Vismaya Babu - Marketing Manager

Q: Where is Vismaya based?

Vismaya is based in Kochi, India .

Q: What languages does Vismaya speak?

Vismaya speaks the following languages: English (Advanced), Malayalam (Advanced) .

Q: How many years of experience does Vismaya have?

Vismaya has at least 9 years of experience. During this time, Vismaya has worked in at least 5 different roles and for 5 different companies . The average length of individual experience is 2 years and 9 months . Note that Vismaya may not have shared all experience and actually has more experience.

Q: What is Vismaya's latest experience?

Vismaya's most recent position is Marketing Manager at Emvigo Technologies .

Q: What companies has Vismaya worked for in recent years?

In recent years, Vismaya has worked for Emvigo Technologies and SurveySparrow .

Q: Which industries is Vismaya most experienced in?

Vismaya is most experienced in industries like Information Technology , Professional Services , and Advertising .

Q: Which business areas is Vismaya most experienced in?

Vismaya is most experienced in business areas like Marketing .

Q: Which industries has Vismaya worked in recently?

Vismaya has recently worked in industries like Information Technology and Professional Services .

Q: Which business areas has Vismaya worked in recently?

Vismaya has recently worked in business areas like Marketing .

Recommended expert

Kochi, India

Check rate

Experience

Jan 2025 - Present

1 year 5 months

Kochi, India

Marketing Manager

Emvigo Technologies

Built Emvigo's first predictable inbound engine through AI-aware content discovery, website architecture revamp, CRO, and multi-channel demand experiments.
Improved inbound lead quality and CRM routing, reducing the average conversion cycle to ~1.5 months.
Implemented entity-led, answer-first content frameworks that enabled pages to surface in GPT/LLM answer cards ahead of traditional SERP timelines.
Led end-to-end optimization of IA, messaging, and UX across core service pages; ran structured A/B tests on CTAs, forms, and layouts to improve discovery-to-conversion flow.
Established BOFU-focused publishing and internal-linking strategy to build topical authority and support faster sales qualification.
Rebuilt CRM lifecycle (lead scoring, attribution, SDR workflows) and deployed AI automations for lead enrichment, qualification signals, and CRM hygiene to improve lead velocity.
Ran scalable acquisition experiments across organic discovery, LinkedIn ABM, retargeting, partner content, and product-specific landing environments.

Jul 2020 - Dec 2024

4 years 6 months

India

SEO Lead

SurveySparrow

Achieved a 4x growth in website traffic from 50K to 200K users and boosted conversions from 175 to 800 through data-driven growth strategies and targeted campaigns.
Designed and implemented growth strategies focused on content, market positioning, and platform expansion, resulting in improved brand visibility and conversions.
Created a content calendar informed by competitor insights, user data, and SEO trends, enhancing engagement and delivering sustained campaign growth.
Partnered with product managers to understand upcoming releases, conducted market research, and developed go-to-market plans that integrated with product goals.
Coordinated with design and development teams to ensure content and campaigns met brand, functional, and SEO requirements, delivering a seamless user experience.
Monitored campaign performance and utilized data-driven techniques to refine approaches, continuously improving engagement rates and conversion metrics.

Feb 2020 - Jun 2020

5 months

India

Digital Marketing Lead - Organic

HTIC Global

Initiated the foundation for organic lead generation, focusing on sustainable strategies like targeted content and SEO, driving quality leads and setting the stage for long-term growth.
Develop and execute successful SEO strategies
Optimize website content, landing pages, and paid search copy
Work with social media and PPC teams to optimize campaigns
Manage key conversion points in the marketing funnel
Follow and refine analytic procedures and reporting standards
Segment and analyze prospect database to target campaigns

Jul 2018 - Jan 2020

1 year 7 months

India

Digital Marketing Manager

2Hats Logic Solutions

Created brand awareness and driving lead generation through targeted blogs and campaigns while managing multiple e-commerce client accounts to ensure a strong online presence and measurable results.
Executed tests, collected and analyzed data and results, identified trends and insights to achieve maximum ROI in paid search campaigns.
Tracked, reported, and analyzed website analytics and PPC initiatives and campaigns.
Managed campaign expenses, stayed on budget, estimated monthly costs, and reconciled discrepancies.
Optimized copy and landing pages for search engine marketing.
Performed ongoing keyword discovery, expansion, and optimization.
Researched and implemented search engine optimization recommendations.
Researched and analyzed competitor advertising links.
Developed and implemented link building strategy.
Assisted in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.).

Jul 2017 - Jun 2018

1 year

Thiruvananthapuram, India

Digital Marketing Executive

Spericorn Technology

I concentrated on organic growth strategies, building brand visibility and generating leads through SEO, content marketing, and effective optimization techniques.
Understood client business goals, targets, and target audience.
Planned and executed digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising.
Measured and reported performance of all digital marketing campaigns, and assessed against goals (ROI and KPIs).
Tracked, reported, and analyzed website analytics and PPC initiatives and campaigns.
Performed keyword research in coordination with client business objectives.
Provided SEO analysis and recommendations.
Recommended changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Professional Services, and Advertising.

Information Technology

Professional Services

Advertising

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing.

Marketing

Skills

Demand Generation & Pipeline Growth
Conversion Rate Optimization (Cro)
Aeo/seo & Content-led Acquisition
Crm Architecture & Growth Operations
Ai Automation For Marketing & Sales Funnels
Marketing Campaign Management

Languages

English

Advanced

Malayalam

Advanced

Education

Oct 2011 - May 2015

Anna University Chennai

Bachelor's Degree · Chennai, India

Kerala State Board

Higher Secondary · India

CBSE

Secondary School · India

Certifications & licenses

AI-Powered Marketer

SEMRUSH

Digital Marketing Certification - The Fundamental of Digital Marketing

Google

Inbound Marketing Certification - Inbound Marketing

Hubspot

Statistics

Experience

Total positions 5

Experience in Information Technology 7 y

Avg length 1 y 8 m

Longest experience 4 y 5 m

Global Experience

Countries worked in 1 (India)

Primary country India

Expertise

Recent roles Marketing Manager, SEO Lead, Digital Marketing Lead - Organic

Main industries Information Technology, Professional Services, Advertising

Main business areas Marketing

Qualifications

Highest degree Bachelor

Certifications earned 3

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Vismaya based?

Vismaya is based in Kochi, India.

What languages does Vismaya speak?

Vismaya speaks the following languages: English (Advanced), Malayalam (Advanced).

How many years of experience does Vismaya have?

Vismaya has at least 9 years of experience. During this time, Vismaya has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years and 9 months. Note that Vismaya may not have shared all experience and actually has more experience.

What roles would Vismaya be best suited for?

Based on recent experience, Vismaya would be well-suited for roles such as: Marketing Manager, SEO Lead, Digital Marketing Lead - Organic.

What is Vismaya's latest experience?

Vismaya's most recent position is Marketing Manager at Emvigo Technologies.

What companies has Vismaya worked for in recent years?

In recent years, Vismaya has worked for Emvigo Technologies and SurveySparrow.

Which industries is Vismaya most experienced in?

Vismaya is most experienced in industries like Information Technology, Professional Services, and Advertising.

Which business areas is Vismaya most experienced in?

Vismaya is most experienced in business areas like Marketing.

Which industries has Vismaya worked in recently?

Vismaya has recently worked in industries like Information Technology and Professional Services.

Which business areas has Vismaya worked in recently?

Vismaya has recently worked in business areas like Marketing.

What is Vismaya's education?

Vismaya holds a Bachelor from Anna University Chennai.

Does Vismaya have any certificates?

Vismaya has 3 certificates. These include: AI-Powered Marketer, Digital Marketing Certification - The Fundamental of Digital Marketing, and Inbound Marketing Certification - Inbound Marketing.

What is the availability of Vismaya?

Vismaya is immediately available for suitable projects.

What is the rate of Vismaya?

Vismaya's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.