Project specification
Period 24.06.2025 - 24.09.2025
Location Erlangen, Germany
Capacity 100%
Daily rate 752 - 1008€
Remote from 80%
Languages
German (Native)
English (Advanced)
Project expertise
Industries
Manufacturing
Areas
Business Intelligence Marketing Project Management
Description
Building and further developing a Customer Data Platform (CDP) to optimize digital marketing campaigns. The goal is to create a 360-degree view of the customer.
- Typical tasks: Designing the CDP strategy, defining use cases, integrating data from various sources (CRM, web analytics, email marketing), segmenting target audiences, setting up and monitoring personalized marketing automation workflows, performance analysis and reporting.
- Relevant technologies, tools or methods: CDP systems (e.g. Segment, Tealium, mParticle), CRM systems (e.g. Salesforce), web analytics tools (e.g. Google Analytics), email marketing tools, A/B testing frameworks, SQL, data visualization tools (e.g. Tableau).
- Industry-specific KPIs or success metrics: Conversion rate, customer lifetime value (CLV), churn rate, marketing ROI, engagement rate, number of customer profiles captured in the CDP.
- Special challenges, risks or specifics: Ensuring GDPR compliance, data quality and harmonization, complex system integrations, building internal expertise, platform scalability.
- Concrete examples of deliverables: Implemented and configured CDP, documentation of data flows and use cases, set-up automation campaigns, regular performance dashboards, training materials for the marketing team.
Requirements
- Several years of hands-on experience in digital marketing with a clear focus on data-driven strategies.
- Proven experience in implementing or managing a Customer Data Platform (CDP).
- Excellent skills in analyzing marketing data and using relevant tools (analytics, CRM, etc.).
- Must-haves: Technical understanding of data flows and APIs, project management experience, strong analytical skills.
- Nice-to-haves: Experience in an e-commerce environment, knowledge of SQL or Python, certifications for common marketing platforms.
- Personal qualities: Proactive mindset, excellent communication skills to explain technical topics clearly, strong affinity for new technologies.
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Frequently asked questions
The project is based in Erlangen, Germany.
The project preferably starts in June 2025 and is planned to end in September 2025 (3 months).
The project requires a commitment of 100% capacity (full-time).
The project offers 80 - 100% remote work.
The project offers a daily rate of 752 - 1008€ which breaks down to an hourly rate of 94 - 126€/h.
The project requires the following languages: German (Native) and English (Advanced).
The project is related to the following industry: Manufacturing.
The project covers the following business areas: Business Intelligence, Marketing, and Project Management.
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