journeys.
CRM Group Specialist
Fortuna Game a.s
- Strategically planned all casino-related CRM communications for Czech Republic, Romania, Slovakia, and Croatia.
- Utilized multi-channel approach: email, SMS, on-site, and app push channels.
- Implemented successful sportsbook to casino cross-sell strategy during COVID lockdown.
- Conducted A/B tests to maximize CRM campaign potential and ROI.
Senior CRM Specialist
Crystalbet (Entain PLC)
- Helped build the entire CRM department from the ground up.
- Developed different CRM lifecycle strategies with multi-channel approach.
- Managed VIP guests and implemented retention and upsell strategies.
Corporate Finance Auditor
BDO Georgia
- Analyzed new investment and business opportunities through valuation models.
- Built a forecasting model to analyze current operations and trends.
- Conducted feasibility studies and business valuations for thermal power plants and windmill turbines.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment, Real Estate, Energy, Banking and Finance, Professional Services, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Customer Service, Business Intelligence, Finance, Investments and M&A, and Research and Development.
Summary
Results-driven CRM & Retention Manager with 7+ years of experience in online gambling, SaaS, travel, and hospitality industries. Proven ability to increase engagement, boost retention, and drive conversions through data-driven lifecycle strategies, automation, and gamification. Experienced in: B2C, B2B and B2B2C setups.
Skills
- Optimove
- Hubspot
- Zoho
- Fast Track
- Qlik
- Ims
- Power Bi
- Looker
- Tableau
- Miro
- Figma
- Ga4
- Asana
- Jira
- Confluence
- Notion
- Clickup
Languages
Education
University of Georgia
Bachelor's degree, Business Management · Business Management · Tbilisi, Georgia
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Nick is based in T'bilisi, Georgia and can operate in on-site, hybrid, and remote work models.
Nick speaks the following languages: Georgian (Native), English (Advanced), Russian (Intermediate).
Nick has at least 12 years of experience. During this time, Nick has worked in at least 5 different roles and for 6 different companies. The average length of individual experience is 2 years and 11 months. Note that Nick may not have shared all experience and actually has more experience.
Based on recent experience, Nick would be well-suited for roles such as: Retention Manager, CRM Manager, CRM Group Specialist.
Nick's most recent position is Retention Manager at Sweepluxe (Sweepstakes Casino).
In recent years, Nick has worked for Sweepluxe (Sweepstakes Casino), ApprovalMax, and numa Group GmbH.
Nick is most experienced in industries like Media and Entertainment, Real Estate, and Energy. Nick also has some experience in Banking and Finance, Professional Services, and Information Technology.
Nick is most experienced in business areas like Marketing, Customer Service, and Business Intelligence. Nick also has some experience in Finance, Investments and M&A, and Research and Development.
Nick has recently worked in industries like Real Estate, Media and Entertainment, and Information Technology.
Nick has recently worked in business areas like Customer Service, Marketing, and Business Intelligence.
Nick holds a Bachelor in Business Management from University of Georgia.
The availability of Nick needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 25 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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