Lars Steinmann-Scrum Master & Agile Coach

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Experience
Scrum Master & Agile Coach
Self-employed
- Scrum Master & Agile Coach in agile product development
- Training, consulting, and coaching for project and product teams on Scrum and Kanban as well as agile values and principles
- Implementation of Scrum and other agile methods
- Development of an agile mindset at the organizational level
- Advising on setting up cross-functional teams
Regional Director / Director of Special Sales
1:1 Assekuranzservice AG
- Developing a new sales territory
- Recruiting and training financial advisors
- Leading a team of around 50 staff and advisors
- Sales controlling and budget responsibility
Entrepreneur, Consultant and Founder in Finance & IT Sector
Self-employed
- Founded and built a startup in crowdfunding and crowdinvesting (Product Owner role)
- Founded and built a community in the insurance sector (Product Owner role)
- Supported and developed a startup in the insurance and investment sector as a Senior Consultant
Head of Marketing, Sales & Services
FAS Finanz AG
- Managing all marketing and sales activities
- Building the sales network with around 950 freelance partners
- Leading the entire back office with around 20 employees
- Responsible for operations and business processes
- Developing an IT platform in the insurance and investment area
Owner and Managing Director
FPC – Gesellschaft für Wirtschafts- und Finanzberatung mbH
- Providing comprehensive financial advice to clients as a multi-line agency (insurance, investment, real estate, financing)
- Building and leading a team of 20 financial advisors and 2 back-office staff
- Introducing modern software products for client consulting
Independent Financial Advisor
Swiss Life Select Deutschland GmbH
- Comprehensive financial advice to clients (insurance, investments, real estate, financing)
- Development of new advisors including sales support
- Specialist in heritage-listed real estate
- Youngest manager in the company and member of the Top-50 Advisors Circle
Assistant Store Manager
Fink Schuhe & Sport GmbH & Co. KG
- Assisted in managing a store with 40 employees
- Provided customer advice and handled sales
- Responsible for apprentice training and participated in a management program to become a retail store manager
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Insurance, Information Technology, Banking and Finance, Professional Services, Real Estate, and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Sales, Finance, Project Management, Human Resources, and Investments and M&A.
Summary
Agility in companies is not a method or practice limited to teams or departments. It is a special way of thinking and acting based on certain values and principles, required across the entire organization. The foundation is collaboration built on trust and transparency.
Skills
Can-Do Attitude Combined With A Focus On Results
Practical Pragmatism Paired With An Eye For Necessary Details And Methodological Discipline
Solution Orientation
Systemic And Holistic Thinking
Sensitivity To Team Morale
Willingness To Tackle Conflicts
Leadership Strength
Atlassian Products: Jira, Confluence, Trello
Microsoft Products: Ms Teams, Ms Office, Ms Forms And Other Microsoft Tools
Digital Whiteboards & Collaboration Tools: Miro, Mural, Conceptboard
Supporting Individual Teams And Departments Up To Scaled Projects With 3 Teams And Around 40 People
Active Stakeholder Management
Coaching Of Executives
Languages
Education
FOM University of Applied Sciences for Economics and Management
Bachelor of Arts in Business Administration, focus on Strategic Management and Business Valuation · Business Administration · Bonn, Germany
Certifications & licenses
Scrum Alliance
Certified Lego Serious Play Facilitator
Scrum Alliance
Scrum Alliance
Kanban Professional
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Lars is based in Andernach, Germany and can operate in on-site, hybrid, and remote work models.
Lars speaks the following languages: German (Native), English (Intermediate).
Lars has at least 31 years of experience. During this time, Lars has worked in at least 7 different roles and for 6 different companies. The average length of individual experience is 4 years and 5 months. Note that Lars may not have shared all experience and actually has more experience.
Based on recent experience, Lars would be well-suited for roles such as: Scrum Master & Agile Coach, Regional Director / Director of Special Sales, Entrepreneur, Consultant and Founder in Finance & IT Sector.
Lars's most recent position is Scrum Master & Agile Coach at Self-employed.
In recent years, Lars has worked for Self-employed.
Lars is most experienced in industries like Insurance, Information Technology, and Banking and Finance. Lars also has some experience in Professional Services, Real Estate, and Retail.
Lars is most experienced in business areas like Product Development, Sales, and Finance. Lars also has some experience in Project Management, Human Resources, and Investments and M&A.
Lars has recently worked in industries like Information Technology and Professional Services.
Lars has recently worked in business areas like Product Development and Project Management.
Lars holds a Bachelor in Business Administration from FOM University of Applied Sciences for Economics and Management.
Lars has 7 certificates. Among them, these include: Certified Agile Leadership, Certified Lego Serious Play Facilitator, and Certified LeSS Practitioner.
The availability of Lars needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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