Nina Gronewold-Software integration - Ecosystem expansion
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Experience
Software integration - Ecosystem expansion
Sabbatical
- Time off
- Process building and automation
VP Sales, Go-to-market expert - new SaaS business models
Humanoo / e-therapists GmbH
- Corporate sales and sales development of a B2B platform for corporate health business models
- Build and development of a B2B platform for corporate health
- Finding and contracting of partner companies including Headspace, Workplace Options and Gymondo to add to the platform ecosystem
- Quick understanding of complex theories and models
- Sales team leader
- Analytical thinking
Head of Business Development
SAP / LeanIX GmbH
- Hyper-scaled the European business development team from 5 to 25 people in 15 months
- Supported the integration of LeanIX software into the SAP ecosystem
- Grew pipeline from €24.8 M to €102 M in 12 months in 2022
- Developed and implemented a comprehensive business development strategy that increased sales by 64% in 2022, closing nearly €57 M
- Direct report to 4 team leads plus 21 sales and business development employees
- Coached, monitored and introduced the MEDICC sales methodology
- Contributed to a €1.2 B exit to SAP
Business Development Manager
Teamviewer AG
- Responsible for the go-to-market strategy for the new IIoT product
- Integrated the IIoT software on large platform ecosystems including AWS and Microsoft Azure
- Developed two new products by pairing the IIoT software with Huawei and Advantech hardware
- Contracted and managed new partners, closing a white-label deal with Huawei worth €2.5 M
- Managed and advised development, marketing, legal and sales departments to ensure successful product launches and integrations
Head of Business Development
test IO GmbH (now EPAM Systems)
- Led, recruited and coached the newly built business development representative team
- Continuously developed the crowd testing platform in line with market and customer requirements
- Collaborated closely with the development team to create product roadmaps
- Drove end-to-end enterprise sales in DACH with new logo deals including BASF, Mercedes-Benz and Hugo Boss
- Expanded into new markets in Europe with new logo deals at Lacoste, WizzAir and Tesco, generating €2.25 M vs. €1.8 M target in 2018
Account Executive
test IO GmbH (now EPAM Systems)
- Performed consultative enterprise sales
- Closed deals with a total contract value of approximately €1.8 M annually from 2015 to 2017 (+20% OTE)
- Managed average deal sizes between €100 K and €350 K
Consultant - New SaaS Solutions to market / GTM Strategy
Wendero GmbH
- Provided go-to-market consulting and exploratory sales for new B2B tech business models for scale-ups, start-ups and corporations, including process development
- Major projects:
- Telefónica: Developed and established sales for a platform for remote control of digital content on screens (digital signage)
- Wolters Kluwer: Developed a digital platform (Jurion) for the digital distribution of legal literature
Assistant to the Board
ERGO AG
- Supported transition from multiple former insurance companies into ERGO AG
- Recruited and provided initial training for new employees
- Communicated the new sales strategy during the transition period across all subsidiaries
- Monitored execution of the sales strategy in all subsidiaries
Startup Consultant
Self-employed
- Consulted on and evaluated business models and concepts
- Drafted business plans
- Conducted market and competition analysis
- Developed sales strategies and processes
Industry Experience
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Experienced in Information Technology, Insurance, Professional Services, and Healthcare.
Business Area Experience
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Experienced in Sales, Strategy, Marketing, Information Technology, Operations, and Product Development.
Summary
- Experienced new business development specialist
- Deep knowledge of building new SaaS, platform and platform ecosystem models
- Go-to-market specialist focusing on scaling and building sales and business development organisations
Skills
- Innovation & Entrepreneurship Enthusiast
- New Business Development
- Entrepreneurship & Innovation
- Software Integration - Ecosystem Expansion
- Process Building And Automation
- Go-To-Market Expert - New Saas Business Models
- Corporate Sales & Sales Development
- Quick Understanding Of Complex Therories And Models
- Analytical Thinking
- Ability To Work Under Pressure
- Empathy
- Leadership
Languages
Education
Universite' du Luxembourg
Master degree, Entrepreneurship & Innovation · Entrepreneurship & Innovation · Luxembourg
University of Brighton
Bachelor, Business Administration - Hospitality Management · Business Administration - Hospitality Management · Brighton and Hove, United Kingdom
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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