Verena W.-Senior Project Manager | Strategic Projects, Marketing & Events
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Experience
Senior Project Manager Marketing & Branding
SAVOS French Tacos
- Managed brand development from positioning through to the operational marketing structure
- Planned and implemented opening events
- Built up social media, including content creation and community management, as well as coordinating the website and external partners
- Developed marketing strategies to increase visibility and customer traffic and introduced basic marketing and communication processes
Senior Digital Marketing & Project Manager
Pizza Hut Deutschland
- Planned and managed cross-functional digital projects in coordination with Marketing, Operations, franchise partners and technology providers
- Further developed the digital brand presence and cross-channel customer journey
- Managed and coordinated external agencies and service providers and coordinated selected marketing activities
- Analyzed operational KPIs and prepared decision-making materials and recommendations for action to further develop digital sales channels
Senior Project Manager / Digital Growth Strategist
adidas AG
- Strategically developed the digital business plan for adidas Originals and coordinated it with international stakeholders from Sales, Marketing and HQ
- Analyzed growth and campaign potential and created data-based reports with specific recommendations for action
- Coordinated cross-functional teams and external agencies; optimized processes and interfaces
Marketing Manager
NEXT GENERATION HEADWEAR®
- Independently developed, planned and managed marketing and communication strategies, including budget management
- Managed campaigns and partnerships and coordinated product launches, shoots and events
- Orchestrated external stakeholders and partners
Assistant to Publishing Management / Marketing Project Manager
Bauer Media Group
- Organized and coordinated the operational day-to-day business independently and in close cooperation with executive management for publishing management and editorial management
- Project management and social media support
- Independently managed marketing projects and planned and implemented B2B and B2C events
- Responsible for data protection coordination, contract management and commercial processes
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Food and Beverage, Media and Entertainment, Fashion, and Sport.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, and Strategy.
Summary
As a Senior Project Manager, I manage strategic and cross-functional projects, including marketing, campaign and event initiatives. I work at the interface between executive management, specialist departments and external partners.
I structure complex topics, prepare decision-making materials and ensure clear priorities, responsibilities and timelines. I follow up on agreed measures through to implementation and keep progress and open points transparent.
Typical areas of focus: Strategic projects and special topics · Digital Operations and process development · Coordination of cross-functional teams · Stakeholder and service provider management · Taking over ongoing projects in critical phases
I bring experience from corporate and mid-sized company structures as well as from Digital Operations, marketing, communications and events. I work independently, pragmatically and reliably – even under time and budget pressure.
Skills
Project & Management Skills End-To-End Project Management In Marketing And Campaign Environments Rollout, Launch & Event Projects Stakeholder, Interface & Agency Management Budget, Timeline & Resource Responsibility Reporting & Status Communication
Working Style & Methods Structuring Complex Project Landscapes Prioritization & Preparation Of Decisions For Management Quality Assurance & Go-Live Support Strategic Project Planning And Implementation Coordination Close To Executive Management Cross-Functional Stakeholder Management Process Development And Optimization Digital Operations And Platform Projects Reporting, Analysis And Follow-Up Of Measures Communication Skills Strategic Thinking Agile Methods Organizational Skills Teamwork Cross-Functional Team Coordination
Technical Environment: Project Management Tools (E.G. Asana, Trello, Monday.Com) Web & Campaign Analysis (E.G. Google Analytics, Ga4) Collaboration & Reporting (Google Workspace, Microsoft 365) Ai-Supported Work Processes Chatgpt / Claude Canva
Languages
Education
HypoVereinsbank München
Ausbildung Bankkauffrau (IHK) · Bankkauffrau
Certifications & licenses
Kaufmännische Weiterbildungsmaßnahme
DAA
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Verena is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.
Verena speaks the following languages: German (Native), English (Advanced).
Verena has at least 9 years of experience. During this time, Verena has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years and 9 months. Note that Verena may not have shared all experience and actually has more experience.
Based on recent experience, Verena would be well-suited for roles such as: Senior Project Manager Marketing & Branding, Senior Digital Marketing & Project Manager, Senior Project Manager / Digital Growth Strategist.
Verena's most recent position is Senior Project Manager Marketing & Branding at SAVOS French Tacos.
In recent years, Verena has worked for SAVOS French Tacos, Pizza Hut Deutschland, adidas AG, and NEXT GENERATION HEADWEAR®.
Verena is most experienced in industries like Food and Beverage, Media and Entertainment, and Fashion. Verena also has some experience in Sport.
Verena is most experienced in business areas like Marketing, Project Management, and Strategy.
Verena has recently worked in industries like Food and Beverage, Fashion, and Sport.
Verena has recently worked in business areas like Marketing, Project Management, and Strategy.
Verena attended HypoVereinsbank München for Bankkauffrau.
Verena has 2 certificates. These include: Projektmanagerin IHK (Zertifikat) and Kaufmännische Weiterbildungsmaßnahme.
Verena is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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