Steffi Götzen - Agile & Product Coach and Managing Director

Recommended expert

Cologne, Germany

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Experience

May 2022 - Present

4 years 4 months

Managing Director & Partner

joettis GmbH

Feb 2020 - Apr 2022

2 years 3 months

Freelance Agile & Product Coach

Self-Employed

Operational & strategic agile coaching from team level to C-level
OKR implementation & support: goal setting & process (data-driven hypothesis validation)
Product Owner coaching & on-the-job training
Custom workshops (Product Management, team development, agile processes, digital collaboration, hybrid leadership, change support)
Interactive trainings (Scrum, Kanban, Product Ownership, OKR, project management)

Apr 2018 - Dec 2020

2 years 9 months

Cologne, Germany

Agile Transformation Coach

OBI Smart Technologies GmbH, OBI next

Supporting Scrum product teams & C-level executives in developing innovative digital products to transform the DIY business
Roles as Scrum Master, Product Owner Coach, Leadership Consultant and facilitator for cross-team events (e.g. CoPs, retrospectives)
Internal trainer for agile methods and processes

Dec 2015 - Mar 2018

2 years 4 months

Cologne, Germany

Agile Coach & Agile Master Team Lead

Trusted Shops GmbH

Leadership, recruiting, training and coaching of the Agile Masters
Lateral leadership of Product Owners and leading the Product Owner Community of Practice
Strategic & operational alignment of seven product roadmaps & product teams
Agile organizational development through a company-wide 'Agile Pass' program

Jul 2012 - Nov 2015

3 years 5 months

Cologne, Germany

Project Manager & Business Development Team Lead

Trusted Shops GmbH

Planning & management of cross-departmental strategic projects: product launches, offer & pricing, international partnerships, country roll-outs
Building 'Product & Technologies' as a cross-functional agile product development unit
Business Development team lead since October 2014

Oct 2010 - Apr 2012

1 year 7 months

Düsseldorf, Germany

Trainee & Junior Consultant Transformation & Leadership

Deekeling Arndt Advisors in Communications GmbH

Strategic communications consulting & project management in change processes
Conducting workshops & executive events
Development of guiding principles (mission, vision, values)

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Retail, and Professional Services.

Information Technology

Retail

Professional Services

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development, Project Management, Strategy, Operations, Sales, and Human Resources.

Product Development

Project Management

Strategy

Operations

Sales

Human Resources

Skills

Agile Team & Leadership Coaching
Product Management Coaching
Training Of Agile Coaches & Product Owners
Scrum, Kanban, Flight Levels/Business Agility, Lean, Okr, Team Performance Metrics
Management 3.0
Product Discovery & Delivery, Product Ownership & Leadership, Roadmaps, Backlog Management, Story Mapping, Stakeholder Community, Product Vision & Strategy
Facilitation, Lateral Leadership, Systemic Coaching, Nonviolent Communication, Remote & New Work, Radical Candor, Storytelling, Visualization, Conflict Moderation

Languages

German

Native

English

Advanced

Spanish

Advanced

Education

Aug 2007 - Jul 2008

Universidad Panamericana Campus Bonaterra

Public Relations / University Marketing · Aguascalientes, Mexico

Oct 2004 - Jul 2010

Westfälische Wilhelms-Universität Münster

Master of Arts · Economic Policy, Romance Studies & History · Münster, Germany · Final grade 1.33

Certifications & licenses

Certified Systemic Coach

ineko Institute of the University of Cologne

Statistics

Experience

Total positions 6

Experience in Information Technology 8 y

Avg length 2 y 8 m

Longest experience 4 y 3 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Managing Director & Partner, Freelance Agile & Product Coach, Agile Transformation Coach

Main industries Information Technology, Retail, Professional Services

Main business areas Product Development, Project Management, Strategy

Qualifications

Highest degree Master

Certifications earned 1

Profile

Created

March 2025

Last Update

March 2026

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Frequently asked questions

Have questions? Find more information here.

Steffi is based in Cologne, Germany.

Steffi speaks the following languages: German (Native), English (Advanced), Spanish (Advanced).

Steffi has at least 16 years of experience. During this time, Steffi has worked in at least 6 different roles and for 5 different companies. The average length of individual experience is 3 years and 7 months. Note that Steffi may not have shared all experience and actually has more experience.

Based on recent experience, Steffi would be well-suited for roles such as: Managing Director & Partner, Freelance Agile & Product Coach, Agile Transformation Coach.

Steffi's most recent position is Managing Director & Partner at joettis GmbH.

In recent years, Steffi has worked for joettis GmbH and Self-Employed.

Steffi is most experienced in industries like Information Technology, Retail, and Professional Services.

Steffi is most experienced in business areas like Product Development, Project Management, and Strategy. Steffi also has some experience in Operations, Sales, and Human Resources.

Steffi has recently worked in industries like Information Technology.

Steffi has recently worked in business areas like Strategy, Operations, and Product Development.

Steffi holds a Master in Economic Policy, Romance Studies & History from Westfälische Wilhelms-Universität Münster and a Bachelor in Public Relations / University Marketing from Universidad Panamericana Campus Bonaterra.

Steffi has 1 certificate: Certified Systemic Coach.

The availability of Steffi needs to be confirmed.

Daily Rate Distribution

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<€480 €480-640 €640-800 €800-960 €960+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

800

600

400

200

Daily rate avg. 720 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

800

600

400

200

Median rate 760 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.