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DAX Experts

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Hire experts who write reliable DAX measures, build clean calculation groups, and tune Power BI, Analysis Services, or Power Pivot models. Get fast, precise matching with vetted, available freelancers.

Meet FRATCH Experts who have recently used DAX

Verified expert

Tobias Witte

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CEO / COO / CTO / Managing Partner / AI Advisor

Oldenburg
Tobias Witte

Last position:

CEO & Fouder at Wittbix

Verified expert

Oleg Orlov

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Senior Software Architect C#/.NET | BI, Data & AI Integration

Nuremberg
Oleg Orlov

Last position:

Senior Software Developer / BI Integration Developer Power BI, C# at Telecommunications

Embedded Analytics & AI-assisted BI

Design and development of an integrated analytics solution based on ASP.NET Core, Power BI Embedded, and LLM services to provide context-based business information.

Development of an AI agent with Function/Tool Calling for the secure orchestration of REST APIs, SQL data sources, and technical services within defined business processes.

Building automated BI workflows including workspace management, deployment processes, and scheduled refresh via the Power BI REST API.

Implementation of secure service-to-service communication with Microsoft Entra ID and Service Principal, and integration into existing enterprise system landscapes.

Technologies: ASP.NET Core, C#/.NET, Power BI Embedded, Power BI REST API, LLM API, AI Agents, Function/Tool Calling, Entra ID

Verified expert

Daryoosh Dehestani

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Enterprise Data & AI Architect

Offenburg
Daryoosh Dehestani

Last position:

FP&A Data & AI Architect at Epta Group

Scope: Embedded as FP&A Data & AI Architect within the Finance function of a major European refrigeration manufacturer, leading the transformation of manual, fragmented financial reporting into an automated, governance-driven intelligence platform. Driving the shift from Excel-based controlling to structured data architecture, Power BI analytics, and AI-assisted financial operations.

Financial Data Integrity & ERP Governance

  • Initiated and led GL vs. subledger reconciliation investigations, identifying and resolving structural mismatches between General Ledger and subledger data that had gone undetected prior to engagement
  • Conducted asset analysis to identify items missing from General Ledger postings, surfacing gaps in fixed asset tracking and period-end completeness
  • Validated SAP reports, establishing baseline data quality standards for Finance team consumption
  • Established systematic SAP data validation framework ensuring ongoing integrity between ERP postings and downstream reporting outputs

Finance Reporting Transformation

  • Designed and implemented a structured Transformation Project approach for converting manual Finance reports into fully automated processes
  • Created and owns the Data Reporting Audit Log; a centralized tracking system capturing report owners, stakeholders, data sources, manual effort estimates, and automation opportunity scores across the Finance function
  • Mapped the full reporting landscape identifying quick-win automation targets and strategic Power BI migration candidates
  • Actively reducing manual Excel and PowerPoint dependency across FP&A workflows; replacing point-in-time snapshots with live, governed data models

Power BI & Analytics Enablement

  • Introduced and presented Power BI as the strategic reporting platform to Finance leadership, building internal buy-in for the BI transformation roadmap
  • Designed initial Power BI architecture aligned with SAP, Salesforce and Oracle data structures and FP&A reporting requirements
  • Established report ownership, governance documentation, and data lineage standards enabling sustainable self-service analytics across the Finance team

Transformation Infrastructure & Collaboration

  • Configured and deployed Jira as the transformation project management hub, establishing structured sprint workflows, backlog management, and progress visibility for Finance IT initiatives
  • Proposed and initiated a dedicated FP&A Communication & Transformation Hub, a structured cross-functional forum aligning Finance, IT, and business stakeholders around the reporting transformation roadmap
  • Positioned the Finance function as an active driver of data governance and digital transformation within the broader organization

Outcomes

  • GL/subledger reconciliation gaps identified and investigation framework established within first two weeks of engagement
  • Data Reporting Audit Log deployed; first structured inventory of Finance reporting landscape in company history
  • Power BI transformation roadmap presented and approved by Finance leadership
  • Jira-based project governance live; Finance transformation now tracked with full sprint visibility

Technologies: SAP FI/CO · Power BI · DAX · SQL · Excel (advanced) · Power Query (M) · Power Automate · VBA · Jira · Microsoft 365 · SharePoint · Salesforce (Sales Data) · Oracle HCM · Python

Verified expert

Ajay Kumar Deekonda

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Senior BI and Analytics Engineer

Munich
Ajay Kumar Deekonda

Last position:

Senior BI and Analytics Engineer at Novartis

  • Led enterprise reporting modernization by migrating legacy SSRS reporting solutions to Power BI, supporting 500+ business users while ensuring full GDPR/DSGVO compliance.
  • Designed and optimized Power BI and Microsoft Fabric semantic models using star schema, dimensional modeling, advanced DAX, and performance optimization techniques, reducing query latency by 25%.
  • Delivered 20+ executive and operational dashboards featuring KPI scorecards, drill-through, bookmarks, and row-level security, improving reporting efficiency by 20%.
  • Enabled self-service analytics through governed Power BI datasets, dataflows, and gateway architecture, increasing business-led reporting adoption by 35%.
  • Configured an incremental refresh policy and query folding for a 50+ million row sales dataset, reducing daily report refresh times by 85%.
  • Deployed automated ETL/ELT pipelines using Azure Data Factory, Microsoft Fabric, and Snowflake, reducing reporting delivery timelines by 40% through workflow automation.
  • Spearheaded Microsoft Fabric analytics modernization initiatives including lakehouse architecture, OneLake integration, and centralized data platform development, reducing data latency from 2 hours to 20 minutes.
  • Translated business requirements from 15+ stakeholders into scalable Power BI semantic models and dashboards, improving reporting consistency and reducing ad-hoc reporting requests by 25%.
  • Applied Microsoft Copilot and generative AI tools to accelerate SQL development, DAX authoring, technical documentation, and testing activities, reducing development effort by approximately 15 hours per week.
Verified expert

Marco Toscano

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Scrum Master

München
Marco Toscano

Last position:

Scrum Master at Siemens Energy

  • Responsible for introducing agile methods within the Interface & Integration Team (2 Scrum Teams)
  • Planning and delivering trainings in agile methods
  • Facilitating workshops and Scrum events
  • Removing impediments
  • Increasing sprint performance
Verified expert

Hervé Teguim

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Data Engineer & MS Fabric Expert

Oberhausen
Hervé Teguim

Last position:

Senior Data Engineer at Schweizerische Post AG

Tools: Fabric, AWS, dbt, Power BI, SQL, DWH, R, Python

  • Supported customers in implementing an architecture design for extracting and preparing data
  • Planned the design and implementation of the BI and DWH platform
  • Ensured the scalability and performance of the data platform
Verified expert

Philipp Grunert

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Machine Learning & Data Engineer

München
Philipp Grunert

Last position:

Data Scientist & ML Engineer at Data-Science Factory GmbH

  • Building, implementing and selling automated Data Science solutions such as Scorecard Factory and Forecast Factory
  • Implementation of automated end-to-end cloud processes
  • Development of LLM and NLP models
  • Creation of interactive reports
  • Support for national and international large corporations as well as medium-sized companies in implementing ML projects
Verified expert

Alexander Bromberg

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Senior Data Engineer

Köln
Alexander Bromberg

Last position:

Senior Data Engineer at RWE AG

Architected and maintained data products for renewable energy operations, covering wind turbine, grid-meter, and weather data. Built scalable ETL/ELT pipelines in Azure Databricks using Delta Lake (bronze/silver/gold layers) and processed data in various formats, including structured and semi-structured data. Contributed to a data quality framework supporting table and column documentation, outlier detection, and completeness metrics across all datasets within a data product. In addition, implemented a DORA KPI Databricks dashboard used across all data products. Optimized CI/CD processes in Azure DevOps to streamline deployment across development, test, and production environments.

Technology stack: Azure Databricks, PySpark, SQL, Delta Lake, Unity Catalog, Azure Data Lake, APIs, Dremio, Azure DevOps, YAML, Git, Databricks Workflows, Application Insights, Terraform, OpenAI API, Codex, LLM-assisted workflows

Verified expert

Sarvesh Lunia

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Data Analytics for Renewable Energy Integration

Ratingen
Sarvesh Lunia

Last position:

Data Analytics for Renewable Energy Integration at Harz University

  • Created data pipelines and visualization tools to support sustainable energy decision-making
  • Developed insights that could optimize renewable energy deployment and grid integration strategies
Verified expert

Nisanthan Sivarajah

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BI Consultant

Berlin
Nisanthan Sivarajah

Last position:

Business Intelligence Consultant (freelance) at NBIC – Nisanthan BI Consulting

  • Advising companies on building, migrating and optimising BI and reporting landscapes (Power BI, SQL, Python, ETL)

  • 5 client engagements in real estate and finance since 05/2025: taking over and stabilising existing reporting, automating recurring standard and management reports, building cash-flow models

  • Proposal and feasibility assessments for BI and reporting projects

  • Using AI-assisted development (Claude Code) to accelerate automation, tooling and web/app development

  • Custom ERP system

  • Problem: A client's core processes ran on scattered, siloed Excel files with no central data storage – error-prone, hard to scale and impossible to analyse end-to-end.

  • Approach: Captured the business processes and requirements, modelled the data and developed iteratively together with the business team.

  • Implementation: Built a tailored, web-based ERP system with a central database, role-based modules and automated reporting – delivered using AI-assisted development in Claude Code.

  • Timesheet app

  • Starting point: Time tracking based on an overgrown, macro-heavy Excel template – maintenance-intensive, single-user and error-prone.

  • Implementation: Migrated all functionality and VBA macros into a standalone web app with central data storage, multi-user support and automated reporting.

  • Cash-flow modelling

  • Starting point: The existing cash-flow model covered standing investments only; project developments were missing from steering.

  • Implementation: Built and extended the CF model to include project-development cash flows.

  • Optimisation: Reviewed and optimised existing CF models and expanded the KPI outputs for reporting and steering.

Verified expert

Volker Haase

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IT-Professional

Kaiserslautern
Volker Haase

Last position:

Data Analyst at Optaro GmbH

Creation of workflows for generating the data basis for the article import of a web shop: combining data from several sources, analyzing the requirements, designing the process with Jupyter Notebooks and Knime. Also creating code for automation in Python using Polars and Pandas.

Processing the source data, filtering and merging the source files and creating the needed intermediate products, creating the upload files, plausibility checks, quality checks.

Technologies used: PyCharm, Python, Jupyter Notebooks, SQL, Knime. Pandas, Polars

Verified expert

Torsten Feix

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Data Analyst, Requirements Manager

Dreieich
Torsten Feix

Last position:

Data Analyst, Requirements Manager at Isabellenhütte Heusler GmbH

  • Analysis of the existing reporting platform including processes and governance topics with stakeholders from sales and marketing.

  • Detailed analysis and evaluation of client-defined requirements for existing reporting and new dashboards.

  • Supporting stakeholders in managing sales processes and early detection of KPI trends.

  • Use of Microsoft Power BI as central analysis and reporting platform.

  • Developing a proposal for the necessary evolution of processes and the Power BI platform.

  • Gathering current business processes and defining company-wide KPIs in coordination with stakeholders.

  • Analysis and inventory of the client's Power BI platform.

  • Analysis of processes and data governance.

  • Recording and documenting current business processes.

  • Developing recommendations for process and reporting platform improvements.

  • Designing and implementing dashboards in Power BI.

  • Defining company-wide KPIs and aligning them with stakeholders.

  • Microsoft Power BI.

  • Data analytics.

  • KPI definition and reporting.

  • Dashboard design and data visualization.

  • Stakeholder management and requirements management.

Verified expert

Anshita Srivastava

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Data & Analytics Professional

Berlin
Anshita Srivastava

Last position:

Business Intelligence Developer and Data Analyst at Deloitte Consulting

Specialize in turning complex data from diverse environments into actionable business value through compelling visual storytelling. I am an expert in generating actionable insights and presenting recommendations to business stakeholders. My technical proficiency in SQL, Python, and leading data visualization tools like Tableau and Power BI allows me to deliver a new generation of self-service tools and analytics services.

  • Data Visualization & Storytelling: Created impactful data visualizations and dashboards in Tableau and Power BI, effectively communicating findings and presenting actionable recommendations to C-suite stakeholders and business leaders.
  • Stakeholder Management: Built effective working relationships with key business stakeholders, data engineers, and other partners to achieve common data-driven goals and targets.
  • Insights & Recommendations: Generated actionable insights from complex data analysis for funnel conversion, marketing performance, and ROI, directly influencing business performance and strategy.
  • Data Collaboration & Empowerment: Worked closely with cross-functional teams to support the ongoing data needs of internal partners, helping to optimize internal data processes and workflows.
  • BI & Data Expertise: Applied extensive experience in data modeling, data collection, data mining, and analysis to deliver end-to-end analytical solutions from stakeholder discovery to production.
Verified expert

Andreas Winters

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Senior Solution Architect | Enterprise Architect

Clenze
Andreas Winters

Last position:

Enterprise Architect at Own development / IP of CAMCO Engineering UG

UEF 3.0 · Semantic Government Overlay (SGO) · Autonomous Systems (UAS / dual use)

  • Designed: Semantic Government Overlay (SGO) – AI-guided administration without replacing existing specialist procedures. Read-only semantic layer over registers and specialist processes based on the Federal Information Management (FIM). Decision authority remains with the case worker (architecture principle).
  • Developed: Reference architecture with source-backed, derived statements (Executable Ontologies OWL/RDF/SHACL). Technically guaranteed purpose limitation and no-write-path principle in specialist data – auditable, without a central data pool.
  • Anchored: Regulation as a design principle: EU AI Act (high-risk obligations for public-sector AI, fundamental rights impact assessment under Art. 27), GDPR, NIS2, and administrative automation limits (§ 35a VwVfG, § 31a SGB X) as technical control points in the architecture.
  • Created: Methodical tool for pilot organizations: data pipeline assessment (phase 0), compliance blueprint, and management summary as a decision-ready package for public administration.
  • Specified: UEF 3.0 as a successor architecture to TOGAF – decision paper, canonical ontology, six-layer architecture, read/actuate boundary, federation registry, terminology concordance, and release delta as a closed specification status.
  • Architected: AI-native mission OS for autonomous UAS and ground robotics as a tactical layer on top of a separately approved autopilot. Run-time assurance according to ASTM F3269-21 (Simplex pattern): the verified safety controller keeps authority, the AI function provides suggestions.
  • Designed: Three-tier architecture – Tier 0 autopilot with 650 Hz flight control on RTOS, Tier 1 AI OS with semantic world model and multi-agent cluster, Tier 2 swarm and ground mesh. Zenoh as the primary fabric, MAVLink as the only authenticated command path (single writer). Result: graceful degradation – loss of the mission, not of the aircraft.
  • Secured: Two-gate chain on the read/actuate boundary – governance gate (can-question: AI Act risk class per actuation, enforced human oversight under Art. 14, immutable log) before the RTA safety monitor (is-it-correct question: flight envelope, geofence, energy reserve) with revert to the baseline controller.
  • Anchored: Dual-use architecture with common core and build-time fork instead of runtime switch. Three separate legal levels: civil variant – UAS under the EASA Basic Regulation (EU) 2018/1139 with the limited applicability under Art. 2(2) of the AI Act, ground robotics under the Machinery Regulation 2023/1230 with the full high-risk obligation chain, Cyber Resilience Act for both; unarmed carrier variant as defense material under AWG/AWV and Dual-Use Regulation 2021/821 (BAFA approval); armed variant under KrWaffKontrG. Each variant lives under exactly one dominant legal regime. Evidence base: AI BOM, SBOM, and complete data lineage.
  • Analyzed: System analysis and realignment of grown engineering system landscapes. Approach concept for consolidation without migration – semantic layer over the existing sources instead of data transfer. Result: decision-ready implementation concept including an evaluation model for the target architecture.

Discover over 15,000 top freelancers

Statistics of experts using DAX

Aggregated from the professional profiles of matched freelancers.

Experience

16 years

Position duration

2.9 years

Positions per freelancer

12

Top business areas

Business Intelligence, Information Technology, Product Development

Top industries

Information Technology, Professional Services, Manufacturing

Certification focus areas

Information Technology, Business Intelligence, Project Management

Bachelor's degree or higher

97%

Master's degree or higher

70%

Doctorate

9%

Certifications per freelancer

3

Most common languages

German, English, French

Speak two or more languages

95%

Based on our profile pool as of 6 Sep 2026.

Daily rate distribution

0 10 20 30 40
<€400 €400-​800 €800-​1200 €1200+

The chart shows how the daily rates of freelancers in this technology are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.

Average rates of experts using DAX

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Rate comparison chart
Daily rate avg. 772 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000
750
500
250
Rate comparison chart
Median rate 800 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 6 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

About the technology

DAX in practice

DAX, short for Data Analysis Expressions, is the formula language behind Power BI, SQL Server Analysis Services tabular models, and Power Pivot. It is used to calculate business metrics, shape reporting logic, and turn raw model data into measures that answer real questions.

Typical work

  • Write measures for revenue, margin, growth, and other business KPIs
  • Build calculated columns and tables when the model needs them
  • Create time intelligence logic for trends, periods, and comparisons
  • Refine slicer behavior, filter context, and drill-down analysis

Core ecosystem

Strong DAX work usually sits inside a broader Microsoft analytics stack. That means Power BI Desktop, tabular models in Analysis Services, Power Pivot in Excel, and tools such as DAX Studio or Tabular Editor for testing and maintenance. Good professionals know how the model, relationships, and visuals affect every formula.

When companies bring in experts

Companies look for freelance DAX specialists when measures are slow, results do not match business rules, or a report needs a clearer calculation layer. They also bring in outside help for model redesigns, migration from Excel to Power BI, or cleanup after many quick fixes have made formulas hard to maintain.

What strong specialists do

A strong DAX professional thinks in filter context, row context, and model structure, not just in single formulas. They can explain why a measure behaves a certain way, write maintainable logic, and avoid brittle workarounds that break when the model changes.

Good signals

  • Clear understanding of relationships, granularity, and context transition
  • Experience with complex measures and reusable calculation patterns
  • Ability to debug slow or incorrect results in existing reports
  • Clean naming, comments, and formulas that others can maintain
  • Practical use of Power BI, Analysis Services, or Power Pivot in real projects
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Frequently asked questions

Everything clients usually want to know about DAX, in one place.

DAX is used to create calculations in Power BI, SQL Server Analysis Services tabular models, and Power Pivot. Companies use it for KPIs, time-based comparisons, ranking, segmentation, and other business logic that standard fields cannot handle well.

DAX looks a bit like Excel formulas, but it works on a data model and responds to filter context. Compared with SQL, it is less about querying tables directly and more about defining calculations that change with the report view, slicers, and relationships.

DAX work often goes together with Power BI Desktop, Analysis Services tabular models, and Power Pivot. Many specialists also use DAX Studio, Tabular Editor, and performance tools to inspect filters, test measures, and keep the model maintainable.

A company usually needs DAX expertise when reports show wrong totals, measures are slow, or the model has become too complex for the team to maintain. It is also common during a migration from Excel-based reporting to Power BI or when a semantic model needs a cleaner calculation layer.

A strong DAX professional usually understands data modeling, star schemas, relationships, and business reporting logic. Knowledge of Power BI visual behavior, query performance, and how source data is shaped in Power Query or the warehouse is often important too.

For simple measure fixes, a focused DAX specialist can help quickly. For larger model redesigns, complex time intelligence, or performance tuning, you want someone who has worked through messy filter logic, ambiguous relationships, and reporting edge cases before.

Most DAX work can be done remotely because the main tasks are model review, measure design, and report troubleshooting. On-site collaboration can help when business rules are hard to clarify or when a team wants close work sessions with analysts and report owners.

A good DAX expert explains why a measure works, not just what formula was used. Look for clear thinking about context, readable code, stable results across visuals, and the ability to improve both correctness and performance without creating more complexity.

The average hourly rate of freelancers who have used DAX in their recent projects is 97 €, which corresponds to a daily rate of about 772 € based on an 8-hour working day.

Of the freelancers who have used DAX in their recent projects, 97% hold at least a Bachelor's degree, 70% hold at least a Master's degree, and 9% hold a doctorate.

On average, freelancers who have used DAX in their recent projects have 16 years of professional experience, with a single engagement typically lasting around 2.9 years.

The most common languages among freelancers who have used DAX in their recent projects are German (100%), English (95%), and French (20%).

The most common industries among freelancers who have used DAX in their recent projects are Information Technology (82%), Professional Services (57%), and Manufacturing (45%).

The most common business areas among freelancers who have used DAX in their recent projects are Business Intelligence (96%), Information Technology (90%), and Product Development (61%).

Main locations of FRATCH Experts, who have recently used DAX

Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.

Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg

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Philipp Thomaschewski

FRATCH CEO

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