Verena Weber - Senior Marketing, Event & Project Manager | Strategy, Project Management, Implementation

Q: Where is Verena based?

Verena is based in Munich, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Verena speak?

Verena speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Verena have?

Verena has at least 8 years of experience. During this time, Verena has worked in at least 5 different roles and for 5 different companies . The average length of individual experience is 2 years and 7 months . Note that Verena may not have shared all experience and actually has more experience.

Q: What is Verena's latest experience?

Verena's most recent position is Senior Project Manager Marketing & Branding at SAVOS French Tacos .

Q: What companies has Verena worked for in recent years?

In recent years, Verena has worked for SAVOS French Tacos , Pizza Hut Germany , adidas AG , and NEXT GENERATION HEADWEAR® .

Q: Which industries is Verena most experienced in?

Verena is most experienced in industries like Media and Entertainment , Food and Beverage , and Fashion .

Q: Which business areas is Verena most experienced in?

Verena is most experienced in business areas like Marketing and Project Management .

Q: Which industries has Verena worked in recently?

Verena has recently worked in industries like Food and Beverage and Fashion .

Q: Which business areas has Verena worked in recently?

Verena has recently worked in business areas like Marketing and Project Management .

Recommended expert

Munich, Germany

Experience

May 2025 - Jun 2025

2 months

Hybrid

Senior Project Manager Marketing & Branding

SAVOS French Tacos

Overall project responsibility for building and positioning the brand
Management of branding, marketing strategy and operational marketing structure
Planning and execution of opening events
Coordination of external service providers (e.g. website, content, implementation)
Conceptualizing and managing the social media presence, including content and community management
Implementation of core marketing and communication processes for sustainable scaling
Close coordination with management and relevant stakeholders

May 2023 - Nov 2025

2 years 7 months

Remote

Senior Digital Marketing & Project Manager

Pizza Hut Germany

Management and execution of national marketing and campaign projects
Responsibility for project planning, timelines and operational implementation
Coordination of internal teams as well as external agencies and service providers
Ensuring on-time delivery and clean go-live
Close coordination with management and relevant stakeholders

Apr 2022 - Apr 2023

1 year 1 month

Hybrid

Senior Project Manager / Digital Growth Strategist

adidas AG

Project management in the context of digital marketing and growth initiatives
Acting as liaison between internal departments, external partners and operational teams
Structuring complex project requirements and translating them into actionable steps
Coordinating, prioritizing and overseeing implementation
Focusing on clean processes, clear communication and result orientation

Mar 2021 - Mar 2022

1 year 1 month

Munich, Germany

Hybrid

Marketing Manager

NEXT GENERATION HEADWEAR®

Independent planning and implementation of digital campaigns including budget management
Development of marketing and communication strategies
Social media strategy & community management
Email marketing & SEO optimization
Execution of partnerships and paid media activities
Content planning, publishing and monitoring across all platforms
Copywriting for social media & campaigns
Data analysis and deriving specific actions
Coordination of events, shoots and product launches

Jan 2018 - Feb 2021

3 years 2 months

Munich, Germany

On-site

Assistant to Publishing Management / Marketing Project Manager

Bauer Media Group

Central coordination and management role for the operational leadership of a standalone publishing unit
Structuring and overseeing daily operations in close coordination with management and editorial leadership
Taking on project-related tasks including planning, coordination and implementation
Planning and execution of B2B and B2C events
Responsibility for contract and vendor management
Coordination of internal and freelance staff including contract and billing coordination
Ensuring administrative, organizational and regulatory requirements (e.g. data protection)

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Media and Entertainment, Food and Beverage, and Fashion.

Media and Entertainment

Food and Beverage

Fashion

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing and Project Management.

Marketing

Project Management

Summary

I support companies in the structured planning, management and implementation of complex marketing, campaign and event projects – especially when there are many interfaces and tight deadlines.

As a project manager who takes responsibility, I take on projects independently, create structure and drive them to completion reliably. I work at the interface of marketing, management, internal departments as well as external agencies and service providers, ensuring clear responsibilities, realistic timelines and transparent communication.

Typical scenarios: Marketing & campaign projects · Rollouts & launches · Event formats · Project takeovers in critical phases · Relief during capacity bottlenecks

I bring experience from corporate and mid-sized structures and work in a structured, pragmatic and solution-oriented way – even under time and budget pressure.

Skills

Digital Marketing & Brand Building
Social Media Strategy & Content
Performance Marketing
Marketing & Project Management
Campaign Development
Stakeholder & Agency Management
Process Optimization
Event Management (B2b/b2c)
Reporting & Analytics
Google Analytics (Ga4)
Google Tag Manager (Gtm)
Semrush / Sistrix
Wordpress
Meta Business Suite / Ads Manager
Tiktok Ads
Linkedin Campaign Manager
Hootsuite / Later
Mailchimp
Google & Meta Ads
Conversion Tracking
Asana / Trello
Canva
Ai Tools
Google Workspace
Microsoft 365
Communication Skills
Strategic Thinking
Agile Methods
Organizational Skills
Team Player
Stakeholder Management
Cross-functional Team Coordination

Languages

German

Native

English

Advanced

Education

Oct 2001 - Jun 2004

HypoVereinsbank Munich

Bank Clerk Apprenticeship (IHK) · Bank Clerk · Munich, Germany

Certifications & licenses

IHK Project Manager (Certificate)

IHK

Statistics

Experience

Total positions 5

Experience in Media and Entertainment 3 y

Avg length 1 y 6 m

Longest experience 3 y 1 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Senior Project Manager Marketing & Branding, Senior Digital Marketing & Project Manager, Senior Project Manager / Digital Growth Strategist

Main industries Media and Entertainment, Food and Beverage, Fashion

Main business areas Marketing, Project Management

Qualifications

Highest degree Bachelor

Certifications earned 1

Profile

Created

July 2024

Last Update

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Verena based?

Verena is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Verena speak?

Verena speaks the following languages: German (Native), English (Advanced).

How many years of experience does Verena have?

Verena has at least 8 years of experience. During this time, Verena has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years and 7 months. Note that Verena may not have shared all experience and actually has more experience.

What roles would Verena be best suited for?

Based on recent experience, Verena would be well-suited for roles such as: Senior Project Manager Marketing & Branding, Senior Digital Marketing & Project Manager, Senior Project Manager / Digital Growth Strategist.

What is Verena's latest experience?

Verena's most recent position is Senior Project Manager Marketing & Branding at SAVOS French Tacos.

What companies has Verena worked for in recent years?

In recent years, Verena has worked for SAVOS French Tacos, Pizza Hut Germany, adidas AG, and NEXT GENERATION HEADWEAR®.

Which industries is Verena most experienced in?

Verena is most experienced in industries like Media and Entertainment, Food and Beverage, and Fashion.

Which business areas is Verena most experienced in?

Verena is most experienced in business areas like Marketing and Project Management.

Which industries has Verena worked in recently?

Verena has recently worked in industries like Food and Beverage and Fashion.

Which business areas has Verena worked in recently?

Verena has recently worked in business areas like Marketing and Project Management.

What is Verena's education?

Verena holds a Bachelor in Bank Clerk from HypoVereinsbank Munich.

Does Verena have any certificates?

Verena has 1 certificate: IHK Project Manager (Certificate).

What is the availability of Verena?

Verena is immediately available full-time for suitable projects.

What is the rate of Verena?

Verena's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.