Find the perfect CRM Managers in Munich in minutes from 15,000 CVs with the power of AI
Hire CRM Managers for lifecycle planning, segmentation, automation, loyalty programs, and campaign setup in HubSpot, Salesforce, or Braze. Get fast, precise matching with vetted, available freelancers.
About the role
What they handle
A CRM Manager keeps customer data, journeys, and communication in shape. They plan and run work across acquisition, onboarding, retention, and reactivation. In practice, they turn CRM goals into clear segments, triggered messages, campaign calendars, and measurable test plans.
- Customer segmentation and audience logic
- Lifecycle campaigns and automated flows
- Data hygiene, consent, and list quality
- Reporting on open rates, clicks, conversion, and retention
- Coordination with marketing, sales, product, and service
Core skills
A strong CRM Manager combines marketing logic with clean process work. They understand customer journeys, message timing, and how different channels support each other. They also know how to brief creatives, check tracking, and spot weak points in the funnel before they become expensive.
Typical strengths include:
- Clear CRM strategy and campaign planning
- Segment logic, A/B testing, and lifecycle thinking
- Copy review for email and in-app messages
- Data quality discipline and GDPR-aware working habits
- Structured stakeholder communication
Tools and systems
CRM Managers often work in HubSpot, Salesforce, Microsoft Dynamics 365, Braze, Klaviyo, or similar systems. Depending on the setup, they may also use analytics tools, CDPs, email service providers, and project boards. Good freelancers can move between systems quickly and still keep the logic consistent.
For companies in Munich, this is especially useful when teams work across DACH markets, need English and German CRM content, or have to align with local sales, e-commerce, or B2B lead generation teams.
When to bring one in
Companies usually hire a freelance CRM Manager when campaigns are delayed, automation is messy, or no one owns customer communication end to end. The role also fits well during CRM migrations, new platform rollouts, seasonal peaks, or when a permanent hire would take too long.
- You need help setting up or cleaning up CRM flows
- Your current campaigns are active but underperforming
- You are moving to a new CRM or marketing stack
- You need temporary ownership while a team lead is absent
- You want sharper retention work without adding headcount
What strong work looks like
The best CRM Managers do more than send campaigns. They ask the right questions, challenge vague briefs, and keep the customer journey consistent across touchpoints. They document their work, hand over cleanly, and can explain why a segment, trigger, or message should exist.
They are especially valuable in companies where CRM is tied to revenue, repeat purchase, or lead nurturing. In Munich, that often means fast-moving B2B teams, digital commerce brands, and scaleups that need dependable execution without long onboarding.
Hiring fit
A freelance CRM Manager works well when you need focused ownership for a defined scope. That can mean a short project, interim support, or ongoing part-time work. The right person should understand your audience, your system setup, and your reporting needs before they start changing flows.
Meet FRATCH CRM Managers
Ralf Roßkopf
Project and Interim Manager Marketing | CRM | CX
Last position:
Program and Campaign Management at PAYBACK GmbH
- Project management in the area of "Campaign, Offer and Performance Management Classic" for PAYBACK partners from the retail, FMCG and financial services sectors
- Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing "PAYBACK points overview"
- Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK specialist departments and agencies
- Documentation of tasks and processes as well as onboarding of the future role holder
Martin Moser
Test Automation for Stock Trading Software
Last position:
Test automation for trading software at Martin Moser IT Consulting GmbH
- Set up GUI test framework for testers and developers to easily create GUI tests
- Implemented automated GUI tests with QF-Test for stock trading software and PDF file comparisons
- Created comparison runs between different versions
Used technologies: QF-Test, Java, Jython
Günther Niederhofer
Senior IT Project Manager | Business Processes | Integration & IT Harmonization | CRM & ERP | Agile PMP
Last position:
Advisor ERP & CRM Business Process & System Landscape at IDnow
Managing the harmonization and further development of an international CRM- and ERP-related system landscape across multiple product lines and markets (PMI)
- Analysis, design, and requirements management for harmonized end-to-end business processes and business logic (Customer Base & Lead to Order, Lead-to-Cash, Order-to-Cash, Billing, Accounting, Service)
- Integration of Salesforce with billing and accounting systems (JustOn, DATEV) including data model, interfaces, and billing logic together with implementation partner
- Designing a central IT operating model to improve IT project management and DevOps model between business stakeholders, E2E process owners, and IT.
Helgo Göring-Drewes
Migration to HANA BP
Last position:
Migration to HANA BP at Packaging Industry
- Migration to HANA BP.
- MDM-Team.
- Master-data-management.
- System landscape: SAP ECC to S4-HANA.
Bhanu Avula
Freelance Salesforce CRM and Marketing Cloud Expert
Last position:
Freelance Salesforce CRM and Marketing Cloud Expert at Arkplus
- Engage with stakeholders across departments to identify and document business needs, goals, and objectives.
- Conduct interviews, workshops, and surveys to gather comprehensive requirements for Salesforce solutions.
- Configure Salesforce products such as Sales Cloud, Service Cloud, Marketing Cloud, Health Cloud, and Data Cloud to align with the company's requirements.
- Analyze existing business processes and identify opportunities for improvement and automation within the Salesforce platform.
- Build campaigns, automation and journeys, data management, API and integrations, scripting and customization, analytics and reporting, introduction of generative AI capabilities.
- Develop custom applications using Apex, Visualforce, and Lightning Components; create and customize Salesforce objects, workflows, validation rules, and triggers; implement custom user interfaces using Lightning Web Components (LWC).
- Develop training materials and conduct training sessions to ensure effective user adoption of Salesforce solutions.
- Provide ongoing support to end-users, addressing issues and ensuring they are proficient in using Salesforce tools.
- Create and execute test plans, including unit testing, integration testing, and user acceptance testing (UAT).
- Identify and resolve issues, ensuring that Salesforce solutions meet business requirements and quality standards.
- Design and implement customized reports and dashboards to provide actionable insights and support data-driven decision-making and product delivery.
Phillip Truppe
CRM Manager
Last position:
CRM Manager at Entrepreneurs Club e.K.
- Switch from the old Group Edition to the current Enterprise Edition
- Customization and expansion of the current instance's functions based on extended requirements
- Data harmonization of a large number of existing customer records
- Loading more up-to-date and new data via Data Loader
Katharina Krug
Managing Director, Media Informatics Graduate & CRM/Marketing Automation Expert
Last position:
Managing Director, Media Informatics Graduate & CRM/Marketing Automation Expert at kkvision
kkvision has been operating successfully in the CRM/marketing automation industry for a decade.
Since September 2020, the company has expanded into a team of 27 employees with offices in Munich, Aachen and Vienna.
Handling complex projects in CRM, ERP, marketing/sales and service automation, and developing custom CRM/ERP tools and integrations.
Applying creative, innovative and highly successful approaches across all business processes.
Marketing Automation: Designing and implementing automated marketing, sales and customer relationship processes to scale the business.
Integrations: Mastery of API programming and seamless integration of other systems with CRM and automation tools.
CRM & ERP Management: Structuring, repairing, configuring and managing databases and CRM/ERP processes.
GDPR Compliance: Advising and implementing requirements based on project experience and close collaboration with legal counsel.
Digital Presentation: Developing, designing and optimizing websites, landing pages and emails from mockup to implementation in the system landscape.
Reporting: Presenting data more clearly and accessing it selectively, as well as optimizing processes based on collected information and calculating ROI.
Discover over 15,000 top freelancers
CRM Managers statistics
Aggregated from the professional profiles of matched freelancers.
Experience
18 years
Position duration
3.6 years
Positions per freelancer
14
Top business areas
Information Technology, Business Intelligence, Project Management
Top industries
Information Technology, Professional Services, Automotive
Certification focus areas
Information Technology, Project Management, Product Development
Bachelor's degree or higher
80%
Master's degree or higher
40%
Certifications per freelancer
4
Most common languages
German, English, French
Speak two or more languages
100%
Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for CRM Managers & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Need clarity? Check out our simple overview of FRATCH
A CRM Manager plans and runs customer communication across the lifecycle. That usually includes segmentation, automated journeys, email campaigns, data hygiene, and reporting. On freelance projects, the scope is often tied to a specific system, channel setup, or retention goal.
The best CRM Managers combine campaign thinking with structured execution. They should understand lifecycle marketing, audience segmentation, testing, reporting, and the logic behind marketing automation. Strong communication is also important because they work across marketing, sales, product, and service.
A CRM Manager should be comfortable in systems such as HubSpot, Salesforce, Microsoft Dynamics 365, Braze, or Klaviyo, depending on the company setup. They often also work with analytics tools, email service providers, and CDPs. The exact stack matters less than the ability to keep data, logic, and messaging consistent.
A CRM Manager usually owns the broader customer relationship logic, not only one channel. A CRM specialist may focus more on execution inside a specific system, while an email marketer may stay closer to campaign delivery. The manager role sits higher in the journey and links data, automation, and business goals.
A freelance CRM Manager is a good fit when you need help quickly, for a defined project, or during a transition. That often applies to CRM migrations, campaign backlogs, team gaps, or temporary ownership. It is also practical when you need senior input without committing to a long hiring process.
Many CRM Managers can work remotely because most of the work lives in systems, briefs, and reporting. On-site time can help when the role needs close coordination with local stakeholders, workshops, or sensitive handovers. In Munich, hybrid setups are common when teams want regular alignment but not daily presence.
A strong CRM Manager can explain past work in clear business terms, not just list tools. Look for examples of cleaned-up flows, better segmentation, improved handover, and disciplined reporting. Good candidates also ask sharp questions about your audience, system setup, and current bottlenecks before suggesting changes.
A CRM Manager freelance role is strongest when the scope is clear and the internal ownership is defined. You should know whether you are expected to build, optimize, or run the full program. It also helps to confirm access to data, approvals, and the systems you need before work starts.
The average hourly rate for CRM Managers in Munich is 113 €, which corresponds to a daily rate of about 906 € based on an 8-hour working day.
Of the freelancers working as CRM Managers in Munich, 80% hold at least a Bachelor's degree and 40% hold at least a Master's degree.
On average, freelancers working as CRM Managers in Munich have 18 years of professional experience, with a single engagement typically lasting around 3.6 years.
The most common languages among freelancers working as CRM Managers in Munich are German (100%), English (100%), and French (29%).
The most common industries among freelancers working as CRM Managers in Munich are Information Technology (100%), Professional Services (71%), and Automotive (57%).
The most common business areas among freelancers working as CRM Managers in Munich are Information Technology (100%), Business Intelligence (86%), and Project Management (86%).
FRATCH CRM Managers main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg 
Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a Free Demo
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Philipp Thomaschewski
FRATCH CEO
