Olena Zaiets - Product & Brand Designer

Q: Where is Olena based?

Olena is based in Vienna, Austria and can operate in on-site , hybrid , and remote work models.

Q: What languages does Olena speak?

Olena speaks the following languages: Ukrainian (Native), English (Advanced), German (Intermediate) .

Q: How many years of experience does Olena have?

Olena has at least 27 years of experience. During this time, Olena has worked in at least 6 different roles and for 6 different companies . The average length of individual experience is 4 years and 9 months . Note that Olena may not have shared all experience and actually has more experience.

Q: What is Olena's latest experience?

Olena's most recent position is Founder, Author & Producer at Motanchen .

Q: What companies has Olena worked for in recent years?

In recent years, Olena has worked for Motanchen , Designer , and drunomics .

Q: Which industries is Olena most experienced in?

Olena is most experienced in industries like Advertising , Retail , and Information Technology . Olena also has some experience in Manufacturing , Insurance , and Sport .

Q: Which business areas is Olena most experienced in?

Olena is most experienced in business areas like Marketing , Information Technology , and Product Development . Olena also has some experience in Strategy , Sales , and Production .

Q: Which industries has Olena worked in recently?

Olena has recently worked in industries like Insurance , Information Technology , and Retail .

Q: Which business areas has Olena worked in recently?

Olena has recently worked in business areas like Marketing , Information Technology , and Product Development .

Recommended expert

Vienna, Austria

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Experience

Jan 2025 - Present

1 year 7 months

Founder, Author & Producer

Motanchen

Founded and lead an artistic-research and visual-storytelling project, from concept to production.
Developed my own animation method, streamlined with AI tools, and grow the audience through publishing and content strategy.

Jan 2023 - Present

3 years 7 months

Austria

Product & Brand Designer, UI/UX

Designer

Visual identities and scalable design systems for companies and SaaS products, with a consistent brand experience end to end.
UX/UI for sport and insurance apps, focused on usability and day-to-day engagement.
Built an accessible e-commerce store on the SpaceSquare platform.

Jan 2023 - Dec 2026

4 years

UI/UX Designer

drunomics

Built the brand identity for the company and its SaaS products, working alongside the marketing team.
Designed websites and product interfaces, and created a design system used across the company's own and its clients' products.

Jan 2014 - Dec 2017

4 years

Creative entrepreneur

Conceptio Light

Founded and ran a solo product business around a modular puzzle lamp: held the patent and trademark, designed the lamp, brand, and sales channels, and sold 2,000+ units from design to retail.

Jan 2011 - Dec 2013

3 years

Remote

Industrial Designer

AKU TECH

Created industrial design for electronic-device prototypes (sound systems, sports remote controllers, data-transfer devices), presenting the technology to clients in an attractive, marketable form to strengthen the case for buying it.
Worked closely with the engineering team.

Jan 2007 - Dec 2022

16 years

Ukraine

Product & Brand Designer, UI/UX

Designer

Designed B2C and B2B product ecosystems in fast-paced startups, centered on the user.
Created branding and visual identity for 20+ companies across 5 industries.
Built UX strategy from behavioural analysis, and set up collaboration between design, development, and stakeholders.

Jan 2000 - Dec 2011

12 years

Art Director & Studio Owner

Advertising industry

Grew from designer to art director, leading a creative team of 5+, then went freelance and founded my own studio, Conceptio Design Bureau.
Branding, corporate identity, advertising, and web campaigns for clients across many industries.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Retail, Information Technology, Manufacturing, Insurance, and Sport.

Advertising

Retail

Information Technology

Manufacturing

Insurance

Sport

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Information Technology, Product Development, Strategy, Sales, and Production.

Marketing

Information Technology

Product Development

Strategy

Sales

Production

Summary

Product and brand designer with 20+ years of experience across brand identity, design systems, and UX/UI for startups, SaaS products, and established companies. I help teams keep brand and product consistent, from strategy to the interface, and I integrate easily into existing teams and workflows.

Skills

Brand Identity
Brand Strategy
Ux/Ui
Design Systems
Visual Storytelling
Animation
Ux Strategy
User Research
Wireframing
Interaction Design
Prototyping
Behavioural Insight
Figma
Adobe Creative Suite
Illustrator
Photoshop
Indesign
After Effects
Ai-Friendly Workflow
Saas
B2b
B2c
E-Commerce
Sport
Insurance
Clear Communication
Self-Directed
Flexible / Collaborative

Languages

Ukrainian

Native

English

Advanced

German

Intermediate

Education

Sep 1996 - May 2003

Mykhailo Boychuk Kyiv Institute of Decorative and Applied Arts and Design

Diploma · Environmental Design · Kyiv, Ukraine

Statistics

Experience

Total positions 7

Experience in Advertising 12 y

Avg length 6 y 2 m

Longest experience 15 y 11 m

Global Experience

Countries worked in 2 (Austria, Ukraine)

Primary country Austria

Expertise

Recent roles Founder, Author & Producer, Product & Brand Designer, UI/UX, UI/UX Designer

Main industries Advertising, Retail, Information Technology

Main business areas Marketing, Information Technology, Product Development

Qualifications

Highest degree Bachelor

Profile

Created

July 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Olena based?

Olena is based in Vienna, Austria and can operate in on-site, hybrid, and remote work models.

What languages does Olena speak?

Olena speaks the following languages: Ukrainian (Native), English (Advanced), German (Intermediate).

How many years of experience does Olena have?

Olena has at least 27 years of experience. During this time, Olena has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 4 years and 9 months. Note that Olena may not have shared all experience and actually has more experience.

What roles would Olena be best suited for?

Based on recent experience, Olena would be well-suited for roles such as: Founder, Author & Producer, Product & Brand Designer, UI/UX, UI/UX Designer.

What is Olena's latest experience?

Olena's most recent position is Founder, Author & Producer at Motanchen.

What companies has Olena worked for in recent years?

In recent years, Olena has worked for Motanchen, Designer, and drunomics.

Which industries is Olena most experienced in?

Olena is most experienced in industries like Advertising, Retail, and Information Technology. Olena also has some experience in Manufacturing, Insurance, and Sport.

Which business areas is Olena most experienced in?

Olena is most experienced in business areas like Marketing, Information Technology, and Product Development. Olena also has some experience in Strategy, Sales, and Production.

Which industries has Olena worked in recently?

Olena has recently worked in industries like Insurance, Information Technology, and Retail.

Which business areas has Olena worked in recently?

Olena has recently worked in business areas like Marketing, Information Technology, and Product Development.

What is Olena's education?

Olena holds a Bachelor in Environmental Design from Mykhailo Boychuk Kyiv Institute of Decorative and Applied Arts and Design.

What is the availability of Olena?

Olena is immediately available part-time for suitable projects.

What is the rate of Olena?

Olena's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.